The Float Spa

Name

The Float Spa

Legal name

The Float Rooms Ltd

Website

https://thefloatspa.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Floatation therapy services
• Wellness centre
• Yoga and pilates classes
• Holistic therapies
• Infrared sauna sessions

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Service Sessions: Individual paid sessions for floatation therapy, massage, infrared sauna, and other treatments. Customers book individual appointments or classes.
2. Membership Subscriptions: Monthly recurring membership with various tiers offering discounted access to services, reward points, and float sessions. Minimum 3-month commitment with freeze options.
3. Yoga Classes and Courses: Over 30 yoga and Pilates classes weekly, plus yoga teacher training courses (200-hour YTT) and float therapy training courses.
4. Retail Products: Online shop selling wellness products including magnesium oil, yoga kit, bath bombs, Epsom salts, and gifts.
5. Corporate Wellbeing Packages: Tailored corporate wellness solutions for businesses targeting workplace stress and morale.
6. Gift Vouchers: Treatment or monetary vouchers sold to customers as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Float Spa operates a single-location wellness centre in Hove, Brighton, providing floatation therapy in Epsom Salt i-sopod pods, 30+ weekly yoga and Pilates classes, infrared sauna sessions, therapeutic massage, and a broad range of holistic therapies, complemented by an e-commerce shop selling wellness products, a corporate workplace wellbeing programme, and a training academy offering float therapy and 200-hour Yoga Teacher Training courses.

Product overview

The Float Spa is a multi-award-winning wellness centre in Hove, Brighton, offering a unified platform of complementary wellness services under one roof. The core offering centers on floatation therapy in Epsom Salt pods, complemented by over 30 weekly yoga and Pilates classes, infrared sauna sessions, therapeutic massage, and diverse holistic therapies. The business operates Float Training Academy (floattrainingacademy.co.uk) for professional training and Brighton Wellness Collective for industry networking. An online shop (floatspashop.co.uk) retails wellness products including proprietary Float Spa Magnesium Oil. Specialized Float Programmes provide structured therapeutic paths for pain relief, mental health, and stress management. The platform integrates these services to deliver comprehensive mind-body wellness experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Brighton Wellness Collective: A networking group for therapists, yoga teachers and wellbeing professionals in Brighton & Hove, hosted at Float Spa Hove
• Float Training Academy

Products and services

• Floatation Therapy Floatation therapy sessions in state-of-the-art i-sopod pods filled with Epsom Salt water, where clients float effortlessly in a sensory-reduced environment for deep relaxation, chronic pain relief, stress reduction, mental health support, and recovery. Water is filtered to 1 micron (100x smaller than a human hair) and fully filtered 4 times between each float. Targeted at individual wellness seekers in Brighton & Hove.
• Yoga & Pilates Classes Over 30 expert-led yoga and Pilates classes weekly held in a natural-light studio, catering to all levels from beginners to advanced practitioners. Includes Vinyasa Flow, Hatha, Kundalini, Yin, Restorative, Yin Yang, Therapeutic, Body Medicine Yoga, Yoga Nidra, Pilates, Meditation, and Sound Bath. Targeted at local individual wellness seekers and community members.
• Infrared Sauna Sessions Ultra-low EMF infrared sauna sessions providing detoxifying heat therapy for improved circulation, muscle recovery, and overall wellness. Available for individual walk-in and booked sessions.
• Massage Therapy Therapeutic massage treatments including Deep Tissue, Clinical, Sports, Relaxing, Pregnancy, Lymphatic Drainage, Indian Head Massage, Holistic Fascia Release, and Thai Foot Massage, targeting muscle pain, tension, recovery, and relaxation. Targeted at individual wellness seekers and athletes.
• Holistic Therapies Comprehensive range of holistic treatments including Acupuncture, Ayurveda, Crystal Healing, Energy Healing, Homeopathy, Nutrition, Osteopathy, Physiotherapy, Reflexology, Reiki, Sound Healing, Counselling, Shamanic Healing, and Integrative Healing. Targeted at individuals seeking complementary and alternative wellness care.
• Workplace Wellbeing Programme Tailored corporate wellness solutions including yoga, meditation, massage, and stress management workshops, delivered at client workplaces or on-site at the spa, targeting workplace stress, absences, and low morale. Targeted at HR, People/Wellbeing leads, and office managers at UK businesses.
• Online Shop (Retail Wellness Products) E-commerce platform (floatspashop.co.uk) selling wellness products including Float Spa Magnesium Oil, yoga kit, bath bombs, Epsom salts, and gifts. Ships via Royal Mail Tracked 48 for orders under 2kg and UPS for heavier orders. Targeted at UK individual consumers.
• Float Training Academy Professional training academy offering a Float Therapy Training Course and a 200-hour Yoga Teacher Training (YTT) certification for aspiring and current wellness practitioners. Targeted at wellness practitioners seeking professional development and certification.
• Brighton Wellness Collective (Networking Membership) Networking group for therapists, yoga teachers, and wellbeing professionals in Brighton & Hove, offering regular networking events, workshops, and collaboration opportunities. Targeted at local wellness professionals seeking community and continuing education.
• Float Programmes (Structured Therapeutic Packages) Structured multi-session therapeutic packages combining floatation therapy with complementary treatments for specific outcomes: Long Term Pain Relief, Mental Health, Self Care, Seven Day Well Being, and Stress Relief. Targeted at individuals with chronic conditions or seeking targeted wellness outcomes.
• Float Spa Magnesium Oil (Proprietary Retail Product) Proprietary Float Spa-branded magnesium oil product for natural relief and deep relaxation, available for purchase through the online shop and in-store.

Quantifiable outcome

• Water filtered 4 times between each float with 1-micron filtration
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Brighton Wellness CollectivecoreStrategic or Co-development PartnerA dedicated networking group hosted at Float Spa designed to bring together therapists, yoga teachers, and wellbeing professionals in Brighton & Hove. Offers regular networking events, workshops, and collaboration opportunities creating a strong supportive community of like-minded professionals in the wellness industry.
• Brighton Yoga FoundationminorStrategic or Co-development PartnerFloat Spa founder Camille Pierson serves as a Trustee of the Brighton Yoga Foundation, supporting the local yoga community and wellness initiatives.
• Dana DayminorOthersA wellness initiative or program associated with Float Spa, mentioned as part of their community and wellness offerings.
• Float Training AcademyminorOthersA separate training academy (floattrainingacademy.co.uk) offering float therapy training courses, associated with The Float Spa brand.
• Hotel Du Vin & MalmaisonminorOthersHotel Du Vin Brighton - elegant boutique hotel in the Lanes offering 10% discount to Float Spa customers using corporate code FSPA900.
• Artist Residence BrightonminorOthersUnique townhouse hotel at Regency Square, offering quirky rooms with original artwork and sea views over Brighton seafront. No paid placement - friendly relationship based on meeting high customer service standards.
• Q Square Aparthotel BrightonminorOthersLuxury serviced apartments in Brighton heart, with 64 apartment suites, modern kitchens, and panoramic sea views. Partnership based on meeting Float Spa's high customer service standards.
• Digital RoominorOthersWebsite development partner credited for creating the Float Spa website.
• SEO PageOne LtdminorOthersSEO and PPC marketing partner for Float Spa's digital marketing efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urban Float: Multi-location US float spa chain offering premium floatation therapy sessions; a directly comparable operator using similar pod technology and a membership-based revenue model.
• Float Lab: US-based floatation therapy centre operating i-sopod float tanks with a focus on premium sensory deprivation experiences, comparable in core service and technology to The Float Spa.
• True REST Float Spa: US-based float therapy franchise operating i-sopod float pods across multiple sites; comparable core offering and technology stack, though operating in a different geography with a franchise-led growth model.
• Rest Plus Float Centre: UK-based float therapy centre offering float tank sessions in i-sopod pods with a similar single-location, premium wellness positioning to The Float Spa.
• Floatworks: UK float spa operator with multiple locations offering sensory deprivation float tanks alongside complementary wellness services; the closest direct multi-site float therapy competitor to The Float Spa in the UK market.

Broad incumbents

• Champneys: Established UK luxury spa and wellness brand operating multiple destination spa resorts; broader and more upscale than The Float Spa, but overlaps on massage, yoga, and holistic wellness offerings.
• ESPA: Premium UK spa brand delivering spa treatments, holistic therapies, and wellness programming across hotel and resort locations; overlaps with The Float Spa on massage, holistic therapies, and integrated wellness positioning.

Regional players

• Pure Yoga (London): Premium yoga studio chain operating in major UK cities (primarily London); comparable on yoga/Pilates class volume and subscription membership model, though not currently active in Brighton & Hove and lacks float therapy.

Others

• Sweaty Betty: UK premium activewear and yoga lifestyle brand; not a service competitor, but adjacent in the UK yoga/wellness consumer ecosystem and comparable in terms of branded retail monetisation such as The Float Spa's online wellness shop.
• Mindbody: Wellness business management software platform used by The Float Spa (recognised with Mindbody Best of 2026); adjacent ecosystem enabler rather than competitor, but a key reference point for comparable multi-modality wellness operators.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0k-oFGL6Pb2PqgTxl2Zkdg
• Facebookfacebook.com/thefloatspa
• Instagraminstagram.com/floatspahove
• Xx.com/FloatSpa
• LinkedInlinkedin.com/company/the-float-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Float Spa