Munttheater Weert

What Munttheater Weert does

Munttheater Weert is a privately held regional theater venue located at Collegeplein 3 in Weert, Netherlands, founded approximately in 1973 and operating continuously for 52 years as of May 2025. It serves audiences in Weert and the broader Limburg region with live programming spanning cabaret, theater, dance, music, musicals, and family performances. The venue organizes its programming into four thematic subscription series — Lachen is Gezond (5 cabaret shows for €90), Toneelserie (4 plays for €100), Vriendinnenserie (4 women-focused shows for €80), and URBAN (3 urban dance shows for €33) — sold at meaningful discounts versus individual ticket pricing of €10-€47.50.

The technology footprint is intentionally light: Ticketmatic powers online ticketing, the mobile app, and box-office order processing; Google Analytics handles visitor analytics; and standard web utilities (YouTube embeds, Google Maps) support content delivery. There are no proprietary AI, ML, or platform systems disclosed. Beyond ticketing, Munttheater generates revenue from venue rental (Verhuur) for external workshops and performances, on-site hospitality (Horeca) including bundled drinks with subscriptions, gift vouchers (Cadeaubonnen), and accessibility services such as wheelchair seating and audio description via Komt het Zien. The Familietheaterfonds program offers free admission for children up to age 12 to designated family shows, funded by donations.

The business model is a hybrid of one-time ticket sales and multi-show subscription bundles, supplemented by professional services (venue rental) and ancillary hospitality revenue. Marketing is conducted through the munttheater.nl website, email newsletters, social media, and partnerships including the Theater Dichtbij regional theater network. The customer base is entirely consumer-facing (families, cabaret and comedy enthusiasts, women's social groups, urban dance and hiphop audiences, and senior matinee attendees), with named touring artists and dance companies acting as supply-side content partners rather than enterprise buyers. The theater operates a single physical venue with limited publicly disclosed financial information.

Name

Munttheater Weert

Legal name

Munttheater

Website

https://munttheater.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Munttheater Weert is a 52-year-old privately held regional theater in Weert, Netherlands, offering cabaret, drama, dance, music, and family programming to Limburg audiences through ticket sales and multi-show subscription series.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Live theater performances
• Performing arts venue
• Cabaret series subscriptions
• Theater venue rental
• Cultural entertainment services

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Show Tickets: Single tickets sold for performances ranging from €10 to €47.50 depending on show type and seating
2. Theater Series Bundles: Season subscriptions bundled by genre - cabaret series (5 shows €90), theater series (4 shows €100), women series (4 shows €80), urban dance series (3 shows €33) - offered at discounted rates vs individual tickets
3. Venue Rental: Munttheater rents out its facilities for workshops and performances to external parties
4. Horeca/Catering: Food and beverage service during performances including included drinks with series subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Munttheater Weert operates a regional theater venue in Weert, Netherlands, programming and presenting live performances across cabaret, music, dance, drama, musicals, and family shows. Offerings are packaged into themed subscription series (Lachen is Gezond cabaret, Toneelserie, Vriendinnenserie, URBAN dance) sold at bundled discounts versus individual tickets, with additional services including venue rental, education programs, hospitality, and accessibility services.

Product overview

Munttheater Weert is a theater venue in Weert, Netherlands offering a diverse portfolio of live performances and cultural experiences. The core offering consists of theater performances across multiple genres including cabaret, music, dance, theater, and family shows. These are packaged into themed series offerings: the Lachen is Gezond Cabaretserie (5 cabaret shows for €90), Toneelserie (4 theater plays for €100), Vriendinnenserie (4 women-focused shows for €80), and URBAN Serie (3 urban dance performances for €33). Supporting services include Ticketmatic ticketing, venue rental (Verhuur), educational programs (Educatie), on-site hospitality (Horeca), accessibility services including audio description, gift vouchers, and a newsletter. The theater also offers special programs like the Familietheaterfonds providing free admission for children up to age 12.

Differentiator

Problem solved

Functional benefit

Brands

• Toneelserie: A theater series offering 4 theater performances for €100, featuring plays and drama productions.
• Vriendinnenserie
• Lachen is gezond
• URBAN serie
• Familietheaterfonds

Products and services

• Theatervoorstellingen (Live Theater Performances)

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Theater DichtbijcoreStrategic or Co-development PartnerMunttheater is a proud partner of Theater Dichtbij, a network of regional theaters working together to promote performing arts and cultural access in the region.
• CultuurfondsmajorStrategic or Co-development PartnerCultuurfonds supports the URBAN series programming and made the Lloydscompany Presents performance possible through cultural funding.
• The Notorious IBE HeerlencoreStrategic or Co-development PartnerInternational urban dance festival and organization collaborating on URBAN series programming for talent development.
• Mad SkillsminorStrategic or Co-development PartnerUrban dance organization involved in URBAN series collaboration for theater programming.
• Angelo MartinusminorStrategic or Co-development PartnerIndividual choreographer/artist contributing to URBAN series programming.
• Lloyds CompanycoreStrategic or Co-development PartnerUrban dance company connecting hiphop and theater, presenting productions like 'DOPE' and 'Lloydscompany Presents'. Active partner in URBAN series.
• Xclusiv Company (XCCC)coreStrategic or Co-development PartnerRotterdam-based urban dance company presenting 'Nature's Call' as part of URBAN series. 20+ years at intersection of urban arts and theater.
• FORT-PORT (Erasmus Universiteit Rotterdam)majorStrategic or Co-development PartnerResearch team from Erasmus University Rotterdam contributed research and 'container stories' to the DOPE production about drug trade and human trafficking.
• WAT WE DOENcoreStrategic or Co-development PartnerTheater company creating challenging productions about society, co-producing DOPE with Lloydscompany.
• Alzheimer Liga VlaanderenminorStrategic or Co-development PartnerBelgian Alzheimer's organization collaborating on 'Lichtgevoelig' dementia-themed musical production.
• Komt het ZienminorStrategic or Co-development PartnerAccessibility organization providing live audio description and blind guide services for Boeing Boeing production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theater aan het Vrijthof: Major performing arts venue in Maastricht, also in the Limburg region. Comparable regional theater offering a similar mix of cabaret, theater, dance, and music with subscription bundles, making it the closest geographic and operational peer to Munttheater Weert.
• Theater De Vest: Regional theater in Alkmaar offering a similar profile of cabaret, drama, dance, and music programming. Comparable in scale, audience model, and subscription/series bundling approach.
• Zaantheater: Mid-sized regional theater in Zaandam with similar breadth of programming (cabaret, music, dance, family shows) and subscription series offerings. Closely comparable in operating scale and audience model.
• Parkstad Limburg Theaters: Regional theater complex in Heerlen, also in Limburg, presenting cabaret, music, dance, and youth programming to a comparable regional audience. Direct competitor for touring acts and overlapping catchment audience.
• Schouwburg De Lawei: Regional theater and cultural center in Drachten, Friesland, offering a comparable mix of cabaret, theater, dance, music, and family programming with subscription series models. Closely comparable in scale, mission, and operating model.

Emerging players

• Toneelgroep Oostpool: Smaller producing theater company based in Arnhem focused on contemporary drama and youth productions. Comparable in producing-and-presenting model but smaller scale and more focused on original work than Munttheater's hosting model.

Broad incumbents

• Internationaal Theater Amsterdam (ITA): Large-scale producing theater company and venue in Amsterdam, presenting major drama and dance productions. Operates in the same performing arts category but at a national/international scale well above Munttheater's regional footprint.
• DeLaMar Theater: Large mainstream theater in Amsterdam with high-profile cabaret, musicals, and family programming. Operates in the same categories as Munttheater but at significantly greater scale, capacity, and production budget.
• Koninklijke Schouwburg Den Haag: Historic major theater in The Hague presenting a wide range of drama, cabaret, dance, and family programming. Comparable category but with a much larger venue, bigger budgets, and broader regional/national pull than Munttheater.
• Stadsschouwburg Amsterdam: Major incumbent theater in Amsterdam with much broader programming, larger capacity, and national draw. Overlaps with Munttheater's cabaret/drama/music categories but serves a metropolitan audience at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/munttheater
• LinkedInlinkedin.com/company/munttheater-weert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munttheater Weert