Theater De Vest
Theater De Vest is a non-profit Dutch performing arts venue in Alkmaar operating three halls (Grote Zaal 694 seats, Kleine Zaal 274 seats, Plein Zaal) and the adjacent Grote Kerk, presenting live theater, dance, cabaret, and concerts for regional audiences via ticket sales, subscriptions, venue rental, and hospitality.
- Company typePrivate
- Founded1978
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theater De Vest does
Theater De Vest is a Dutch performing arts venue operating in Alkmaar, North Holland, under the non-profit foundation Stichting Theater De Vest en Grote Sint Laurenskerk. Founded in 1978, it operates three performance halls — the Grote Zaal (694 seats, comprehensively renovated in 2013 with an LED lighting upgrade completed in summer 2024), the Kleine Zaal (274 seats with retractable tribunes), and the Plein Zaal (multi-purpose flat-floor space) — and also runs the adjacent Grote Kerk Alkmaar, a historic church venue used for concerts and community events. The theater presents year-round programming across cabaret, musical, theater, dance, classical music, theater concerts, and family genres, supported by a programming team and a curatorial editorial team. Technical infrastructure includes Meyer Mina and D&B line-array audio systems, Digico and Allen & Heath mixing consoles, and Robe/Niethammer LED lighting controlled via sACN.
The business model is multi-stream: primary revenue comes from ticket sales through the Tixly-powered website and physical box office, supplemented by venue rental to corporate event organizers across all three halls, on-site hospitality via Grand Café Klunder, and the Podium Cadeaukaart gift card accepted at 300+ Dutch venues. Subscription products — Theatervreters (€95 for 5 shows plus 6 introductory evenings, capped at 30 participants) and Vers van De Vest (€65 for 5 shows, €110 for 10 shows) — drive repeat visitation and lock in advance revenue. Customer segments span individual theatergoers across age cohorts, primary and secondary schools via educational programming, seniors through Tuesday matinees (Dinsdagmatinees), and corporate/private event organizers, with accessibility features such as blind interpreter services and hearing loop support. The organization is governed by a Raad van Toezicht (Supervisory Board) chaired by Paul van Gessel, with Henk-Jan Zijlstra heading Finance, Automation, and Management Support, and serves the North Holland region from the heart of Alkmaar at Canadaplein 2.
Theater De Vest firmographics
Firmographics- Name
- Theater De Vest
- Legal name
- Stichting Theater De Vest en Grote Sint Laurenskerk
- Website
- https://theaterdevest.nl
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theater De Vest is a non-profit Dutch performing arts venue in Alkmaar operating three halls (Grote Zaal 694 seats, Kleine Zaal 274 seats, Plein Zaal) and the adjacent Grote Kerk, presenting live theater, dance, cabaret, and concerts for regional audiences via ticket sales, subscriptions, venue rental, and hospitality.
- Ownership category
- akta.pro rank
Theater De Vest industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Theater De Vest is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Theater De Vest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from selling admission tickets to performances across Grote Zaal, Kleine Zaal, and Plein Zaal. Tickets sold online via website and at box office. Prices vary by performance.
- Venue Rental: Theater spaces (Grote Zaal, Kleine Zaal, Plein Zaal) are available for rental for external events and productions, generating rental income from companies and event organizers.
- Hospitality - Grand Café Klunder: On-site café/bar service within the theater building, serving food and beverages to theatergoers before, during, and after performances.
- Gift Cards (Podium Cadeaukaart): Theater-branded gift cards sold to customers, redeemable for tickets. Accepted at 300+ theaters, concert halls, and pop venues across the Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Theatervreters subscription: 5 shows + 6 introduction evenings |
| Subscription | Annual | Vers van De Vest: 5-show series |
| Subscription | Annual | Vers van De Vest: 10-show series |
| Transaction based/ take rate | Pay-as-you-go | Individual show tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Theater De Vest product offering
Product offeringCore offering
Theater De Vest operates a multi-venue performing arts complex in Alkmaar, presenting live theater, cabaret, dance, classical music, theater concerts, musicals, and family shows across its Grote Zaal (694 seats), Kleine Zaal (274 seats), and Plein Zaal venues, alongside the historic Grote Kerk Alkmaar. Core deliverables include ticketed performances, theater rental to external producers and corporate clients, on-site hospitality (Grand Café Klunder), subscription packages (Theatervreters, Vers van De Vest), gift cards (Podium Cadeaukaart), and the free outdoor Zomer op het Plein festival.
Product overview
Theater De Vest is a performing arts venue in Alkmaar operating multiple halls and presenting a diverse theater program. Its core offering consists of live performances across genres (cabaret, musical, theater, dance, classical, family) in its three venues: the Grote Zaal (694 seats, renovated 2013 with LED lighting since 2024), the Kleine Zaal (274-288 seats with retractable tribune), and the Plein Zaal (flexible event space). The venue complements its programming with hospitality services (Grand Café Klunder), a gift card product (Podium Cadeaukaart), an outdoor festival (Zomer op het Plein), and a subscription club (Theatervreters).
Differentiator
Problem solved
Functional benefit
Brands
- Grand Café Klunder: On-site restaurant and café at Theater De Vest, operated by the theater organization.
- Zomer op het Plein
Products and services
- Grote Zaal (Main Hall) The main hall of Theater De Vest, seating 694 visitors, fully renovated in 2013 with new sound system, dimmers, climate control, and since summer 2024, a complete LED lighting replacement. Hosts the theater's largest productions and headline programming.
- Kleine Zaal (Small Hall) An intimate hall with a flat floor and retractable tribunes seating 274–288 visitors, featuring a combined lighting and sound booth, side and rear blacks around the stage, and flexible configuration for various performance types including cabaret, small-scale theater, and dance.
- Plein Zaal (Multi-purpose Hall) A flexible event space on the first floor with a flat floor (no tribune), suitable for various events and presentations, equipped with an HDMI projector and comprehensive lighting and sound systems.
- Grand Café Klunder On-site café and bar at Theater De Vest, offering pre- and post-show dining and drinks for theater visitors.
- Zomer op het Plein Outdoor summer festival on the Canadaplein in front of Theater De Vest featuring free shows and concerts during the warmer months.
- Podium Cadeaukaart (Theater-branded Gift Card) Specialty gift card redeemable at over 300 theaters, concert halls, and pop venues across the Netherlands, with a Theater De Vest branded edition. Available as physical card or digital version sent by email.
- Theatervreters subscription club Theater viewing club offering subscribers access to six meetings plus five performances for €95 per person, including drinks. Led by Maarten Verhoef and Jos Schuring, with pre-show introductions and post-show discussions with makers. Limited to 30 participants per season.
- Vers van De Vest series package Multi-show subscription series offering 5 selected performances (€65) or 10 selected performances (€110), including coat check and drinks.
- Theater De Vest programming (live performances) Year-round programming of live performances across genres including cabaret, musical, theater, dance, classical music, theater concerts, and family shows, presented across multiple venues and seasons.
- Venue rental (Zalen te huur) Rental of the Grote Zaal, Kleine Zaal, and Plein Zaal to corporate clients, event organizers, and producers for private events, conferences, presentations, product launches, and external productions.
Quantifiable outcome
- Zomer op het Plein festival attracts large crowds to free outdoor performances on the Canadaplein
- +1 more outcomes
Companies that use Theater De Vest
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Theater De Vest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Theater De Vest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ITA (Internationale Theater Amsterdam)minorITA is listed as a coproducer for 'Wachten op Marsha' by Raymi Sambo Maakt, in collaboration with Theater De Vest. ITA provides coproduction support and likely assists with artistic development and touring.
- TixlycoreTixly provides the integrated ticketing platform powering Theater De Vest's online ticket sales, user accounts, order management, and box office operations. The platform supports multiple languages (Dutch, English, German) and currencies.
- Zomer op het PleincoreZomer op het Plein is a free outdoor festival organized on the Canadaplein in front of Theater De Vest. Although technically a separate foundation, it operates in close partnership with Theater De Vest and Grote Kerk Alkmaar under the shared Stichting Theater De Vest en Grote Sint Laurenskerk umbrella. The festival offers free performances and concerts during summer months.
- Grote Kerk AlkmaarcoreGrote Kerk Alkmaar is operated by the same foundation (Stichting Theater De Vest en Grote Sint Laurenskerk) as Theater De Vest. The church venue is used for concerts, events, and community activities, complementing the theater's programming.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Theater De Vest competitors and assessment
Company assessmentDirect peers
- Stadsschouwburg Amsterdam: Amsterdam's main municipal theater presenting a mixed program of drama, cabaret, dance and musicals. Closest Dutch analog to Theater De Vest's programming and venue-rental model, though at a larger scale and capital-city catchment.
- DeLaMar Theater: Amsterdam-based theater presenting musicals, cabaret and family shows with venue rental to producers. Comparable in hall configuration (large + small) and audience programming to Theater De Vest.
- Internationaal Theater Amsterdam (ITA): Major Dutch producing and presenting theater with multiple halls. Already a coproduction partner of Theater De Vest, making it the most directly comparable company in terms of programming mix and technical infrastructure.
- Het Nationale Theater (Den Haag): Dutch producing and presenting theater operating multiple venues (including the Zaal and Theater aan het Spui). Directly comparable in combining producing activity with venue presentation across genres.
- Stadsschouwburg Utrecht: Utrecht's main municipal theater offering drama, dance, cabaret and family programming across multiple halls. Comparable in scale, programming breadth and venue-rental commercial model.
- Chassé Theater Breda: Multi-hall regional theater in Breda with broad programming across genres, subscription series, and hospitality services. Comparable in operating model and scale to Theater De Vest.
- Parktheater Eindhoven: Large regional theater in North Brabant with multiple halls, hospitality services and a subscription series model. Closest match to Theater De Vest's multi-venue, multi-genre regional programming approach.
- Theater Orpheus Apeldoorn: Regional theater in Apeldoorn with large and small halls, hospitality, and a broad mixed-genre programming strategy. Closest regional-theater peer to Theater De Vest in size and operating model.
Broad incumbents
- Luxor Theater Rotterdam: Large Rotterdam-based theater specializing in musicals and large-scale productions. Comparable as a Dutch multi-hall venue with substantial venue-rental revenue, though programming skews more heavily toward musical theater.
Regional players
- Schouwburg Amstelveen: Mid-sized Dutch regional theater presenting mixed-genre programming in a single hall with venue rental. Comparable as a suburban regional theater serving a similar-sized community to Alkmaar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theater De Vest social profiles
Digital presenceTheater De Vest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater De Vest leadership team
Management profileNumber of profiles
Profiles4 records
Theater De Vest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater De Vest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater De Vest
What does Theater De Vest do?
Theater De Vest operates a multi-venue performing arts complex in Alkmaar, presenting live theater, cabaret, dance, classical music, theater concerts, musicals, and family shows across its Grote Zaal (694 seats), Kleine Zaal (274 seats), and Plein Zaal venues, alongside the historic Grote Kerk Alkmaar. Core deliverables include ticketed performances, theater rental to external producers and corporate clients, on-site hospitality (Grand Café Klunder), subscription packages (Theatervreters, Vers van De Vest), gift cards (Podium Cadeaukaart), and the free outdoor Zomer op het Plein festival.
Is Theater De Vest a public or private company?
Theater De Vest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theater De Vest founded?
Theater De Vest was founded in 1978. It employs 11 to 50 people.
Where is Theater De Vest based?
Theater De Vest is headquartered in Alkmaar, Netherlands, in the Europe region.
How does Theater De Vest make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, hospitality - Grand Café Klunder and gift Cards (Podium Cadeaukaart).
Who are Theater De Vest's main competitors?
Direct peers on record are Stadsschouwburg Amsterdam, DeLaMar Theater, Internationaal Theater Amsterdam (ITA), Het Nationale Theater (Den Haag), Stadsschouwburg Utrecht, Chassé Theater Breda, Parktheater Eindhoven and Theater Orpheus Apeldoorn. Luxor Theater Rotterdam is listed as a broad incumbent. Schouwburg Amstelveen is listed as a regional player.
Does Theater De Vest have an API?
No public API is recorded for Theater De Vest.
What industry is Theater De Vest in?
Theater De Vest's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 711310 and its SIC code is 7990.