Pacific Labels
Pacific Labels is a privately held Australian label manufacturer founded in the 1970s, producing custom digital, flexographic, and wide-format printed labels from its Wyong, NSW plant for 350+ brands across agrochemical, petrochem, food and beverage, and industrial sectors, backed by Top Flight Group.
- Company typePrivate
- Founded1970
- HeadquartersWyong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pacific Labels does
Pacific Labels is a private Australian label manufacturer founded in the 1970s and headquartered in a single plant at 2 Lucca Road, Wyong, NSW. The company produces custom printed labels using a multi-press configuration spanning digital, flexographic, wide-format inkjet, and UV flexographic printing, with in-house die-cutting and finishing capabilities including matte/gloss laminate, soft-touch overcoat, spot UV, foil stamping, and multi-layer constructions. Colour profiles are locked to ISO 12647-2 and the operation is ISO 9001 certified, with face stocks and liners rated from -40°C to 150°C for food-safe, chemical-resistant, and outdoor UV applications.
The company serves 350+ Australian brands across eight vertical markets — agrochemical and animal health, petrochem and automotive, chemicals and industrial compounds, food and beverage, metallic stocks and craft beer, home/health and beauty, technical and security, and industrial machinery — with named enterprise customers including Fuchs Lubricants and Hi-Tec Oils. Go-to-market is sales-led through direct account managers, on-site consultations at the Wyong facility, and quote-based pricing with no minimum order quantity, enabling both boutique producers and national manufacturers. The company is backed by Top Flight Group, described as a global leader in adhesive technology, which supplies adhesive systems through a sister-company arrangement.
Revenue is generated primarily through one-time custom label manufacturing orders, with no minimum order quantity enabling short-run digital workflows for product testing alongside larger ongoing supply contracts. Distribution is direct from the Wyong plant via tracked freight carriers, with optional warehouse management system integration for direct-to-line delivery. The business reports a 95% on-time-in-full track record and 96% client satisfaction across its brand portfolio, and is positioned as 100% Australian Made and operated.
Pacific Labels firmographics
Firmographics- Name
- Pacific Labels
- Legal name
- Pacific Labels
- Website
- https://pacificlabels.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Labels is a privately held Australian label manufacturer founded in the 1970s, producing custom digital, flexographic, and wide-format printed labels from its Wyong, NSW plant for 350+ brands across agrochemical, petrochem, food and beverage, and industrial sectors, backed by Top Flight Group.
- Ownership category
- akta.pro rank
Pacific Labels industry classification
Industry- Product category
- Custom Label Manufacturing
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
- akta.pro secondary industry
- Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)
Keywords
Where Pacific Labels is headquartered
LocationHeadquarters
- HQ city
- Wyong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pacific Labels business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D
Revenue model
- Custom Label Manufacturing: Pacific Labels generates revenue through the production and sale of custom printed labels. The company manufactures labels from design consultation through to printing, finishing, and despatch. Revenue is derived from label orders across various print technologies (digital, flexographic, wide format), materials, finishes, and customisation options. No minimum order quantity enables orders ranging from short trial runs to large ongoing supply contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No minimum order quantity - short runs welcome |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pacific Labels product offering
Product offeringCore offering
Pacific Labels manufactures and sells custom printed labels for businesses across food & beverage, agrochemical, petrochem, industrial, and consumer product sectors. The company operates a Wyong, NSW production plant using digital, flexographic, and wide format print technologies with no minimum order quantity, providing services from design consultation through to printing, finishing, and despatch.
Product overview
Pacific Labels is a label manufacturing company offering a portfolio of specialized labelling solutions for eight market segments: Agrochemical & Animal Health, Petrochem & Automotive, Chemicals & Industrial Compounds, Food & Beverage, Metallic Stocks & Beer Labels, Home, Health & Beauty, Technical & Security, and Industrial & Machinery. The core offering is supported by four technology services: Digital Print Technology (digital, flexographic, wide format printing with ISO 12647-2 standards), Custom Shapes & Finishing (in-house die-cutting), Materials & Substrates (face stocks, liners, specialty materials), and Special Stocks & Inks (foils, holographic films, metallic inks). Core capabilities include Extended Information Labels (EILs), Multi-Run Management, and Adhesive Systems supplied through a sister company. The company operates from a Wyong, NSW plant and is backed by a global adhesive technology partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrochemical & Animal Health Labels Specialist labels for agrochemical and veterinary products featuring UV/chemical-resistant films, extended information labels (EILs), APVMA/ACCC compliant formatting, and surge capacity management for seasonal demand.
- Petrochem & Automotive Labels High-performance labels for motor oils, lubricants, coolants, and additives featuring oil/grease-resistant substrates, premium metallic finishes, chemical-resistant laminates, and custom die-cut shapes.
- Chemicals & Industrial Compounds Labels Industrial labels for sanitizers, cleaning products, and solvents featuring solvent/chemical-resistant films, GHS/SDS compliant formatting, temperature-rated substrates (-40°C to 150°C), and chemical-resistant laminates.
- Food & Beverage Labels Food-safe labels for jams, spreads, sauces, craft beer, beverages, and dairy featuring Zycon food-grade inks, wet-strength adhesives, short-run digital printing, and premium foil/metallic finishes.
- Metallic Stocks & Beer Labels Premium beverage labels featuring cast/embossed foil (gold, silver, custom colours), holographic/prismatic films, high-opacity fluorescent/metallic inks, wet-strength adhesives, and scratch-resistant thermal-transfer coatings.
- Home, Health & Beauty Labels Labels for hair products, wellness, candles, and homeware featuring water/moisture-resistant stocks, soft-touch lamination, spot UV, embossing, and compostable/biodegradable stock options.
- Technical & Security Labels Functional labels for asset identification, compliance marking, and traceability featuring barcode/QR code printing, variable data printing, serialisation, tamper-evident constructions, and automated booklet-in-label insertion.
- Industrial & Machinery Labels Durable labels for industrial machinery and equipment featuring polyester/polypropylene films rated for extreme temperatures, chemical-resistant laminates, high-tack permanent adhesives, and AS/NZS safety compliance marking.
Quantifiable outcome
- 95% On Time In Full (OTIF) delivery track record
- +3 more outcomes
Companies that use Pacific Labels
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles4 records
Pacific Labels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pacific Labels partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pacific Labels competitors and assessment
Company assessmentDirect peers
- Labelmakers Group: Australia's largest dedicated label manufacturer offering custom labels across food, beverage, industrial, and consumer sectors — directly comparable in product, customer segments, and domestic-only manufacturing footprint.
- Fortis Solutions Group: Specialty label converter delivering pressure-sensitive labels across food, beverage, and industrial segments, with comparable mix of short-run digital and longer-run flexo capabilities.
- Resource Label Group: North American specialty label converter with multi-press digital and flexographic capabilities serving similar regulated vertical markets including chemicals and consumer products.
- Smyth Companies: US specialty label converter serving food/beverage, automotive, and industrial with similar flexographic/digital capabilities and customization focus to Pacific Labels.
- Leigh Mardon (Opus Labels): Established Australian label printing business with comparable product offering in F&B, industrial, and consumer labels; competes directly for the same domestic SME and enterprise customer base.
Emerging players
- LINTEC Corporation: Japanese manufacturer of adhesive papers and specialty labels with global reach in industrial and electronics labeling — overlapping with Pacific Labels' technical/security and industrial segments.
Broad incumbents
- Multi-Color Corporation (now CCL Healthcare): Global premium label specialist (now operating within CCL Industries) with deep F&B, personal care, and wine/spirits expertise that overlaps with Pacific Labels' metallic/beer and H&B segments.
- CCL Industries: World's largest specialty label converter (including Multi-Color Corporation) serving healthcare, consumer, and industrial markets — provides direct competition in premium and regulatory-compliant label segments through its Australian operations.
- Constantia Flexibles: Major global packaging converter with significant label manufacturing capacity in FMCG and pharmaceutical segments — competes at the upper end of regulated label markets that Pacific Labels serves.
- Avery Dennison: Global pressure-sensitive label materials giant operating across the full label value chain; competes broadly with Pacific Labels in specialty and industrial label categories but at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Labels social profiles
Digital presencePacific Labels compliance and trust
Trust signalCompliance2 records
Pacific Labels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Labels leadership team
Management profileNumber of profiles
Pacific Labels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Labels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Labels
What does Pacific Labels do?
Pacific Labels manufactures and sells custom printed labels for businesses across food & beverage, agrochemical, petrochem, industrial, and consumer product sectors. The company operates a Wyong, NSW production plant using digital, flexographic, and wide format print technologies with no minimum order quantity, providing services from design consultation through to printing, finishing, and despatch.
Is Pacific Labels a public or private company?
Pacific Labels is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Labels founded?
Pacific Labels was founded in 1970. It employs 11 to 50 people.
Where is Pacific Labels based?
Pacific Labels is headquartered in Wyong, Australia, in the Oceania region.
How does Pacific Labels make money?
One revenue line is on record: custom Label Manufacturing.
Who are Pacific Labels's main competitors?
Direct peers on record are Labelmakers Group, Fortis Solutions Group, Resource Label Group, Smyth Companies and Leigh Mardon (Opus Labels). LINTEC Corporation is listed as an emerging player. Broad incumbents are Multi-Color Corporation (now CCL Healthcare), CCL Industries, Constantia Flexibles and Avery Dennison.
Does Pacific Labels have an API?
No public API is recorded for Pacific Labels.
What industry is Pacific Labels in?
Pacific Labels's product category is Custom Label Manufacturing. Its primary akta.pro industry code is IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing, with a secondary code of AFAFAJAL, Labeling, Coding & Serialization for Beverage Packaging. Its NAICS code is 323111 and its SIC code is 2750.