ProMedica Hospice

What ProMedica Hospice does

ProMedica Hospice operates as part of the Gentiva family of providers, a multi-brand hospice, palliative, home health, and advanced illness management platform serving patients with life-limiting illnesses across the United States. The organization delivers end-of-life care through eight regional hospice sub-brands—Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, and Hospice Plus—complemented by two palliative care brands (Empatia Palliative Care and Emerald Coast Palliative Care), the Heartland Home Health brand, and an Advanced Illness Management program branded Illumia Health. Core service delivery is structured around interdisciplinary care teams of nurses, hospice physicians, hospice aides, chaplains, social workers, and volunteers providing personalized pain and symptom management, emotional and spiritual support, respite care for family caregivers, and bereavement counseling extending up to 13 months post-death. Specialty programs address cancer, cardiac, dementia, and veteran patient populations.

The organization operates more than 375 locations across 36 states with headcount exceeding 10,000 employees, positioning it as one of the largest hospice care networks in the country. Care is delivered primarily in patients' own homes, with additional settings including assisted living facilities, nursing homes, and hospitals. The organization holds ACHC (Accreditation Commission for Health Care) accreditation across the vast majority of its hospice providers, and has established a core partnership with the National Alliance for Care at Home on the 'We Honor Veterans' program. Arturo Polizzi serves as President and CEO.

Revenue is generated primarily through Medicare Hospice Benefit reimbursement, supplemented by Medicaid plans and private insurance, with the per-patient care relationship effectively operating as a recurring subscription over the patient's remaining life expectancy. The go-to-market motion is relationship-driven, relying on referrals from physicians, hospital discharge planners, and community healthcare networks, layered with a 24/7 nurse hotline and online referral system for direct patient and family intake. The Gentiva Foundation provides charitable support to families and communities, including grief camps for children.

Name

ProMedica Hospice

Legal name

Gentiva

Website

https://promedicahospice.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ProMedica Hospice operates as part of the Gentiva family of providers, delivering hospice, palliative, home health, and advanced illness management services through 375+ locations across 36 U.S. states with 10,000+ employees, primarily reimbursed through Medicare and serving patients with life-limiting illnesses.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), Hospice & Palliative Respite Care (HSABAGAG), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Home health care
• Bereavement support

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hospice Care Services: Hospice services are primarily reimbursed through government healthcare programs including Medicare Hospice Benefit, Medicaid plans, and private insurance. Coverage typically includes medications, medical supplies, and medical equipment related to hospice care. This is a recurring care model where services are delivered over the patient's remaining life expectancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ProMedica Hospice provides end-of-life hospice care, palliative care, home health care, and advanced illness management services to patients with life-limiting illnesses and their families. Care is delivered by interdisciplinary clinical teams (nurses, hospice physicians, aides, social workers, chaplains, volunteers) in patients' homes, assisted living facilities, nursing homes, and hospitals across 375+ locations in 36 states. Services include pain and symptom management, emotional and spiritual support, respite care for family caregivers, and bereavement counseling for up to 13 months after a loved one's passing, with specialty programs for cancer, cardiac, dementia, and veteran patients.

Product overview

Gentiva operates as a multi-brand hospice, palliative, and home health care platform offering services through eight regional hospice sub-brands (Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, and Hospice Plus), two palliative care brands (Empatia Palliative Care and Emerald Coast Palliative Care), and home health care through Heartland Home Health. The portfolio also includes an Advanced Illness Management program (Illumia Health) and specialty programs for cancer, cardiac, dementia, and veteran patients. Core hospice services include interdisciplinary team care (nurses, physicians, aides, chaplains, social workers, volunteers), pain and symptom management, emotional and spiritual support, respite care, and bereavement counseling extending 13 months post-death. The organization serves patients in more than 375 locations across 36 states, primarily delivering care in patients' homes as well as assisted living facilities, nursing homes, and hospitals. The Gentiva Foundation provides charitable support for families and communities in need.

Differentiator

Problem solved

Functional benefit

Brands

• Gentiva Hospice: Hospice care services under the Gentiva brand
• Heartland Hospice
• Regency SouthernCare
• SouthernCare New Beacon
• New Century Hospice
• Emerald Coast Hospice Care
• SouthernCare Hospice Services
• Hospice Plus

Products and services

• Hospice Care Services End-of-life hospice care for patients with a life expectancy of six months or less, including pain and symptom management, emotional support, spiritual care, respite care, and bereavement support up to 13 months after passing. Delivered by interdisciplinary teams (nurses, physicians, aides, social workers, chaplains, volunteers) in the patient's home, a relative's or friend's home, assisted living facilities, nursing homes, or hospitals.
• Palliative Care Services Supportive care for patients with serious illness, focused on symptom relief and quality of life alongside curative treatment, complementing the hospice care offering.
• Home Health Care In-home health care including skilled nursing, therapy, and personal care for patients recovering from illness or managing chronic conditions at home.
• Advanced Illness Management Care coordination program that supports patients with advanced illness as they transition between curative treatment and hospice, helping them navigate care settings and providers.
• Cancer Comfort Care Specialty hospice program delivering comfort-focused end-of-life care tailored to the symptom burden and clinical needs of cancer patients.
• Cardiac Comfort Care Specialty hospice program for patients with end-stage heart disease, addressing cardiac-specific symptom burden and care needs.
• Dementia Comfort Care Specialty hospice program addressing the cognitive, behavioral, and caregiver challenges associated with Alzheimer's disease and other dementias.
• Veterans Care Specialty hospice program that delivers veteran-centered end-of-life care in partnership with the National Alliance for Care at Home, including service recognition and veteran-to-veteran volunteer matching.
• The Gentiva Foundation Charitable foundation providing financial support to families, employees, and communities in need, including grief camps for children.

Quantifiable outcome

• Bereavement support provided for up to 13 months beyond a loved one's passing

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Alliance for Care at HomecoreStrategic or Co-development PartnerPartnered with the National Alliance for Care at Home on the 'We Honor Veterans' program, which focuses on respectful inquiry, compassionate listening, and grateful acknowledgment for veterans. The program includes veteran-specific admissions processes, care team training on unique veteran needs, individualized veteran-centered care plans, service recognition ceremonies, veteran-to-veteran volunteer programs, and efforts to replace lost medals and awards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amedisys Hospice (UnitedHealth Group/Optum): Amedisys operates a large national hospice and home health platform now part of UnitedHealth Group's Optum unit, providing home-based hospice and palliative services analogous to Gentiva's portfolio. Directly comparable in service mix, scale, and referral-driven GTM.
• Compassus: Compassus is a large national hospice, palliative, and home health provider operating in 30+ states, directly comparable to Gentiva in service portfolio, multi-state hospice footprint, and hospital-based referral relationships.
• AccentCare: AccentCare operates a multi-state home health, hospice, and palliative care platform with comparable service lines, referral-driven GTM, and Medicare-dependent revenue model, making it a direct competitor in overlapping geographies.
• Enhabit Inc. Enhabit is a publicly traded home health and hospice provider spun off from Encompass Health, competing directly with Gentiva's Heartland Home Health and hospice brands across multiple states with a similar Medicare-reimbursement model.
• BrightSpring Health Services: BrightSpring operates a national home health and hospice platform (including Gentiva-comparable hospice offerings) serving complex patient populations across the US, directly competing for referral relationships and clinical staff in overlapping geographies.
• Traditions Health: Traditions Health is a multi-state hospice and home health provider pursuing aggressive acquisition-driven growth, directly competing with Gentiva for both patient referrals and acquired regional hospice assets.
• CenterWell Hospice (Humana): CenterWell Hospice, the hospice arm of Humana, directly competes with Gentiva in home-based hospice care and is a primary national peer following Humana's acquisition of Kindred at Home. Comparable size, multi-state footprint, and Medicare-based hospice revenue model.
• VITAS Healthcare (Chemed Corporation): VITAS is the largest US hospice provider and a direct competitor to ProMedica Hospice/Gentiva, offering identical home-based hospice, palliative, and bereavement services to terminally ill patients across the country. Operates as a segment of Chemed Corporation (NYSE: CHE).

Others

• National Hospice and Palliative Care Organization (NHPCO): NHPCO is the national trade association for hospice and palliative care providers; Gentiva partners with it (via National Alliance for Care at Home) on the We Honor Veterans program, making it a key ecosystem and policy stakeholder rather than a competitor.

Regional players

• Empath Health: Empath Health is a nonprofit hospice, palliative, and home health provider concentrated primarily in Florida and the Southeast, offering comparable service lines but with a regional rather than national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jYVhrlVlUGAB7H56WwnuQ
• Facebookfacebook.com/ProMedicaHomeHealthHospicePalliativeCare
• LinkedInlinkedin.com/company/heartland-hospice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMedica Hospice