Ichitan Group

Name

Ichitan Group

Legal name

บริษัท อิชิตัน กรุ๊ป จำกัด (มหาชน)

Website

https://ichitangroup.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Non-Alcoholic Ready-to-Drink Beverages

NAICS

Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

RTD Iced Tea Production (AFAFABAD)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Ready-to-drink tea
• Green tea beverages
• Beverage manufacturing
• OEM contract manufacturing
• Functional beverages

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beverage Product Sales: Core revenue from manufacturing and selling branded beverage products including green tea, alkaline water, energy drinks, carbonated soft drinks, and herbal drinks through retail channels across Thailand and export markets.
2. OEM Manufacturing Services: Contract manufacturing services (Ichitan OEM One-Stop Service) offering aseptic cold filling technology, R&D support from formula development to distribution, serving partners including plans to add 2 new partners in 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ichitan Group manufactures and distributes ready-to-drink tea beverages in Thailand under multiple brands, including the Ichitan Green Tea core line (Honey Lemon, Original, Genmaicha, Kyoho Grape, Candy Apple, 0 Cal Catechin Jasmine, Chrysanthemum and Honey), premium Shizuoka Japanese green tea, the No. 1 YenYen herbal tea brand, Ichitan Alkaline Water, TAN POWER energy drink, and TANSANSU Korean-style carbonated soda. The company also runs an Ichitan OEM One-Stop Service offering contract manufacturing with aseptic cold filling technology to other beverage brands, and exports to Indonesia and Malaysia.

Product overview

Ichitan Group is a Thai beverage company offering a multi-brand portfolio centered on ready-to-drink green teas and functional beverages. The core product line is the Ichitan Green Tea family (honey lemon, original, genmaicha, kyoho grape, candy apple, jasmine catechin 0 cal, chrysanthemum honey), supplemented by the premium Japanese Shizuoka Green Tea sub-brand (matcha mildly sweet, jasmine mildly sweet, jasmine no sugar, no sugar), the YenYen herbal tea sub-brand (chrysanthemum with honey, TangHuLu, cool herb drink — No. 1 herbal tea in Thailand), and the non-tea segment including Ichitan Alkaline Water (with Vitamin B, with Vitamin D and Ginkgo), TAN POWER energy drink, and TANSANSU Korean carbonated soda. The company also operates an OEM contract manufacturing service (Ichitan OEM One-Stop Service) using aseptic cold filling technology, and maintains TANLAND, a sustainability learning center at its Green Factory. New product collaborations under the 'Collaboration' strategy include Ichitan x Jian Cha, YenYen x Thai Coco, and Ichitan x Kumamon, alongside Shizuoka premium extensions.

Differentiator

Problem solved

Functional benefit

Brands

• Shizuoka: Premium Japanese green tea brand featuring products like Shizuoka Green Tea with Matcha, Shizuoka Green Tea Jasmine, and Shizuoka Green Tea No Sugar, made from first-harvest leaves imported from Shizuoka, Japan.
• YenYen
• TAN POWER
• TANSANSU
• Ichitan Green Tea
• Ichitan Tea Play
• Ichitan Alkaline Water

Products and services

• Ichitan Green Tea (RTD line) Ready-to-drink green tea brewed from freshly picked tea leaves, offered in seven flavor variants (Honey Lemon, Original, Genmaicha, Kyoho Grape, Candy Apple, 0 Cal Plus Catechin Jasmine, Chrysanthemum and Honey) and multiple sizes from 250 ML to 840 ML, for Thai mass-market consumers seeking everyday refreshment.
• Shizuoka Premium Green Tea Premium Japanese green tea made from first-harvest leaves selected by a renowned tea master and 100% imported from Shizuoka, Japan, with matcha powder; available in Matcha Mildly Sweet, Jasmine Mildly Sweet, Jasmine No Sugar, and No Sugar variants. Targeted at consumers seeking authentic premium Japanese green tea.
• YenYen Herbal Tea Herbal tea brand positioned as the No. 1 herbal tea in Thailand, featuring YenYen Chrysanthemum with Honey, YenYen TangHuLu, and YenYen Cool Herb Drink with 12 cooling herbs in 315 ML and 400 ML sizes, for Thai consumers seeking herbal refreshment.
• Ichitan Alkaline Water Alkaline water (pH 8.5) produced by Japan Smart Technology, available in Multi Vitamin B and Vitamin D with Ginkgo Leaf Extract variants in 550 ML and 1000 ML sizes, for health-conscious consumers seeking functional hydration.
• TAN POWER Energy Drink Affordable 10-baht energy drink in a 150 ML glass bottle with added B vitamins, marketed under the concept 'There's always a way forward in life' for budget-conscious consumers seeking intense, refreshing energy at low price points.
• TANSANSU Korean-Style Carbonated Soda Korean-style carbonated soft drink known as the 'National Fizz Flavor,' inspired by Ichitan's Honey Lemon green tea, combining honey aroma with Korean lemon freshness in 330 ML and 360 ML sizes for Thai consumers seeking sparkling refreshment.
• Ichitan Tea Play Hybrid beverage combining green tea with mixed fruit flavors and natural caffeine from green tea, marketed as green tea with energy for consumers seeking a functional tea-energy drink.
• Ichitan Ice Tea Lemon Cold Brew Cold brew iced tea with lemon flavor launched in 2026 as part of Ichitan's 15th anniversary campaign and as a key new product to support the 12% revenue growth target for FY2026.
• Ichitan OEM One-Stop Service Contract beverage manufacturing service offering aseptic cold filling technology, high-speed international-standard production, and full R&D support from formula development to market distribution ('From Idea to Shelf'), targeted at beverage brand partners needing high-quality contract manufacturing.
• Ichitan Collaboration Product Line (x Jian Cha, x Thai Coco, x Kumamon) 2026 collaboration product line featuring 'Ichitan x Jian Cha' (Chinese-style oolong tea with camellia scent and red grape flavor), 'YenYen x Thai Coco' (coconut water with cooling herbs), and 'Ichitan x Kumamon' (watermelon Kumamoto flavor), targeting younger consumers through IP partnerships.
• Tansansu Kyoho Grape Soda New Kyoho Grape flavor variant added in 2026 to the Tansansu Korean-style carbonated soda family, expanding the 'gangsa' (ของแก๊งซ่า) product line.

Quantifiable outcome

• 24.1% gross profit margin in Q1/2026 - record high
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major, strategic and minor.

• Japan Smart TechnologycoreTechnology or IntegrationJapan Smart Technology produces Ichitan Alkaline Water with pH 8.5 standard technology, providing the technical foundation for the company's health-focused alkaline water products.
• Honchuan (ฮอนชวน)majorStrategic or Co-development PartnerStrategic manufacturing partnership with Honchuan to expand production capacity flexibility and support growth of high-demand products. When Honchuan's new factory is operational, ICHI will gradually distribute some products for co-manufacturing, starting with alkaline water and big-size products. Also expands to Malaysian export market.
• GC (Global Connections)majorStrategic or Co-development PartnerEnvironmental partnership for Ichitan ReCircle closed-loop circular recycling system, creating new life for PET bottles through sustainable recycling.
• Jian ChastrategicStrategic or Co-development PartnerCollaboration product 'Ichitan x Jian Cha' presenting Chinese-style Oolong tea with camellia scent and Kyoho grape flavor in premium segment.
• Thai Coco (ไทยโคโค่)strategicStrategic or Co-development PartnerCollaboration 'YenYen x ไทยโคโค่' combining popular coconut water with cooling herbs.
• KumamonstrategicGTM or Marketing PartnerCollaboration 'Ichitan x คุมะมง' featuring Kumamoto strawberry flavor product.
• Shizuoka Prefecture, JapanstrategicStrategic or Co-development PartnerPartnership with Shizuoka Prefecture for premium green tea products, including new Gyokuro from First Flush Tea and Hojicha Golden Roast flavors.
• JETRO (Japan External Trade Organization)minorStrategic or Co-development PartnerOpened Ichitan Green Factory for JETRO visit to showcase Thai-Japanese beverage manufacturing capabilities.
• Tetra Pak (เต็ดตรา แพ้ค)strategicStrategic or Co-development PartnerPartnership for FSC-certified packaging materials, encouraging consumers to choose environmentally responsible packaging.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Red Bull: Global energy-drink leader directly comparable to Ichitan's TAN POWER glass-bottle budget energy drink in the Thai mass-market energy segment; both compete on Thai convenience-store energy-drink shelf space.
• Oishi Group: Thailand's leading RTD green tea manufacturer (Oishi brand) and closest direct competitor to Ichitan in the domestic Thai RTD tea category; both compete for the same modern trade, convenience store, and traditional trade shelf space in Thailand.
• Monster Beverage: Pure-play global energy drink major. Comparable to TAN POWER as a direct competitor in the Thai and broader Asian energy-drink category, including the convenience-store channel Ichitan serves.
• Ito En: Japan's largest RTD green tea specialist and a global tea-led beverage platform. Highly comparable to Ichitan on core product (RTD green tea), premium Japanese tea sourcing, and category branding strategy.

Broad incumbents

• Uni-President Enterprises: Taiwanese F&B conglomerate with significant RTD tea and beverage manufacturing across Asia. Comparable to Ichitan on contract manufacturing capabilities, multi-brand beverage portfolio, and regional Southeast Asia distribution.
• PepsiCo: Global beverage major with RTD tea (Lipton joint venture) and energy/still-drink portfolios active in Thailand. Comparable on multi-category beverage play and Thai modern-trade execution against Ichitan's core channels.
• Suntory Holdings: Japanese beverage giant operating RTD tea brands (Iyemon, BOSS, etc.) across Asia, including Thailand. Comparable on tea-led portfolio, aseptic bottling scale, and premium Japanese tea positioning that Ichitan's Shizuoka line mimics.
• Coca-Cola: Global beverage incumbent with RTD tea brands (Fuze Tea, Ayataka) and a strong Thai bottling footprint. Competes with Ichitan across carbonated soft drinks, water, and tea in Thai retail, and sets the pricing benchmark for the industry.
• Tingyi (Cayman) Holding: Major pan-Asian F&B manufacturer (Master Kong brand) with a large RTD tea business in China and emerging presence in Southeast Asia; comparable on aseptic bottling scale, multi-brand beverage portfolio, and OEM-style manufacturing depth.
• Nestlé: Global F&B incumbent with tea (Nestea) and bottled water (Pure Life, etc.) brands distributed in Thailand. Comparable on premium water/tea positioning, sustainability narrative, and broad retail reach that Ichitan competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqWaBzGgkXjIb5bFdKF7pXg
• Facebookfacebook.com/Tanland
• Xx.com/IchitandrinkTH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ichitan Group