inzet

What inzet does

inzet.nl is a recruitment and staffing agency headquartered in Heerenveen, Friesland, Netherlands, founded in 2013 by childhood friends Erik Mous (Algemeen Directeur) and Saako de Boer (Strategisch Adviseur). The firm specializes in placing professionals in Marketing, Office, Sales, and HR roles for organizations across the Friesland region, operating two core services: Werving & Selectie (permanent placement, where the client hires the candidate directly and inzet charges a one-time success fee) and Detacheren (temporary staffing, where inzet acts as employer of record and earns a margin on the hourly rate while handling payroll, contracts, and HR administration). Services are free for job seekers, and employer fees are negotiated and not publicly disclosed.

The firm runs a traditional recruitment model with no proprietary technology platform. Its digital infrastructure consists of a website, a job board with auto-email job alerts (Vacature Update), and a candidate portal (mijn inzet.nl), supplemented by a walk-in office located opposite the Abe Lenstra stadium. It is NEN 4400-1 certified, SNA Erkend Leerbedrijf accredited, and operates under the NBBU collective labor agreement. The team is organized by functional vertical, with dedicated recruitment specialists focused on each of the four core disciplines, and serves over 100 client organizations across Friesland.

In October 2024, inzet.nl integrated OneZero.nl, a marketing and sales recruitment specialist, adding expertise and capacity in two of its flagship verticals. Ownership remains private with the two founders, there is no external funding or parent company, and geographic reach is intentionally restricted to the Friesland province, with no documented expansion beyond it.

Name

inzet

Legal name

inzet.nl

Website

https://inzet.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

inzet.nl is a privately held recruitment and staffing agency in Heerenveen, Friesland, Netherlands, specializing in Marketing, Office, Sales, and HR placements for Friesland-based employers. It offers permanent placement and temporary staffing services, serving 100+ regional clients including Friesland Lease, HL Display, and OG Clean Fuels.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industries

Office & Administrative Temp Staffing (BPACACAA), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Recruitment services
• Permanent placement
• Temporary staffing
• Talent acquisition
• Staffing agency

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Temporary Staffing / Detachment: Companies hire workers through inzet.nl on a temporary basis. inzet.nl acts as the employer of record (payroll), handling administration, salary, and pension. The company charges an hourly rate margin. This is the primary service model described.
2. Werving & Selectie (Recruitment / Permanent Placement): For permanent placements, inzet.nl performs the full recruitment process (vacancy definition, candidate sourcing, screening, interviews) and presents shortlisted candidates. The employer takes the candidate directly into their own employment. A one-time success fee is charged upon successful placement.
3. Payroll / Employer of Record Services: inzet.nl handles full HR administration, payroll processing, contracts, and compliance for workers placed at client organizations. Revenue derives from a markup on the base salary.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

inzet.nl is a regional recruitment specialist in Friesland, Netherlands, offering Werving & Selectie (permanent placement) where clients hire candidates directly after inzet.nl screens them, and Detacheren (temporary staffing) where inzet.nl employs workers and leases them to organizations, handling payroll and HR administration. The company focuses on Marketing, Office, Sales, and HR functions, serving over 100 employers in the Heerenveen region.

Product overview

inzet.nl is a recruitment specialist operating in Fryslân (Friesland), Netherlands, offering two primary services: Werving & Selectie (recruitment and selection) where candidates are hired directly by clients, and Detacheren (staffing/detachment) where professionals remain employed by inzet.nl and are leased to organizations. The company covers job categories including Marketing, Office, Sales, HR, Logistics, Construction, and Technical fields. The platform includes supporting features such as automated job alerts (Vacature Update), a professional portal (Mijn inzet.nl), safety checklist tools (Arbochecklist), and training vouchers. In October 2024, inzet.nl integrated the expertise of OneZero.nl, expanding its marketing and sales recruitment capabilities. The company primarily serves organizations in the Heerenveen and Friesland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Werving & Selectie (W&S) - Permanent Placement Recruitment and selection service where inzet.nl handles the entire candidate search, pre-screening, and interview coordination, with the client directly hiring the selected candidate into their organization. A one-time success fee is charged upon successful placement. Targeted at employers in Friesland seeking permanent staff in Marketing, Office, Sales, and HR functions.
• Detacheren - Temporary Staffing / Detachment Staffing solution where professionals are employed by inzet.nl and leased to client organizations, providing stability with inzet.nl bearing the employment risk and handling all payroll and administration. Revenue derives from a markup on the hourly rate (hourly rate margin). Targeted at employers in Friesland needing flexible temporary staffing in Marketing, Office, Sales, HR, Logistics, Construction, and Technical fields.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• OneZero.nlcoreStrategic or Co-development Partner · 1 October 2024In October 2024, inzet.nl integrated the experts and specialized knowledge of OneZero.nl into its portfolio. This expanded inzet.nl's offering in the Marketing, Office, Sales, and HR segments, strengthening its positioning as the de recruitment specialist van Fryslan. OneZero previously specialized in marketing and sales recruitment.
• NBBU (Nederlandse Bond van Uitzendondernemingen)coreOthersinzet.nl is a member of the NBBU, the Dutch staffing industry association. All services operate under the NBBU collective labor agreement (CAO voor Uitzendkrachten). The company's general terms and conditions reference the NBBU's standard terms as deposited with the Chamber of Commerce.
• NEN (Nederlandse Norm)minorOthersNEN 4400-1 certified employment agency, meeting Dutch quality and reliability standards for temporary staffing and payroll services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Randstad: The largest Dutch staffing and recruitment company, operating globally. Randstad serves the Friesland market through its Tempo-Team and Randstad brands, competing directly with inzet.nl for office, sales, and HR placements across the same region.
• ManpowerGroup: Global staffing firm with significant Dutch operations, providing temporary staffing, permanent placement, and workforce solutions. Manpower competes with inzet.nl for Friesland-based employers, particularly in office and sales roles.
• PageGroup (Michael Page): Global professional recruitment firm with Dutch operations focused on permanent placement in marketing, sales, HR, and office functions. PageGroup competes with inzet.nl for Friesland-based mid-market employers seeking professional candidates.

Direct peers

• Unique: Dutch staffing agency specializing in administrative, office, sales, and HR roles — a near-perfect functional overlap with inzet.nl. Unique operates regional offices in the Netherlands and provides direct competition in the Friesland white-collar staffing market.
• ASA: Dutch staffing agency focused on administrative, office, and commercial roles. ASA's functional specialization mirrors inzet.nl's core Office/Sales/HR focus, and it operates across the Netherlands including Friesland.
• Tempo-Team: Dutch staffing agency owned by Randstad, providing temporary staffing, permanent placement, and HR services across the Netherlands including Friesland. Tempo-Team competes with inzet.nl for the same office, administrative, and commercial roles in the same regional employer base.
• Olympia: Dutch regional staffing and recruitment agency with a strong focus on local SME employer relationships. Olympia competes with inzet.nl in Friesland for office, administrative, and commercial placements, and shares a similar regional multi-office model.
• Carrière Uitzendbureau: Dutch regional staffing agency with a multi-office network across the Netherlands, providing temporary staffing and permanent placement in office, administrative, and commercial roles. Carrière competes directly with inzet.nl's service offering and NBBU-affiliated staffing model.

Emerging players

• YER: Dutch recruitment firm specializing in higher-end professional placements, including marketing, sales, and HR roles. YER is a partial competitor to inzet.nl, particularly for marketing and sales positions where the OneZero integration provides inzet.nl's specialization.
• Hays: Global professional recruitment firm with Dutch operations covering marketing, sales, HR, and office functions. Hays is a partial competitor for Friesland-based employers seeking specialized white-collar placements, particularly in mid-market and enterprise segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inzetnl
• Facebookfacebook.com/inzet.nl
• LinkedInlinkedin.com/company/inzet-nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inzet