What Pixman does

Pixman s.r.o. is a privately held Czech digital agency founded in 2002 and headquartered in Prague 7 (Holešovice). The company designs and develops custom websites, e-commerce platforms, web applications, B2B portals, and creative/branding solutions for both B2B and B2C clients across Central Europe and select international markets. Its technology stack is anchored by Merlin CMS, a proprietary content management system developed in-house since 2002, alongside modern frontend frameworks (Next.js), MySQL, Docker, and deep integrations with enterprise platforms including Microsoft Business Central, Salesforce (CRM and Marketing Cloud), Sitecore, and Syndigo PIM. Notable named clients span energy (SPP CZ, Centropol Energy), telecommunications (České Radiokomunikace), retail (Orion, GECO, MAKRO, Copy General, Rock Point), pharmaceuticals (Nivea/Eucerin/Beiersdorf, Zentiva), automotive (ŠKODA AUTO), banking (Česká spořitelna, CCS), healthcare (Unilabs), and IoT (CRA). Awards include 3rd place at WebTop100 2024 (for the Moje SPP portal) and 2nd place in the Digital category at the Art Directors Club Czech Republic 2017 (for the ŠKODA AUTO 3D interactive map).

Pixman operates a project-based professional services model, generating revenue from custom software development, digital marketing/SEO services, and branding/creative engagements. Services are custom-quoted per project with no public pricing; long-term client relationships (SPP since 2015, multiple repeat projects per client) and referrals form the backbone of its go-to-market. The team is described as approximately 11-50 employees (likely 15-30 based on job postings), operating as a multi-disciplinary unit combining UX/UI design, development, ERP integration, and creative services. Founders Tomáš Míka (CEO) and Vašek Kalaš (lead developer and creator of Merlin CMS) lead the founder-controlled company, which has no disclosed external institutional investment. Active hiring for PHP developers, SEO specialists, and a Shopify expert, alongside recent product builds (TOD4Y financial calendar, CRA IoT portal), indicates ongoing operational expansion within the agency's stable project-services business model.

Name

Pixman

Legal name

Pixman s.r.o.

Website

https://pixman.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixman s.r.o. is a Prague-based Czech digital agency founded in 2002 that designs custom websites, e-commerce platforms, web applications, B2B portals, and branding solutions for enterprise and SMB clients across Central Europe, leveraging its proprietary Merlin CMS and deep ERP/CRM integration expertise.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Design and development of custom websites, e-commerce platforms, web applications, and B2B portals. Projects range from small to large-scale, with both waterfall and agile development methodologies available.
2. Digital Marketing & SEO Services: SEO strategy, content marketing, content management in Sitecore CMS for enterprise clients, and ongoing digital marketing support.
3. Branding & Creative Services: Logo design, visual identity, brand redesign, animations, video production, and creative advertising campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pixman is a Czech digital agency that designs and develops custom websites, e-commerce platforms, web applications and B2B portals, and provides digital marketing (content, SEO) and branding/visual identity services for business clients. The agency combines consulting, UX/UI design, custom software development, and ongoing support as an end-to-end offering, supported by its proprietary Merlin CMS platform.

Product overview

Pixman is a digital agency offering a comprehensive portfolio of custom digital solutions, organized around five core service areas: custom websites, e-commerce solutions, web applications and portals, content marketing and SEO, and branding and visual identity. Their work spans B2B and B2C web development, custom web applications, and creative services. Key named products and platforms include the proprietary Merlin CMS (their own content management system built since 2002), the CRA IoT Portal for IoT device management, the Moje SPP customer and B2B energy portal, the TOD4Y financial calendar application, and the Unilabs booking system. They specialize in ERP integrations (particularly Microsoft Business Central), CRM integrations (SalesForce), and enterprise CMS administration (Sitecore). The agency combines UX/UI design with custom development, serving clients across energy, pharmaceuticals, retail, automotive, and finance sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Merlin CMS: Proprietary content management system developed in-house for web and e-commerce solutions.

Products and services

• Custom Website Development Design and development of custom websites tailored to client needs, including B2B and B2C solutions, corporate presentations, and branded web presences.
• E-commerce Solutions Development of B2B and B2C e-commerce platforms with ERP integrations, custom pricing, multi-language support, and inventory management.
• Web Applications and Portals Custom web application development including customer zones, B2B portals, energy management platforms, IoT device management portals, booking systems, and internal corporate portals.
• Content Marketing and SEO Full content lifecycle management including content creation, CMS administration (Sitecore, Syndigo), PIM, technical SEO, testing, reporting, and direct developer communication.
• Branding and Visual Identity Brand redesign, logo creation, and complete visual identity unification, including animations, video production, educational projects, and creative advertising campaigns.
• Merlin CMS Proprietary content management system developed in-house by Pixman since 2002, enabling simple content management for websites and e-commerce platforms with modular architecture and universally applicable components.

Quantifiable outcome

• 97% increase in leads for Copy General after website redesign
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Etnetera MotioncoreStrategic or Co-development PartnerLong-term collaboration with Etnetera Motion on managing Nivea and Eucerin websites for the Beiersdorf multinational conglomerate. Manages web content in Sitecore/Syndigo, newsletter campaigns via Salesforce Marketing Cloud, loyalty programs, and SEO for Czech, Slovak, and Hungarian markets.
• Etnetera ActivateminorImplementation/ SI/ Consulting PartnerCollaborated with Etnetera Activate on content management support for MAKRO Cash & Carry ČR (part of METRO AG), handling both Czech and Slovak Republic websites on Sitecore CMS.
• ARICOMAminorStrategic or Co-development PartnerPartnership with ARICOMA on website management for pharmaceutical company Zentiva Group across nearly 20 countries using Sitecore CMS.
• PrusaLabminorStrategic or Co-development Partner3D printing collaboration during COVID-19 pandemic. Used PrusaLab's open-source 3D headband design, modified it for faster printing, and produced protective shields for healthcare workers and police.
• Fallon.czminorChannel Partner/ Reseller/ DistributorServed as development partner for Fallon.cz (creative agency) on ŠKODA AUTO 'Let's reconnect' 3D interactive map project. Pixman handled technical development while Fallon managed creative direction.
• H1 AgencyminorChannel Partner/ Reseller/ DistributorSEO audit and quality control partner for Energie.cz (Centropol Energy) project. H1 agency conducted qualitative review and SEO audit before site launch.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Etnetera: Czech digital agency group (Etnetera Motion, Etnetera Activate, etc.) providing web development, CMS, and digital marketing services. Already named as a Pixman partner on Nivea/Eucerin and MAKRO projects, operating in the same Prague market with overlapping service portfolio.
• Netguru: Polish software development and design consultancy with strong European enterprise client base. Comparable in offering custom web apps, B2B/B2C platforms, and design services — operating in adjacent CEE market with similar client profile.
• Ackee: Prague-based software development agency building custom web and mobile applications for enterprise clients. Direct peer in the Czech market with comparable size, B2B focus, and custom development/service offering.
• Boldare: Polish product design and software development agency serving European and US clients. Comparable in offering custom web development, e-commerce platforms, and UX/UI design with similar team size and B2B focus.
• MoroSystems: Czech software development company specializing in custom web applications, portals, and enterprise integrations. Direct peer in the Czech market with overlapping enterprise client base and custom development service offering.
• Future Processing: Polish software development and consulting company providing custom web/software solutions for European enterprises. Comparable in project-based delivery model and service mix, though larger in scale.
• 10Clouds: Polish software design and development agency offering web/app development and design services to enterprise clients. Comparable in service mix and Central European positioning, with similar scale and project-based model.
• Cleverlance: Czech IT services and consulting firm providing custom software development, web applications, and digital transformation services. Comparable in Prague-based operations, B2B enterprise focus, and integration expertise.

Broad incumbents

• Accenture Interactive: Global digital, creative, and marketing services arm of Accenture. Competes for the largest enterprise digital transformation engagements, including work for many of Pixman's multinational clients (e.g., Beiersdorf, METRO AG), but operates as a broad incumbent rather than specialized Czech agency.
• Deloitte Digital: Global consulting firm's digital practice offering end-to-end digital transformation, web development, and creative services. Competes with Pixman for large enterprise mandates but at much larger scale with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pixmansro
• LinkedInlinkedin.com/company/pixman-s.r.o.
• Instagraminstagram.com/pixman.cz
• Xx.com/pixmancz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixman