Univex
Univex is a privately held, multi-brand automotive dealership operating under the Astara Retail brand in Portugal's Greater Lisbon region, with two showrooms in Lisbon and Cascais authorized to sell new vehicles from seven marques, alongside used-vehicle sales, workshop services, and parts.
- Company typePrivate
- Founded1989
- HeadquartersLisboa, Portugal
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Univex does
Univex – Comércio de Automóveis, Sociedade Unipessoal, Lda is a privately held, multi-brand automotive retail dealership operating under the Astara Retail brand in Portugal's Greater Lisbon region. The company holds authorized dealer representation for seven vehicle marques — Mitsubishi, Kia, Suzuki, Mitsubishi Fuso, Maxus, Isuzu, and KGM — and runs two physical showrooms in Lisbon (Marvila) and Cascais (Alcoitão, near CascaiShopping). Its offering spans the full vehicle lifecycle: new vehicle sales, used and semi-new vehicle sales via a dedicated online platform (usados.univex.pt), multi-brand workshop services, and original parts distribution. Customer segments are explicitly dual — individual consumers (particulares) and business/fleet buyers (empresas e frotas) — with light and heavy commercial vehicle capabilities served through the Fuso, Maxus, and Isuzu franchises.
The business model is transaction-based across multiple revenue streams. New and used vehicle sales generate one-time transaction revenue, with advertised financing options (e.g., Kia XCeed from €229/month) routed through partner financial institutions. Workshop services (multi-brand technical assistance and pre-booked servicing) and parts sales produce recurring aftersales revenue. There is no proprietary technology disclosed; the platform architecture is conventional retail, supported by a corporate website, a used-vehicle e-commerce storefront, and standard social media channels (Facebook, Instagram, LinkedIn, YouTube). Pricing is per-vehicle, varying by model and specification, with promotional campaigns used as demand generation.
Strategically, Univex is a regional retail node within the broader Astara mobility group's retail operations. The GTM motion is sales-led and physical-footprint-driven: in-person sales teams at two showrooms, supported by digital marketing and shopping-center exposition events. The company has no disclosed funding rounds, M&A activity, or institutional investors, and operates as an independent private limited company under Portuguese jurisdiction. The parent relationship is referenced via the Astara Retail brand alignment, though the source data does not confirm a formal parent-subsidiary structure.
Univex firmographics
Firmographics- Name
- Univex
- Legal name
- Univex – Comércio de Automóveis, Sociedade Unipessoal, Lda
- Website
- https://univex.pt
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Univex is a privately held, multi-brand automotive dealership operating under the Astara Retail brand in Portugal's Greater Lisbon region, with two showrooms in Lisbon and Cascais authorized to sell new vehicles from seven marques, alongside used-vehicle sales, workshop services, and parts.
- Ownership category
- akta.pro rank
Where Univex is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Univex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from represented brands (Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, KGM). One-time transaction revenue from vehicle sales to retail customers and fleet buyers.
- Used/Semi-New Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles. Currently listing approximately 28 used vehicles on their website. One-time transaction revenue.
- Workshop Services: Multi-brand technical assistance and vehicle servicing. Multibrand workshop with specialized mechanics team. Provides maintenance, repairs, and pre-booked service appointments.
- Parts Sales: Sale of original parts for the portfolio of brands represented. Replacement parts and accessories for vehicle maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle retail pricing with VAT |
| Transaction based/ take rate | Monthly | Financing options for new vehicles |
| Unit Pricing | Pay-as-you-go | Used vehicle pricing (without VAT) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Univex product offering
Product offeringCore offering
Univex is a multi-brand authorized automotive dealership selling new vehicles from seven brands (Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, KGM), used and semi-new vehicles, original replacement parts, and multi-brand workshop repair and maintenance services. The company operates two physical showrooms in Lisbon (Marvila) and Cascais (Alcoitão) and serves both individual consumers and business/fleet customers across the Greater Lisbon region.
Product overview
Univex (Astara Retail) operates as a multi-brand vehicle dealership in the Greater Lisbon region of Portugal. The company offers a unified platform of vehicle sales and aftersales services, combining new and used vehicle sales (Viaturas Novas and Usados) with workshop services (Oficina) and original parts sales (Peças). The product portfolio spans multiple vehicle brands including Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, and KGM. The company maintains two physical locations in Lisbon (Marvila) and Cascais (Alcoitão, near CascaiShopping), offering sales, technical assistance, vehicle refurbishment, and parts distribution for the brands they represent. Approximately 28 used vehicles are currently available through their online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicles (Viaturas Novas) Sale of new vehicles from multiple brands including Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, and KGM for individual consumers and fleet/business buyers in the Greater Lisbon region.
- Used/Semi-New Vehicles (Usados) Sale of used and semi-new (certified pre-owned) vehicles with approximately 28 vehicles available, browsable via a dedicated online platform with filtering by brand, model, fuel type, year, and price.
- Workshop Services (Oficina) Multi-brand technical assistance, vehicle maintenance, repairs, and pre-booked service appointments performed by a team of specialized mechanics at the Lisbon (Marvila) and Cascais (Alcoitão) locations.
- Original Parts (Peças) Sale of original replacement parts and accessories for the portfolio of brands represented by the company (Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, KGM), available through dedicated parts departments in Lisbon and Cascais.
Companies that use Univex
Customer profileSegments3 records
Ideal customer profiles2 records
Univex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Univex partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Mitsubishi MotorscoreAuthorized dealer for Mitsubishi Motors vehicles in the Greater Lisbon region. Sells new Mitsubishi vehicles including Outlander PHEV, Eclipse Cross PHEV, and other models from the Mitsubishi range.
- KiacoreAuthorized dealer for Kia vehicles in the Greater Lisbon region. Sells Kia models including Sportage, XCeed, Stonic, Ceed, Sorento, and others.
- SuzukicoreAuthorized dealer for Suzuki vehicles. Sells Suzuki models including Swace hybrid and other vehicles from the Suzuki range.
- Mitsubishi FusocoreAuthorized dealer for Mitsubishi Fuso commercial vehicles including trucks and light commercial vehicles for business customers.
- MaxuscoreAuthorized dealer for Maxus vehicles including vans and commercial vehicles.
- IsuzucoreAuthorized dealer for Isuzu commercial vehicles including trucks and utility vehicles.
- KGM (formerly SsangYong)coreAuthorized dealer for KGM vehicles in Portugal.
- Astara RetailcoreUnivex operates under the Astara Retail brand, which is part of the Astara mobility group. Astara Retail represents the company's retail operations in Portugal, combining multiple automotive brands under one retail network.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Univex competitors and assessment
Company assessmentDirect peers
- Caetano Auto: Retail arm of the Salvador Caetano group, operating multi-brand dealerships in Portugal with new and used vehicle sales plus after-sales services. Closely mirrors Univex's multi-brand authorized dealer model.
- Salvador Caetano: Largest automotive retail group in Portugal, operating multi-brand new and used vehicle dealerships plus after-sales across the country. Directly comparable as a multi-brand authorized dealer network serving both retail consumers and fleet customers in the same market.
- Grupo Entreposto: Multi-brand automotive dealer group in Portugal representing several OEMs with showrooms, workshops, and parts operations. Directly comparable in business model as a multi-franchise Portuguese dealer.
- SIVA: Multi-brand automotive group in Portugal representing Peugeot, Citroën, Opel, and DS. Directly comparable as a multi-franchise authorized dealer with new/used sales, workshop, and parts operations across multiple Portuguese locations.
- Grupo SGS (Toyota/Lexus dealer): Authorized dealer group for Toyota and Lexus in Portugal, operating multiple showrooms with sales, workshop, and parts. Comparable multi-franchise authorized retailer operating within Portugal.
- Mundet: Portuguese multi-brand automotive dealer group with new vehicle sales, used vehicle sales, and after-sales services. Operates as a multi-brand authorized retailer similar to Univex.
- Soares & Bastos: Multi-brand automotive dealership group in Portugal with passenger and commercial vehicle franchises. Comparable as a multi-OEM authorized dealer offering new/used sales and after-sales in the same national market.
Emerging players
- Auto1 Group: European online used car platform operating across Iberia. Competes with Univex by sourcing, reconditioning, and retailing used vehicles through digital channels, pressuring dealer margins and inventory turn rates.
- Standvirtual: Portugal's leading online used vehicle marketplace, owned by OLX. Directly competes with Univex's used vehicle sales by aggregating private and dealer listings and reducing the informational asymmetry dealers rely on for margin.
Broad incumbents
- Kia Portugal: Official OEM importer for Kia in Portugal. Compares as the upstream brand authority whose franchise terms, EV transition roadmap, and direct-to-consumer pilots directly shape Univex's Kia revenue stream and operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Univex social profiles
Digital presenceUnivex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Univex leadership team
Management profileNumber of profiles
Univex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Univex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Univex
What does Univex do?
Univex is a multi-brand authorized automotive dealership selling new vehicles from seven brands (Mitsubishi, Kia, Suzuki, Fuso, Maxus, Isuzu, KGM), used and semi-new vehicles, original replacement parts, and multi-brand workshop repair and maintenance services. The company operates two physical showrooms in Lisbon (Marvila) and Cascais (Alcoitão) and serves both individual consumers and business/fleet customers across the Greater Lisbon region.
Is Univex a public or private company?
Univex is a private company. It is classified as unknown and is currently operating.
When was Univex founded?
Univex was founded in 1989. It employs 51 to 100 people.
Where is Univex based?
Univex is headquartered in Lisboa, Portugal, in the Europe region.
How does Univex make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used/Semi-New Vehicle Sales, workshop Services and parts Sales.
Who are Univex's main competitors?
Direct peers on record are Caetano Auto, Salvador Caetano, Grupo Entreposto, SIVA, Grupo SGS (Toyota/Lexus dealer), Mundet and Soares & Bastos. Emerging players are Auto1 Group and Standvirtual. Kia Portugal is listed as a broad incumbent.
Does Univex have an API?
No public API is recorded for Univex.