Roxy Cinema
Roxy Cinema is a privately held, 219-seat boutique Art Deco cinema in Miramar, Wellington, NZ, serving film enthusiasts, tourists, and food-and-wine audiences via two theatres with HDR projection, curated event programming (Roxy Retro, Feast Your Eyes, Tea Time Talkies), on-site restaurant CoCo at The Roxy, and cinema tours co-located with Weta Cave.
- Company typePrivate
- Founded2011
- HeadquartersMiramar, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roxy Cinema does
Roxy Cinema is a privately held boutique cinema operator headquartered at 5 Park Road, Miramar, Wellington 6022, New Zealand, operating from a restored 1928 Art Deco building that reopened under current ownership on April 1, 2011. The venue comprises two theatres with a combined 219 seats (164 and 55), equipped with HDR projection capability, state-of-the-art sound design, and luxury Italian leather seating, with full in-theatre food and beverage service supported by the adjacent CoCo at The Roxy restaurant and cocktail bar. Beyond standard 2D, 3D, 2D HDR, and 3D HDR screenings of new releases (priced $13-$30), Roxy operates a layered programming slate including Roxy Retro classic films ($15/ticket or $140 Ten Trip pass), Tea Time Talkies ($24), Eat The Film (cult classics paired with themed CoCo dishes), Feast Your Eyes ($45 dessert-and-cocktail pairing), and the annual Doc Edge Film Festival (75 films, 12 immersive projects in the 2026 edition).
The business generates revenue through seven primary streams: standard ticket sales, special-event experiences (Roxy Retro, Tea Time Talkies, Eat The Film, Feast Your Eyes), private venue hire, cinema tours (Wellywood Cinema Talk with morning/afternoon tea or CoCo lunch/dinner), voucher and e-gift sales via an online shop, F&B from CoCo at The Roxy, and the Magic Stamp-based Film Club loyalty program (Roxy is the only business in Miramar using the platform). Customer segments span film enthusiasts, Wellington/Wellywood tourists visiting adjacent Weta Cave, food-and-wine audiences, families, and the documentary community. Distribution is omnichannel through a physical box office, the Flicks-powered online ticketing site, an e-commerce gift shop, and the Magic Stamp mobile app.
Ownership is held by six individuals including Oscar-winning editor Jamie Selkirk, Weta Workshop founder Tania Rodger, and local hospitality operators, which underwrites both the venue's film-industry authenticity and its ability to leverage the Miramar tourism corridor. There are no disclosed funding rounds, acquisitions, M&A activity, or AI/ML capabilities, and no public revenue figures.
Roxy Cinema firmographics
Firmographics- Name
- Roxy Cinema
- Website
- https://roxycinema.co.nz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roxy Cinema is a privately held, 219-seat boutique Art Deco cinema in Miramar, Wellington, NZ, serving film enthusiasts, tourists, and food-and-wine audiences via two theatres with HDR projection, curated event programming (Roxy Retro, Feast Your Eyes, Tea Time Talkies), on-site restaurant CoCo at The Roxy, and cinema tours co-located with Weta Cave.
- Ownership category
- akta.pro rank
Roxy Cinema industry classification
Industry- Product category
- Independent Cinema
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Independent & Art-house Cinemas (MPADAKAB)
- akta.pro secondary industries
- Cinema Concessions & On-site F&B Operations (MPADAKAN), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)
Keywords
Where Roxy Cinema is headquartered
LocationHeadquarters
- HQ city
- Miramar
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Roxy Cinema business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Cinema ticket sales: One-time ticket sales for film screenings across various formats including 2D, 2D HDR, 3D, and 3D HDR. Ticket categories include standard admission, matinee, and special event pricing.
- Eat The Film events: Special event combining cult classic film screenings with themed seasonal dishes served in-theatre, showcasing CoCo restaurant's dining offerings.
- Tours and experiences: Guided cinema tours including Wellywood Cinema Talk with showreel, morning/afternoon tea packages, and lunch/dinner experiences in CoCo at The Roxy.
- Tea Time Talkies: Monthly classic film screenings paired with Devonshire Tea service including intermission refreshments.
- Feast Your Eyes: Film and food experience featuring themed dessert and cocktail paired with screenings.
- Voucher sales: Admit Vouchers and e-gift vouchers for cinema tickets and restaurant purchases, sold online and at box office.
- Roxy Retro screenings: Classic film screenings at $15 per ticket, with Ten Trip passes available for $140.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 2D evening/weekend admission |
| Unit Pricing | Pay-as-you-go | Standard 2D HDR evening/weekend admission |
| Unit Pricing | Pay-as-you-go | 3D evening/weekend admission (includes 3D glasses) |
| Unit Pricing | Pay-as-you-go | 3D HDR evening/weekend admission (includes 3D glasses) |
| Unit Pricing | Pay-as-you-go | Matinee 2D admission (before 5pm Monday-Friday) |
| Unit Pricing | Pay-as-you-go | Matinee 2D HDR admission |
| Unit Pricing | Pay-as-you-go | Matinee 3D admission (includes 3D glasses) |
| Unit Pricing | Pay-as-you-go | Matinee 3D HDR admission (includes 3D glasses) |
| Unit Pricing | Pay-as-you-go | Roxy Retro classic film screenings |
| One time/ perpetual license | Multi-year contract | Roxy Ten Trip pass |
| Unit Pricing | Pay-as-you-go | Tea Time Talkies (monthly classic film with Devonshire Tea) |
| Unit Pricing | Pay-as-you-go | Feast Your Eyes experience |
| Unit Pricing | Pay-as-you-go | Concession eligibility |
Distribution channels4 records
Marketing channels5 records
Roxy Cinema product offering
Product offeringCore offering
Roxy Cinema operates a two-theatre (164-seat and 55-seat) boutique art deco cinema in Miramar, Wellington, screening new releases and classics in 2D, 3D, 2D HDR and 3D HDR with luxury Italian leather seating and in-theatre food and beverage service. The venue runs themed film-and-dining events (Eat The Film, Feast Your Eyes, Tea Time Talkies, Roxy Retro), hosts private and corporate event hire, operates guided cinema tours, and houses the CoCo at The Roxy restaurant and cocktail bar.
Product overview
Roxy Cinema is a boutique art deco cinema complex in Miramar, Wellington, New Zealand, operated as a multi-venue entertainment destination. The core product is the cinema operation with two theatres (164 and 55 seats) offering 2D, 3D, 2D HDR, and 3D HDR screenings. The cinema is supplemented by CoCo at The Roxy (an on-site restaurant), an award-winning cocktail bar, and event spaces. Additional revenue streams include special programming (Roxy Retro, Tea Time Talkies, Eat The Film, Feast Your Eyes), private event hire, cinema tours, and a loyalty program (Film Club) accessed via the Magic Stamp app. Ticketing and gift vouchers are available through an online shop. The venue also hosts the annual Doc Edge Film Festival.
Differentiator
Problem solved
Functional benefit
Brands
- CoCo at The Roxy: Award-winning restaurant and cocktail bar located at The Roxy, serving local cuisine in the heart of suburban Miramar. Run by Head Chef Nic Spicer and GM & drinks specialist Susie McWilliams.
- Roxy Retro
- Feast Your Eyes
- Tea Time Talkies
- Eat The Film
- Roxy Film Club
Products and services
- Roxy Cinema (Main Cinema) Boutique art deco cinema with two theatres (164 seats and 55 seats) featuring state-of-the-art sound and projection, luxury seating, in-theatre food and beverage service and premium movie screenings. Located at 5 Park Road, Miramar, Wellington.
- Feast Your Eyes Movie and food experience featuring a themed dessert designed by CoCo's Head Chef and a cocktail or mocktail designed by the GM & drinks specialist, kept secret until the event. Tickets $45 including dessert and cocktail/mocktail.
- Eat The Film Film-and-food event pairing cult classic films with themed seasonal dishes from CoCo at The Roxy, served in-theatre during specific scenes.
- Tea Time Talkies Monthly classic film screening with a 15-minute intermission featuring Devonshire Tea (cup of tea and homemade scone with cream and jam). Tickets $24.
- Roxy Retro Classic and cult film screenings shown on weekends. Tickets $15 per screening; Roxy Ten Trip passes ($140 for 10 tickets) usable on both Retro and New Release titles, excluding 3D and HDR sessions.
- Cinema Tours (Wellywood Cinema Talk) Guided cinema tours including the Grand Lobby, film history and a Wellywood showreel, with hospitality packages at CoCo at The Roxy and proximity to Weta Cave.
- Private Events / Venue Hire Venue hire at Roxy Cinema for private screenings, corporate events, fundraisers and celebrations, combined with CoCo at The Roxy food and beverage.
- Doc Edge Film Festival Hosting Annual hosting of Doc Edge Film Festival, the Asia Pacific centre for documentary storytelling, at Roxy Cinema, including 75 films, 12 immersive projects and industry events.
- Film Screening Tickets (2D, 3D, 2D HDR, 3D HDR) Per-seat cinema ticket sales across 2D, 3D, 2D HDR and 3D HDR formats, with tiered pricing by format, time of day (matinee / standard) and customer category (adult, concession, senior, student, child), plus family packs and a $2 online booking fee.
- Gift Vouchers / Online Gift Shop Online shop selling Admit Vouchers and e-gift vouchers redeemable for cinema tickets and CoCo at The Roxy restaurant purchases.
Quantifiable outcome
- Doc Edge Film Festival 2026: 75 films, 12 immersive projects, 3 days of industry events
Companies that use Roxy Cinema
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Roxy Cinema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roxy Cinema partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Doc Edge Film FestivalcoreDoc Edge Film Festival 2026 (21st Anniversary) hosted at Roxy Cinema from July 15-26. Features 75 films, 12 immersive projects, and 3 days of industry events. Doc Edge is the Asia Pacific centre for documentary storytelling with an Oscar-qualifying awards ceremony.
- CoCo at The RoxycoreOn-site restaurant operated in collaboration with Roxy Cinema. CoCo provides themed dine menu for Eat The Film events, Feast Your Eyes desserts and cocktails, and Tea Time Talkies Devonshire Tea service. The restaurant is co-owned by Roxy stakeholders.
- Weta CavecoreAdjacent tourist attraction and gift shop. Roxy Cinema promotes itself as being only 5 minutes from Weta Cave, capturing shared tourism traffic in the Miramar film district.
- Weta WorkshopcoreWeta Workshop artisans designed the Art Deco interior of Roxy Cinema. Co-founder Tania Rodger is co-owner of Roxy Cinema.
- Jamie SelkirkcoreOscar-winning film editor (Lord of the Rings trilogy) who co-owns Roxy Cinema and creates the cinema showreel for Wellywood Tours. Wife Ann Selkirk is also co-owner.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Roxy Cinema competitors and assessment
Company assessmentDirect peers
- Hayden Orpheum Picture Palace: Heritage art-deco single-screen cinema in Cremorne, Sydney, with licensed bar, F&B, and event programming. Closely comparable to Roxy's boutique heritage-cinema model with integrated food and beverage service.
- Moonlight Cinema: Open-air boutique cinema operator running curated seasonal screenings in parkland venues across Australia and New Zealand. Comparable to Roxy as a differentiated alternative-cinema experience prioritising ambience over volume.
- Cinema Paradiso: Single-screen heritage cinema in Melbourne's CBD offering licensed bar and food service during screenings, with curated film programming. Closely comparable to Roxy's boutique art-deco cinema with an integrated restaurant and bar model.
- The Embassy Theatre: Heritage single-screen cinema on Ghuznee Street, Wellington, that hosts premieres, special events, and the New Zealand International Film Festival. Directly competes with Roxy for Wellington cinephile and event audiences.
- Light House Cinema Cuba: Single-screen cinema on Cuba Street, Wellington, focused on art-house, classic, and curated programming. Directly competes with Roxy for Wellington independent-film and repertory audiences.
- Penthouse Cinema & Cafe: Two-screen boutique cinema in central Wellington offering mainstream and art-house programming alongside an attached cafe. Directly competes with Roxy for Wellington audiences seeking an alternative to multiplexes.
- The Astor Theatre: Single-screen art-deco heritage cinema in Melbourne specialising in classic, cult, and repertory programming. Closely comparable to Roxy's vintage ambience and Roxy Retro focus on classic cinema.
Broad incumbents
- Dendy Cinemas: Boutique art-house cinema chain of roughly nine locations across Australia's east coast. Serves the same cinephile niche, with comparable premium ambience and curated programming, but at multi-city scale rather than a single venue.
- Reading Cinemas (NZ): New Zealand's largest locally owned cinema chain operating multi-screen complexes nationwide. Competes broadly with Roxy for screen attendance but operates at scale with mainstream programming rather than niche curation.
- Event Cinemas (NZ): One of Australasia's largest cinema exhibitors, also operating multi-screen venues in New Zealand. Competes with Roxy for admission revenue but at significantly larger scale and with a broad mainstream focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roxy Cinema social profiles
Digital presenceRoxy Cinema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roxy Cinema leadership team
Management profileNumber of profiles
Profiles8 records
Roxy Cinema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roxy Cinema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roxy Cinema
What does Roxy Cinema do?
Roxy Cinema operates a two-theatre (164-seat and 55-seat) boutique art deco cinema in Miramar, Wellington, screening new releases and classics in 2D, 3D, 2D HDR and 3D HDR with luxury Italian leather seating and in-theatre food and beverage service. The venue runs themed film-and-dining events (Eat The Film, Feast Your Eyes, Tea Time Talkies, Roxy Retro), hosts private and corporate event hire, operates guided cinema tours, and houses the CoCo at The Roxy restaurant and cocktail bar.
Is Roxy Cinema a public or private company?
Roxy Cinema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roxy Cinema founded?
Roxy Cinema was founded in 2011. It employs 11 to 50 people.
Where is Roxy Cinema based?
Roxy Cinema is headquartered in Miramar, New Zealand, in the Oceania region.
How does Roxy Cinema make money?
Seven revenue lines are on record. Cinema ticket sales are the primary driver. The others are eat The Film events, tours and experiences, tea Time Talkies, feast Your Eyes, voucher sales and roxy Retro screenings.
Who are Roxy Cinema's main competitors?
Direct peers on record are Hayden Orpheum Picture Palace, Moonlight Cinema, Cinema Paradiso, The Embassy Theatre, Light House Cinema Cuba, Penthouse Cinema & Cafe and The Astor Theatre. Broad incumbents are Dendy Cinemas, Reading Cinemas (NZ) and Event Cinemas (NZ).
Does Roxy Cinema have an API?
No public API is recorded for Roxy Cinema.
What industry is Roxy Cinema in?
Roxy Cinema's product category is Independent Cinema. Its primary akta.pro industry code is MPADAKAB, Independent & Art-house Cinemas, with a secondary code of MPADAKAN, Cinema Concessions & On-site F&B Operations. Its NAICS code is 512131 and its SIC code is 7830.