Pophams Bakery
Pophams Bakery is a London-based artisanal bakery chain founded in 2017, operating three East London locations serving viennoiserie, pastries, and seasonal dishes, alongside a homewares sub-brand, events/catering services, and venue hire for private clients.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pophams Bakery does
Pophams Bakery is a London-based artisanal bakery and lifestyle brand founded in 2017 by co-founders Ollie and Lucy. The company operates three bakery storefronts across East London (London Fields, Islington, and Victoria Park) specializing in viennoiserie, pastries, seasonal dishes, and a proprietary house-blend coffee developed in partnership with Assembly Coffee. The business has evolved beyond a pure bakery into a multi-vertical lifestyle brand anchored by Pophams Home, a homewares and pantry retail line selling ceramics, linens, glassware, biscuits, and pasta kits through physical stores and a pophamshome.com e-commerce storefront.
The company monetizes through five primary streams: in-store retail (bakery sales of pastries, sandwiches, seasonal dishes, and beverages), online ordering for collection via the Slerp platform, gift cards redeemable across all Pophams touchpoints, an Events & Catering service covering corporate catering, private parties, weddings, festivals, brand events, and press days, and Venue Hire at the London Fields and Islington locations (including Studio London Fields for daytime meetings and creative workshops). Customer segments are intentionally diversified across individual consumers (primary), corporate clients, private party hosts, wedding parties, festival organizers, and brand/press event organizers.
Pophams is a privately held company with no disclosed institutional investors, funding rounds, or parent company, and operates with 51-100 employees including a dedicated Operations Director, Executive Chef, location-specific Bakery Managers, Head of Coffee, Head Kitchen Porter, Events & Projects Manager, and Pophams Home General Manager. The company is an accredited Living Wage employer and markets organically through Instagram, email newsletter, its website, and community-driven word-of-mouth within its London neighborhoods.
Pophams Bakery firmographics
Firmographics- Name
- Pophams Bakery
- Legal name
- Pophams
- Website
- https://pophamsbakery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pophams Bakery is a London-based artisanal bakery chain founded in 2017, operating three East London locations serving viennoiserie, pastries, and seasonal dishes, alongside a homewares sub-brand, events/catering services, and venue hire for private clients.
- Ownership category
- akta.pro rank
Pophams Bakery industry classification
Industry- Product category
- Artisanal Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Pophams Bakery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Pophams Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bakery Retail Sales: Direct sales of freshly baked pastries, croissants, sandwiches, seasonal dishes, and beverages to walk-in customers at three London locations.
- Gift Cards: Digital and physical gift cards sold online and in-store, redeemable across bakeries, pantry, and homeware shops.
- Events & Catering: Corporate catering, private parties, wedding breakfasts, festivals, brand events, and press days services offered with customizable menus and optional barista/staff services.
- Venue Hire: Private hire of restaurant spaces at London Fields and Islington locations for evening events, meetings, and gatherings. Studio spaces also available for corporate hire and creative workshops.
- Pophams Home & Pantry: Separate lifestyle/homewares brand offering ceramics, linens, glassware, biscuits, and pasta kits both in physical stores and online at pophamshome.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Events & catering packages are customized to client requirements and priced upon consultation. |
| Other | Pay-as-you-go | Venue hire available for London Fields and Islington restaurants, plus studio spaces for meetings and workshops. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Pophams Bakery product offering
Product offeringCore offering
Pophams Bakery operates three artisan bakery-cafés in London (London Fields, Islington, Victoria Park) producing sourdough viennoiserie, pastries, seasonal dishes, and a house-blend coffee roasted by partner Assembly Coffee. The company also runs Pophams Home, a lifestyle homewares brand stocked at adjoining retail spaces and online, and offers an Events & Catering service plus Venue Hire of its restaurant and studio spaces for private and corporate occasions.
Product overview
Pophams is a collection of artisanal bakeries and lifestyle stores founded in 2017. The core offering consists of Pophams Bakery locations serving freshly baked pastries, seasonal dishes, and house-blend coffee, alongside Pophams Home, a homeware and pantry brand selling ceramics, linens, glassware, and food products. The company also offers Events & Catering services for off-site occasions and Venue Hire for private dining at their restaurant locations.
Differentiator
Problem solved
Functional benefit
Brands
- Pophams Home: A homewares brand offering ceramics, linens, glassware and other handcrafted items from the bakeries, available in-store and online at pophamshome.com
Products and services
- Pophams Bakery Artisanal bakery-café operating across three London neighborhood locations (London Fields, Islington, Victoria Park) serving freshly baked viennoiserie pastries, seasonal dishes, and house-blend coffee roasted with partner Assembly Coffee. Walk-in seating, takeaway, and online pre-ordering for collection are supported.
- Pophams Home
- Venue Hire
- Events & Catering
- Gift Cards
Companies that use Pophams Bakery
Customer profileSegments6 records
Ideal customer profiles2 records
Pophams Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pophams Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Assembly CoffeecoreAssembly Coffee is a coffee roasting partner that developed and roasts Pophams' house blend coffee served across all bakery locations. This is an ongoing partnership for their core product offering.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pophams Bakery competitors and assessment
Company assessmentDirect peers
- Ottolenghi: Ottolenghi operates deli-cafe restaurants and a packaged goods/homewares-adjacent brand in London, with a strong seasonal, flavour-led menu. Comparable to Pophams on cafe + retail extension into homewares/lifestyle, and on premium London positioning.
- Bread Ahead: Bread Ahead is a London sourdough bakery and baking school with multiple sites, specialising in artisanal bread, doughnuts, and viennoiserie plus a strong workshop/events offering. Closely comparable to Pophams on craft bakery positioning and London retail footprint.
- Gail's Bakery: Gail's is the leading London-based artisanal bakery and cafe chain, operating dozens of neighbourhood sites serving sourdough bread, viennoiserie, coffee, and light meals. Directly comparable to Pophams on product mix (bakery + cafe + coffee) and London premium positioning, but at materially larger scale.
- Granger & Co: Bill Granger's London all-day cafe-bakery concept serving elevated brunch, pastries, and coffee in design-led spaces. Comparable to Pophams on the cafe-bakery hybrid model and aspirational London neighbourhood positioning.
- The Modern Pantry: The Modern Pantry is a London cafe-restaurant in Clerkenwell known for innovative, globally-influenced brunch and pastries. Closely comparable to Pophams on innovative viennoiserie/seasonal flavour development and London cafe-bakery positioning.
- EL&N London: EL&N is a London-based lifestyle cafe brand with design-led interiors, photogenic food and drink, and a strong social media presence. Comparable to Pophams on premium cafe positioning and Instagram-driven community building, though oriented more toward beverages and aesthetics.
- Fait Maison: Fait Maison is a French-inspired London cafe-bakery chain serving pastries, brunch, and coffee in neighbourhood locations. Comparable to Pophams on artisan cafe-bakery model and London multi-site presence.
Broad incumbents
- Paul (UK): Paul is an established French bakery-cafe chain with a long-standing UK presence, offering viennoiserie, bread, sandwiches, and coffee. Comparable to Pophams on bakery-cafe product mix, but operating as a broader incumbent brand rather than a craft London specialist.
- Daylesford Organic: Daylesford is a premium UK organic farm, food hall, and cafe/lifestyle brand with a strong homewares and pantry offering. Comparable to Pophams on the crossover between premium food retail, cafe, and homewares/lifestyle, but at a broader and more established scale.
Emerging players
- Notes Coffee: Notes is a London-based specialty coffee and cafe concept with a small but growing multi-site footprint, focused on quality coffee and light food. Comparable to Pophams on the Assembly Coffee partnership and quality-led London cafe positioning, with some overlap on cafe footfall competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pophams Bakery social profiles
Digital presencePophams Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pophams Bakery leadership team
Management profileNumber of profiles
Profiles11 records
Pophams Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pophams Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pophams Bakery
What does Pophams Bakery do?
Pophams Bakery operates three artisan bakery-cafés in London (London Fields, Islington, Victoria Park) producing sourdough viennoiserie, pastries, seasonal dishes, and a house-blend coffee roasted by partner Assembly Coffee. The company also runs Pophams Home, a lifestyle homewares brand stocked at adjoining retail spaces and online, and offers an Events & Catering service plus Venue Hire of its restaurant and studio spaces for private and corporate occasions.
Is Pophams Bakery a public or private company?
Pophams Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pophams Bakery founded?
Pophams Bakery was founded in 2017. It employs 51 to 100 people.
Where is Pophams Bakery based?
Pophams Bakery is headquartered in London, United Kingdom, in the Europe region.
How does Pophams Bakery make money?
Five revenue lines are on record. Bakery Retail Sales are the primary driver. The others are gift Cards, events & Catering, venue Hire and pophams Home & Pantry.
Who are Pophams Bakery's main competitors?
Direct peers on record are Ottolenghi, Bread Ahead, Gail's Bakery, Granger & Co, The Modern Pantry, EL&N London and Fait Maison. Broad incumbents are Paul (UK) and Daylesford Organic. Notes Coffee is listed as an emerging player.
Does Pophams Bakery have an API?
No public API is recorded for Pophams Bakery.
What industry is Pophams Bakery in?
Pophams Bakery's product category is Artisanal Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.