Village at the Peaks

What Village at the Peaks does

Village at the Peaks is a community shopping and entertainment center located at 1250 South Hover in Longmont, Colorado. The property is owned and managed by NewMark Merrill Companies, Inc., a California-incorporated retail real estate operator led by President & CEO Sanford D. Sigal. The center features a 12-screen Regal Cinemas as its entertainment anchor alongside national retail anchors Whole Foods Market, Sam's Club, and Burlington, with approximately 40 additional in-line tenants spanning quick-service and casual dining (Raising Cane's, Culver's, Spitz Mediterranean, Tiffin's India Cafe, Hot Pot Spot), specialty coffee and beverage (Ozo Coffee, Kung Fu Tea), bakeries (Crumbl Cookies, Nothing Bundt Cakes), discount retail (Five Below), fitness and wellness (Gold's Gym, Fire and Ice Wellness, Spavia), salon suites, healthcare, financial services, and telecommunications. The company also operates two distinct community engagement programs — the 'Fostering the American Dream' small-business incubator and a Community Art initiative showcasing local artists.

The business model is commercial real estate leasing: Village at the Peaks generates recurring rental income from a diversified mix of national chain and local SMB tenants across shopping, dining, entertainment, and services categories. Go-to-market is event-driven and community-focused, using a year-round calendar of programming (Summer Concert Series, Sunset Silent Yoga) hosted on the Village Lawn to drive foot traffic, alongside email marketing and a comprehensive online directory. On-site operations are managed by Marketing Director/Property Manager Renatta Banning and Vice President of Operations Danaria McCoy, with a total headcount of 11–50 employees consistent with a property management and leasing team rather than a corporate retail operator. Technology infrastructure is limited to standard property-management systems, on-site security cameras that capture only anonymized aggregate foot-traffic data, and a website directory — there is no proprietary platform, app, or disclosed AI/ML capability.

Name

Village at the Peaks

Legal name

NewMark Merrill Companies, Inc.

Website

https://villageatthepeaks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Village at the Peaks is a community shopping and entertainment center in Longmont, Colorado, owned and managed by NewMark Merrill Companies. It leases space to ~40 retail, dining, and service tenants anchored by Regal Cinemas, Whole Foods, Sam's Club, and Burlington, and drives foot traffic via community events.

Ownership category

akta.pro rank

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Leasing: Village at the Peaks generates revenue by leasing retail space to tenants including restaurants, specialty stores, services, and entertainment venues. Tenants include national chains like Whole Foods, Burlington, Sam's Club, and Regal Cinemas alongside local businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Village at the Peaks is a shopping and entertainment hub in Longmont, Colorado that leases physical retail space to a curated mix of roughly 40 national and local tenants across grocery, discount retail, dining, personal services, and entertainment (anchored by a 12-screen Regal Cinemas). The property supplements its tenant mix with a year-round community events program including a Summer Concert Series and Sunset Silent Yoga, plus the Fostering the American Dream small-business leasing initiative and a Community Art program featuring local artists.

Product overview

Village at the Peaks is a shopping and entertainment hub in Longmont, Colorado, offering a unified retail destination combining shopping, dining, and services. The center features a 12-screen Regal Cinemas as its entertainment anchor, Whole Foods and Sam's Club as grocery anchors, Burlington as a discount department store, and numerous specialty retail stores (Five Below, Sleep Number, Wyatt's Wet Goods, Fire and Ice Wellness). The dine & entertainment offerings include fast-casual restaurants (Culver's, Raising Cane's, Jersey Mike's, Fuzzy's Taco), coffee shops (Ozo Coffee, Kung Fu Tea), bakeries (Crumbl Cookies, Nothing Bundt Cakes), and diverse cuisines (Spitz Mediterranean, Tiffin's India Cafe, Hot Pot Spot, Bowl Izakaya). Services include fitness (Gold's Gym), wellness/spa (Spavia, Fire and Ice Wellness), salons (Phenix Salon Suites, Allure Nails, Supercuts, Cookie Cutters), healthcare (Banfield Pet Hospital, Longmont Modern Dentistry), financial services (Bank of America, Bellco Credit Union), pet care (Chuck and Don's Pet Food), and telecommunications (Xfinity, T-Mobile, Verizon Wireless). Community engagement is provided through a robust calendar of events including Summer Concert Series and Sunset Silent Yoga.

Differentiator

Problem solved

Functional benefit

Products and services

• Village at the Peaks Shopping Center (Retail Leasing Property) A shopping and entertainment hub in Longmont, Colorado that leases retail space to a curated mix of roughly 40 national and local tenants across grocery (Whole Foods, Sam's Club), discount retail (Burlington, Five Below), dining (Culver's, Raising Cane's, Ozo Coffee, Crumbl Cookies, Hot Pot Spot, Spitz Mediterranean, Tiffin's India Cafe, Kung Fu Tea, Nothing Bundt Cakes), personal services (Gold's Gym, Spavia, Phenix Salon Suites), and entertainment (Regal Cinemas).
• Community Events Program Year-round community events program on the Village Lawn including a Summer Concert Series featuring local bands (Disco Revue, Top Shelf, Tunisia, The Long Run) and Sunset Silent Yoga sessions in partnership with Gold's Gym Longmont and Sound Off Colorado, designed to drive foot traffic and community engagement at the center.

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NewMark Merrill CompaniescoreOthersNewMark Merrill Companies is the owner and manager of Village at the Peaks. They handle property management, marketing, leasing opportunities, and overall operations of the shopping center.
• Regal CinemascoreChannel Partner/ Reseller/ Distributor12-screen movie theater and entertainment anchor tenant featuring king-sized recliners in every theater, serving as a major foot traffic driver for the shopping center.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorGrocery anchor tenant offering natural and organic products, providing essential everyday shopping draw to the center.
• Sam's ClubcoreChannel Partner/ Reseller/ DistributorMembership-only warehouse club and major retail anchor tenant, driving bulk shopping traffic to the center.
• BurlingtoncoreChannel Partner/ Reseller/ DistributorDiscount retail store offering name-brand merchandise at up to 60% off other retailers' prices, serving value-conscious shoppers.
• Gold's Gym LongmontminorGTM or Marketing PartnerLocal gym partner for community fitness events including Sunset Silent Yoga sessions held on the Village Lawn.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brixmor Property Group: Owns and operates a national portfolio of open-air shopping centers with grocery and entertainment anchors. Directly comparable asset class and tenant mix (grocery, dining, services) to Village at the Peaks.
• Simon Property Group: Largest U.S. mall REIT operating thousands of retail real estate properties. Comparable as the dominant institutional owner/operator of shopping centers with anchor-driven tenant mixes, though Simon's portfolio is far larger and more national in scope.
• Kimco Realty: Major publicly-traded open-air shopping center REIT focused on grocery-anchored community centers — directly comparable operating model (anchor + inline tenants, leasing-driven revenue) to Village at the Peaks.
• CBL & Associates: Mall and open-air shopping center operator with properties featuring entertainment anchors including Regal/Premier Cinemas. Comparable in combining shopping, dining, and a large cinema anchor as a traffic driver.
• Macerich: REIT operating regional malls and lifestyle centers with strong entertainment and dining anchors (Regal, AMC, dining courts). Comparable in combining shopping with entertainment anchors in a destination format.
• Unibail-Rodamco-Westfield (Westfield US): Global operator of flagship shopping destinations with strong entertainment (cinema), dining, and event programming components. Comparable at the operating-model level — destination retail with curated experience — though at vastly larger scale.
• Federal Realty Investment Trust: High-quality open-air shopping center REIT with mixed-use community destinations. Comparable as an institutional operator of community-focused retail properties with strong tenant curation and event programming.

Direct peers

• Regency Centers: National REIT focused on grocery-anchored shopping centers with curated dining and service tenants. Highly comparable operating model and tenant mix to Village at the Peaks (Whole Foods-anchored, dining + services inline).
• Phillips Edison & Company: Internally-managed REIT focused on grocery-anchored neighborhood and community shopping centers. Closely comparable asset profile (anchored shopping center with inline small-shop tenants) and revenue model to Village at the Peaks.

Others

• NewMark Merrill Companies: Parent company and operator of Village at the Peaks. Comparable as the managing owner of community shopping center properties, providing direct insight into how this asset is run alongside other similar NewMark Merrill centers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/villagepeaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village at the Peaks