Stand For Trees
Stand For Trees is a 501(c)(3) nonprofit awareness platform, operated by Code REDD in Mill Valley, California, that markets community-led REDD+ forest conservation carbon credits from partner Wildlife Works to individuals and small-to-medium businesses worldwide.
- Company typePrivate
- Founded2014
- HeadquartersMill Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stand For Trees does
Stand For Trees is a US-based 501(c)(3) nonprofit awareness and education platform operated by Code REDD (EIN 46-0888828, headquartered in Mill Valley, California) that connects individuals and small-to-medium businesses to verified community-led forest conservation carbon credits. The platform was founded in 2014 as the consumer-facing brand for Wildlife Works, a developer of REDD+ (Reducing Emissions from Deforestation and Forest Degradation) forest conservation projects operating in Kenya, the Democratic Republic of Congo, Cambodia, Brazil, and Guatemala. Stand For Trees does not sell carbon credits directly; it markets and routes buyer traffic to Wildlife Works' credit purchase flow (wildlifeworks.com/credits), where credits are verified through the UN REDD+ framework and retired in real time via the Markit registry.
The platform's core product surface consists of the Stand For Trees web platform, a Footprint Calculator that quantifies user carbon emissions, and an extensive editorial library (blog, video documentaries, ranger portraits) covering forests, wildlife, climate change, and biodiversity. Distribution is organic and content-led: the organization maintains active accounts on Instagram, Facebook, LinkedIn, YouTube, X, and TikTok, and has produced high-profile content including the Sonic Forest documentary featuring Joaquin Phoenix and Bomba Estéreo, and Prince Ea's "Dear Future Generations: Sorry." Conservation storytelling emphasizes community-led outcomes (sustainable livelihoods, eco-tourism, forest patrols) rather than tree planting, positioning protection of mature forests as a more credible carbon and biodiversity lever.
Stand For Trees monetizes indirectly: its revenue stream is described as transaction-related (referral fees or pass-through arrangements with Wildlife Works), and the organization reports no venture funding, no acquisitions, and no disclosed financial figures. Customer segments are climate-conscious individuals and SMBs purchasing personal or small-volume corporate offsets, with a secondary 'Responsible Businesses' segment pursuing net-zero commitments. The organization operates with an 11–50 employee headcount band and does not disclose pricing, ARR, or unit economics.
Stand For Trees firmographics
Firmographics- Name
- Stand For Trees
- Legal name
- Code REDD
- Website
- https://standfortrees.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stand For Trees is a 501(c)(3) nonprofit awareness platform, operated by Code REDD in Mill Valley, California, that markets community-led REDD+ forest conservation carbon credits from partner Wildlife Works to individuals and small-to-medium businesses worldwide.
- Ownership category
- akta.pro rank
Stand For Trees industry classification
Industry- Product category
- Carbon Offset & Forest Conservation Services
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (115310), Administration of Conservation Programs (92412)
- SIC
- Forestry (800)
- akta.pro primary industry
- Carbon Sequestration & Forest Carbon Credits (AFAMAMAA)
- akta.pro secondary industries
- Forestry & Reforestation (BPAGAGAD), Forestry, Land Use & REDD+ Programs (BPADALAF), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Forest Certification Documentation, Traceability & Claims Management (AFAMALAF)
Keywords
Where Stand For Trees is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stand For Trees business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Carbon Credit Sales: Stand For Trees facilitates the sale of community-led conservation carbon credits through Wildlife Works. When individuals or businesses purchase Wildlife Works carbon credits, funding goes directly to communities implementing REDD+ forest conservation practices on the ground. Stand For Trees serves as the marketing/awareness platform while Wildlife Works handles the actual credit transactions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Stand For Trees product offering
Product offeringCore offering
Stand For Trees is a nonprofit online platform operated by Code REDD that educates the public about forest conservation and routes individuals and small-to-medium businesses to purchase Wildlife Works REDD+ verified carbon credits. The platform centers on the standfortrees.org website, a Carbon Footprint Calculator, and a content library, with all credit transactions fulfilled on Wildlife Works' site and proceeds funding community-led forest protection projects globally.
Product overview
Stand For Trees operates as a unified online platform that enables individuals and small-to-medium businesses to participate in climate action by purchasing verified REDD+ carbon credits from Wildlife Works community-led forest conservation projects. The platform centers on the Stand For Trees Platform itself—a web-based marketplace—and integrates a Footprint Calculator to help users assess their carbon impact. All carbon credit purchases are processed through Wildlife Works Credits, which are retired through the Markit registry in real-time. The platform also provides educational content through its Stories/Blog section and video resources, connecting users to forest protection, wildlife conservation, and biodiversity preservation initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Stand For Trees Platform An online platform that connects individuals and small-to-medium businesses to Wildlife Works community-led forest conservation projects through REDD+ carbon credit purchases, with educational content and a direct link to complete credit transactions on Wildlife Works' site.
- Carbon Footprint Calculator An online tool that helps individuals and businesses measure their carbon emissions to understand their environmental impact and determine offset needs.
- Wildlife Works REDD+ Verified Carbon Credits Verified REDD+ carbon credits sold through the Stand For Trees platform, each representing a tonne of carbon dioxide prevented from entering the atmosphere through community-led forest protection. Credits fund conservation of forests, endangered wildlife habitats, and local livelihoods, and are retired in real time through the Markit registry.
Quantifiable outcome
- Forests store more carbon than the atmosphere, with tropical forests holding more carbon than humanity has emitted over the past 30 years by burning fossil fuels
- +3 more outcomes
Companies that use Stand For Trees
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Stand For Trees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stand For Trees partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wildlife WorkscoreStand For Trees is powered by Wildlife Works, described as a leader in community-led forest conservation. Stand For Trees serves as the consumer-facing platform showcasing Wildlife Works' REDD+ conservation projects. The partnership combines sustainable livelihoods with wildlife protection, ensuring forests and communities thrive together. Wildlife Works develops and implements the actual conservation projects while Stand For Trees provides the marketing, education, and direct consumer connection.
- Wildlife Works REDD+ ProjectscoreFeatured conservation projects include the Kasigau Wildlife Corridor in Kenya and Mai Ndombe in the Democratic Republic of Congo. These projects protect threatened forests, endangered wildlife (elephants, cheetahs, lions, bonobos, forest elephants, leopards), and support local communities through sustainable livelihoods, education, healthcare, and alternative income programs.
Scale indicators7 records
Recent moves2 records
Expansion highlights4 records
Stand For Trees competitors and assessment
Company assessmentBroad incumbents
- South Pole Group: Large climate solutions provider developing and selling REDD+ and other nature-based credits globally; broader portfolio but directly overlapping offerings and buyer base.
- Verra: Operator of the VCS program that underpins most REDD+ credit issuance including those Wildlife Works sells; incumbent standards body whose policy choices materially affect Stand For Trees' supply.
- Gold Standard: Major carbon credit standard and certifier competing with Verra; sets integrity benchmarks that shape buyer preference for the type of credits Stand For Trees markets.
Direct peers
- Patch: Carbon credit API and marketplace offering verified offsets (including avoidance forestry credits) to enterprises; closest digital peer targeting the same buyer journey.
- Cool Effect: 501(c)(3) nonprofit that sells verified carbon credits from high-quality forestry and other projects to consumers and businesses; structurally and mission-wise the closest nonprofit peer.
- Cloverly: API-driven carbon offset platform enabling businesses to integrate verified credits into checkout and product flows; directly comparable on verified nature-based credit delivery.
- Wildlife Works: Stand For Trees' parent operating partner and developer of the underlying REDD+ conservation projects; direct functional overlap on community-led forest carbon credits with the same Kasigau and Mai Ndombe projects.
- Pachama: Tech-forward carbon credit marketplace selling verified forestry and nature-based offsets to enterprises; competes for the same voluntary offset buyer with digital, API-based delivery.
- myclimate: Swiss nonprofit selling verified carbon credits (including forestry projects) to individuals and businesses; comparable mission, retail-style consumer motion, and reliance on certified project supply.
- Terrapass: Long-running consumer and SMB carbon offset retailer selling verified forestry and renewable energy credits; highly comparable go-to-market on individuals and small businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stand For Trees social profiles
Digital presenceStand For Trees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stand For Trees leadership team
Management profileNumber of profiles
Profiles1 record
Stand For Trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stand For Trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stand For Trees
What does Stand For Trees do?
Stand For Trees is a nonprofit online platform operated by Code REDD that educates the public about forest conservation and routes individuals and small-to-medium businesses to purchase Wildlife Works REDD+ verified carbon credits. The platform centers on the standfortrees.org website, a Carbon Footprint Calculator, and a content library, with all credit transactions fulfilled on Wildlife Works' site and proceeds funding community-led forest protection projects globally.
Is Stand For Trees a public or private company?
Stand For Trees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stand For Trees founded?
Stand For Trees was founded in 2014. It employs 11 to 50 people.
Where is Stand For Trees based?
Stand For Trees is headquartered in Mill Valley, United States, in the North America region.
How does Stand For Trees make money?
One revenue line is on record: carbon Credit Sales.
Who are Stand For Trees's main competitors?
Broad incumbents on record are South Pole Group, Verra and Gold Standard. Direct peers are Patch, Cool Effect, Cloverly, Wildlife Works, Pachama, myclimate and Terrapass.
Does Stand For Trees have an API?
No public API is recorded for Stand For Trees.
What industry is Stand For Trees in?
Stand For Trees's product category is Carbon Offset & Forest Conservation Services. Its primary akta.pro industry code is AFAMAMAA, Carbon Sequestration & Forest Carbon Credits, with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 1153 and its SIC code is 800.