Name

Search Engine Optimization

Legal name

ROI Designs

Website

https://search-engine-optimization.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Local Search & Business Directories (BPAMAAAE), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Search engine optimization
• SEO services
• Local SEO
• On-page SEO
• Keyword research

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services - Retainer and Project-Based: The company offers SEO services under a pricing model that varies based on the scope of work, time duration, and any additional services requested. Fees are agreed upon and invoiced, with payment terms specified in the engagement agreement. The revenue model is primarily service-based, delivering ongoing SEO work such as website audits, keyword research, content creation, link building, and technical SEO as either retainer engagements or defined project scopes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The company is a specialist SEO agency delivering on-page SEO, off-page SEO, technical SEO (website optimization), and Local SEO services, supported by website audits, keyword research, SEO content writing, and Google Analytics reporting. It targets SMEs in Brighton, Sussex, and the wider UK that need to improve organic search visibility on Google, Bing, and Yahoo. Deliverables are provided as retainer engagements or defined project scopes, with social media management offered as a complementary service.

Product overview

Search Engine Optimization is an SEO agency in Brighton, East Sussex, operating as the SEO arm of ROI Designs. The company offers a comprehensive suite of SEO services organized around four core pillars: On-page SEO, Off-page SEO, Technical SEO (Website Optimization), and Local SEO. Their service portfolio includes Website Audit, Keyword Research, SEO Content Writing, Client Requirements analysis, Competitor Analysis, Custom Strategy development, Google Analytics reporting, and Social Media Management. The company primarily serves small and medium-sized enterprises (SMEs) in the Brighton area and beyond, providing tailored SEO strategies that combine technical expertise, content optimization, link building, and data analysis to help clients achieve improved search engine rankings and online visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Audit In-depth analysis of a website's performance, structure, user experience, SEO, and conversion rates to identify strengths, weaknesses, and improvement opportunities for SMEs seeking better search engine visibility.
• Keyword Research Identification and prioritization of relevant search keywords using tools like Google Keyword Planner, analysing search volume, competition, and user search intent to inform SEO strategy for SMEs.
• SEO Content Writing Creation of written content optimized for search engines and target audiences, incorporating relevant keywords, proper heading structure, and internal and external links to improve SERP visibility and organic traffic for SME websites.
• Website Optimization Technical SEO service covering page load speed, mobile responsiveness, user experience, crawlability, XML sitemaps, URL structure, security, and structured data markup to enhance crawling, indexing, and ranking for SME websites.
• On-page SEO Optimization of individual web pages including title tags, meta descriptions, header tags, keyword placement, URL structure, internal and external linking, image alt attributes, content quality, and page speed to improve search engine ranking.
• Off-page SEO Off-website optimization activities including high-quality backlink building, social media marketing, online reputation management, influencer outreach, guest blogging, and directory submissions to enhance domain authority and rankings.
• Local SEO Optimization of a business's online presence for local search results, including Google My Business optimization, local citations (submission to 40+ Sussex directories), local keywords, online reviews management, local link building, mobile optimization, and local content creation.
• Google Analytics Web analytics service using Google Analytics to track traffic, user behavior, traffic sources, bounce rates, conversion rates, audience analysis, conversion tracking, and e-commerce metrics to measure SEO performance for SME clients.
• Client Requirements Analysis Discovery and strategy service focused on understanding client goals, expectations, and specific SEO requirements, developing tailored strategies for increased organic traffic, higher rankings, enhanced user experience, improved conversion rates, and targeted audience engagement.
• Competitor Analysis Assessment and comparison of a website's performance against competitors in search engine results, evaluating keywords, backlinks, content strategies, and other SEO factors to identify improvement areas and gain competitive advantage for SME clients.
• Custom Strategy Personalized SEO strategy tailored to specific business needs to maximize SEO ROI, translating into more calls, website visits, and ultimately more orders for SME clients.
• Reporting, Tracking and Analytics Analytics service providing data on website visitors, demographics, traffic sources, bounce rates, conversion rates, and other key metrics used to measure and improve SEO performance for SME clients.
• Social Media Management Service including producing engaging content, scheduling and publishing posts to LinkedIn, Twitter, and Facebook, account creation assistance, community engagement, social media advertising, analytics, and online reputation management for SME clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ClickSlice: London-based SEO agency specialising in link building, technical SEO, and content services for SMEs and e-commerce — overlapping service offering and UK SME target market.
• Hallam: Multi-award-winning UK digital marketing agency providing SEO, paid media, and content strategy to mid-market and enterprise clients; comparable full-service agency model.
• Evoluted: UK digital agency offering SEO, paid media, and web design services; competes with the same SME and mid-market client base and has a similar integrated web-design-plus-SEO positioning.
• Rise at Seven: UK SEO and digital PR agency known for content-led SEO, link building, and digital PR — directly comparable offering targeting UK brands and SMEs with similar retainer-based SEO services.
• Semetrical: UK-based SEO and digital marketing agency offering technical SEO, content, and analytics services to mid-market clients; comparable service stack and consultative delivery model.
• SiteVisibility: Brighton-based SEO agency serving UK SMEs and enterprises; competes head-on in the same Brighton market with a similar on-page/off-page/technical SEO service mix and consultative sales approach.
• Fat Media: Lancaster-based UK digital agency offering SEO, web design, and content services; comparable integrated agency offering with similar SME customer focus.

Broad incumbents

• Yell: UK incumbent business directory and digital marketing services provider offering SEO, paid ads, and listings management; broader portfolio but overlapping SEO and local directory capabilities targeting UK SMEs.

Emerging players

• Whitespark: Local SEO software and services company offering citation building, Google Business Profile optimization, and local search tools — comparable specialisation in local SEO and directory listings.
• BrightLocal: Brighton-based local SEO software platform offering citation management, reputation management, and local search tools; directly relevant to the local SEO/directory-citation services that differentiate this company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SEOinUK
• Facebookfacebook.com/SEOcompanyintheUK
• LinkedInlinkedin.com/company/uk-seo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Engine Optimization