What SiteVisibility does

SiteVisibility was a Brighton-based digital marketing agency founded in 2003, specializing in data-centric search marketing and performance-focused digital strategies for UK clients. The firm offered end-to-end digital solutions spanning the entire marketing funnel, combining analytical rigor with what the company described as search heritage built over two decades of operation. With a headcount in the 11-50 range, SiteVisibility operated as a boutique agency emphasizing measurable results, insight-driven optimization, and performance-focused execution across search and digital channels. The firm was characterized by its parent (Crafted) as 'one of the UK's most respected digital marketing agencies,' with a reputation rooted in early involvement with the BrightonSEO community and a stated commitment to innovation in performance marketing.

In January 2024, SiteVisibility was acquired by Crafted, a UK-based digital agency, marking a strategic ownership transition for the firm. Following the acquisition, SiteVisibility became a subsidiary of Crafted, integrating its data-centric performance marketing and analytical capabilities with Crafted's existing service offering. The acquisition was described by Crafted's CEO Ian Miller as a natural fit, citing shared values, complementary service delivery, and prior involvement with the BrightonSEO community as drivers. Post-acquisition, the SiteVisibility brand operates within Crafted's portfolio, with contact and enquiry functions routing through Crafted's [email protected] address. The firm continues to operate as part of Crafted's portfolio, and the precise current operating structure within Crafted is not disclosed in the available source material.

Name

SiteVisibility

Legal name

SiteVisibility

Website

https://sitevisibility.co.uk

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

11–50 employees

Short description

SiteVisibility is a Brighton-based digital marketing agency specializing in data-centric search marketing and performance-focused digital strategies for UK clients. Acquired by Crafted in January 2024, it operates as a subsidiary within Crafted's agency portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Marketing channels1 record

Core offering

SiteVisibility is a UK-based digital marketing agency that delivers data-centric search marketing and performance-focused digital strategies for its clients. The agency provides end-to-end digital solutions spanning the entire marketing funnel, with particular emphasis on search heritage and analytical rigor. Following its January 2024 acquisition by Crafted, SiteVisibility's capabilities are integrated into Crafted's broader service offering.

Product overview

SiteVisibility is a digital marketing agency specializing in data-centric search marketing and performance-focused digital strategies. The company was acquired by Crafted in January 2024. The source material does not provide specific named products or modules; it characterizes SiteVisibility as offering end-to-end digital solutions spanning the marketing funnel, with particular emphasis on search heritage and analytical rigor in digital marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Marketing Services Data-centric search marketing services for UK-based businesses, leveraging analytical rigor and search heritage to optimize search performance and drive measurable results.
• Performance-Focused Digital Strategy Services End-to-end digital strategy services focused on delivering measurable performance results across the entire marketing funnel for client businesses.
• Data-Centric Performance Marketing Services Data-driven performance marketing services that combine analytical rigor with digital marketing execution to produce measurable business outcomes for clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CraftedcoreStrategic or Co-development Partner · 1 January 2024In January 2024, Crafted acquired SiteVisibility, one of the UK's most respected digital marketing agencies. The acquisition marked a strategic step in Crafted's growth, strengthening expertise and expanding service offering. SiteVisibility's data-centric performance marketing and analytical rigor combined with Crafted's experience and wider service offering creates end-to-end digital solutions capabilities.

Recent moves2 records

Expansion highlights2 records

Direct peers

• Blue Array: UK SEO consultancy offering technical, content, and digital PR services. Directly comparable as a specialist search agency competing for similar UK enterprise and mid-market organic search budgets.
• Crafted: UK-based digital marketing agency that acquired SiteVisibility in January 2024. Directly comparable in service offering (digital strategy, performance marketing, SEO) and UK client base, with shared BrightonSEO heritage; now the parent organization integrating SiteVisibility's search expertise.
• Builtvisible: UK digital marketing and SEO agency with a similar specialist search heritage and data-led methodology. Closely comparable in target market (UK mid-market and enterprise brands seeking organic search and content strategy) and core service mix.
• Brainlabs: Performance-focused digital marketing agency operating globally with strong UK presence. Directly comparable through its emphasis on data-driven paid and organic search, performance analytics, and measurable ROI outcomes across the marketing funnel.
• The SEO Works: UK-based SEO and digital marketing agency with a specialist organic search focus. Comparable to SiteVisibility through dedicated SEO service lines, UK client base, and emphasis on measurable search performance outcomes.
• Croud: UK-headquartered digital marketing agency offering end-to-end paid media, SEO, content, and analytics services. Comparable in scale, geography, and full-funnel digital proposition, and competes for similar UK and international brand mandates.
• Hallam: UK digital marketing agency providing SEO, paid media, and content services. Closely aligned with SiteVisibility in service mix, UK mid-market client focus, and emphasis on integrated digital strategy across organic and paid channels.

Broad incumbents

• Dentsu Creative: Global creative and media network within Dentsu, offering integrated digital marketing including SEO and performance media. Comparable through overlap in performance marketing services, though much broader in scope and geography.
• WPP: World's largest advertising holding company, encompassing agencies such as Ogilvy and GroupM that deliver SEO, performance media, and analytics at scale. Provides the broader competitive context for specialist agencies like SiteVisibility, which often serve as nimbler alternatives to holding-company rosters.
• Jellyfish: Global digital marketing agency within the Brandtech Group offering media, SEO, content, and analytics. Overlaps with SiteVisibility's SEO and performance marketing capabilities but operates at significantly larger scale with a wider portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/sitevisibility
• Facebookfacebook.com/SiteVisibility
• LinkedInlinkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteVisibility