Safuan

What Safuan does

Safuan Group (legal entity: Kumpulan Safuan Holdings Berhad) is a privately held Malaysian diversified conglomerate headquartered at Level 24 Menara Safuan on Jalan Ampang, Kuala Lumpur. Founded in 1965 as a construction company by the late Tan Sri Dato' Sri Matshah Safuan, the group was reengineered into a holding company structure in 1978 and reorganized in 2014 into two entities: Safuan Group Holdings Berhad for domestic operations and Safuan Group International Limited for international business. Following the founder's passing in 2021, Mohd Fairuz Tan Sri Matshah assumed the role of Managing Director, continuing family-controlled management.

The group's primary business is property and real estate development, encompassing high-end residential projects such as the GBI-certified Safuan Suites (112 units in Kuala Lumpur), the 250-acre Kota Impian Duty Free Zone Resort City in Port Dickson, and the RM368 million Kangar City Centre mixed-use development in Perlis (a joint project with state agency PKENPs). Supporting capabilities include land and sea reclamation and dredging, which feed the development pipeline. The group also operates hospitality assets under The Regency Hotel brand, agricultural and biomass energy operations through its plantation segment, and diversified interests in aviation, broadcasting, and oil & gas. A separate initiative, the Vietnam Market trade center (launched in partnership with Vietnam's Beyond World Company in 2019), occupies six floors of the owned 24-storey Safuan Plaza and hosts 200 booths for ASEAN cross-border exporters targeting Muslim-majority markets.

Revenue is generated primarily through one-time real estate sales (residential and commercial property), supplemented by recurring hospitality and plantation/biomass streams. The go-to-market is enterprise field sales for large commercial and reclamation projects, and direct residential sales to affluent individual buyers for premium units. Pricing is quote-based and not publicly disclosed. Customers include Malaysian and ASEAN commercial tenants, high-net-worth residential buyers, hotel and resort guests, Vietnamese exporters, and government counterparties for state-backed developments. The group operates primarily in Malaysia with registered international offices in Singapore, Jakarta, and South Korea.

Name

Safuan

Legal name

Safuan Group

Website

https://safuan.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Safuan Group is a privately held Malaysian diversified conglomerate, founded in 1965, that develops residential and commercial real estate, performs land and sea reclamation, and operates hotels, plantations, and the Vietnam Market trade center, serving HNW buyers, commercial tenants, ASEAN exporters, and government partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate & Property Development: Development and sale of residential and commercial properties including high-end suites, hotels, and mixed-use developments. Revenue generated from property sales and leasing.
2. Land & Sea Reclamation: Large-scale land reclamation projects creating new developable land for commercial and residential use.
3. Hospitality: Hotel and resort operations under the Regency Hotel brand, generating revenue from accommodation and related hospitality services.
4. Plantation & Biomass: Agricultural operations including plantation management and biomass energy production.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Safuan Group is a diversified Malaysian conglomerate whose primary business is property and real estate development of residential, commercial, and mixed-use projects, including GBI-certified high-end residences such as Safuan Suites and large-scale mixed-use developments like Kangar City Centre and Kota Impian. The company also provides land and sea reclamation and dredging services, operates hospitality properties under The Regency Hotel brand, and maintains diversified business segments in aviation, plantation and biomass, broadcasting, and oil and gas.

Product overview

Safuan Group operates as a diversified Malaysian conglomerate with property and real estate development as its core business. The portfolio includes completed development projects and proposed developments such as Safuan Suites (GBI-certified residential), Kota Impian (250-acre reclaimed Duty Free Zone Resort City in Port Dickson), and Kangar City Centre (mixed-use project in Perlis). The Group also operates the Vietnam Market trade center in its Safuan Plaza building, provides reclamation and dredging services, and maintains hospitality operations through The Regency Hotel. Beyond property development, Safuan has diversified into aviation, plantation and biomass, broadcasting, and oil and gas sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Real Estate Development Safuan Group's primary business vertical encompassing completed property development projects across residential, commercial, and mixed-use segments in Malaysia.
• Safuan Suites, Kuala Lumpur A GBI-certified high-end residential development in Kuala Lumpur comprising 112 units of modern lifestyle residences including 1 Bedroom Duplex, 2 Bedrooms Luxury, and 3 Bedrooms Grande Suite options.
• Kota Impian A 250-acre reclaimed sea-front development in Bandar Port Dickson designed as a Duty Free Zone Resort City, featuring Recreation Park, Service Facilities, Game Centre, Park View Apartments, Canal Side Bungalows, Specialist Medical Center, Higher Education College, Marina Retail Center, and Residential Club House.
• Kangar City Centre (KCC) A RM368 million mixed-use development project in Kangar, Perlis spanning 1.6 hectares, featuring a 36-story hotel and two residential blocks of 21 and 27 stories, developed in partnership with PKENPs.
• Vietnam Market Trade Center A 200-booth trade center initiative in Kuala Lumpur's Safuan Plaza building, designed to showcase Vietnamese goods and services for export to Malaysia, Singapore, Thailand, and ASEAN markets.
• Reclamation & Dredging Services Land and sea reclamation and dredging services provided as part of Safuan Group's construction and development capabilities, creating new developable land for commercial and residential use.
• The Regency Hotel Brand (Hospitality) Hospitality business segment under The Regency Hotel brand, providing hotel and resort accommodation and related services across Safuan Group's properties.
• Safuan Plaza Commercial Building A 24-story commercial building in downtown Kuala Lumpur, next to major shopping centers and commercial streets, housing the Vietnam Market trade center across six floors.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Beyond World CompanycoreStrategic or Co-development Partner · 9 November 2019Collaboration to establish Vietnam Market in Malaysia using six stories of Safuan Plaza building. Beyond World Company, represented by director Luong Hue Hien, partnered with Safuan Group to create the first large trade center for Vietnamese goods and services in Kuala Lumpur, serving ASEAN markets.
• Perbadanan Kemajuan Ekonomi Negeri Perlis (PKENPs)coreStrategic or Co-development PartnerJoint development of Kangar City Centre (KCC), a RM368 million mixed-use development including 36-storey hotel and residential blocks spanning 1.6 hectares, as part of Perlis's vision to become a city by 2030.
• Emphasise Communication Sdn Bhd (ECSB)minorGTM or Marketing PartnerMoU signed between PERDASAMA and ECSB for LED billboard advertising installations across Kuala Lumpur. ECSB will install 120 LED billboards to help SMEs and PERDASAMA members promote their products and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IOI Properties Group: Malaysian-listed property developer with townships, mixed-use developments, and commercial properties across Malaysia, Singapore, and China. Directly comparable to Safuan's Malaysian residential and mixed-use development pipeline at similar tier of scale.
• SP Setia Berhad (now part of Eco World-S P Setia merger discussions): Major Malaysian property developer with township, residential, and commercial projects including eco-themed developments, with GBI-certified townships. Comparable to Safuan's GBI-certified Safuan Suites and large-scale mixed-use positioning in Malaysia.
• UEM Sunrise: Malaysian-listed property developer with flagship mixed-use master-planned developments (Iskandar Puteri, Mont'Kiara) and high-rise residential in Kuala Lumpur. Comparable to Safuan's mixed-use Kangar City Centre and Safuan Suites Kuala Lumpur positioning.
• Mah Sing Group: Malaysian-listed developer of residential, commercial, and industrial properties including high-rise developments in Kuala Lumpur. Closely comparable to Safuan Suites' high-end residential focus in central Kuala Lumpur and similar mid-to-large Malaysian developer scale.
• Sime Darby Property: One of Malaysia's largest listed property developers, with township, residential, commercial, and integrated mixed-use developments across Malaysia. Comparable to Safuan as a Malaysia-headquartered diversified real estate developer of similar scale targeting similar residential and commercial buyer segments.
• Tropicana Corporation: Malaysian-listed integrated property developer with high-rise residences, townships, and commercial developments primarily in the Klang Valley. Comparable to Safuan's high-end residential (Safuan Suites) and commercial (Safuan Plaza) offerings in Kuala Lumpur.

Broad incumbents

• Sunway Group: Malaysian diversified conglomerate with significant property development (Sunway City, integrated townships), hospitality, healthcare, and other divisions. Highly comparable to Safuan's diversified conglomerate structure spanning property, hospitality, and adjacent verticals.
• Gamuda Land: Malaysia-listed Gamuda Berhad's property arm with townships and large master-planned developments including reclaimed land projects (e.g., Gamuda Cove, twentyone). Directly comparable to Safuan's Kota Impian sea-front reclamation and large-scale integrated township approach.

Regional players

• Ekovest Berhad: Malaysian-listed construction and property developer with major infrastructure projects including the River of Life and DASH highway concessions in Kuala Lumpur. Comparable to Safuan's construction heritage and infrastructure-led real estate positioning in the Klang Valley.
• Iskandar Waterfront Holdings: Malaysian-Johor focused developer of large-scale waterfront and reclaimed land master plans in Iskandar Malaysia. Directly comparable to Safuan's Kota Impian sea-front reclamation and Duty Free Zone Resort City positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/safuangroupholdings
• LinkedInlinkedin.com/company/safuan-group-international-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safuan