Sherwin Family Vineyards

What Sherwin Family Vineyards does

Sherwin Family Vineyards is a privately held, family-owned estate winery located at 4060 Spring Mountain Road in the Spring Mountain District of Napa Valley, California, founded in 1996 by Steve and Linda Sherwin. The company operates a 30-acre property with 17+ acres of estate vineyards producing Cabernet Sauvignon-dominant red wines, including Estate Cabernet ($175/750mL), Reserve Cabernet ($225/750mL), and the Cellar Scraps blend ($85/750mL), along with white wines (Sauvignon Blanc, Atlas Peak Chardonnay) and Rose. It holds unique Federal approval from the Bureau of Alcohol, Tobacco, and Firearms to display the American Flag on an alcohol label, enabling its signature Etched American Flag Edition, a commemorative hand-etched sub-brand ranging from $355 (750mL) to $3,600 (6L).

The business is fully direct-to-consumer: wine is sold through an e-commerce website, an on-site tasting room ($95 per person, fee waived with minimum purchase), virtual tastings, and a three-tier annual wine club (Cellar Scrappers ~$700, Premier ~$690, Reserve ~$1,900). The tasting room was rebuilt and reopened in 2023 after the winery was destroyed by the Glass Fire on September 28, 2020, with second-generation vintner Matt Sherwin serving as General Manager and Winemaker. The company ships domestically only, with legal restrictions prohibiting shipment to Utah, Mississippi, and Rhode Island, and operates without wholesale or international distribution.

The company employs a small management team of approximately six people across winemaking (Matt Sherwin, Milo Sanchez), hospitality (Donna Leverenz), and operations (Matt Rapping), reflecting a boutique, family-operated structure. Its GTM motion combines direct-to-consumer digital commerce with event-driven hospitality at the Spring Mountain estate, leveraging wine club exclusivity and the Patriotic Pour story as primary customer engagement and retention mechanisms.

Name

Sherwin Family Vineyards

Legal name

Sherwin Family Vineyards

Website

https://sherwinfamilyvineyards.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sherwin Family Vineyards is a family-owned estate winery in Napa Valley's Spring Mountain District producing Cabernet Sauvignon-dominant wines and the federally exclusive Etched American Flag Edition, selling direct-to-consumer via e-commerce, a tasting room, and a three-tier wine club.

Ownership category

akta.pro rank

Product category

Premium Estate Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate cabernet sauvignon
• Napa valley wines
• Wine club membership
• Winery tasting experience
• Limited production wines

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: The winery sells wines directly through its e-commerce platform, offering estate wines, reserve wines, and limited-edition etched bottles. Sales include various bottle sizes from 750mL to 6L formats.
2. Wine Club Memberships: Three wine club membership tiers (Cellar Scrappers, Premier, and Reserve) with annual shipments ranging from approximately $690 to $1,900 per year. Members receive discounts, complimentary tastings, and exclusive event invitations.
3. Tasting Room Experiences: Winery tastings offered at $95 per person, with fee waived with minimum wine purchase. Virtual tasting appointments also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sherwin Family Vineyards produces limited-production estate wines, primarily Cabernet Sauvignon, from a 17+ acre estate vineyard atop Spring Mountain in Napa Valley's Spring Mountain District. The winery sells wines direct-to-consumer through its e-commerce site, an on-site tasting room, and three annual wine club membership tiers, complemented by tasting experiences (in-person and virtual). The portfolio includes Estate Cabernet, Reserve Cabernet, Cellar Scraps blend, white wines (Sauvignon Blanc, Chardonnay, Rose), and the signature Etched American Flag Edition.

Product overview

Sherwin Family Vineyards is a 30-acre estate winery in Spring Mountain District, Napa Valley producing wines from 17+ acres of estate vineyards. The core product portfolio consists of: White wines (Sauvignon Blanc, Chardonnay, Rose) and Red wines (Estate Cabernet Sauvignon, Reserve Cabernet Sauvignon, Cellar Scraps blend). The Etched American Flag Edition is a signature sub-brand featuring commemorative bottles of Estate Cabernet with federally-approved American flag etching. Wine club memberships (Cellar Scrappers, Premier, Reserve) provide recurring shipments with discounts and exclusive benefits. The company also offers on-site tasting experiences at its rebuilt estate and virtual tasting options.

Differentiator

Problem solved

Functional benefit

Products and services

• 2024 Sauvignon Blanc Estate white wine sourced from Yountville offering crisp citrus, floral bouquet, and subtle minerality; sold direct to consumers in 750mL format.
• 2024 Atlas Peak Chardonnay Estate Chardonnay from Atlas Peak appellation featuring fruit-driven richness, distinct minerality, and subtle oak; sold direct to consumers in 750mL format.
• 2024 Rose Bright pink rose wine with strawberry and passion fruit notes and Cabernet Sauvignon weight; stainless steel fermented and sold direct to consumers in 750mL format.
• 2022 Estate Cabernet Sauvignon Flagship estate Cabernet Sauvignon aged 22 months in 100% new French oak; sold direct to consumers in 750mL format as the winery's signature red.
• 2022 Reserve Cabernet Sauvignon Limited-release 100% Cabernet Sauvignon hand-selected from the 10 finest barrels and aged 24 months in 100% new French oak; sold direct to consumers in 750mL format.
• Cellar Scraps #19 Non-vintage blend of Cabernet Sauvignon, Petite Sirah, Cabernet Franc, and Merlot sourced from Spring Mountain and Calistoga, aged 23-36 months in French oak; limited 647-case production sold direct to consumers in 750mL format.
• Cellar Scraps #19 Magnum 1.5L Magnum format of the Cellar Scraps blend, predominantly 2019 vintage with some 2018, aged 22-34 months in French oak; sold direct to consumers.
• Etched American Flag Edition Commemorative hand-etched, hand-painted American flag bottles of Estate Cabernet Sauvignon featuring 'In God We Trust' and 'United We Stand' messaging; available in 750mL ($355-$398), Magnum ($695-$750), 3L ($2,200-$4,200), and 6L ($3,600) formats; only U.S. wine federally approved to display the American flag on an alcohol label.
• Cellar Scrappers Wine Club Annual subscription delivering one 6-bottle shipment (3 Cellar Scraps + 3 Estate Cabernet) per year; includes 10% discount on club shipments and future orders, complimentary tastings for 4, and exclusive event invitations; approximately $700/year.
• Premier Wine Club Annual subscription delivering one 3-bottle shipment (Estate Cabernet, Commemorative Etched American Flag Bottle, Reserve Cabernet) in March; includes complimentary tastings for 4; approximately $690/year.
• Reserve Wine Club Annual subscription delivering one 12-bottle shipment (4 Estate, 4 Reserve, 4 Cellar Scraps) in November; includes complimentary picnic lunch for up to 4 guests and flat rate shipping; approximately $1,900/year.
• Winery Tasting Experience Appointment-based in-person tasting at the estate tasting room with fireplace (winter) or patio views (summer); $95 per person fee, waived with minimum wine purchase; available via Exploretock or phone booking.
• Virtual Tasting Experience Remote tasting experience guided by a Sherwin Family team member via video call, sharing wine insights and stories; scheduled by contacting the winery directly.

Quantifiable outcome

• Tasting fee waived with minimum wine purchase
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Wine Auction for 9/11 Families (Windows of the World)minorOthers · 11 September 2001Sherwin Family Vineyards participated in a wine auction benefiting families of Windows of the World employees lost in the 9/11 attacks. The winery donated a magnum of wine to the commemorative event held in Lake Garda, Italy, joining 100 vintners from Napa Valley and Italy. This auction led to the creation of the Patriotic Pour program.
• Folds of HonorminorOthersThe winery supports Folds of Honor, a military charity, through the Par One golf hole activity at the Patriotic Pond on the estate. Visitors can participate by supporting this charity while enjoying the vineyard experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faust (Huneeus Vintners): Napa Valley Cabernet-focused brand with estate sourcing and DTC wine club — comparable in varietal mix and premium positioning, though distributed through broader wholesale channels than Sherwin.
• Caymus Vineyards: Family-owned Napa Valley winery producing highly allocated Cabernet Sauvignon with a powerful wine club and tasting room business — closely mirrors Sherwin's family-run, premium-Cabernet, DTC-first model.
• Pride Mountain Vineyards: Estate winery on Spring Mountain in Napa Valley producing premium Cabernet Sauvignon and other red wines via a wine club and tasting room model — directly comparable to Sherwin in AVA, varietal mix, and DTC approach.
• Sequoia Grove Vineyards: Napa Valley estate focused on Cabernet Sauvignon with tasting room hospitality and wine club subscriptions — comparable in varietal focus, estate positioning, and DTC channel mix.
• Grgich Hills Estate: Family-owned Napa estate winery producing estate-grown Cabernet and Chardonnay with a tasting room and wine club — directly comparable in estate viticulture, family legacy, and premium DTC model.
• Stag's Leap Wine Cellars: Iconic Napa Valley estate renowned for premium Cabernet Sauvignon with a strong DTC and wine club presence — directly comparable in varietal focus, premium pricing, and Napa DTC distribution.
• Venge Vineyards: Family-owned Napa Valley winery producing premium Cabernet Sauvignon with a wine club and limited-production focus — closely comparable to Sherwin in family ownership, varietal focus, and premium DTC positioning.
• Rombauer Vineyards: Family-owned Napa Valley winery with strong DTC and wine club emphasis across Cabernet and Chardonnay — comparable as a multi-generational, premium-tier Napa estate with tasting room-driven acquisition.
• Spring Mountain Vineyard: Historic estate winery on Spring Mountain District focused on estate-grown Cabernet Sauvignon with limited production and tasting room hospitality — same AVA, same estate-driven positioning as Sherwin.

Broad incumbents

• Robert Mondavi Winery: Large, established Napa Valley winery producing premium Cabernet and other varietals with extensive tasting room and DTC operations — broader portfolio and scale than Sherwin, but overlapping customer base and channel dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sherwinfamilyvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwin Family Vineyards