Holos Kombucha

What Holos Kombucha does

Holos Kombucha (legal entity: Holos London Ltd) is a UK-based, privately held organic kombucha producer founded in 2015 and headquartered in Washington, West Sussex. The company brews and sells chilled organic kombucha in 330ml glass bottles across four Great Taste award-winning flavors (Ginger & Hibiscus, Citra Hops, Basil & Mint, Raspberry & Elderflower) and an ambient Organic Sparkling Tea canned range (250ml) in three flavors, all built on a traditional long-aged SCOBY fermentation using a proprietary four-tea blend (Sencha, Earl Grey, Yerba Mate, Rooibos). Complementary offerings include a £38.95 home-brewing kit, value bundles, and digital gift cards; limited-edition SKUs (Mulled Spice, Yorkshire Tea collaboration) support occasion-based demand. Soil Association organic certification was achieved in September 2024.

Revenue is generated through three streams: (i) direct-to-consumer e-commerce via the Shopify storefront with a recurring subscription box (30% off the first box, 10% off subsequent boxes, monthly cadence), (ii) wholesale distribution to UK premium retailers including Waitrose (200+ stores as of March 2026), M&S, Whole Foods Market, Ocado, Planet Organic, and Abel & Cole, with case pricing from £25 to £99.99, and (iii) foodservice/hospitality placements at ~100 Yo! Sushi sites and select restaurants. Approximately £340,000 has been raised cumulatively through two Seedrs equity crowdfunding rounds (£100k+ in 2019, £240k+ in 2022).

The company operates under a hybrid go-to-market model combining D2C and enterprise field sales. Its customer base is segmented across health-conscious functional beverage consumers, sober-curious alcohol-alternative drinkers, ethically-minded impact purchasers, and premium/entertaining consumers. A distinctive structural feature is The Holos Foundation (established 2024), which holds a partial equity stake in the operating company and provides paid work placements, Rebuild Grants, and wraparound support to survivors of trafficking and exploitation; over 500 hours of paid work was provided to six individuals in 2024 alone, with 15 survivors supported since inception.

Name

Holos Kombucha

Legal name

Holos London Ltd

Website

https://holoskombucha.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Holos Kombucha is a UK-based organic kombucha and sparkling tea producer that brews small-batch, Soil Association-certified fermented teas and sells them directly online and through major UK retailers including Waitrose, M&S, and Whole Foods Market. The company combines a commercial CPG operation with a social mission to employ survivors of exploitation.

Ownership category

akta.pro rank

Product category

Organic Fermented Beverages

NAICS

Other Specialty Food Retailers (44529)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD), Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE)

Keywords

• Organic kombucha
• Fermented tea
• Sparkling tea
• Kombucha brewing kit
• Functional beverages

Headquarters

HQ city

Washington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Online Sales: E-commerce sales through own website, including one-time purchases and subscription boxes. Products shipped directly to consumers with free mainland UK shipping.
2. Wholesale/Retail Distribution: Supplying products to national retailers including Waitrose (200+ stores), M&S, Whole Foods Market, Ocado, Planet Organic, and Abel & Cole. Also food service through Yo! Sushi and restaurants.
3. Gift Cards: Digital gift cards available in denominations from £10 to £100.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Holos Kombucha produces and sells certified-organic, small-batch fermented kombucha and sparkling tea beverages, alongside a home-brewing kit and seasonal limited editions. Products are sold via direct-to-consumer e-commerce (with a monthly subscription) and distributed through major UK retailers including Waitrose, M&S, Whole Foods Market, Ocado, Planet Organic and Abel & Cole, plus food-service partners such as Yo! Sushi.

Product overview

Holos Kombucha offers a portfolio of organic, small-batch fermented tea beverages centered around two core products: Organic Kombucha (bottled, refrigerated, 330ml) and Organic Sparkling Tea (canned, ambient, 250ml). The kombucha comes in four award-winning flavors, while the sparkling tea offers three distinct varieties. Complementary offerings include a DIY Kombucha Brewing Kit for home fermenters, a bundled value package combining both product lines, and digital gift cards. A seasonal limited-edition Mulled Spice Kombucha is offered during the festive period. All products are certified organic by the Soil Association and feature traditional fermentation methods with live cultures. The company maintains a direct-to-consumer subscription model alongside retail distribution in major UK supermarkets.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Kombucha Raw, unpasteurised, small-batch brewed organic kombucha in four Great Taste award-winning flavors, sold in 330ml glass bottles and requiring refrigeration. Targeted at health-conscious consumers seeking gut-health support through live cultures.
• Organic Sparkling Tea Lightly sparkling ambient canned soft drink (250ml) crafted from organically brewed loose-leaf tea with added fibre and a kombucha base, available in Jasmine Hops, Rooibos Ginger and Cucumber Mint flavors. Each can sold donates 2p to The Holos Foundation.
• Kombucha Brewing Kit with SCOBY DIY home-brewing kit priced at £38.95, including a 3L glass fermentation jar, 15g organic loose-leaf tea (signature blend), 330ml SCOBY starter liquid, 150g organic raw cane sugar, temperature strip, cloth lid, tote bag and an instruction booklet, designed for home fermentation enthusiasts.
• The Ultimate Holos Organic Drinks Bundle Value bundle combining 12 bottles of Organic Kombucha (mixed flavors) and 12 cans of Organic Sparkling Tea (mixed flavors), priced at £53 (regularly £63), aimed at consumers seeking variety and value across both product lines.

Quantifiable outcome

• Great Taste Award 3-star (highest) for Citra Hops Kombucha - only 1.6% of 12,777 entries achieved this
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• WaitrosecoreChannel Partner/ Reseller/ DistributorMajor national retail listing. Launched November 2025 in 30+ stores, expanded to 200+ stores nationwide by March 2026. Products include Ginger & Hibiscus, Basil & Mint, and Raspberry & Elderflower kombucha. Every bottle sold in Waitrose donates 2p to the Holos Foundation.
• Marks & SpencercoreChannel Partner/ Reseller/ DistributorListed in M&S Food stores across the UK. Expanded from initial listing to 50+ additional stores. Products include Citra Hops kombucha.
• Whole Foods MarketminorChannel Partner/ Reseller/ DistributorListed in London Whole Foods stores. Also sells limited-edition Mulled Spice Kombucha.
• Yo! SushiminorChannel Partner/ Reseller/ DistributorListed in approximately 100 Yo! Sushi sites across the UK. Offers kombucha soda range alongside traditional kombucha products.
• Abel & ColeminorChannel Partner/ Reseller/ DistributorAll three flavours of Organic Sparkling Tea available on their online store. Partnership aligned with shared organic and ethical values.
• The Holos FoundationcoreStrategic or Co-development PartnerCharity established by Holos in 2024 to provide holistic support beyond employment. Unique share structure ensures the Foundation part-owns Holos - as the business grows, so does the Foundation. Provides Rebuild Grants for therapeutic support, counselling, and accommodation deposits for survivors.
• Orchards UKcoreStrategic or Co-development PartnerCharity partner coming alongside women as they face multiple barriers to exiting sexual exploitation through to independent living.
• Sophie Hayes FoundationcoreStrategic or Co-development PartnerWorking with women survivors of modern slavery and exploitation to rebuild and develop skills and confidence. Co-founder Naomi previously led this charity's pioneering employability programme.
• A21 CampaignminorStrategic or Co-development PartnerFront-line charity with one clear goal: Abolish slavery everywhere.
• STOP THE TRAFFIKminorStrategic or Co-development PartnerA pioneer in human trafficking prevention.
• Bakhita HousecoreStrategic or Co-development PartnerA safe house for women who have been trafficked, enslaved or exploited. Work with charity partners Caritas Bakhita House.
• Wholesome WarehouseminorStrategic or Co-development PartnerA voluntary organisation seeking to help vulnerable families and individuals.
• YadaminorStrategic or Co-development PartnerWorking to prevent sexual exploitation throughout coastal West Sussex.
• ROMILDAMORminorStrategic or Co-development PartnerSupporting survivors of Human Trafficking and Gender Based Violence.
• Ella'sminorStrategic or Co-development PartnerProviding safe houses and long-term care for women who have survived trafficking and exploitation in London.
• Bramber BakehouseminorStrategic or Co-development PartnerSupporting women who've experienced abuse, exploitation or displacement with the confidence, skills and knowledge for a positive future.
• JOMO ClubminorGTM or Marketing PartnerPartnership for Sober October - alcohol-free subscription box including Holos Kombucha. Collaboration on content and promotions for mindful drinking campaigns.
• Yorkshire TeaminorStrategic or Co-development PartnerLimited edition collaboration product - Yorkshire Tea x HOLOS kombucha. Created after successful trial at London Coffee Festival. Available on Amazon Prime while stocks last.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mojo Kombucha: UK-based small-batch kombucha brand sold through natural food retailers and online. Comparable on product format, premium positioning, and DTC e-commerce motion; competes with Holos in the natural/organic channel.
• Lo Bros: UK-based kombucha and fermented drink brand with quirky branding. Direct competitor on UK grocery shelves in the organic/natural channel, comparable product portfolio (kombucha, sparkling probiotic drinks), and similar target demographic of health-conscious millennials.
• Karma Cola: UK ethical soft drink brand (cola, ginger, kombucha range) with strong social mission narrative (fair-trade farmer funding). Comparable as a UK functional beverage with social purpose-led branding, similar retail presence, and shared health/ethical consumer target.
• Toast Brewing: UK alcohol-free craft beer brand with a similar social mission (uses profits to fund meals via One Feeds Two). Comparable as a UK ethical beverage business pairing premium product with embedded social impact — overlapping target customer and retail channel strategy.
• Equinox Kombucha: UK organic, raw, unpasteurised kombucha producer. Closest direct competitor to Holos on positioning — organic certified, traditional SCOBY fermentation, similar pricing, and similar retail distribution through independent and premium UK grocers.
• Remedy Drinks: Premium kombucha and functional beverage brand with significant UK presence. Directly comparable to Holos as a kombucha specialist selling through major UK grocers (Tesco, Sainsbury's, Waitrose), with overlapping customer segments (health-conscious, sober-curious) and similar multi-channel GTM.
• Brew Dr. Kombucha: US craft organic kombucha brand with strong retail and DTC presence. Comparable on product category (organic kombucha), traditional fermentation process, premium positioning, and multi-channel GTM (DTC subscription + national retail).

Broad incumbents

• GT's Living Foods: Largest US kombucha brand and category originator. Comparable as the dominant kombucha incumbent; useful as a benchmark for category leadership, scale economics, and distribution depth that Holos could aspire to.
• Health-Ade Kombucha: Large US kombucha brand with national retail distribution and significant venture backing. Comparable as a scaled organic kombucha producer; offers a benchmark for what a successful Holos exit trajectory could look like at maturity.

Emerging players

• Verve Kombucha: US craft kombucha brand sold primarily through natural food stores and DTC. Comparable on small-batch organic kombucha positioning and emerging DTC/retail motion, providing a relevant growth-stage benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holoskombucha
• YouTubeyoutube.com/holoskombucha
• Facebookfacebook.com/holoskombucha
• Instagraminstagram.com/holoskombucha
• TikToktiktok.com/@holoskombucha
• LinkedInlinkedin.com/company/holoskombucha

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holos Kombucha