Equinox Kombucha
Equinox Kombucha is a UK-based organic kombucha producer selling craft-brewed fermented tea via DTC e-commerce with subscriptions, major UK supermarkets, 500+ independent venues, and 16 European countries.
- Company typePrivate
- Founded2012
- HeadquartersMytholmroyd, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Equinox Kombucha does
Equinox Kombucha is a UK-based craft kombucha producer founded in 2012 in Yorkshire and operating under the legal entity Flower of Life Ltd. The company brews organic, raw, vegan, gluten-free kombucha using a proprietary SCOBY (Symbiotic Culture of Bacteria and Yeast) refined over decades, sold in 275ml glass bottles and 250ml cans across a portfolio of approximately 19 SKUs including Original, Ginger, Raspberry & Elderflower, Sicilian Lemon, Wild Berry, Pink Grapefruit & Guava, Blood Orange, Cola & Lime, Pineapple & Mango, and seasonal limited editions. It also operates the Equinox+ functional sub-brand with adaptogen-infused variants (ashwagandha, tulsi, guarana, matcha). The company holds B Corp certification (Europe's first in kombucha), BRC AA+ food safety accreditation, Soil Association organic certification, and multiple Great Taste Awards.
Revenue is generated across three streams: direct-to-consumer e-commerce via a Shopify storefront with a Culture Club subscription programme (20% discount, 2/4/8-week cadence, free UK delivery); retail distribution through 7+ major UK supermarket chains (Waitrose, Sainsbury's, Asda, Co-op, Morrisons, Booths), online retailer Ocado, and Abel & Cole; plus wholesale/B2B through 12+ UK distributors (Suma, CLF, Essential Trading, Diverse Fine Food, Brakes, Savona, Infinity Foods, etc.) and over 500 independent venues. DTC shipping has been extended to 16 European countries. Customers are health-conscious consumers, hospitality/No&Lo venues, and supermarkets/health food retailers; pricing is roughly £23.99-£29.99 per 12-pack of bottles and £24.99 per 12-pack of cans. Equinox is founder-owned (Chris Peters, Daphne Charest, Robert Charles), has raised approximately $3.27M cumulatively, including via Crowdcube in 2022 and 2023, has 11-50 employees, and operates a brewery and head office in Sowerby Bridge with a registered office in Hebden Bridge and a warehouse in West Yorkshire.
Equinox Kombucha firmographics
Firmographics- Name
- Equinox Kombucha
- Legal name
- Flower of Life Ltd
- Website
- https://equinoxkombucha.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equinox Kombucha is a UK-based organic kombucha producer selling craft-brewed fermented tea via DTC e-commerce with subscriptions, major UK supermarkets, 500+ independent venues, and 16 European countries.
- Ownership category
- akta.pro rank
Equinox Kombucha industry classification
Industry- Product category
- Functional Beverages
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD), Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE)
Keywords
Where Equinox Kombucha is headquartered
LocationHeadquarters
- HQ city
- Mytholmroyd
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Equinox Kombucha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through equinoxkombucha.com with subscription option offering 20% savings and free UK delivery. Customers can purchase individual bottles, cans, or build custom boxes.
- Retail Distribution: Sales through UK supermarkets (Waitrose, Asda, Co-op, Booths, Morrisons, Sainsbury's), online retailers (Ocado), and over 500 independent health food stores, pubs, cafes, and shops.
- Wholesale/B2B: Bulk sales to wholesalers including Suma Wholesale, CLF Distribution, Essential Trading, Diverse Fine Food, and others. Also supplies hospitality venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bottle (275ml) |
| Unit Pricing | Pay-as-you-go | Cans (250ml) |
| Subscription | Monthly | Subscription Box (20% off) |
| Unit Pricing | Pay-as-you-go | Best Sellers Box |
| Unit Pricing | Pay-as-you-go | Mixed Multi-Pack Bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Equinox Kombucha product offering
Product offeringCore offering
Equinox Kombucha brews and bottles organic fermented tea (kombucha) using a proprietary SCOBY culture, selling a portfolio of flavoured kombucha drinks in 275ml glass bottles and 250ml cans, plus an Equinox+ adaptogen-infused sub-range. Products are distributed direct-to-consumer via a subscription-enabled e-commerce store, through major UK supermarkets, independent health food stores, hospitality venues, and wholesale partners.
Product overview
Equinox Kombucha is a UK-based organic kombucha company offering a portfolio of craft-brewed fermented tea beverages. The core product line consists of kombucha drinks available in two main formats: glass bottles (275ml and 750ml, chilled/raw) and aluminium cans (250ml, ambient). The bottle range includes 11 flavours including the flagship Original, award-winning variants like Ginger, Wild Berry, and Raspberry & Elderflower, plus seasonal Limited Editions such as Cucumber Lemongrass & Tulsi and Rhubarb & Red Apple with Lion's Mane. The canned range offers 8 flavours including Fiery Ginger, Blood Orange, Cola & Lime, and Pineapple & Mango. The company also offers the Equinox+ sub-brand featuring adaptogen-infused kombuchas with functional ingredients like guarana, matcha, ashwagandha and tulsi. Additional offerings include subscription services, customizable Build-A-Box, and pre-curated multipacks for retail and gifting.
Differentiator
Problem solved
Functional benefit
Brands
- Equinox+: Adaptogen-infused kombucha range that supports the body's natural function. Includes Apple & Lime (with guarana and matcha for natural lift) and Watermelon & Cucumber (with ashwagandha and tulsi for mental balance and clarity).
Products and services
- Equinox+ Apple & Lime Adaptogen-infused kombucha blended with energising guarana and matcha for natural lift, containing 80mg of clean, natural caffeine per can; part of the Equinox+ functional beverages sub-brand.
- Equinox+ Watermelon & Cucumber Adaptogen-infused kombucha infused with ashwagandha and tulsi (holy basil) for mental balance and clarity, marketed under the Equinox+ functional beverages sub-brand.
- Turmeric, Lemon & Ginger Kombucha Organic kombucha super-charged with turmeric and ginger juices offering functional benefits including anti-inflammatory and immune boosting properties, in 275ml glass bottles.
- Ginger Kombucha Award-winning organic ginger kombucha made with organic ginger juice, featuring a fiery kick with perfectly balanced ginger heat and gentle fizz.
- Raspberry & Elderflower Kombucha Award-winning kombucha infused with organic raspberry, elderflower and raspberry leaf, creating a delicately floral berry drink.
- Sicilian Lemon Kombucha Zesty kombucha made with organic juice from sun-ripened Sicilian lemons, offering a sparkling lemon drink with gut-friendly benefits.
- Sicilian Orange & Yuzu Kombucha Zesty kombucha made with Sicilian orange juice and fragrant yuzu for a citrusy kick, containing 3 billion probiotics per can.
- White Peach & Strawberry Kombucha Sweet fruit kombucha made with real peach and strawberry pieces from ripe organic fruit, featuring a pink colour and summer-in-a-glass taste profile.
- Wild Berry Kombucha Award-winning kombucha infused with organic bilberry and rosehip, creating a vibrant mixed berry drink with sherbet sparkle from pineapple notes.
- Pink Grapefruit & Guava Kombucha Award-winning kombucha blending zesty citrus with fragrant tropical guava, creating a refreshing tropical citrus drink balanced with floral hibiscus, rose petals and honeybush.
- Original Kombucha Award-winning original kombucha made with just three ingredients — Chun Mee green tea, water and raw cane sugar — offering a perfectly pure fermented tea flavour.
- Cucumber, Lemongrass & Tulsi Kombucha (Limited Edition) Limited edition Spring Equinox kombucha featuring refreshing cucumber, lemongrass and lime, brewed with matcha and adaptogenic Tulsi Basil known for its calming properties.
- Rhubarb & Red Apple with Lion's Mane Kombucha (Limited Edition) Limited edition Summer Solstice kombucha featuring tart rhubarb and sweet red apple with functional Lion's Mane mushroom for cognitive function, mood and gut health support.
- Cola & Lime Kombucha (Can) Take on a classic cola made with organic spices, featuring notes of nutmeg and cinnamon, citrus peel and burnt sugar caramel, with zesty lime and 3 billion gut-friendly live cultures.
- Fiery Ginger Kombucha (Can) Bold and invigorating ginger kombucha, spicy and sweet with perfectly balanced ginger heat and a gentle fizz, available in 250ml cans.
- Blood Orange Kombucha (Can) Award-winning kombucha naturally coloured by ruby red oranges, blending citrussy sweetness with hints of red fruits and gentle fizz.
Quantifiable outcome
- 3 billion probiotics per can
- +3 more outcomes
Companies that use Equinox Kombucha
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Equinox Kombucha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Equinox Kombucha partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- WaitrosecoreMajor UK supermarket chain stocking Equinox Kombucha products in stores across the UK.
- OcadocoreOnline supermarket retailer distributing Equinox Kombucha products.
- Sainsbury'scoreMajor UK supermarket chain stocking Equinox Kombucha products.
- AsdacoreMajor UK supermarket chain stocking Equinox Kombucha products.
- Co-opcoreMajor UK supermarket chain stocking Equinox Kombucha products.
- BoothscoreRegional UK supermarket chain stocking Equinox Kombucha products.
- MorrisonscoreMajor UK supermarket chain stocking Equinox Kombucha products.
- Abel & ColecoreOrganic grocery delivery service stocking Equinox Kombucha products.
- Suma WholesalecoreWorker-owned wholefoods wholesale cooperative distributing Equinox Kombucha to independent retailers.
- CLF DistributionminorWholesale distribution partner for Equinox Kombucha products.
- Essential TradingminorOrganic and ethical wholesale cooperative distributing Equinox Kombucha.
- Diverse Fine FoodminorFine food wholesale distributor for Equinox Kombucha.
- Organic NorthminorOrganic food wholesale distributor in the north of England.
- Green CityminorCooperative wholesale distributor for organic products.
- BrakesminorFoodservice supplier distributing Equinox Kombucha to hospitality venues.
- Infinity Foods WholesaleminorOrganic and natural foods wholesaler.
- DPDminorDelivery partner for UK orders, providing tracking numbers and next-day delivery service.
- ShopifycoreE-commerce platform provider hosting the Equinox Kombucha online store.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Equinox Kombucha competitors and assessment
Company assessmentDirect peers
- Health-Ade Kombucha: One of the largest US craft kombucha brands, now backed by PepsiCo. Directly comparable organic kombucha range with similar retail penetration and functional positioning.
- Brew Dr. Kombucha: US craft kombucha brand with organic, functional positioning. Comparable in flavor range, authenticity claims, and natural/healthy retail placement.
- GT's Living Foods: Pioneering US kombucha brand (Synergy range) with extensive retail distribution. Closest direct competitor by category leadership and authentic fermentation positioning.
- Remedy Kombucha: Australia-based kombucha brand with strong UK/Europe presence. Directly comparable low-sugar, raw, organic kombucha positioning with similar retail and DTC model.
- Big Easy Kombucha: UK-based craft kombucha brand serving health-food retail and on-trade channels. Comparable as a domestic authentic kombucha peer competing in similar UK accounts.
- Fix8 Kombucha: UK craft kombucha producer targeting the same health-conscious, organic consumer segment with direct supermarket and independent retail placements.
- Clearly Kombucha: Canadian organic kombucha brand with premium positioning and broad flavor range. Comparable in authentic fermentation, retail grocery distribution, and DTC model.
- Mojo Kombucha: UK-based craft kombucha brand in the same organic, raw segment as Equinox, competing for the same UK supermarket shelf space and health-conscious consumers.
Broad incumbents
- Suja Organic: US-based organic functional beverage producer with cold-pressed juices, kombucha, and shots. Broader incumbent in the organic functional beverage space that overlaps with Equinox's health-positioned offering.
- Lemonaid Beverages: UK ethical soft-drink brand (Lemonaid, ChariTea) with comparable B Corp credentials and major UK supermarket listings, competing for the same ethical/health-conscious shelf and consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Equinox Kombucha social profiles
Digital presenceEquinox Kombucha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equinox Kombucha leadership team
Management profileNumber of profiles
Profiles3 records
Equinox Kombucha funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equinox Kombucha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equinox Kombucha
What does Equinox Kombucha do?
Equinox Kombucha brews and bottles organic fermented tea (kombucha) using a proprietary SCOBY culture, selling a portfolio of flavoured kombucha drinks in 275ml glass bottles and 250ml cans, plus an Equinox+ adaptogen-infused sub-range. Products are distributed direct-to-consumer via a subscription-enabled e-commerce store, through major UK supermarkets, independent health food stores, hospitality venues, and wholesale partners.
Is Equinox Kombucha a public or private company?
Equinox Kombucha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equinox Kombucha founded?
Equinox Kombucha was founded in 2012. It employs 11 to 50 people.
Where is Equinox Kombucha based?
Equinox Kombucha is headquartered in Mytholmroyd, United Kingdom, in the Europe region.
How does Equinox Kombucha make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and wholesale/B2B.
Who are Equinox Kombucha's main competitors?
Direct peers on record are Health-Ade Kombucha, Brew Dr. Kombucha, GT's Living Foods, Remedy Kombucha, Big Easy Kombucha, Fix8 Kombucha, Clearly Kombucha and Mojo Kombucha. Broad incumbents are Suja Organic and Lemonaid Beverages.
Does Equinox Kombucha have an API?
No public API is recorded for Equinox Kombucha.
What industry is Equinox Kombucha in?
Equinox Kombucha's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its SIC code is 2086.