What Slan Finance does

Slan Finance (legal entity SLAN Finance Pty Ltd, ABN 85 617 340 459) is an Australian mortgage brokerage founded in 2017 and headquartered in Caroline Springs, Victoria, operating under Australian Credit Licence Number 384704. The firm provides residential home loans, investment property loans, refinancing, construction finance, SMSF property loans (via Limited Recourse Borrowing Arrangements), personal and vehicle loans, and business finance. It serves individual home buyers, property investors, SMSF trustees, and small business owners through a broker-matching model in which each client is paired with a broker whose specialisation aligns with their loan type, rather than a single generalist handling all enquiries. The firm works with a panel of more than 50 lenders across major banks (CBA, NAB, ANZ), regional banks (St. George, Bankwest, Suncorp), and digital lenders (Macquarie, UBank, ING, ME, .com Bank, AMP), generating revenue through lender-paid commissions on settled loans with no fees charged to customers.

The business operates through four physical offices (Caroline Springs HQ, Craigieburn, Berwick in Victoria, and Ellenbrook/Perth in Western Australia) complemented by digital channels including a website with calculators and educational content, social media on Instagram and Facebook, Google Business local SEO listings, and a partnership with the Middle platform for digital loan application processing. The technology footprint is modest: no proprietary platform, no patents, no API/SDK, and no AI/ML capabilities disclosed. The revenue model is purely transaction-based commission on settlements, with no disclosed subscription or fee-for-service lines. Slan Finance has extended its surface area with a wholly-owned subsidiary, Slan Asset Finance, for equipment and vehicle finance, and a Broker Coaching Program offering mentorship and training to external mortgage brokers. Headcount is reported in the 1-10 band, and the firm is privately held with no disclosed funding rounds, M&A activity, or external investors.

Name

Slan Finance

Legal name

SLAN Finance Pty Ltd

Website

https://slanfinance.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Slan Finance is an Australian mortgage brokerage headquartered in Caroline Springs, Victoria, with offices across Melbourne suburbs and Perth. It matches individual and SMB borrowers with 50+ lenders for home, investment, SMSF, business, and personal loans, earning commission on settlements.

Ownership category

akta.pro rank

Headquarters

HQ city

Caroline Springs

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lender Commission: Slan Finance earns commission payments from lenders upon successful loan settlement. The company does not charge customers any fees for standard home loan services, with the lender paying the broker a commission upon finalisation of the loan. No fee is charged for appointments or the broker service, and lenders do not charge customers extra for using a mortgage broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Slan Finance is a Melbourne-based mortgage brokerage that connects Australian consumers and small businesses with home loans, investment property loans, SMSF loans, personal/vehicle loans, and business finance from a panel of over 50 lending partners. The company uses a broker-matching model, pairing each customer with a specialist broker whose expertise aligns with the customer's specific lending need, and is remunerated via lender commission at settlement rather than customer fees.

Product overview

Slan Finance (Streamlined Loan Application Network) is a Melbourne-based mortgage brokerage offering a unified suite of loan services across residential, investment, commercial, and personal lending. The core offering centers on Home Loans with sub-products for Investment Property Loans, Construction Finance, and SMSF Loans, complemented by Personal & Vehicle Loans and Business Loans (including the Slan Asset Finance sub-brand). Supporting services include a Home Loan Health Check for existing customers, Pre-Approval for buyers, and Home Loan Calculators. The company also operates a Broker Coaching Program for industry professionals. Services are delivered through a network of over 50 lending partners with local offices in Caroline Springs (head office), Craigieburn, Berwick, and Perth.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans
• Investment Property Loans Loans for individuals purchasing rental or commercial investment properties, offering interest-only, fixed or variable rate options, pre-approval, rental yield insights, and tax-effective structuring advice.
• SMSF Loans Self-managed super fund property loans featuring Limited Recourse Borrowing Arrangements (LRBA) for residential and commercial properties, with offset and redraw facilities.
• Personal & Vehicle Loans Unsecured personal loans for holidays, expenses, debt consolidation, medical funding, travel, lifestyle, and renovations, plus vehicle financing for new or used cars.
• Business Loans Business financing solutions including start-up funding, working capital, equipment finance, commercial property loans, and business acquisition loans for small business owners.
• Slan Asset Finance Asset finance division providing equipment, vehicle, and machinery financing with structured repayments and flexible terms, designed to preserve business cash flow.
• Home Loan Health Check Complimentary evaluation of existing home loans to assess rate competitiveness, fees, features, and structure, with recommendations for potential savings or refinancing opportunities.
• Broker Coaching Program Mentorship and training program for mortgage brokers, featuring 20+ year experienced mentors, real-time learning, Friday Learning sessions, and bi-weekly broker-to-broker discussions.

Quantifiable outcome

• Access to over 50 lenders
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Slan Asset FinancecoreStrategic or Co-development PartnerRelated division of Slan Finance providing asset finance solutions for equipment, vehicles, and machinery. Works with business customers to access structured repayments and flexible terms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Connective Home Loans: Major Australian mortgage broker aggregator. Comparable as a broker intermediary providing access to multiple lenders with a commission-based revenue model and technology support for brokers.
• Yellow Brick Road: Australian mortgage broker and wealth advisory. Comparable in lending intermediation across residential, investment, and SMSF loans via a broker-led model, plus broader financial services overlap.
• Loan Market Group: Major Australian mortgage broker aggregator with a franchise network. Comparable in multi-lender panel access, broker intermediation model, and diversified residential and commercial lending offerings.
• Mortgage Choice: Established Australian mortgage broker franchise (formerly ASX-listed). Directly comparable in customer-facing broker model, multi-lender panel access, and commission-based revenue across residential and investment lending.
• Aussie Home Loans: Australia's largest retail mortgage broker with hundreds of stores nationwide. Directly comparable business model: lender-paid commissions, multi-lender panel, residential and investment loan focus, and a national branch footprint.
• Smartline: Australian mortgage broker network (owned by NAB). Directly comparable in broker intermediation model, multi-lender panel access, and customer-facing residential and investment loan focus.
• Astute Group: Australian financial advisory and mortgage brokerage. Comparable in offering residential, investment, and SMSF lending intermediation alongside broader financial services across a multi-office footprint.

Emerging players

• Lendi: Digital-first Australian mortgage broker. Comparable end-product (multi-lender residential loan intermediation) but differentiated by a fully online customer experience rather than local offices and face-to-face consultations.
• HashChing: Australian online mortgage broker marketplace. Comparable end-product of connecting borrowers to lenders and brokers, but competing via a digital marketplace model rather than local offices.

Broad incumbents

• Australian Finance Group (AFG): Australia's largest mortgage aggregator (ASX-listed). Comparable in multi-lender broker intermediation but at significantly greater scale, providing technology, panel access, and commercial terms to thousands of brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slanfinance
• Instagraminstagram.com/slanfinance
• LinkedInlinkedin.com/company/slan-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slan Finance