Lixil Viva

What Lixil Viva does

Lixil Viva is the multi-format home center retail platform operated under ARCLANDS Co., Ltd., a Japanese corporation, serving both general consumers and professional contractors across four major regions of Japan (Kanto, Tohoku, Chubu, and Kansai). The business operates an extensive physical retail network spanning large-format Super Vivahome and Home Center Musashi stores, specialized Pro shops (Viva Home Pro, Musashi Pro, Arc Master), specialty stores, Arc Square, and Viva Mall, complemented by an e-commerce channel (Vivamusashi Online / vivahome.com) accessible via the official Viva Musashi mobile app.

The platform is unified by ACPO, a cross-channel loyalty point service shared across all Arclands Group stores and the online platform, with tiered membership ranks tied to annual purchase volume and escalating point earning rates. ACPO is integrated with a JACCS-issued co-branded credit card (offered in general and Pro tiers) and with Rakuten Points, enabling dual point earning and redemption across the consumer and professional customer base. The company additionally operates BSC (Business Support Card), a post-payment billing and reward service for corporate customers offering 2.5% point redemption with no enrollment or annual fees, and an extended appliance warranty service. The product assortment spans home improvement, DIY, gardening, pet supplies, interior goods, renovation, and appliances. Revenue is generated primarily through physical and online retail merchandise sales (one-time transaction model), with secondary transaction-fee-based revenue from the ACPO/JACCS credit card and BSC business account services.

Lixil Viva is privately held with no public listing, ticker, or independent venture funding disclosed. The business is part of the broader ARCLANDS Group and is referenced as connected to Lixil Corporation, with the company's website and copyright held by ARCLANDS Co., Ltd. The go-to-market is omnichannel and member-driven: customer acquisition is concentrated through the ACPO membership program, JACCS credit card campaigns, Rakuten Points co-marketing, in-store flyers, and the mobile app, targeting both DIY-oriented consumers and professional tradespeople.

Name

Lixil Viva

Legal name

ARCLANDS Co., Ltd.

Website

https://vivahome.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lixil Viva is a Japanese multi-format home center retailer operating under ARCLANDS Co., Ltd., serving general consumers and professional contractors across Kanto, Tohoku, Chubu, and Kansai regions through Super Vivahome, Home Center Musashi, Pro shops, and an integrated e-commerce platform unified by the ACPO loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Urawa

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Home Improvement Goods: Physical and online retail of home improvement, DIY, gardening, pet supplies, interior goods, and renovation products through multiple store formats and brands.
2. ACPO Credit Card Revenue (JACCS Partnership): Revenue share and interchange fees from the ACPO co-branded credit card issued in partnership with JACCS, targeting both general consumers and professional customers.
3. BSC Business Account Services: Post-payment/credit services for corporate customers purchasing building materials and professional supplies, earning 2.5% point back on all transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lixil Viva operates a multi-format home center retail platform in Japan, selling home improvement, DIY, gardening, pet supplies, interior, and renovation products through consumer-oriented stores (Viva Home, Home Center Musashi), professional contractor shops (Viva Pro, Musashi Pro, Arc Master), and the Vivamusashi Online e-commerce site. The retail offering is supported by the ACPO tiered loyalty point program, the ACPO co-branded credit card with JACCS, the BSC post-payment business account service for corporate buyers, and extended appliance warranty coverage.

Product overview

Lixil Viva operates a multi-brand home center retail platform consisting of consumer-focused stores (ビバホーム and ホームセンタームサシ), professional divisions (ビバホームプロ/ムサシプロ/アークマスター), and an e-commerce channel (ビバムサシオンライン). The ecosystem is supported by ACPO loyalty program enabling cross-channel points earning and redemption, BSC B2B credit service for corporate accounts, and extended appliance warranty services. The company is part of the Arc Lands (アークランズ) group and Lixil Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• ACPO (アクポ): Point service program usable and earnable across Arclands stores and Viba Musashi Online, with tiered membership ranks based on annual purchase amounts.
• BSC (ビジネスサポートカード)

Products and services

• Viva Home (ビバホーム) / Home Center Musashi (ホームセンタームサシ) retail stores Consumer home center retail stores offering DIY tools, home improvement goods, interior products, gardening supplies, pet supplies, living goods, storage solutions, and renovation services for individual Japanese consumers and households.
• Viva Pro / Musashi Pro / Arc Master (ビバホームプロ / ムサシプロ / アークマスター) Specialty professional shops carrying professional-grade tools, building materials, and trade supplies, with services such as BSC post-payment accounts tailored to contractors and tradespeople.
• Vivamusashi Online (ビバムサシオンライン) Online shopping platform offering Viva Home and Musashi home center products via the web and mobile app, with ACPO point earning and redemption integrated at checkout.
• ACPO (アクポ) Loyalty Point Service Cross-store and online loyalty program where members earn points whose rate is determined by their annual purchase-based membership rank; combinable with Rakuten Points.
• BSC Business Support Card (ビジネスサポートカード) Post-payment credit service for corporate and business customers purchasing professional supplies, offering 2.5% point back on purchases with no admission or annual fees.
• ACPO Credit Card (General and Pro tiers, issued with JACCS) Co-branded credit card issued with JACCS offering ACPO point redemption and promotional campaigns for general consumers and professional members, with tiered versions for each segment.
• Extended Appliance Warranty Service (家電延長保証サービス) Extended warranty service covering appliance failures beyond the manufacturer warranty period, providing near-manufacturer-equivalent terms up to the purchase price limit with unlimited repairs during the term.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• JACCS (ジャックス)coreGTM or Marketing PartnerJACCS is the issuing partner for the ACPO co-branded credit card, offered in both general and professional (Pro) tiers. The partnership enables promotional campaigns offering up to 13,000 yen in point redemptions for new card applicants, with the campaign extended due to high demand.
• Rakuten (楽天)coreGTM or Marketing PartnerRakuten Points can be earned and redeemed at Vivahome and Musashi stores. Customers earn 1 Rakuten Point per 200 yen (tax-excluded) purchase and can use points as 1 yen equivalent. ACPO points and Rakuten Points can be combined, making simultaneous earning and redemption possible. Joint promotional campaigns include lottery giveaways of Rakuten Points.
• Arclands (アークランズ)coreStrategic or Co-development PartnerArclands Co., Ltd. is the parent group company. Vivahome and Musashi stores, as well as Vivamusashi Online, are part of the Arclands Group. The ACPO point service is shared across Arclands group stores and Vivamusashi Online. Copyright and site operations reference Arclands Co., Ltd.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kohnan Co., Ltd. One of Japan's largest home center chains, operating multi-format stores (including a professional/contractor Pro format) across Kansai and nationwide. Most directly comparable to Lixil Viva in store format mix, DIY assortment, and Pro shop strategy.
• DCM Holdings: Holding company of Japanese home center brands DCM, Homac, and others, operating multiple banners with DIY, home improvement, and professional contractor assortment. Direct competitor with similar multi-banner and Pro-format approach to Lixil Viva.
• Joyfull Honda: Large-format home center chain in Kanto region known for expansive store footprint and broad assortment across DIY, gardening, pet, interior, and lifestyle categories. Highly comparable to Super Vivahome / Super Center Musashi large-format strategy.
• Hands Inc. Japan-based DIY, tools, interior, and lifestyle retail chain (formerly Tokyu Hands). Comparable to Lixil Viva on the interior/lifestyle/DIY category mix and on serving urban consumers seeking project-driven purchases.
• Cainz Inc. Major Japanese home center chain with private-label brands, large-format stores, and DIY/home improvement focus. Closely comparable to Lixil Viva on consumer DIY merchandising and private-label depth, though with less prominent professional trade emphasis.

Broad incumbents

• Ryohin Keikaku (MUJI): Lifestyle and household goods retailer with broad assortment spanning interior, storage, and home living products. Comparable to Lixil Viva on the interior/storage/lifestyle sections of home center stores, though MUJI focuses on minimal design rather than full DIY range.
• Nitori Holdings: Japan's largest home furnishings and interior goods retailer with both physical stores and strong e-commerce. Overlaps with Lixil Viva's interior and home furnishings categories but operates at much larger scale and is not a DIY-focused home center.

Others

• Lixil Corporation: Parent/related entity and Japan's largest manufacturer of housing and building products. Adjacent rather than directly competitive, but its brand association provides vertical integration context for Lixil Viva's renovation and home improvement retailing.
• Pan Pacific International Holdings (Don Quijote): Discount variety retailer (Don Quijote / Majica loyalty ecosystem) carrying household, DIY, and home goods at value price points. Indirect competitor that overlaps with Lixil Viva on everyday household items and competes on price-driven flyer traffic.

Regional players

• Alpen Group: Sporting goods retailer with overlap into cycling, outdoor, and select home/lifestyle categories. Partial overlap with Lixil Viva on outdoor and DIY-adjacent assortment, though primarily known for sports rather than home improvement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lixil Viva