KeJe

What KeJe does

KeJe Horren & Raamdecoratie B.V. is a privately held Dutch manufacturer of custom-made window decoration (raamdecoratie) and insect screens (horren), founded in 2002 and headquartered in Dronten, Netherlands. The company operates four in-house production facilities in Dronten and serves end customers exclusively through an authorised dealer network of more than 2,000 dealers across the Netherlands, Germany and Belgium. Its product portfolio spans three categories — window decoration (plissé curtains, venetian blinds, shutters, roller blinds), window screens and door screens (insert, clamp, fixed, pleated and roller variants) — together with a newer terrace plissé line for patio covers and verandas. Differentiated technology includes an in-frame aluminium mounting system that uses a magnet and steel band to attach products without drilling, a plissé folding mechanism that holds position without spring tension, and motorised variants integrated with Eve MotionBlinds motors using Matter/Thread for Apple Home, Google Home, Amazon Alexa and Samsung SmartThings compatibility.

KeJe's business model is build-to-order custom manufacturing priced through dealer quotes; products are non-returnable once manufactured and pricing is not publicly disclosed. Units move exclusively through authorised dealers who handle measurement, advice and often installation, with separate dedicated factories for specific lines such as Lamella shutter-in-frame. Marketing is primarily television-led (De Grote Tuinverbouwing, De Grote Huisverbouwing) with an influencer and social content layer across Instagram, TikTok, YouTube, Facebook, LinkedIn and Pinterest, supported by an inspiration/advice blog and a dealer-finder on the website. The company operates as a family-owned SME with 51-100 employees, no external funding rounds, and no parent company or subsidiaries disclosed in the input.

The customer base is overwhelmingly residential, served via dealers in three Benelux/Western Germany geographies, with limited named B2B exposure such as the SnowWorld Landgraaf hospitality project. R&D emphasis is on no-drill mounting, in-frame product integration and electric/smart-home connectivity rather than on data or software platforms, and the company maintains no public API, SDK, mobile app or AI capability in the input.

Name

KeJe

Legal name

KeJe Horren & Raamdecoratie B.V.

Website

https://keje.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

KeJe is a privately held Dutch manufacturer founded in 2002 that produces custom-made window decoration and insect screens in four facilities in Dronten, sold exclusively through a 2,000-dealer network across the Netherlands, Germany and Belgium to residential and select hospitality customers.

Ownership category

akta.pro rank

Product category

Custom Window Décor and Insect Screens

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Custom window treatments
• Insect screens
• Pleated blinds
• Venetian blinds
• Roller blinds

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom window decoration sales: One-time purchase of custom-made window decorations (plissé curtains, venetian blinds, shutters, roller blinds) sold through dealer network. Products are manufactured to order in four production facilities in Dronten.
2. Custom insect screen sales: One-time purchase of custom-made insect screens (window screens, door screens, sliding screens, plissé screens) for windows and doors. Products are manufactured to exact measurements.
3. Terrace plissé systems: Custom sun protection systems for patio covers, verandas and conservatories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KeJe designs, manufactures, and supplies custom-made window decoration (plisségordijnen, venetian blinds, shutters, roller blinds) and insect screens (window screens, door screens, sliding screens, pleated screens) for residential and commercial customers across the Netherlands, Germany, and Belgium. Products are made to measure at four production facilities in Dronten, Netherlands, and distributed exclusively through an authorised dealer network of more than 2,000 dealers. The company specialises in no-drill mounting using a proprietary magnet and steel band system that allows installation on plastic and aluminium window frames without damage, and offers smart home-integrated electric variants compatible with Apple Home, Google Home, Amazon Alexa, and Samsung SmartThings.

Product overview

KeJe develops and manufactures custom window decoration (raamdecoratie) and insect screens (horren) entirely in the Netherlands, operating four production facilities in Dronten since 2002. The product portfolio consists of three main categories: window decoration (pleated blinds, venetian blinds, shutters, roller blinds, electrical window decoration), window screens (insert screens, clamp screens, fixed screens, pleated screens, roller screens), and door screens (pleated door screens, sliding door screens, fixed door screens). Products are available with or without drilling, using innovative magnet and steel band mounting systems. The company offers smart home integration through Eve MotionBlinds motors compatible with Apple Home, Google Home, Amazon Alexa, and Samsung SmartThings. A notable product is the KeJe Splendid Pliss (most popular pleated blind), the KeJe Lamella (shutter-in-frame), and the KeJe Originele Plisséhordeur. KeJe operates through a network of over 2,000 dealers across the Netherlands, Belgium, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• KeJe Splendid Pliss: Plissé curtain product line, the most sold plissé curtain by KeJe, available in frame-mounted and free-hanging versions.
• KeJe Supplente
• KeJe Day 'n Night
• KeJe Lamella
• KeJe Latende
• KeJe Originele Plisséhordeur
• KeJe Splendid Plisséhordeur
• KeJe Micro 13 Hordeur
• KeJe Midel 22 Hordeur
• KeJe Splendid Pliss Elektrisch
• KeJe Splendid Terrasoverkapping Plissé

Products and services

• KeJe Splendid Pliss Most popular pleated blind from KeJe, featuring a folding design that offers control over light and privacy. Available with decorative or blackout fabrics, suitable for various window types.
• KeJe Plisségordijn vrijhangend Freely hanging pleated blind without aluminum frame, mounted traditionally with screws into or onto wooden frames, ceiling, or wall.
• KeJe Plisségordijn SpanFix Freestanding pleated blind with SpanFix mounting system for flexible positioning.
• KeJe Splendid Pliss Elektrisch Electric version of the Splendid Pliss pleated blind, controllable via smartphone app and smart home platforms including Apple Home, Google Home, Amazon Alexa, and Samsung SmartThings via Matter/Thread.
• KeJe Day 'n Night Combines two separate pleated blinds in one frame, allowing combination of transparent and blackout fabrics for day and night use.
• KeJe Supplente Innovative combination of pleated insect screen and pleated blind in one frame. One part features pleated mesh, the other features chosen blind fabric. Ideal for skylights and roof windows.
• KeJe Houten jaloezie vrijhangend Wooden venetian blind in freely hanging version with natural appearance, available in various wood types including bamboo, paulownia, and Aqualux (moisture-resistant). Features adjustable slats and steel top rail with magnetic decorative cover.
• KeJe Latende Aluminum venetian blind integrated in an aluminum frame with 25mm slats. Mountable without drilling using magnet and steel band. Controlled with tilt rod and traction bar.
• KeJe Lamella Innovative shutter-in-frame combining shutter appearance with venetian blind flexibility in slim aluminum frame. Features integrated handle on slat for easy tilting. Available in 30mm or 40mm slat widths and 14 standard colors, with custom RAL colors available.
• KeJe Rolgordijn in frame Roller blind in slim aluminum frame with magnet and steel band mounting, no drilling required. Available in 4 standard RAL colors, suitable for up to 1.4 meters width.
• KeJe Rolgordijn vrijhangend Freely hanging roller blind for flexible mounting on or in window frame. Suitable for larger windows up to 2.6 meters width, also available with electric operation.
• KeJe Vaste RaamHor Pliss Fixed window screen with pleated mesh and slim aluminum frame. Can be positioned at any desired height using pull bar, suitable for skylights and outward-opening windows.
• KeJe KlemHor Clamp-mounted window screen without drilling or screws. Innovative solution with simple clamping system for aluminum, wooden, or plastic frames. Available in 11 RAL colors.
• KeJe Inzethor Insert window screen for plastic tilt-turn windows, mounted without drilling using spring mechanism. Available in 13 RAL colors with options for standard gray/black, transparent, pollen, or petscreen mesh.
• KeJe Inzethor met flens Insert window screen with flange for enhanced stability, suitable for both plastic and aluminum frames.
• KeJe InzetplisséHor ZIZA Insert pleated screen with elegant folding system for tilt-turn windows, opening from top to bottom. Features integrated handles in pull strips for positioning at any height.
• KeJe InzetplisséHordeur ZIZA Insert pleated door screen with elegant folding system for tilt-turn doors, opening left to right. Suitable for plastic frames without drilling.
• KeJe Vaste RaamHor Fixed window screen for outward-opening windows with wooden frames. Mounted with hinges or pivot hinges, closes via magnet. Also available with pollen mesh for hay fever sufferers.
• KeJe Originele Plisséhordeur Most popular pleated door screen with proven design. Features chain tension system, available in 4 standard widths, suitable for sliding doors and double doors. Very low threshold of only 3mm.
• KeJe Splendid Plisséhordeur Custom-made pleated door screen with rope tension system for silent operation. Mountable without drilling, suitable for up to 2400mm width and 2900mm height.
• KeJe Micro 13 Hordeur Compact pleated door screen designed for limited space situations, such as when a roller shutter or screen is present. Ideal for sliding doors with narrow mounting space.
• KeJe Midel 22 Hordeur Compact pleated door screen similar to Micro 13 but capable of larger dimensions. Better suited for larger sliding doors.
• KeJe SchuifHordeur Sliding door screen with fixed frame that slides along rails. Robust design for sliding doors, custom-made to fit perfectly.
• KeJe Vaste Hordeur Plissé Fixed pleated door screen for permanent installation. Suitable for aluminum frames, featuring robust construction for intensive use.
• KeJe RolHor Zenit Roller screen with cassette system for windows with wooden frames opening outward. Robust aluminum profile with hard mesh suitable for indoor and outdoor placement.
• KeJe RolHor Classic Classic roller screen version with cassette system for outward-opening windows.
• KeJe RolHor SoftClose Roller screen with soft-close mechanism for gentle closing.
• KeJe Splendid Terrasoverkapping Plissé Pleated patio/cabana screen for terrace roofs and verandas. Features UV-coated pleated fabric for heat rejection, custom-made for various patio roof types. Mountable with minimal drilling using specialized tape.

Quantifiable outcome

• No light penetration when plissé curtain is in frame
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• De Grote TuinverbouwingcoreGTM or Marketing Partner · 1 January 2024KeJe is a featured partner in the Dutch television program De Grote Tuinverbouwing, showcasing window decorations and insect screens in weekly room makeovers with stylist Djamilla Pijpker. The partnership provides high-visibility product placement and brand awareness.
• De Grote HuisverbouwingcoreGTM or Marketing Partner · 1 January 2024KeJe appears as a partner in De Grote Huisverbouwing, featuring alongside presenter Ivo, stylist Laura, contractor Sarkar and handyman Ad in home renovation episodes. Products are showcased as finishing touches in room transformations.
• Beau PotmanminorGTM or Marketing PartnerInfluencer and entrepreneur known from illusionist performances. She shares lifestyle content on TikTok and Instagram featuring KeJe products in her home.
• Merel Sluis (@japandiinterieur)minorGTM or Marketing PartnerInterior content creator sharing her minimalist Japandi-style home featuring KeJe custom insect screens. Her home near water required effective mosquito solutions.
• Wendy Koning (Studio Zinnig)minorGTM or Marketing PartnerInterior stylist showcasing KeJe Original Plisséhordeur and KeJe Supplente in her renovated 1820 detached house, demonstrating how insect screens enhance indoor-outdoor living.
• Eva Stuart (@homebystuart)minorGTM or Marketing PartnerContent creator showing how a KeJe Splendid Plisséhordeur in custom RAL colour matches her renovation project home.
• Fajah LourensminorGTM or Marketing PartnerTV personality known from Expeditie Robinson and Wie is de Mol? showcasing KeJe inzethorren and window decorations in her home.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA: IKEA offers a broad assortment of ready-made and custom window treatments across Europe. As a mass-market broad-line retailer, it competes with KeJe in entry-level blinds and shades, primarily through price and convenience rather than deep customisation.
• Hunter Douglas: Hunter Douglas is the global market leader in custom window coverings, offering a broad portfolio of blinds, shades, and shutters. While much larger and globally diversified, it competes with KeJe in premium custom window treatments across Europe.
• JYSK: JYSK is a large Nordic home furnishings retailer with a Benelux and German presence, offering standard blinds and curtains. It competes with KeJe at the mass-market end of the window treatment category through its extensive retail footprint.

Direct peers

• Coulisse: Coulisse is a Dutch manufacturer of window covering components and finished products including roller blinds and smart-motorised shades. It directly overlaps with KeJe's product range and is also Netherlands-based, serving European and global B2B customers.
• Luxaflex: Luxaflex is a long-established Dutch manufacturer and retailer of custom window blinds, shades, and shutters. It is the most direct peer to KeJe in custom-made window treatments across the Benelux, with overlapping dealer/distributor models and product categories including pleated blinds and venetian blinds.
• Warema: Warema is a leading German manufacturer of sun shading systems, external venetian blinds, and insect screens. It competes with KeJe in Germany across custom window decoration, terrace coverings, and insect protection products.
• Heroal: Heroal is a German manufacturer of aluminium window, door, and roller shutter systems, including insect screen and sun protection solutions. It overlaps with KeJe in aluminium-framed custom window products and insect protection across the German market.
• Roma Rollladen-Systeme: Roma is a German manufacturer of roller shutters, insect screens, and external sun protection systems. It is a direct competitor to KeJe in the German market for custom insect screens and window decoration products.

Emerging players

• VELUX: VELUX is a global leader in roof windows and skylights, with its own range of blinds and insect screens. KeJe's Supplente (skylight screen + decoration) and roof window products compete in the same installed base.
• Soliday: Soliday is a Dutch specialist in terrace covers and outdoor living products. It is an adjacent peer to KeJe's Splendid Terrasoverkapping Plissé product line in the patio covering category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@keje.nl
• Pinterestpinterest.com/keje
• LinkedInlinkedin.com/company/keje-horren-raamdecoratie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeJe