Stickball
Stickball is a Boston-based ed-tech company that delivers simulation-based learning across financial literacy, AI literacy, workforce readiness, healthcare, and community wellness to K-12 schools, colleges, financial institutions, and employers through subscription licensing and a B2B2C channel model.
- Company typePrivate
- Founded2022
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stickball does
Stickball is a Boston-based ed-tech company that operates a community-centered, simulation-based learning platform delivering interactive, browser-based educational content across five verticals: Financial Literacy, AI Literacy, Workforce Readiness, Healthcare 101, and Community Wellness. The platform deploys in hours without IT overhead, requires no app download, supports multilingual delivery, and allows content customization at the community, classroom, and individual level, with co-creation by teachers and students. A baseline-assessment-driven adaptive learning flow delivers bite-sized activities over a four-week period, and the company builds custom simulations for specific partners (e.g., the Waltham ice cream truck simulation featuring local business context). Revenue is generated through enterprise subscription licensing to K-12 school districts, colleges and universities, financial institutions (credit unions and banks), and employers, complemented by sponsorship programs in which organizations fund deployments for schools and underserved communities. The go-to-market combines direct enterprise sales (quote-based, annual billing) with a B2B2C channel model in which financial institutions such as Brookline Bank (now Beacon Bank) and Bellwether Community Credit Union license, co-brand, and sponsor the platform for their members and communities. Distribution is anchored by self-serve browser-based delivery, supported by earned media, case studies, and community partnerships.
Stickball firmographics
Firmographics- Name
- Stickball
- Legal name
- Stickball, Inc.
- Website
- https://stickball.biz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stickball is a Boston-based ed-tech company that delivers simulation-based learning across financial literacy, AI literacy, workforce readiness, healthcare, and community wellness to K-12 schools, colleges, financial institutions, and employers through subscription licensing and a B2B2C channel model.
- Ownership category
- akta.pro rank
Stickball industry classification
Industry- Product category
- Educational Technology Software
- NAICS
- Educational Support Services (611710)
- akta.pro primary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
- akta.pro secondary industries
- Game-Based Learning & Gamification Authoring (EDAFAHAF), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
Keywords
Where Stickball is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stickball business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Financial Institution Licensing: Credit unions and banks license Stickball's platform for member education, often with co-branding and white-label options. Revenue comes from subscription/licensing fees from financial institutions seeking CRA compliance and community engagement.
- School District Contracts: K-12 schools and universities license the platform for student financial literacy and workforce readiness programs. Pricing appears quote-based with sponsorship options available.
- Employer Workforce Training: Employers pay for AI literacy and workforce readiness training for employees, with customizable and co-brandable programs deployed across organizations.
- Sponsorship Programs: Organizations like Pizzi Farms, Brookline Bank, and Bellwether Credit Union sponsor programs for schools and communities, providing funding while gaining brand association and community goodwill.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for financial institutions, schools, and employers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stickball product offering
Product offeringCore offering
Stickball provides a community-centered, simulation-based learning platform that delivers interactive training across five verticals: financial literacy, AI literacy, workforce readiness, healthcare 101, and community wellness. The platform is browser-based, mobile-friendly, customizable, multilingual, and designed to be deployed in hours without requiring an app, with options for co-branding by financial institution partners and custom simulation development.
Product overview
Stickball is a community-centered learning platform offering five core product verticals: Financial Literacy, AI Literacy, Workforce Readiness, Healthcare 101, and Community Wellness. All five verticals share a common technology foundation: simulation-based learning delivered through a fast-to-deploy, customizable, mobile-friendly platform that requires no app download. Content is co-created with educators and learners, available in any language, and accessible by design. The platform enables co-branding and white-labeling for financial institution partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Literacy Simulations
Quantifiable outcome
- ~500 seniors experience hands-on financial literacy simulation at Waltham High School Financial Fair
- +3 more outcomes
Companies that use Stickball
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Stickball technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stickball partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Pizzi FarmsflagshipPizzi Farms, a Waltham landmark since 1933, sponsored the Waltham High School Financial Fair simulation. Stickball built a custom ice cream truck simulation set in a business students recognize. Pizzi Farms provided the physical setting for the virtual simulation and ice cream for participants. Third-generation family business owned by Rick and Cheryl Pizzi.
- Brookline Bank (now Beacon Bank)coreBrookline Bank (now Beacon Bank) partnered with Stickball in February 2025 to provide online, interactive financial literacy curriculum for website visitors and dedicated programs for students, parents, and educators in underserved communities. The flexible, self-paced curriculum delivers bite-sized activities over a four-week period. Partnership grew from successful proof-of-concept with City of Everett public schools.
- Bellwether Community Credit UnioncoreBellwether Community Credit Union (serving New Hampshire since 1921) sponsors a free, gamified financial education pilot for grades 4-8 in partnership with Manchester School District. Program combines interactive, gamified lessons with financial literacy, communication, and real-world problem-solving skills. Bellwether's 'Banking with Heart' philosophy drives community investment in youth education.
- Manchester School DistrictcoreManchester School District partnered with Stickball and Bellwether Community Credit Union to deliver financial education to students. Superintendent Dr. Jenn Chmiel noted that students thrive when learning connects with real-world experiences.
- Mayor Carlo DeMaria (City of Everett)coreCity of Everett partnership extended Stickball's workforce readiness skills to 300 Everett students during summer internships. Partnership builds on successful proof-of-concept financial literacy program with Everett Public Schools.
- Devin McCourtyminorNFL Patriots Legend serves as Stickball advisor and financial education advocate. Participated in Everett High School Financial Literacy Fair. Quote: 'I wish I had somebody come to me in 2010 when I got drafted talking about financial literacy... Take advantage of it.'
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Stickball competitors and assessment
Company assessmentDirect peers
- Next Gen Personal Finance (NGPF): Nonprofit providing free personal finance curriculum to K-12 teachers; the most direct competitor in school-district financial literacy curriculum, with deep teacher networks, paid certification, and grant-funded content. Highly comparable because it competes head-to-head for the same K-12 financial education RFPs as Stickball.
- EVERFI: Blackbaud-owned financial literacy and life-skills platform serving K-12 schools, colleges, and employers; offers the same multi-vertical (financial, health, workforce) curriculum stack to the same buyer set. Comparable because of overlapping product verticals, K-12/employer GTM, and content-co-creation with educators.
- Inceptia: Nonprofit delivering financial education and student-loan counseling to schools, colleges, and borrowers; partnership-led distribution via school financial-aid offices. Comparable due to overlap in financial-literacy content targeting postsecondary students.
- Junior Achievement USA: Long-established K-12 financial literacy, work readiness, and entrepreneurship programs delivered through schools and corporate sponsorship. Comparable as a multi-vertical, school-and-sponsor-funded life-skills curriculum player targeting the same K-12 buyer.
- Banzai: Financial literacy simulations for schools and financial institutions; sponsors like credit unions and banks underwrite curriculum at no cost to schools. Directly comparable because the credit-union sponsorship model and simulation-led lessons match Stickball's two main GTM motions.
- FoolProof (Rhithm/formerly FoolProof): Financial literacy curriculum for K-12 and consumers with credit-union and bank sponsorship channels, similar in targeting the credit-union CRA use case Stickball sells into. Comparable due to overlapping buyer segments (schools and financial institutions) and similar CRA-aligned messaging.
- Knowledge Matters (Virtual Business): Simulation-based curriculum for CTE, business, and personal finance in high schools; offers the same simulation-led pedagogy for budgeting, careers, and entrepreneurship. Comparable because of the explicit simulation-first methodology and K-12 channel.
- iGrad / Tuition.io: Financial wellness and education platform for schools, employers, and financial institutions; covers budgeting, student loans, and retirement. Comparable as a multi-vertical subscription platform with overlapping employer and FI buyer segments.
Broad incumbents
- Ramsey Education (Foundations in Personal Finance): Dave Ramsey's branded personal finance curriculum for K-12 and homeschool; widely adopted in US high schools with a broader personal-finance brand than Stickball. Comparable as a financial-literacy incumbent with school-district distribution but heavier workbook/DVD format than simulation.
Emerging players
- Zogo Finance: Gamified, mobile-first financial literacy platform targeted at credit unions and banks; offers bite-sized modules and reward mechanics. Comparable due to the gamified, mobile-delivered CRA-aligned offering for the same FI buyer Stickball targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stickball social profiles
Digital presenceStickball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stickball leadership team
Management profileNumber of profiles
Profiles2 records
Stickball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stickball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stickball
What does Stickball do?
Stickball provides a community-centered, simulation-based learning platform that delivers interactive training across five verticals: financial literacy, AI literacy, workforce readiness, healthcare 101, and community wellness. The platform is browser-based, mobile-friendly, customizable, multilingual, and designed to be deployed in hours without requiring an app, with options for co-branding by financial institution partners and custom simulation development.
Is Stickball a public or private company?
Stickball is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stickball founded?
Stickball was founded in 2022. It employs 11 to 50 people.
Where is Stickball based?
Stickball is headquartered in Boston, United States, in the North America region.
How does Stickball make money?
Four revenue lines are on record. Financial Institution Licensing is the primary driver. The others are school District Contracts, employer Workforce Training and sponsorship Programs.
Who are Stickball's main competitors?
Direct peers on record are Next Gen Personal Finance (NGPF), EVERFI, Inceptia, Junior Achievement USA, Banzai, FoolProof (Rhithm/formerly FoolProof), Knowledge Matters (Virtual Business) and iGrad / Tuition.io. Ramsey Education (Foundations in Personal Finance) is listed as a broad incumbent. Zogo Finance is listed as an emerging player.
Does Stickball have an API?
No public API is recorded for Stickball.
What industry is Stickball in?
Stickball's product category is Educational Technology Software. Its primary akta.pro industry code is EDAGAKAH, Simulation, Scenario & Serious Games Design, with a secondary code of EDAFAHAF, Game-Based Learning & Gamification Authoring. Its NAICS code is 611710.