Women's Health East
Women's Health East is a non-profit health promotion agency in Melbourne's Eastern Metropolitan Region delivering primary prevention programs on gender-based violence, sexual and reproductive health, and mental wellbeing for women, including migrant and refugee communities. It operates through fee-for-service training, a 28+ member regional partnership, and a free membership model.
- Company typePrivate
- Founded1989
- HeadquartersDoncaster East, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Women's Health East does
Women's Health East is a non-profit women's health promotion agency headquartered in Doncaster East, Melbourne, established in 1989 and operating across the Eastern Metropolitan Region of Victoria, Australia. The organisation focuses on primary prevention of gender-based violence, sexual and reproductive health, mental health and wellbeing, gender equality, and culturally responsive health education for migrant and refugee women, delivered through a bicultural worker team and community-based programming. It does not provide clinical or case management services; instead it convenes partnerships (notably the Together for Equality and Respect regional partnership with 28+ member organisations under a 2025-2030 strategy), delivers fee-for-service training and consultancy (Gender Equality Training and Consultancy, Money Matters financial literacy, mental health webinars, 'Get the Go Ahead' affirmative consent resources), and operates a free membership program open to women and organisations in the region.
The organisation's service portfolio spans six core programs — Gender Equality Training and Consultancy, Sexual and Reproductive Health, Prevention of Gender-Based Violence, Mental Health and Wellbeing, Health Education in Language, and the Together for Equality and Respect partnership — supplemented by a comprehensive resource library and a sub-brand (Get the Go Ahead) targeting consent education across education, training and government sectors. Technology footprint is minimal: there is no proprietary software product, no app, and no API surface; the core platform is community-based delivery, social media channels, an e-newsletter, and webinar infrastructure. Recent activity includes the launch of an Innovate Reconciliation Action Plan (June 2025), the Money Matters webinar series (February 2026), and public alignment as a Friend of Treaty (May 2026).
Women's Health East's business model combines government and philanthropic grant funding (implied by non-profit status and grant-dependent service mix) with fee-for-service training income from local councils, education providers and service organisations. Membership is free, renewed triennially, and serves as a community engagement and advocacy mechanism rather than a revenue stream. Customer concentration risk is moderate, anchored on a diversified mix of individual women, migrant and refugee communities, and public-sector buyers across the Eastern Metropolitan Region; revenue concentration risk lies on the funder side (state/local government and philanthropic grants) rather than on commercial counterparties.
Women's Health East firmographics
Firmographics- Name
- Women's Health East
- Legal name
- Women's Health East
- Website
- https://whe.org.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women's Health East is a non-profit health promotion agency in Melbourne's Eastern Metropolitan Region delivering primary prevention programs on gender-based violence, sexual and reproductive health, and mental wellbeing for women, including migrant and refugee communities. It operates through fee-for-service training, a 28+ member regional partnership, and a free membership model.
- Ownership category
- akta.pro rank
Women's Health East industry classification
Industry- Product category
- Women's Health Promotion Services
- NAICS
- Social Assistance (624), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industries
- Public Health & Health Equity Organizations (BPAGACAL), Health Equity, Community Health & Social Determinants Policy (HLAJAMAG), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
Keywords
Where Women's Health East is headquartered
LocationHeadquarters
- HQ city
- Doncaster East
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Women's Health East business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fee-for-service training and consultancy: Provides gender equality training and consultancy services, financial literacy programs (Money Matters), and gender equality walks to local government, education providers, and organisations on a fee-for-service basis.
- Membership (free): Free membership available to individuals who identify as women and organisations targeting women in the Eastern Metropolitan Region, with membership approved by the Board and renewed every three years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and organisational membership - free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Women's Health East product offering
Product offeringCore offering
Women's Health East is a non-profit health promotion organization delivering gender equality, sexual and reproductive health, mental wellbeing, and primary prevention of gender-based violence programs for women in Melbourne's Eastern Metropolitan Region. It provides fee-for-service training and consultancy to organizations alongside free community-based programs and resources for individual women, including migrant and refugee women, supported by bicultural workers.
Product overview
Women's Health East is a health promotion agency focused on primary prevention rather than clinical or case management services. The organization offers a portfolio of programs including gender equality training and consultancy services, sexual and reproductive health initiatives, prevention of gender-based violence programs, and mental health and wellbeing support. Key offerings include the 'Together for Equality and Respect' regional partnership, culturally responsive health education delivered in multiple languages through bicultural workers, and the 'Money Matters' financial literacy program. The organization also maintains a comprehensive resource library of publications and fact sheets, and operates a free membership program for individuals and organizations in the Eastern Metropolitan Region.
Differentiator
Problem solved
Functional benefit
Brands
- Together for Equality and Respect: A regional partnership convened by Women's Health East that brings organisations across Melbourne's eastern suburbs together to drive gender equality and prevent gender-based violence.
Products and services
- Gender Equality Training and Consultancy
- Prevention of Gender-Based Violence Programs
- Sexual and Reproductive Health Education
- Mental Health and Wellbeing Programs
- Health Education in Language (Bicultural Workers Program)
- Money Matters Financial Literacy Program
- Free Membership Program
- Get the Go Ahead Resources
- Resource Library
Quantifiable outcome
- 14 Hakha Chin women received potentially life-saving health checks during dedicated screening day
- +2 more outcomes
Companies that use Women's Health East
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Women's Health East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Women's Health East partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EACHcoreCommunity health partner providing health and wellness services including counselling. Women and Health East works with EACH on initiatives such as improving cancer screening access for under-screened communities, including Hakha Chin women.
- Together for Equality and Respect PartnershipcoreRegional partnership convened by Women's Health East that brings organisations across Melbourne's eastern suburbs together to drive gender equality and prevent gender-based violence. Includes local councils, health services and community organisations committed to creating safer, fairer communities for women and girls. The partnership has 28+ members and developed the 2025-2030 strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Women's Health East competitors and assessment
Company assessmentBroad incumbents
- Our Watch: National independent, evidence-driven organization dedicated to preventing violence against women in Australia. Comparable in primary prevention of gender-based violence focus, with national policy influence and similar training programs targeting workplaces.
- 1800RESPECT: National sexual assault and family violence counselling service funded by the Australian Government. Adjacent to Women's Health East's prevention-of-violence-against-women focus but operationalizes at national scale with direct service delivery.
- Jean Hailes Foundation: National women's health non-profit offering education, research, and clinical resources across women's life stages. Comparable in women's health education and resource library delivery, but operates at national scale with broader scope including clinical content.
Direct peers
- Women's Health Victoria: State-level women's health promotion organization in Victoria operating as a non-profit, delivering gender equality training, prevention of violence against women, and sexual and reproductive health programs. Directly comparable to Women's Health East in mission, structure, and Victorian focus.
- The Equality Institute: Social impact organization delivering gender equality consultancy, training, and programs across Australia and internationally. Closely comparable in fee-for-service gender equality training and consultancy business model.
- Multicultural Centre for Women's Health: National non-profit focused on migrant and refugee women's health, delivering bilingual health education and advocacy. Highly comparable to Women's Health East's bicultural health education in-language work but at a national scale.
- Women's Health West: Regional women's health promotion organization serving Melbourne's western suburbs, providing gender equality training, primary prevention of violence against women, and health education for migrant and refugee women. Directly comparable as a sister women's health promotion agency.
- Women's Health In the North: Regional women's health promotion organization serving Melbourne's northern suburbs, offering gender equality, sexual and reproductive health, and prevention of violence programs. Sister organization to Women's Health East under the same Victorian women's health promotion model.
Emerging players
- No to Violence: National peak body for organizations working to end men's family violence, delivering workforce development and prevention programs. Comparable in primary prevention of gender-based violence training and capacity-building.
Regional players
- Bread of Life (inclusion through bicultural women's health): Melbourne-based community organization providing in-language health and settlement programs for migrant and refugee women. Comparable in bicultural community health education model in Melbourne's east.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Women's Health East social profiles
Digital presenceWomen's Health East financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's Health East leadership team
Management profileNumber of profiles
Women's Health East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's Health East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's Health East
What does Women's Health East do?
Women's Health East is a non-profit health promotion organization delivering gender equality, sexual and reproductive health, mental wellbeing, and primary prevention of gender-based violence programs for women in Melbourne's Eastern Metropolitan Region. It provides fee-for-service training and consultancy to organizations alongside free community-based programs and resources for individual women, including migrant and refugee women, supported by bicultural workers.
Is Women's Health East a public or private company?
Women's Health East is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women's Health East founded?
Women's Health East was founded in 1989. It employs 11 to 50 people.
Where is Women's Health East based?
Women's Health East is headquartered in Doncaster East, Australia, in the Oceania region.
How does Women's Health East make money?
Two revenue lines are on record. Fee-for-service training and consultancy is the primary driver. The others are membership (free).
Who are Women's Health East's main competitors?
Broad incumbents on record are Our Watch, 1800RESPECT and Jean Hailes Foundation. Direct peers are Women's Health Victoria, The Equality Institute, Multicultural Centre for Women's Health, Women's Health West and Women's Health In the North. No to Violence is listed as an emerging player. Bread of Life (inclusion through bicultural women's health) is listed as a regional player.
Does Women's Health East have an API?
No public API is recorded for Women's Health East.
What industry is Women's Health East in?
Women's Health East's product category is Women's Health Promotion Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGACAL, Public Health & Health Equity Organizations. Its NAICS code is 624 and its SIC code is 8300.