Women's Health Victoria

What Women's Health Victoria does

Women's Health Victoria (WHV) is a statewide feminist not-for-profit organisation founded in 1993 and headquartered in Melbourne that delivers a portfolio of interconnected health information, peer support, data, advocacy, and workforce training services for women (cis and trans inclusive) and gender diverse people in Victoria, Australia. It is one of three statewide services within the Victorian Women's Health Services Network of 12 organisations funded through the Victorian Government's Women's Health Program.

The organisation's core products combine phone-based service delivery with self-serve digital platforms: 1800 My Options (a state sexual and reproductive health phone line and online referral service, supported by 700+ provider integrations), the Victorian Women's Health Atlas (an interactive mapping platform with 90+ sex-disaggregated indicators by local government area), the Labia Library (an award-winning body image resource with 1M+ annual visitors), Counterpart (a peer support service for women with cancer backed by 35+ trained volunteers), In My Prime (older women's health resource co-developed with the University of Melbourne), the WHV Training Hub, shEqual (gender equality in advertising), and the recently established endometriosis and pelvic surgery concerns line (03 9664 9330). Underlying technology consists of web platforms, phone contact centres, and a sex-disaggregated data pipeline — no AI/ML tooling is disclosed.

Revenue is overwhelmingly programmatic, anchored by the $9.2M Victorian Government renewal for 2026-27 across the Women's Health Services Network, supplemented by a separate $9.45M joint federal-state package in 2026 for the endometriosis response. Secondary streams are tax-deductible donations, free membership, and fee-for-service workplace training. Go-to-market spans inside sales via phone helplines, self-serve digital usage of Atlas and training platforms, enterprise training partnerships, and direct government and alliance engagement through the 45+ organisation Women's Mental Health Alliance.

Name

Women's Health Victoria

Legal name

Women's Health Victoria

Website

https://whv.org.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Victoria is a Melbourne-based feminist not-for-profit, founded in 1993, operating statewide in Victoria to deliver women's health information, advocacy, peer support, and training through services including 1800 My Options, the Victorian Women's Health Atlas, Counterpart, and the WHV Training Hub.

Ownership category

akta.pro rank

Product category

Women's Health Advocacy and Information Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Women's health advocacy
• Health information services
• Peer support programs
• Professional health training
• Gender equality research

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: Core operational funding from Victorian Government (Department of Health, Department of Families Fairness and Housing, Department of Premier and Cabinet). Women’s Health Services Network funding of $9.2 million renewed in 2026-27 for statewide women’s health services.
2. Donations: Tax-deductible donations from individuals and organizations. One-off and recurring donation options available. All donations over two dollars are tax deductible.
3. Training Services: Fee-for-service training programs for organizations and workplaces on gender equity, prevention of gender-based violence, and sexual/reproductive health. Fee reduction available based on hardship for individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Women's Health Victoria is a not-for-profit women's health promotion organization that delivers state-wide health information, peer support, professional training, and policy advocacy services for women in Victoria, Australia. Its core offerings include the Victorian Women's Health Atlas, the 1800 My Options contraception and sexual health information line, the Labia Library, the Counterpart cancer peer support service, the WHV Training Hub, the In My Prime menopause resources, the shEqual gender equality initiative, and the Endometriosis Concerns Line.

Product overview

Women's Health Victoria operates as a feminist not-for-profit organization offering a portfolio of interconnected digital health platforms and services focused on gender equity in health. The core offerings include the Victorian Women's Health Atlas (an interactive data visualization platform), 1800 My Options (a sexual and reproductive health helpline), The Labia Library (body image education resource), Counterpart (cancer peer support service), and the WHV Training Hub (professional development courses). Additional services include In My Prime (women's health over 50), shEqual (gender equality in advertising initiative), the Endometriosis and Pelvic Surgery Concerns Line, and the Women's Mental Health Alliance. These products work together to deliver health information, peer support, advocacy, and workforce training across Victoria's health sector.

Differentiator

Problem solved

Functional benefit

Brands

• 1800 My Options: Victoria's phone line and online service for contraception, pregnancy options including abortion, and sexual health information and pathways.
• Counterpart
• In My Prime
• The Labia Library
• Victorian Women's Health Atlas
• WHV Training Hub
• shEqual

Products and services

• Victorian Women's Health Atlas

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• St John Ambulance VictoriamajorStrategic or Co-development Partner · 1 January 2026Partnering with WHV to examine and update CPR training to explicitly address sex-based barriers, normalize appropriate CPR on women and girls.
• MedibankmajorStrategic or Co-development Partner · 1 January 2026Funding partner for Australia's first sex-specific cardiovascular professional development program through Medibank Better Health Research Hub.
• Women's Mental Health AlliancecoreStrategic or Co-development Partner · 1 January 2019WHV founded and convenes the Alliance in response to the 2019 Royal Commission into Victoria's Mental Health System. Alliance brings together 45+ organizations including consumer groups, community mental health services, clinicians and researchers to ensure women's voices are centred in mental health policy and service delivery.
• Department of Health (Victorian Government)coreStrategic or Co-development PartnerPrimary funder of Women's Health Victoria through the Victorian Women's Health Program. Funding renewed at $9.2 million in 2026-27.
• Department of Families, Fairness and Housing (Victorian Government)coreStrategic or Co-development PartnerFunder of women's health and family violence prevention programs.
• Department of Premier and Cabinet (Victorian Government)coreStrategic or Co-development PartnerGovernment funder supporting WHV's policy and advocacy work.
• Victorian Women's Health Services NetworkcoreStrategic or Co-development PartnerWHV is one of 3 statewide services within a network of 12 women's health services funded through the Victorian Government's Women's Health Program. Working as coordinated statewide network for four decades.
• The University of MelbournemajorStrategic or Co-development PartnerPartnered with WHV to create In My Prime - online resource for women as they age, providing evidence-based health and wellbeing information.
• Royal Women's HospitalmajorStrategic or Co-development PartnerPartner in the Women's Mental Health Alliance and SRH training programs. WHV offers courses on early medical abortions and post-abortion care in partnership with the Royal Women's Hospital.
• Monash UniversitymajorStrategic or Co-development PartnerPartner in Women's Mental Health Alliance and heart health initiatives. Collaboration on women's health research and data.
• Ambulance VictoriamajorStrategic or Co-development PartnerPartner on three new initiatives to improve women's heart health outcomes, including sex-specific cardiac arrest data for the Victorian Women's Health Atlas.
• Safe + EqualmajorStrategic or Co-development PartnerMember of Women's Mental Health Alliance working to prevent family violence.
• Jean Hailes for Women's HealthmajorStrategic or Co-development PartnerMember of Women's Mental Health Alliance and partner in women's health education.
• Gippsland Women's Health, Women's Health East, Women's Health Goulburn North East, Women's Health in the North, Women's Health in the South East, Women's Health and Wellbeing Barwon South West, Women's Health WestmajorStrategic or Co-development PartnerRegional women's health services part of the Victorian Women's Health Services Network and Women's Mental Health Alliance.
• Russel Kennedy LawyersminorOthersPro-bono legal supporter providing legal services to WHV.
• VerismajorTechnology or IntegrationPartner helping WHV provide the Victorian Women's Health Atlas - a free tool that turns complex data into visual stories.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Women's Health West: Regional women's health service in Melbourne's western region and member of WHV's Women's Mental Health Alliance. Direct comparable — sister organization within the same statewide network, providing gender equity health promotion and primary prevention services.
• Gippsland Women's Health: Regional Victorian women's health service, part of the Women's Health Services Network and Women's Mental Health Alliance. Direct peer in same network — same service model (health promotion, prevention, gender equity) for women in a specific Victorian region.
• Women's Health East: One of the regional women's health services in the Victorian Women's Health Services Network alongside WHV. Provides health promotion, primary prevention, and gender equity advocacy in Melbourne's eastern region. Same funding stream (Victorian Government Women's Health Program), same operating model, same target population.
• Family Planning Australia: National sexual and reproductive health organization providing clinical services, training, and information. Comparable to 1800 My Options (WHV's SRH helpline) — overlapping SRH information and referral services, training programs for professionals, and advocacy.
• Jean Hailes for Women's Health: Australia's leading national not-for-profit focused on women's health, providing evidence-based health information, education, and clinical resources. Direct comparable — both are women's health-focused NFPs providing health information, training, and resources; WHV explicitly partners with Jean Hailes in the Women's Mental Health Alliance.

Broad incumbents

• Royal Women's Hospital: Major women's tertiary hospital in Melbourne and explicit WHV partner. Comparable through overlap in women's health services delivery, training (early medical abortion courses), and policy influence — though operates as a clinical provider vs. WHV's advocacy/information role.
• Cancer Council Victoria: Statewide cancer control organization providing support services, information, and research funding. Comparable to Counterpart (cancer peer support) — overlapping cancer information and support mission, though Cancer Council Victoria is broader (all cancers, research, prevention) and more established.
• 1800Respect (national sexual assault/domestic violence counselling): National 24/7 counselling and support service for sexual assault and domestic violence. Comparable phone-based information/referral model to 1800 My Options and broader WHV services in gender-based violence prevention, though operates nationally at much larger scale.

Emerging players

• Breast Cancer Network Australia: National consumer organization providing information and support for Australians affected by breast cancer. Comparable to Counterpart (WHV's cancer peer support service) — overlapping mission in cancer peer support, though BCNA is breast-cancer specific and operates nationally vs. WHV's general women-with-cancer scope.

Others

• Monash University (Women's Health Research): Major research university and WHV partner on women's heart health initiatives and Women's Mental Health Alliance. Comparable through research collaboration on women's health data and policy; not a direct competitor but a key ecosystem partner driving shared research outputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WomensHealthVictoria
• Instagraminstagram.com/womenshealthvic
• LinkedInlinkedin.com/company/womens-health-victoria
• Xx.com/whvictoria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Victoria