Project Life

What Project Life does

Project Life (Проект Жизнь) is a Moscow-headquartered premium genealogical research and family heritage services company founded in 2015 by Viktoriya Saltykova. It operates as the Center for Family and Corporate Heritage (Центр семейного и корпоративного наследия), offering a portfolio centered on multi-month archival genealogical investigations delivered by 7-person specialist teams under a scientific director, producing up to 400-page reports and family trees of up to 250 persons, with research reaching as far back as the 1620-1880 period. Surrounding product lines include artistic family-tree design, heraldic coats of arms, documentary film production, premium book publishing, military service path reconstruction, and corporate heritage projects, all priced from 65K to 1.9M rubles per engagement.

The company runs an integrated distribution and education stack including the Higher School of Genealogy online courses, the Istoriya Tebya bestselling book series (35,000+ copies via AST), the ГЕНТЕХ annual family-history festival (8,000+ participants), and a multi-channel media presence (Telegram, VK, YouTube, Rutube, Dzen, radio). It also operates sub-brands such as Живые Воспоминания (Living Memories) and the documentary series '1/8 Земли: Визионеры России', with a 2025 partnership with the Ministry of Industry and Trade of Russia and Askona Life Group as premium partner.

Revenue is generated primarily through one-time high-ticket project fees from high-net-worth individuals and a smaller corporate client base (1,500+ families and 30 companies cumulatively), supplemented by online-course tuition and gift certificate sales. The company is privately held, founder-owned, bootstrapped with no disclosed institutional investors, and operates with 120 employees plus 100 regional subcontractors across Russia, CIS countries, and 17 international jurisdictions.

Name

Project Life

Legal name

Центр семейного и корпоративного наследия «Проект Жизнь»

Website

https://projectlife24.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Life (Проект Жизнь) is a Moscow-based premium genealogical research and family heritage services firm founded in 2015, serving high-net-worth families and corporate clients across Russia, CIS, and 17 countries with archival research, family-tree design, heraldry, books, and documentary films.

Ownership category

akta.pro rank

Product category

Genealogical Research and Family Heritage Services

NAICS

Libraries and Archives (51921), Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)

akta.pro secondary industries

Libraries, Archives & Special Collections (BPAGAHAF), Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Genealogical research services
• Family heritage services
• Heraldic design services
• Documentary film production
• Book publishing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Genealogical research: One-time premium research projects restoring family history back to 1860-1900. Delivered as a comprehensive report (up to 400 pages) and family tree (up to 250 persons). Priced from 450K to 1.9M rubles. Major revenue driver and primary customer acquisition hook.
2. Book publishing: Publishing personal, family, and corporate histories as premium books. Team of authors, historians, editors, and designers. Price range 350K-680K rubles. Complements genealogical research and stands alone.
3. Family tree artistic design: Artistic family tree design as wall art — from minimalist diagrams to художественные панно on metal or canvas. Priced from 65K rubles. One-time deliverable.
4. Documentary film production: Documentary films, tribute videos, and video interviews for families and corporations. Price range 120K-1.2M rubles. Produced by in-house team.
5. Heraldic services: Design of family, personal, and corporate coats of arms, emblems, and monograms. Price range 100K-345K rubles. Can be bundled with genealogical research.
6. Gift certificates: Gift certificates in electronic, standard (magnet card), and premium formats (branded box with engraving). Sold at various nominal values as an entry point to the above services.
7. Online education (Higher School of Genealogy): Online courses on genealogical research (Soviet period, self-guided genealogy). Generates revenue from tuition while also driving demand for paid research services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Проект Жизнь is a premium center for family and corporate heritage that delivers professional genealogical research tracing family histories back to 1860–1900 via a 7-person specialist team under a scientific director, plus complementary premium heritage products: artistic family tree design (up to 8 meters), heraldic coats of arms, documentary films, custom book publishing, military service path reconstruction, and corporate heritage documentation. Deliverables are produced as premium physical artifacts (400-page reports, lacquer-box presentations, large-format art panels) and offered on a project-quote basis from 65,000 to 1,900,000 rubles.

Product overview

Проект Жизнь (Project Life) operates as a unified center for family and corporate heritage services, offering a portfolio of interconnected premium genealogical and heritage products. The core product is its flagship Genealogical Research service (до 1620 года), delivering research reports and family trees of up to 250 persons through a team of 7 specialists. This core is supplemented by five add-on heritage modules: Family Tree Design (artistic tree rendering), Book Publishing, Multimedia History (documentary film production), Heraldry (coat of arms creation), Military Service Path Restoration, and Corporate Heritage services, all available as individual offerings or bundled with the core research. The company also operates several sub-brands and projects: «Живые воспоминания» (Living Memories) as a sub-brand for multimedia memory preservation; «История тебя» as both a media platform and published book series including self-guided manuals and the children's book «Дар хранителя времени»; «1/8 Земли: Визионеры России» as a documentary film series on Russian innovators; the Высшая Школа Генеалогии as an online education platform; and the annual ГЕНТЕХ family history festival as a community event. Gift certificates are offered as a standalone product. The company has no AI or API-based products.

Differentiator

Problem solved

Functional benefit

Brands

• История тебя: Медиа-платформа и книжная серия о семейной истории; серия книг-бестселлеров (>35,000 экземпляров), включая детскую книгу «Дар хранителя времени»
• Живые Воспоминания
• 1/8 Земли: Визионеры России
• ГЕНТЕХ
• Высшая Школа Генеалогии
• Дом Наследия

Products and services

• Генеалогическое исследование (Genealogical Research) Premium genealogical research service tracing family history back to 1860–1900 using archival documents, family interviews, and historical context. Delivered as a comprehensive report (up to 400 pages) with ancestor biographies and a family tree of up to 250 persons, presented as a family heirloom. Priced from 450,000 to 1,900,000 rubles over 6 months.
• Оформление семейного древа (Family Tree Design) Artistic design and rendering of family trees as physical art objects — from minimalist diagrams to hand-crafted panels on metal or canvas — reflecting kinship ties, key dates, and surnames. Priced from 65,000 rubles, delivered in 1–3 months.
• Геральдика (Heraldic Design) Design and creation of family, personal, and corporate coats of arms, emblems, and monograms executed in techniques ranging from digital design to handmade Italian bas-relief. Priced from 100,000 to 345,000 rubles, delivered in 2–3 months.
• Мультимедийная история / Документальное кино (Documentary Film Production) Production of documentary films, tribute videos, and video interviews for families, private clients, and companies. Full production cycle from concept and filming through direction, editing, and artistic design. Priced from 120,000 to 1,200,000 rubles, delivered in 1–6 months.
• Издание книг (Book Publishing)

Quantifiable outcome

• 280+ families served and 1,500+ families total since founding; 30 companies served
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and major.

• ЦИПР (CIPR — Conference on Innovative Technologies)minorGTM or Marketing Partner · 1 January 2025CIPR became an information partner for the documentary series '1/8 Земли: Визионеры России', assisting with coverage of key project initiatives and promoting ideas of technological leadership and sustainable development.
• Министерство промышленности и торговли РФ (Ministry of Industry and Trade of Russia)majorGTM or Marketing Partner · 1 January 2025The Ministry of Industry and Trade expressed support for the production of the documentary series '1/8 Земли: Визионеры России', specifically the episode about Industry 'which could not have been imagined'. This is a significant governmental endorsement for the documentary project.
• Abrau ClubminorGTM or Marketing Partner · 1 January 2025Event partnership for themed evenings at Abrau Club, including 'How to restore the military path of an ancestor' and other family heritage events.
• Издательство АСТ (AST Publishing House)majorChannel Partner/ Reseller/ Distributor · 1 January 2025AST is the publisher of the company's 'История тебя' book series. Four books have been published with over 35,000 copies sold across Russia's main bookstores and online marketplaces.
• Клуб 'Завтрак' (Breakfast Club)minorGTM or Marketing Partner · 1 January 2025Partnership for the 'Women's Code: Dialogues with Mom' event series. Club members receive 'История тебя' books as gifts and attend heritage workshops.
• Русский Репортаж (Russian Reportage)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Distribution partnership signed for the '1/8 Земли: Визионеры России' documentary series, expanding reach through the Russian Reportage distribution platform.
• Политехнический музей (Polytechnic Museum)majorStrategic or Co-development Partner · 1 January 2024Partnership under the 'Большая аудитория' (Big Audience) project, a federal popular science initiative. 'Проект Жизнь' curators conducted lectures at libraries across Russia (Lipetsk, etc.) reaching over 1,000 students.
• Askona Life GroupminorGTM or Marketing Partner · 1 January 2024Premium partner of the '1/8 Земли: Визионеры России' documentary series premiere. Featured as a 'visionary' company in the industrial episode of the documentary.
• Движение Первых (Movement of the First)minorStrategic or Co-development Partner · 1 January 2024Collaboration with the Russian youth movement 'Движение Первых' on educational content for the 'Новости первых' (News of the First) program, filmed at the Heritage House.
• Бессмертный полк (Immortal Regiment)minorGTM or Marketing Partner · 1 January 2024Special joint campaign for the 80th anniversary of Victory Day, offering the 'Soviet Period Genealogy' course at 50% discount with promo code moypolk.
• Российское общество 'Знание' (Knowledge Society)majorStrategic or Co-development Partner · 1 January 2021Collaboration with the Russian Knowledge Society on educational events for students and schoolchildren across the country, including lectures on 'First steps in ancestor search', 'Genealogical sources', 'Archive search', and 'Social entrepreneurship'. Conducted over 30 events.
• Всероссийский конкурс 'Большая перемена' (Bolshaya Peremena)minorStrategic or Co-development Partner · 1 January 2021Partnership on educational events for students as part of the Children's Day protection event and ongoing programs.
• SKOLKOVO (School of Management SKOLKOVO)majorStrategic or Co-development Partner · 1 January 2015SKOLKOVO supported the company's early development, awarding the 'Предпринимательский прорыв года' (Entrepreneurial Breakthrough of the Year) prize in social entrepreneurship in 2016. The school has also hosted master classes for the company team. Strong institutional endorsement from Russia's leading business school.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Ancestry.com: Global genealogy leader combining massive consumer DNA/archival databases with paid family-history research services. Directly comparable to Project Life on the genealogy research core, though Project Life is a premium artisanal service while Ancestry is a mass-market digital/subscription platform.
• MyHeritage: Israel-based consumer genealogy platform with DNA testing, archival records, and family-tree software. Comparable to Project Life's genealogical research mission and target user, but operates at scale via digital tools rather than concierge research.

Others

• Объединённая редакция МВД России / Коммерческие архивные службы: Russian state and commercial archival services that provide document retrieval and certified copies for genealogical research. Comparable as upstream providers that Project Life relies on for archival sources, and adjacent as a substitute for self-serve research.

Emerging players

• 23andMe: Consumer DNA testing company offering ancestry and health-related genetic insights. Tangentially comparable in serving consumer interest in family origins, but uses a genetic vs. archival/documentary methodology.
• WikiTree: Community-based collaborative genealogy platform with free family-tree building. Comparable in genealogical subject matter and educational/value-proposition overlap, but operates as a free collaborative platform rather than a paid premium service.
• Geni.com: Collaborative family-tree platform with genealogy tools and a shared global tree. Comparable as a digital genealogy service for family history research, though positioned as a free/ad-supported platform versus Project Life's premium concierge model.

Direct peers

• Findmypast: UK-based genealogy subscription service focused on British/Irish archival records, with paid research services. Comparable business model delivering genealogy research and family history content, though Project Life's premium/luxury positioning is differentiated.
• Family Heritage Books: US-based service that produces professionally designed family history books and heirloom-quality genealogy deliverables. Closely comparable to Project Life's premium book publishing and family-tree artifact service, with similar price and product positioning.
• FamilySearch: Genealogical nonprofit operated by The Church of Jesus Christ of Latter-day Saints, offering free archival records and family-tree tools. Comparable on archival family-history research, but serves a mass/free audience versus Project Life's premium offering.

Regional players

• Моя Родословная (My Genealogy / Родственные узы): Russian genealogy resource site offering research guidance, online tools, and community content focused on Russian family history. Comparable on the Russian genealogy market and educational content, but as a free/educational resource versus Project Life's concierge premium service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@projectlife24
• Instagraminstagram.com/projectlife24
• Facebookfacebook.com/projectlife24.ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Life