Safari

What Safari does

Safseer Ltd. Company (CR 1010453609) is a privately held Saudi engineering company founded in 2018 in Riyadh that localizes the design, manufacturing, and repair of advanced electronic and defense systems, with explicit alignment to Saudi Vision 2030. The company targets the military and security industrialization sector, the fourth industrial revolution sector, and adjacent verticals such as energy and oil and gas, operating from a single headquarters in the King Khalid International Airport area of Riyadh. Safseer serves government and enterprise customers exclusively in Saudi Arabia through direct enterprise sales.

The company's product and capability portfolio spans the full electronics lifecycle. On the hardware side, Safseer designs, tests, and manufactures an in-house SAFB tracker line (SAFB00 entry, SAFB01 mid-range, SAFB02 mid-range with BLE, SAFSAT satellite, and SAFGATWAY multi-protocol gateway), an Air Quality Monitor (solar-powered, multi-protocol), a Reefers Monitor for medical and pharmaceutical cold chain, a GSM-based Patient Monitoring System, a multi-band anti-drone Signal Jammer at proof-of-concept stage, and bespoke custom electronics. On the services side, the company performs board-level diagnosis, repair, and overhaul of defense and industrial electronics (handheld radios, radar I/O and control boards, pipeline control electronics), and offers full-cycle PCB design, prototyping, calibration, and production at laboratory-grade accuracy. Safseer holds ISO/IEC 17025:2017 accreditation (Certificate No. UK-02-V-00827, valid through 2028) for its in-house testing and calibration laboratory.

Commercially, Safseer generates revenue from four streams: hardware sales of its proprietary products, maintenance and repair services for defense and industrial electronics, engineering services (PCB design, prototyping, calibration, testing, production), and custom electronics manufacturing. Pricing is quote-based and not publicly disclosed. The client base is concentrated in Saudi defense and security customers, with a single publicly named enterprise reference (Arabian Drilling in oil and gas). No funding rounds, no headcount figures, no patents or trademarks, no management team, and no AI/ML capabilities are disclosed in the available source material.

Name

Safari

Legal name

Safseer Ltd. Company

Website

https://safseer.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Safseer is a Saudi engineering company, founded in 2018 in Riyadh, that designs, manufactures, and repairs advanced electronic and defense systems. It serves defense, military, energy, and industrial IoT customers in Saudi Arabia with in-house tracking hardware, environmental and health monitors, and bespoke electronics.

Ownership category

akta.pro rank

Product category

Defense Electronics Manufacturing

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Electronic and Precision Equipment Repair and Maintenance (81121), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Printed Circuit Boards (3672), Oil & Gas Field Machinery & Equipment (3533), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

akta.pro secondary industry

Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF)

Keywords

• Defense electronics manufacturing
• Electronics repair services
• Vehicle tracking devices
• Industrial IoT monitoring
• Custom PCB design

Headquarters

HQ city

Ar Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of proprietary tracking devices (SAFB product line), monitoring systems (air quality, cold chain, patient monitoring), and defense electronics (signal jammers). Products are designed, tested and manufactured in-house.
2. Maintenance & Repair Services: Board-level diagnosis, repair and overhaul of defense and industrial electronics. Includes repair of pipeline control electronics, radar I/O boards, and control boards for mission-critical industrial applications.
3. Engineering Services: Full-cycle electronics services including PCB design, prototyping, calibration, testing and production at laboratory-grade accuracy.
4. Custom Electronics Manufacturing: Bespoke electronics design, prototyping and manufacturing to customer specification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Safseer is a Saudi engineering company that designs, prototypes, manufactures, and repairs advanced electronic and defense systems in-house in Riyadh. Its portfolio includes vehicle tracking hardware (SAFB product line), environmental and health monitoring devices (air quality, cold chain, patient monitoring), anti-drone signal jammers, and bespoke contract-manufactured electronics, supported by board-level repair of defense and industrial electronics and an ISO/IEC 17025-accredited testing and calibration laboratory.

Product overview

Safseer is a Saudi electronics company offering a portfolio of monitoring, telematics, and defense electronics products developed and manufactured in-house in Riyadh. The product lineup includes environmental monitoring solutions (Air Quality Monitor, Reefers Monitor for cold chain), health monitoring (Patient Monitoring System), telematics (Automotive Tracking with the SAFB tracker line spanning from entry-level to multi-protocol gateway), defense electronics (Signal Jammer), and custom electronics manufacturing services. The SAFB tracker line scales from cost-optimized basic tracking (SAFB00, SAFB01, SAFB02 with BLE) to satellite connectivity (SAFSAT) and a multi-protocol gateway (SAFGATWAY) supporting LoRa, Wi-Fi, Bluetooth and LTE.

Differentiator

Problem solved

Functional benefit

Brands

• SAFB Tracker Line: In-house designed, tested and manufactured vehicle tracking devices including SAFB00 (Entry), SAFB01 (Mid-range), SAFB02 (Mid-range with BLE), SAFSAT (Satellite), and SAFGATWAY (Gateway with multi-protocol connectivity).

Quantifiable outcome

• Successfully repaired pipeline control electronics including DTI boards, field-supply interface boards and isolation hard-firing boards for Arabian Drilling

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CalAmp: Telematics and IoT hardware provider offering vehicle tracking devices, fleet management and connected asset solutions. Comparable to Safseer's SAFB tracker family in terms of hardware product category, multi-protocol connectivity and target customers.
• Geotab: Global telematics and fleet intelligence platform with extensive vehicle tracking hardware ecosystem. Comparable to Safseer's SAFB tracker line and Automotive Tracking platform in product category and customer use case (fleet and asset management).
• Sensitech (Carrier): Cold chain visibility and monitoring solutions provider for pharmaceutical and food supply chains. Directly comparable to Safseer's Reefers Monitor for medical/pharmaceutical cold chain transport — same product category and customer pain points.
• Elbit Systems: Israeli defense electronics company with broad portfolio in EW, intelligence, surveillance, C4I and homeland security. Directly comparable to Safseer's defense electronics and surveillance-related product lines, including counter-UAS capabilities and tactical communications.
• ASELSAN: Turkey's flagship defense electronics company, designing and manufacturing radar, electronic warfare, communications and avionics systems. Comparable to Safseer as a national-scale defense electronics OEM with vertically integrated design, manufacturing and testing capability — a useful peer for what Safseer could become at scale.
• Advanced Electronics Company (AEC): Saudi defense and security electronics manufacturer based in Riyadh, founded in 1988 under GAMI. AEC designs and manufactures electronic warfare, avionics, secure communications and industrial electronics — the closest domestic analogue to Safseer's defense electronics design, manufacturing and repair mandate.

Broad incumbents

• Saudi Arabian Military Industries (SAMI): Saudi Arabia's national defense industries champion, majority-owned by PIF, consolidating local defense manufacturing across multiple domains. SAMI represents both a potential prime-customer and an incumbent that could absorb or supersede smaller Saudi defense electronics suppliers like Safseer.
• L3Harris Technologies: Major global defense electronics prime with portfolio spanning tactical communications, electronic warfare, avionics and surveillance. Comparable as a broad incumbent operating in many of the same end markets (defense electronics, EW, monitoring) as Safseer's defense and industrial product lines.
• Elm (Elm Company): Saudi digital solutions company (PIF subsidiary) offering digital, consulting and electronics-related services to government and enterprise. Comparable as a Saudi national champion competing for similar government digital/electronics mandates under Vision 2030.

Emerging players

• Quectel: Global IoT module and antenna provider enabling cellular, NB-IoT, LoRaWAN and GNSS connectivity for IoT devices. Comparable to Safseer's multi-protocol connected sensing products (Air Quality Monitor, Reefers Monitor, SAFB trackers) as an ecosystem supplier/competitor in industrial IoT hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/safarigroup1
• Facebookfacebook.com/SafariGroupAustralia
• LinkedInlinkedin.com/company/safseer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari