The Agency Real Estate Brokerage

What The Agency Real Estate Brokerage does

The Agency Real Estate Brokerage is a privately held, boutique real estate firm headquartered in London, Ontario, founded around 2016. It provides residential buyer and seller representation services across Southern Ontario through branch offices in the Waterloo Region, Sarnia, and the Greater Toronto Area, and serves a customer base composed primarily of individual home buyers and sellers, with secondary engagement of real estate investors, builders/developers, and luxury property clients. Product surface consists of buyer and seller representation, an MLS-synced online property listings portal spanning London, Kitchener-Waterloo, St. Thomas, Brantford, Sarnia and the GTA, investment property services, an agent matching service, and an educational blog/content hub. Technology is conventional for the brokerage vertical: integration with the MLS system, internal data collection and presentation tools used for market analysis, and inter-office communication channels for sharing upcoming listings among agents; listings are syndicated to third-party portals including Realtor.ca and Zillow.

Revenue is generated exclusively through real estate commissions on closed transactions. Standard commission rates are 4-6% of sale price, split between the buyer's and seller's agents, with total seller-side transaction costs (including agent commissions, attorney fees, and transfer taxes) typically running 10-12% of sale price. The firm operates a sales-led go-to-market through a roster of approximately 18 sales agents plus administrative and marketing support staff, supplemented by content marketing, social media, email newsletters, open houses, and internal agent referrals. The Agency Real Estate Brokerage is a member of the Canadian Real Estate Association (CREA) and operates under licensed use of the REALTOR® and MLS® trademarks via the London and St. Thomas Association of REALTORS® and regional MLS data providers; Cornerstone serves as the Waterloo Region MLS data partner. The firm is locally and privately owned with no institutional investors, parent company, or funding rounds disclosed.

Name

The Agency Real Estate Brokerage

Legal name

The Agency Real Estate Brokerage

Website

https://theagencyrealestate.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Agency Real Estate Brokerage is a privately held, boutique real estate firm headquartered in London, Ontario, providing buyer and seller representation, MLS-syndicated property listings, and investment property services to individual home buyers, sellers, and investors across Southern Ontario.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property listing services
• Investment property consulting

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue where agents earn a percentage of property sale transactions. Commission splits between buyer's agent and seller's agent, typically 4-6% of sale price as mentioned in company blog.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Agency Real Estate Brokerage is a boutique, locally owned real estate firm that provides residential buying, selling, and investment property services across Southern Ontario. Its core offering centers on personalized buyer and seller representation delivered by approximately 18 sales agents operating from branch offices in London, Waterloo Region, Sarnia, and the GTA, with property exposure provided through MLS syndication to Realtor.ca and partner portals.

Product overview

The Agency Real Estate Brokerage is a boutique real estate firm offering a unified suite of residential and investment property services. The core offerings include buyer and seller representation, supported by an online property listings platform accessible across multiple Ontario markets (London, Kitchener-Waterloo, St. Thomas, Brantford, Sarnia, GTA). Additional services include investment property consulting, agent matching, and an educational blog content hub. The company operates as a traditional real estate brokerage rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Real estate agent services guiding home buyers through property search, showings, offer negotiation, and closing, with personalized advice, market intelligence, and access to MLS and internal agent-shared listings across Southern Ontario.
• Seller Representation Services Marketing and sales services for homeowners, including Comparative Market Analysis, MLS property listing, syndication to Realtor.ca and partner portals, showings coordination, and negotiation support to maximize sale price and exposure to qualified buyers.
• Property Listings Platform Online property search portal featuring MLS listings across London, Kitchener-Waterloo, St. Thomas, Brantford, and surrounding Ontario areas, providing buyers with searchable inventory and serving as the digital front door for the brokerage's representation services.
• Investment Property Services Specialized services for real estate investors, including multi-unit income properties, rental investments, and portfolio expansion assistance, supported by investment-listing examples with quantified NOI and cap-rate metrics.

Quantifiable outcome

• Multi-unit income properties generating projected annual income of $55,000 with over 6% Cap Rate
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Canadian Real Estate Association (CREA)coreOthersCREA is the national association for real estate brokers and agents. The Agency Real Estate Brokerage operates as a member of CREA, utilizing the MLS system and REALTOR® trademark for property listings and marketing. This membership provides access to the Multiple Listing Service and standardized real estate transaction processes.
• London and St. Thomas Association of REALTORS®coreOthersLocal real estate board providing MLS data services and professional standards for real estate practitioners in London and St. Thomas area. Listing data provided through this association.
• Cornerstone - Waterloo RegionminorOthersReal estate listing data provider for Waterloo Region properties. Supplies property listing information and data for the Kitchener-Waterloo market.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Harvey Kalles Real Estate Ltd. Toronto-based boutique residential brokerage known for luxury and agent-driven service model. Directly comparable boutique brand competing in Ontario residential brokerage with similar high-touch, relationship-driven value proposition.
• Chestnut Park Real Estate Limited: Ontario-based boutique residential brokerage emphasizing luxury and high-touch client service. Highly comparable in positioning as a premium boutique alternative to franchised brokerages serving Southern Ontario luxury and discerning buyers.
• Bosley Real Estate Ltd. Toronto-based boutique residential brokerage focused on urban and condo markets. Comparable boutique sales-led model serving Ontario home buyers, with technology and office location as key competitive touchpoints.
• Sotheby's International Realty Canada: Luxury-focused residential brokerage with Ontario offices serving high-net-worth buyers and sellers. Comparable on the luxury segment and boutique service model, though anchored by a global luxury brand versus The Agency's regional boutique identity.

Broad incumbents

• Century 21 Canada: Major international residential real estate franchise with Ontario offices. Highly comparable on product offering (buyer/seller representation, MLS-driven model) but differentiated by scale, marketing budget, and global brand recognition.
• RE/MAX Canada: Globally recognized residential real estate franchise with deep penetration across Ontario markets including London, Kitchener-Waterloo and the GTA. Competes directly for the same buyer and seller clients via commission-based agent representation, but with substantially larger brand and network effects.
• Sutton Group Real Estate: Canadian real estate brokerage franchisor with strong Ontario presence. Comparable commission-based residential brokerage model serving similar buyer/seller segments in overlapping geographies.
• Royal LePage: Canada's largest and longest-established real estate brokerage franchisor, with broad residential coverage across Ontario and nationally. Directly comparable as a residential brokerage competitor serving buyers and sellers, but operates at significantly greater scale through a franchise model versus The Agency's boutique model.

Emerging players

• eXp Realty Canada: Cloud-based, agent-centric brokerage model with a rapidly growing Canadian footprint. Competes on the same buyer/seller representation business but with a fundamentally different low-overhead, technology-led model that pressures traditional boutique brokerages on agent recruitment and operating costs.

Regional players

• RE/MAX Excellence (London): RE/MAX affiliate operating directly in London, Ontario and surrounding Southwestern Ontario markets. Closest geographic direct competitor, offering the same buyer/seller services and MLS-driven commission model in the firm's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tworealtors
• Facebookfacebook.com/theagencyldnont
• Instagraminstagram.com/theagencyrealestatelondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Real Estate Brokerage