Pink Ribbon Riders

What Pink Ribbon Riders does

Pink Ribbon Riders is a 501(c)(3) nonprofit organization headquartered in Battle Creek, Michigan, that provides direct financial assistance to men and women diagnosed with breast cancer. Its core program is a Patient Assistance Program that distributes a one-time $500 financial gift to eligible U.S. citizens residing in five states (New York, Michigan, Wisconsin, Minnesota, and Wyoming) who are undergoing active treatment. The organization is one of the few in the breast cancer support space that explicitly serves men alongside women.

The organization sustains its program through three revenue streams: direct donations (collected via a Blackbaud donor form and mail-in forms, at preset tiers of $25 to $500), merchandise sales through an owned WooCommerce e-commerce storefront (branded apparel, accessories, and boutique items including Harley-Davidson and American Darling co-branded products), and event-driven fundraising anchored by the multi-state Snow Run Tour (Michigan, New York, Minnesota, Wyoming, plus a Virtual option). The go-to-market model is community-led and event-driven, relying on volunteers, social media channels (Facebook, Instagram, YouTube), and grassroots word-of-mouth. Marketing assets are integrated into the commerce funnel — survivor thank-you notes are published throughout the store to demonstrate tangible impact.

Operationally, Pink Ribbon Riders is a volunteer-based organization with 1–10 staff and no proprietary technology platform. Its technology footprint is limited to standard nonprofit infrastructure: WooCommerce for commerce, Blackbaud for donor management, and Authorize.Net for payment processing. The Patient Assistance Program operates on scheduled open/closed application windows, and the organization has maintained continuous 501(c)(3) operation for over 15 years. No revenue, fund balance, or headcount growth data is publicly disclosed.

Name

Pink Ribbon Riders

Legal name

Pink Ribbon Riders

Website

https://pinkribbonriders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pink Ribbon Riders is a 501(c)(3) nonprofit that provides a one-time $500 financial gift to breast cancer patients in active treatment across five U.S. states, funded through donations, merchandise sales, and the multi-state Snow Run Tour event series.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Patient Financial Assistance

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Breast cancer support
• Patient financial assistance
• Nonprofit fundraising events
• Charitable merchandise sales
• Community snowmobile tours

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Financial Assistance Program: Provides one-time $500 gift cards to eligible breast cancer patients currently in treatment. This is a disbursement model, not a revenue-generating activity for the organization itself.
2. Merchandise Sales: Sale of branded apparel, accessories, lifestyle products, and boutique items through the official e-commerce store. One-time product purchases across categories including t-shirts, hoodies, jackets, headwear, bags, patches, and flags. Donations of $25 to $500 can also be made directly at checkout.
3. Donations: Online and mail-in donations from individual supporters, collected via Blackbaud donor form and physical donation forms. Donors can contribute $1 to $500 per transaction.
4. Snow Run Tour Events & Fundraising: Multi-state event series featuring snowmobiling/fundraising tours with registration fees, sponsorship, and associated merchandise sales. Events serve as the primary community engagement and fundraising vehicle.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pink Ribbon Riders is a 501(c)(3) nonprofit that provides a one-time $500 financial gift to men and women diagnosed with breast cancer who are currently undergoing active treatment in five U.S. states. The organization funds that assistance through tax-deductible individual donations, branded apparel and merchandise sales via its own WooCommerce storefront, and multi-state Snow Run Tour fundraising events. Survivor thank-you notes are surfaced across the site and store to demonstrate direct program impact.

Product overview

Pink Ribbon Riders operates two primary programs: an e-commerce merchandise store (Official Merch & Boutique) and a Patient Assistance Program. The merchandise store sells branded apparel and accessories organized into categories for Women, Men, Headwear, Lifestyle, and Boutique (featuring Harley-Davidson and American Darling sub-brands), as well as annual Snow Run Tour event merchandise. The Patient Assistance Program provides a one-time $500 financial gift to qualifying breast cancer patients in five U.S. states. The store also offers a donation product allowing customers to contribute directly to patient support at multiple giving levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Assistance Program A direct financial assistance program that provides a one-time $500 gift (once in a lifetime) to men and women diagnosed with breast cancer who are currently in active treatment (chemo, radiation, surgery, or within a 6-month grace period). Applicants must be U.S. citizens residing in New York, Michigan, Wisconsin, Minnesota, or Wyoming, with county-level restrictions excluding NYC, Staten Island, Long Island, and the Detroit metro area; recipients must demonstrate financial stress caused by the diagnosis.
• Official Merch & Boutique Store The Pink Ribbon Riders owned e-commerce storefront selling branded apparel (t-shirts, long sleeves, tank tops, hoodies, sweatshirts), headwear, bags, patches, pins, stickers, keychains, flags, bracelets, lifestyle accessories, and boutique items to U.S. (and limited Canada) consumers to generate revenue that funds the Patient Assistance Program.
• Snow Run Tour Event Series Annual Snow Run Tour fundraising events held across Michigan, New York, Minnesota, Wyoming, and a Virtual option, featuring snowmobile tours, banquets, and community gatherings that serve as the organization's flagship community engagement, awareness, and donor-acquisition program; includes event-specific merchandise (e.g., 2017–2025 tour collections) sold both on-site and through the online store.

Quantifiable outcome

• Provides $500 one-time financial assistance to eligible breast cancer patients in active treatment across 5 states (NY, MI, WI, MN, WY)
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harley-Davidson of Battle CreekminorGTM or Marketing PartnerPink Ribbon Riders partners with Harley-Davidson of Battle Creek for co-branded merchandise. Products include Harley-Davidson tank tops bearing both the Pink Ribbon Riders logo and the Harley-Davidson of Battle Creek logo. The partnership extends brand reach into the motorcycling community and supports mutual awareness objectives. This is a product licensing/co-marketing arrangement for apparel.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Pink Fund: The Pink Fund provides direct financial assistance to breast cancer patients in active treatment, mirroring Pink Ribbon Riders' core $500 gift model. Both are small-to-mid 501(c)(3) charities focused on the same patient population, making them the closest direct peer on mission and operational model.
• Young Survival Coalition: Young Survival Coalition focuses on young women diagnosed with breast cancer, providing resources, community, and direct support. It overlaps with Pink Ribbon Riders' patient-support mission while carving out a younger demographic segment.
• Living Beyond Breast Cancer: Living Beyond Breast Cancer provides education, support services, and direct resources to breast cancer patients and survivors. It is a comparable patient-support nonprofit serving overlapping populations with similar programs.
• National Breast Cancer Foundation: NBCF provides patient navigation, education, and direct support services to breast cancer patients, including financial assistance. It operates nationally and competes for the same donor dollar targeting breast cancer patient relief.

Emerging players

• Sharsheret: Sharsheret provides breast cancer support specifically to Jewish women and families, offering direct patient support and financial navigation. It overlaps with Pink Ribbon Riders on patient-assistance services for a defined community.
• METAvivor: METAvivor focuses specifically on metastatic Stage IV breast cancer, funding research and patient support. Its narrower patient population intersects with survivors like Kim D. (cited in Pink Ribbon Riders' testimonials), making it a thematic peer.
• Tigerlily Foundation: Tigerlily Foundation focuses on young women of color affected by breast cancer, providing patient support and education. It is a smaller, more targeted nonprofit with partial overlap to Pink Ribbon Riders' patient-assistance mission.

Broad incumbents

• American Cancer Society: American Cancer Society is the largest U.S. cancer charity, offering patient lodging, transportation, financial assistance, and research funding. It competes for the same donor segment at a much broader scale and includes breast cancer patient assistance among many programs.
• Susan G. Komen: Susan G. Komen is the largest breast cancer charity in the U.S., funding research, screening, treatment support, and direct patient financial assistance nationally. While much larger than Pink Ribbon Riders, it is the dominant incumbent in the same patient-assistance space and sets donor expectations.
• Breast Cancer Research Foundation: BCRF is the largest private funder of breast cancer research globally, with co-occurring patient support programs. While primarily research-focused, it competes for breast cancer philanthropy dollars and shapes donor perception of where giving creates impact.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PinkRibbonRidrs
• YouTubeyoutube.com/user/PinkRibbonRiders
• Facebookfacebook.com/PinkRibbonRiders
• Instagraminstagram.com/pinkribbonriders
• LinkedInlinkedin.com/company/pink-ribbon-riders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Ribbon Riders