Fast Action Finance

What Fast Action Finance does

Fast Action Finance is a privately held Canadian consumer lending company headquartered in Toronto, Ontario, that has operated continuously since 1997. The company specializes in secured, short-term lending products, principally car title loans (up to $25,000 or 50% of Black Book value, with the borrower retaining use of the vehicle), collateral loans secured by physical assets, and motorcycle and powersports storage loans where collateral is held in the company's secure warehouse. A Repair Loan product, which paid repair shops directly on behalf of borrowers with financed vehicles, is currently not being offered.

The company's go-to-market is direct-to-consumer and operates through three channels: an online eLoan application that allows remote electronic origination, document submission via photos, e-signature and disbursement by email transfer or bank deposit; phone-based inside sales via toll-free and local Toronto numbers; and a network of seven Ontario offices (Toronto, Mississauga, Hamilton, Guelph, London, Ottawa, St. Catharines). The target customer is the non-prime Ontario consumer — borrowers with bad credit, no credit history, bankruptcy or consumer proposal status, self-employed applicants, or those without steady employment — who are explicitly rejected by traditional lenders and need same-day cash against vehicle or asset equity.

The business model is unit-pricing based, with interest revenue generated on individual secured loans; no upfront fees are charged and interest rates are not publicly disclosed (quote-based). The legal entity is 1387784 Ontario Inc., an Ontario-incorporated, 100% Canadian-owned company with no disclosed external investors. The technology stack is standard web-based application and electronic document processing with no proprietary platform or AI/ML components. The company markets through its website, an SEO-oriented blog, and prominent toll-free phone numbers, emphasizing speed of approval, no credit checks, and 27+ years of Ontario operating history.

Name

Fast Action Finance

Legal name

1387784 Ontario Inc.

Website

https://fastaction.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Fast Action Finance is a privately held Toronto-based lender offering car title, collateral, and motorcycle storage loans to non-prime Ontario consumers since 1997, operating through an online eLoan channel, phone sales, and seven Ontario offices.

Ownership category

akta.pro rank

Product category

Consumer Auto Title & Collateral Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Title Loans (Vehicle-Backed Short-Term Credit) (FSAKAMAD)

akta.pro secondary industries

Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ), Auto Title Loans (FSAKALAB)

Keywords

• Vehicle title loans
• Collateral lending
• Secured consumer lending
• Bad credit loans
• Short-term loans

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car Title Loans: Short-term secured loans using the borrower's paid-off vehicle as collateral. Borrowers can obtain up to $25,000 or 50% of the vehicle's Black Book value while retaining use of their vehicle. The loan is repaid over the term with interest.
2. Collateral Loans: Loans secured by physical assets that the company holds during the loan term. Maximum of $25,000 for terms of 4 months or longer. Assets include classic cars, machinery, and other valuable movable items.
3. Motorcycle Storage Loans: Loans secured by storing the borrower's motorcycle, snowmobile, watercraft, or other vehicles at the company's secure warehouse during the loan term. The company lends up to 50% of the machine's value.
4. Repair Loans: Loans for vehicle repairs where the vehicle is leased or financed. The company pays the repair shop directly. Note: Currently not being offered per the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fast Action Finance provides secured short-term loans to individual consumers using their vehicle or other valuable assets as collateral. The company offers car title loans of up to $25,000 or 50% of the vehicle's Black Book value, collateral loans on physical assets, and motorcycle/powersports storage loans, all without credit checks and with same-day approval. It also runs an eLoan fully electronic application process so borrowers can complete the loan without visiting an office.

Product overview

Fast Action Finance is a Canadian loan company specializing in secured lending products. Their portfolio includes Car Title Loans (up to $25,000 using debt-free vehicles as collateral), Collateral Loans (up to $25,000 for four months using physical assets), Motorcycle Storage Loans (up to 50% of vehicle value with secure storage), Repair Loans (currently suspended), and an eLoan online application system. All products emphasize fast approval, no credit checks, and keeping the borrower's vehicle during the loan term.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Title Loan Secured loan using a debt-free, paid-off vehicle as collateral that lets borrowers access up to $25,000 or 50% of the vehicle's Black Book value while continuing to drive the vehicle. No credit checks and no minimum job requirement. Targeted at Ontario consumers who cannot access traditional bank loans.
• Collateral Loan Fast cash loan using valuable physical assets (such as classic cars or machinery) as collateral, typically up to $25,000 with a maximum four-month term. The asset must be owned outright and is held by Fast Action Finance during the loan period.
• eLoan

Quantifiable outcome

• Same-day approval and funding possible
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fairstone Bank of Canada: Federally scheduled Canadian bank focused on personal loans, auto loans, and secured lending to near-prime and subprime consumers. Comparable as a Canadian secured/secured-by-vehicle consumer lender with nationwide branch and digital channels, but materially larger and more diversified.
• easyfinancial: One of Canada's largest alternative consumer lenders, offering personal loans, home equity loans, and auto financing to near-prime and subprime borrowers. Comparable as a non-bank consumer credit provider serving credit-challenged Canadians with a similar direct-to-consumer go-to-market, but operating at much broader scale and product breadth.

Direct peers

• Cashco Financial: Western Canada-based alternative consumer lender offering installment loans, lines of credit, and cash loans to underbanked Canadians. Comparable as a smaller, regional direct-to-consumer non-bank lender targeting similar subprime borrower segments with similar secured and unsecured product structures.
• Spring Financial: Canadian online lender offering personal loans, lines of credit, and debt consolidation to borrowers with imperfect credit. Comparable as a Canadian alternative lender serving the subprime/emergency-cash use case with overlapping geographic reach and customer segment.
• Canada Auto Title Loans: Canadian vehicle title loan provider offering short-term, vehicle-secured loans to subprime borrowers. Closely comparable as a same-category, same-product, same-customer direct competitor in the Canadian car title lending space.
• Money Mart: Long-established Canadian short-term and installment credit provider serving subprime and emergency-cash borrowers across multiple provinces. Directly comparable as a same-industry non-bank lender with overlapping products (payday-style and installment), similar customer profile, and physical/online retail distribution.
• AutoLoan.ca: Canadian online vehicle financing platform providing loans for new and used vehicle purchases as well as refinancing for borrowers across the credit spectrum. Comparable in product category (vehicle-secured consumer credit) and Canadian subprime-to-prime crossover customer base.
• Title Loans Canada: Aggregator and broker of vehicle title loans across multiple Canadian provinces. Comparable as a direct competitor in the Canadian title loan space with overlapping borrower base and vehicle-secured short-term credit products.

Emerging players

• goPeer: Canadian peer-to-peer consumer lending platform that funds personal loans to borrowers excluded from traditional bank credit. Comparable as a Canadian alternative lender serving the subprime consumer credit market with similar end-borrower profiles, though funded through a marketplace model rather than balance sheet.

Regional players

• Prudent Financial: Western Canada-focused alternative consumer lender offering installment and short-term secured loans to underbanked borrowers. Comparable as a subprime Canadian consumer lender with similar product mix, though serving a different regional geography.

Market position

Strengths1 record

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/fastactionfin
• LinkedInlinkedin.com/company/fast-action-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Action Finance