goPeer
goPeer is Canada's first regulated consumer peer-to-peer lending platform, connecting Canadian investors seeking fixed income returns with borrowers needing personal loans of $1,000 to $35,000, earning revenue through investor service fees and embedded origination fees.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What goPeer does
goPeer operates a peer-to-peer lending marketplace in Canada, connecting individual investors seeking fixed income exposure with consumers seeking unsecured personal loans. The platform, accessed via gopeer.ca and my.gopeer.ca, supports loan applications, underwriting, loan listing and funding, portfolio management, and payment processing in both English and French across all Canadian provinces. Loans range from $1,000 to $35,000 with 3- or 5-year terms and APRs between 8.99% and 34.99%, depending on borrower credit profile.
The platform is operated by goPeer Corporation and its registered Exempt Market Dealer entity, Peer Securities Corporation (NRD #65410), making it the first regulated consumer peer-to-peer lending platform in Canada. Core technology includes a proprietary underwriting decisioning system operating seven days a week, a loan listing and portfolio analytics dashboard providing transparent net annualized return data, and a PostgreSQL backend with PL/pgSQL programming for data modeling and query optimization. The platform enables an average loan funding time of 4 days (fastest 84 minutes) and supports a circular user model where borrowers often transition to investors.
goPeer earns revenue through two transaction-fee streams: a 1.5% annual investor service fee deducted monthly from borrower payments (1/12th of 1.5% on outstanding principal) and an origination fee embedded in the advertised borrower APR. The go-to-market motion is product-led and self-serve, supported by content marketing, organic social (Instagram, Facebook, LinkedIn), bilingual Canadian media coverage, and a partner/reseller channel program. The 2025 operating footprint included $13M in loans funded, 1,500+ new borrowers, 1,300+ new investors, and $3M+ in interest earned by investors, with a small team of approximately 10-15 staff distributed across offices in Calgary (head office), Toronto, and Montreal.
goPeer firmographics
Firmographics- Name
- goPeer
- Legal name
- goPeer Corporation
- Website
- https://gopeer.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- goPeer is Canada's first regulated consumer peer-to-peer lending platform, connecting Canadian investors seeking fixed income returns with borrowers needing personal loans of $1,000 to $35,000, earning revenue through investor service fees and embedded origination fees.
- Ownership category
- akta.pro rank
goPeer industry classification
Industry- Product category
- Peer-to-Peer Consumer Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
Keywords
Where goPeer is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
goPeer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investor Service Fees: goPeer charges investors an annual service fee of 1.5%, applied monthly at 1/12th of 1.5% (0.125%) on the outstanding principal balance of unpaid loans. This fee is deducted directly from borrower payments, meaning investors only pay when they earn.
- Loan Origination Fees: goPeer charges an origination fee included in the advertised APR for borrowers. The fee is built into the loan pricing rather than charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Borrower loans: $1,000 to $35,000 with APR 8.99%-34.99% |
| Transaction based/ take rate | Monthly | Investor service fee: 1.5% annual fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
goPeer product offering
Product offeringCore offering
goPeer operates a regulated peer-to-peer lending marketplace in Canada that connects individual investors seeking fixed income returns with individual borrowers needing personal loans. The platform facilitates unsecured personal loans of $1,000 to $35,000 at APRs between 8.99% and 34.99% over 3 or 5 year terms. Investors earn an average net annualized return of 9.9% by funding these loans, with goPeer earning a 1.5% annual service fee plus origination fees built into borrower APRs.
Product overview
goPeer is a single-platform peer-to-peer lending marketplace operating in Canada. The platform connects two user groups through one unified product: borrowers seeking personal loans are matched with individual investors who fund those loans through investment notes. The core platform is supported by borrower tools (Credit Card Payoff Calculator) and investor tools (Loan Statistics Dashboard). goPeer acts as the intermediary, handling loan origination, underwriting, servicing, and collections while Peer Securities Corporation serves as the registered exempt market dealer facilitating investor transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- goPeer P2P Lending Platform Canada's leading private credit marketplace platform that connects investors seeking fixed income opportunities with individual borrowers needing access to capital, facilitating peer-to-peer personal loans with full underwriting, servicing, and collections.
- goPeer Personal Loans Unsecured personal amortizing loans offered to Canadian borrowers in amounts from $1,000 to $35,000 with terms of 3 or 5 years and APRs between 8.99% and 34.99%, with quick pre-qualification within 24-48 hours.
- goPeer Investment Notes Investment instruments allowing investors to fund personal loans originated on the goPeer platform, earning interest from borrower repayments with net annualized returns averaging 9.9% since inception and 10.3% for those with $1,000+ invested.
- Credit Card Payoff Calculator Calculator tool helping prospective borrowers understand potential savings from consolidating credit card debt into a goPeer personal loan.
- Loan Statistics Dashboard Transparent reporting dashboard showing platform lending performance, annualized net returns, loan performance by category, credit loss data, and portfolio statistics updated quarterly.
Quantifiable outcome
- 9.9% average net annualized return for investors since inception
- +3 more outcomes
Companies that use goPeer
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
goPeer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
goPeer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partnership Program Partners (General)coregoPeer operates a partnership program offering flexible arrangements, customizable reporting tools, and integration capabilities to help partners serve their clients better. Partners include various companies with logos displayed on the partnerships page.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
goPeer competitors and assessment
Company assessmentDirect peers
- LendingClub: U.S.-headquartered consumer peer-to-peer lending marketplace that connects retail investors with individual borrowers, the closest direct functional analogue to goPeer's business model outside Canada.
- Prosper Marketplace: U.S. consumer P2P lending platform originating fixed-term, fixed-rate personal loans funded by individual investors; comparable in product structure, fee model and credit underwriting approach.
- Zopa: Long-running UK consumer P2P lender offering fixed-rate personal loans funded by retail investors, with comparable credit decisions, fee model and self-serve investor experience to goPeer.
- Funding Circle: UK-founded global P2P lending platform operating a marketplace that originates loans and distributes them to retail and institutional investors; relevant peer on marketplace mechanics and investor fee economics.
- Borrowell: Canadian fintech offering credit-score monitoring and personal loan products online; competes for the same Canadian unsecured personal loan demand and shares goPeer's digital self-serve go-to-market.
Emerging players
- Upstart: U.S. AI-driven consumer credit marketplace partnering with banks and institutional investors; shares goPeer's target borrower (non-prime unsecured personal loan) and marketplace model, though it does not primarily serve individual retail investors.
- Kiva: Mission-driven P2P lending platform connecting individual lenders with borrowers globally; shares goPeer's marketplace model and 'social good' framing, though Kiva operates in a charitable rather than yield-oriented construct.
Broad incumbents
- Mogo: TSX-listed Canadian consumer fintech offering personal loans, credit monitoring and related products; comparable Canadian consumer-credit customer base and direct competition for goPeer's borrower segment.
- Fairstone: Established Canadian non-prime consumer lender offering installment personal loans; competes with goPeer for higher-APR borrowers across Canada, including bilingual service in Quebec.
- goeasy: TSX-listed Canadian specialty consumer lender (easyfinancial, easyhome) offering near-prime and non-prime personal loans; comparable borrower segment and product pricing to goPeer but at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
goPeer social profiles
Digital presencegoPeer compliance and trust
Trust signalCompliance3 records
goPeer financial estimates
Financial estimateRevenue estimate
Valuation estimate
goPeer leadership team
Management profileNumber of profiles
Profiles5 records
goPeer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goPeer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goPeer
What does goPeer do?
goPeer operates a regulated peer-to-peer lending marketplace in Canada that connects individual investors seeking fixed income returns with individual borrowers needing personal loans. The platform facilitates unsecured personal loans of $1,000 to $35,000 at APRs between 8.99% and 34.99% over 3 or 5 year terms. Investors earn an average net annualized return of 9.9% by funding these loans, with goPeer earning a 1.5% annual service fee plus origination fees built into borrower APRs.
Is goPeer a public or private company?
goPeer is a private company. It is classified as venture growth investor backed and is currently operating.
When was goPeer founded?
goPeer was founded in 2020. It employs 11 to 50 people.
Where is goPeer based?
goPeer is headquartered in Toronto, Canada, in the North America region.
How does goPeer make money?
Two revenue lines are on record. Investor Service Fees are the primary driver. The others are loan Origination Fees.
Who are goPeer's main competitors?
Direct peers on record are LendingClub, Prosper Marketplace, Zopa, Funding Circle and Borrowell. Emerging players are Upstart and Kiva. Broad incumbents are Mogo, Fairstone and goeasy.
Does goPeer have an API?
No public API is recorded for goPeer.
What industry is goPeer in?
goPeer's product category is Peer-to-Peer Consumer Lending. Its primary akta.pro industry code is FSAKAHAA, Consumer P2P Personal Loans (Unsecured). Its NAICS code is 52231 and its SIC code is 6163.