Diviande

What Diviande does

Diviande B.V. is a Netherlands-based meat processing and packaging company founded in 1981 and headquartered in Veenendaal, in the Dutch Food Valley. Operating as a subsidiary of Jan Zandbergen Group since 2015, Diviande provides full-service meat production, portioning, packaging, and deep-freezing capabilities for industry, foodservice, Cash&Carry, and retail customers. Its core technology portfolio includes professional deep-freezing that preserves freshness, natural marinade/vacuum maturation processes, hybrid production combining meat and vegetables in variable ratios, IQF (Individual Quick Freezing) for foodservice, skin-pack packaging, adhesion technology to maximize yield from different cuts, and a dedicated plant-based production hall to prevent cross-contamination.

The company monetizes through two primary channels: B2B private label manufacturing under multi-year contracts with quote-based pricing, and five proprietary consumer brands stratified by price point and use case (The Meatlovers for premium, Passion for Meat for value, Easy Cooking for convenience, Portion Frost for budget, and FiftyFifty for hybrid flexitarian). Since 2020, it has also operated The Meatlovers webshop for direct-to-consumer sales in the Netherlands and Belgium with next-day chilled delivery. The company holds BRCGS Food Safety, SKAL organic, and BREEAM-NL Outstanding (5-star) sustainability certifications, the last of which is unique among food companies. Activities are supported by an in-house R&D team producing 100+ products per year, sister company Future Food Group for plant-based innovation, and partnerships with Wageningen University and The Protein Community of Foodvalley.

Name

Diviande

Legal name

Diviande B.V.

Website

https://diviande.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Diviande B.V. is a Dutch B2B meat processing and packaging company serving industry, foodservice, Cash&Carry, and retail customers. It operates five proprietary brands and a D2C webshop, producing fresh, frozen, hybrid, and plant-based protein products from its BREEAM-NL Outstanding facility in Veenendaal.

Ownership category

akta.pro rank

Product category

Meat Processing & Manufacturing

NAICS

Meat Processed from Carcasses (311612), Perishable Prepared Food Manufacturing (311991)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Portioning & Case-Ready Meat Packaging (AFAKALAF)

akta.pro secondary industries

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Meat processing services
• Private label manufacturing
• Frozen meat products
• Meat alternatives production
• Hybrid protein products

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private label manufacturing: Full-service private label production: from purchasing raw materials to processing final products according to customer requirements and developing packaging. Serves industry, foodservice, Cash&Carry and retail customers.
2. Own brands (The Meatlovers, Passion for Meat, Easy Cooking, Portion Frost, FiftyFifty): Products sold under company's own brands, including The Meatlovers (premium), Passion for Meat (value), Easy Cooking (convenience), Portion Frost (budget), and FiftyFifty (hybrid meat-vegetable). Available through retail, foodservice, and D2C webshop.
3. Direct-to-consumer (The Meatlovers webshop): Since 2020, online sales of high-quality meats delivered chilled and fresh to consumers in Netherlands and Belgium. Broad range of cuts from best meat regions, plus additional products like rubs, sauces and cooking equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Diviande manufactures and packages fresh and frozen meat products, meat alternatives, and hybrid (meat-vegetable) products for B2B customers under private label contracts and through its own consumer brands (The Meatlovers, Passion for Meat, Easy Cooking, Portion Frost, FiftyFifty). Services span meat portioning, plant-based and hybrid production, marinade processing, packaging, and full end-to-end private label development from raw material to finished product, distributed via foodservice, Cash&Carry, retail, and the D2C Meatlovers webshop.

Product overview

Diviande is a meat production and processing company offering a comprehensive portfolio of fresh and frozen meat products, meat alternatives, and hybrid products. The company operates several proprietary brands: The Meatlovers (premium restaurant-quality meat for home consumers), Passion for Meat (carefully selected easy-to-prepare frozen meats), Easy Cooking (frozen steaks oven-ready from freezer), Portion Frost (value-oriented frozen meats), and FiftyFifty (innovative 50% meat/50% vegetable hybrid products). Beyond its own brands, Diviande provides full-service private label production, custom portioning and processing, plant-based and hybrid production, and comprehensive packaging solutions for industry, foodservice, Cash&Carry, and retail customers. The company is part of the Jan Zandbergen Group and operates its own R&D department with collaboration with sister company Future Food Group.

Differentiator

Problem solved

Functional benefit

Brands

• The Meatlovers: Premium meat brand bringing restaurant-quality experience to home tables. Individual portions of high-quality meat vacuum-packed and professionally frozen for retail.
• Passion for Meat
• Easy Cooking
• Portion Frost
• FiftyFifty

Products and services

• The Meatlovers Premium own brand of fresh and frozen meat products sold via retail partners and the company's own D2C webshop (The Meatlovers) with next-day delivery in Netherlands and Belgium. Targeted at consumers seeking restaurant-quality meat at home.
• The Meatlovers Webshop Direct-to-consumer e-commerce webshop under The Meatlovers brand, offering next-day delivery of premium meat products to households in the Netherlands and Belgium.
• Portion Frost Budget frozen meat own-brand offering for Cash&Carry and value retail customers, providing portioned and packaged frozen meat at value price points.
• Passion for Meat Value-tier frozen meat own brand launched in 2020 to broaden Diviande's price-tier coverage across retail and Cash&Carry channels.
• Easy Cooking Convenience frozen steak range under own brand, offering pre-prepared, easy-to-cook meat cuts for time-pressed foodservice operators and consumers.
• Private Label Manufacturing Services Full-service private label meat, plant-based, and hybrid product manufacturing for industry, foodservice, Cash&Carry, and retail customers, covering raw material sourcing, portioning, marinading, hybrid/plant-based production, packaging, and finished product delivery.
• Fresh and Frozen Meat Products (Standard Assortment) Standard assortment of fresh and frozen meat products offered via private label and own brand for foodservice, retail, Cash&Carry, and industry customers, leveraging IQF and skin-pack packaging.
• Plant-Based & Hybrid Production Dedicated plant-based and hybrid (meat-vegetable) protein production capacity, including the FiftyFifty hybrid range launched September 2021, producing products for retail and foodservice customers seeking alternative protein options.

Quantifiable outcome

• 80% less plastic in FiftyFifty packaging compared to standard packaging
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wageningen UniversitycoreStrategic or Co-development Partner · 30 March 2023Collaboration with leading university and research institution in food technology. Partnerships established for the new Food Innovation Centre, enabling access to research expertise and innovation capabilities.
• The Protein Community of FoodvalleycoreStrategic or Co-development Partner · 30 March 2023Collaboration with regional food innovation network in Dutch Food Valley. Supports Jan Zandbergen Group's goal to become a leader in sustainable protein production.
• KipstercoreStrategic or Co-development Partner · 29 September 2021Partnership to utilize residual meat from Kipster's sustainable laying hens and roosters. Kipster named most sustainable company in Netherlands in 2020 with 3-star Beter Leven quality mark. Developed hybrid stir-fry strips (25% animal protein, 75% plant-based) winning Food Valley Innovation Award.
• Jan Zandbergen BVcoreStrategic or Co-development PartnerParent company within Jan Zandbergen Group. In 2017, collaborated with Diviande to build the new BREEAM-NL Outstanding certified production facility in Veenendaal.
• Future Food GroupcoreStrategic or Co-development PartnerSister company integrated into Diviande's facility since 2019. Product developer with strong focus on vegetarian, plant-based and organic meat alternatives. Provides innovation partnership for plant-based product development.
• Jonathan Zandbergen (Michelin-star chef)minorStrategic or Co-development PartnerMichelin-star chef creating recipes specifically for The Meatlovers product range, which are shared with consumers to enhance brand value.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Ter Beke: Belgian listed producer of processed meat products and ready meals serving European retail and foodservice. Closest peer on prepared-meal and processed-meat product set, B2B customer mix and Benelux footprint.
• Plukon Food Group: Dutch poultry processor supplying fresh and frozen chicken products to retail and foodservice across Europe. Comparable on private-label manufacturing model, Dutch base and multi-country retail supply, with narrower protein scope.
• Hilton Food Group: UK-listed specialist private-label meat and seafood partner to major European grocers. Highly comparable on private-label manufacturing, multi-country retail partnerships and category innovation.
• Vion Food Group: Largest Dutch meat processor, supplying fresh and frozen pork, beef and prepared meat to European retail, foodservice and industry. Direct comparable to Diviande on geography, customer mix (industry/foodservice/retail) and private-label capability, but at materially larger scale.

Regional players

• Westfleisch: German farmer-owned meat processor producing beef, pork and convenience meat products for German and European retail/foodservice. Comparable on cooperative-style private-label manufacturing and processed-meat portfolio; serves a different home geography.

Emerging players

• Vivera: Dutch plant-based meat-alternative brand owned by JBS, supplying retailers across Europe. Closest emerging peer to Diviande's Future Food Group plant-based production on geography, product category and retail-channel focus.

Broad incumbents

• JBS: Global meat and food company with beef, pork, poultry and prepared-products operations across the Americas, Europe and Australia. Overlaps with Diviande's processed-meat and prepared-foods categories at much larger scale.
• Danish Crown: Denmark-headquartered global meat processor with pork, beef and lamb operations across Europe. Broad incumbent in the same processed-meat category with overlapping retail/foodservice customers but much larger scale and broader protein portfolio.
• Tyson Foods: US-headquartered global meat and prepared-foods giant with branded and private-label protein products sold through European retail and foodservice. Operates in the same category but at vastly greater scale and with broader geographic footprint.
• Garden Gourmet (Nestlé): Nestlé's European plant-based meat-alternative brand with broad retail distribution. Comparable to Diviande's FiftyFifty and Future Food Group lines on category, retail channel and European focus, but with substantially larger parent backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diviandebv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diviande