What Addoha does

Addoha (legally Douja Prom Addoha, also operating as Addoha Group) is a Moroccan real estate development company founded in 1988 and listed on the Casablanca Stock Exchange under the ticker ADH. The company develops residential, commercial, and mixed-use real estate across African markets, with established operations in Morocco and a growing presence in Côte d'Ivoire. It is led by founder and majority owner Anas Sefrioui, a Moroccan billionaire, and operates with a workforce of 5,001-10,000 employees headquartered in Casablanca.

The company's core offering is large-scale property development — from individual housing units to integrated mixed-use projects combining residential towers, office space, and retail shopping centres. Its flagship current project is 'Les Tours Éléphants,' a $300 million luxury mixed-use development in Abidjan's Zone 4 district featuring four 20-storey residential towers alongside commercial components. The company reports a forward pipeline exceeding 23,000 units and secured revenue of more than $1 billion across its African footprint, positioning it as a leading urban developer in francophone Africa.

Addoha generates revenue primarily through one-time property sales — both to individual end-buyers seeking housing and to corporate investors acquiring residential or commercial units. Its go-to-market is a direct sales model targeting residential property buyers, luxury apartment purchasers, and commercial real estate customers. The business model is shifting strategically from entry-level housing toward higher-margin premium and luxury mixed-use developments, with geographic expansion into francophone West Africa as the principal growth lever.

Name

Addoha

Legal name

Douja Prom Addoha

Website

https://groupeaddoha.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Addoha is a Moroccan-listed real estate developer (Casablanca Stock Exchange: ADH) that builds residential, commercial, and mixed-use properties across francophone Africa, serving individual home buyers, luxury apartment purchasers, and corporate real estate investors in Morocco and Côte d'Ivoire.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Real Estate Development Sales: Revenue generated from residential and commercial property sales across African markets, including luxury mixed-use developments
2. Pipeline and Secured Revenue: Over $1 billion in secured revenue across African markets with pipeline exceeding 23,000 units

Distribution channels1 record

Core offering

Addoha is a Moroccan real estate developer that builds and sells residential housing, commercial properties, and luxury mixed-use developments across African markets. Its portfolio spans urban housing units, office space, and retail shopping centres, with a strategic shift toward higher-margin premium luxury projects such as the $300 million Les Tours Éléphants development in Abidjan, Côte d'Ivoire. The company maintains a pipeline exceeding 23,000 units and over $1 billion in secured revenue across its operating geographies.

Product overview

Addoha (also known as Douja Prom Addoha or Addoha Group) is a Moroccan real estate development company. Based on available sources, the company is primarily involved in residential and mixed-use property development across Africa, including luxury projects such as the 'Les Tours Éléphants' development in Abidjan. However, no specific branded products, modules, or service offerings are detailed in the source material provided.

Differentiator

Problem solved

Functional benefit

Brands

• Les Tours Éléphants: Luxury residential towers brand featuring four 20-storey residential towers, part of the Abidjan mixed-use development project.

Products and services

• Les Tours Éléphants Luxury mixed-use development in Abidjan, Côte d'Ivoire, comprising four 20-storey residential towers along with office space and a shopping centre. Targeted at premium buyers and corporate tenants in West Africa's growing urban markets.
• Residential Housing Units Residential housing units developed and sold by Addoha across Moroccan and West African markets as part of its 23,000+ unit development pipeline. Targeted at individual homebuyers and residential property investors.
• Commercial Property Development Office space and retail shopping centres developed by Addoha as part of its mixed-use and standalone commercial projects across African markets. Targeted at corporate tenants, institutional investors, and retail operators.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Société Immobilière du Cameroun (SIC): Cameroon-based property developer active in residential and commercial real estate across francophone Central Africa, comparable to Addoha in its focus on francophone African housing markets and urban development.
• Mixta Africa: Pan-African real estate developer with operations in multiple African countries including francophone markets, comparable to Addoha in addressing housing deficits across African urban centers.
• EBOMAF Group: West African infrastructure and real estate group active in francophone Africa, comparable to Addoha in operating across francophone African markets with significant project scale.
• Grit Real Estate Income Group: Pan-African real estate company with diversified property assets across multiple African countries, comparable to Addoha in its pan-African exposure but focused on income-producing assets rather than greenfield development.
• Shelter Afrique: Pan-African housing finance and development institution operating across multiple African markets, comparable to Addoha in its pan-African housing focus but operating primarily as a financier rather than direct developer.

Direct peers

• Al Omrane Group: Moroccan state-backed property developer active in housing and urban development, comparable to Addoha in scale and product mix, with overlapping focus on mass-market and mid-income housing.
• Résidences Dar Saada: Moroccan listed real estate developer focused on residential housing, comparable to Addoha in scale, Casablanca Stock Exchange listing, and Moroccan residential focus.
• Palmeraie Développement: Moroccan developer of large residential and mixed-use communities with a focus on premium urban projects, directly comparable to Addoha in addressing urban housing demand in Moroccan and regional markets.
• Groupe Alliances Développement & Immobilier: Moroccan real estate developer focused on residential and mixed-use projects, often cited as Addoha's closest domestic competitor with comparable geographic footprint across Morocco and parts of francophone Africa.

Broad incumbents

• Attijariwafa bank Real Estate arm: Large Moroccan financial group with real estate financing and development activities, comparable to Addoha in Moroccan real estate market presence but operating primarily as financier rather than pure developer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroupeAddoha
• LinkedInlinkedin.com/company/douja-promotion-groupe-addoha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addoha