Na počátku

What Na počátku does

Na počátku, o.p.s. is a Czech non-profit organization (obecně prospěšná společnost) founded in 1994 and headquartered in Brno, providing free counseling, residential shelter, and field-based social services to pregnant women and mothers with children in crisis situations. Its service portfolio is organized around four core offerings: Poradna Na počátku (a counseling center in Brno offering social work consultation, psychological help, and crisis intervention via phone, email, and chat), Domov pro dětský život (a ZDVOP residential facility in Příložany for children 0-18 requiring immediate help, operating in family apartment mode), Byty Na počátku (supported housing in Telč for mothers with children, operating for 20 years), and Podpora Na počátku (a social activation field service launched in 2026 that visits families in their homes). The organization also runs three preventive school programs (Moje cesta na svět, Dobrodružství dospívání, Nečekané těhotenství) and a therapeutic sandbox for psychological work.

The business model is non-commercial: all services are provided free of charge to beneficiaries, with no pricing model in place. Revenue is sourced from individual donations (bank transfer, SMS donations via DMS NAPOCATKU 190, givt.cz portal, retail gift vouchers), corporate partnerships and workplace giving (e.g., Primark Brno-Modřice), foundation grants (notably Nadace O2 for digital skills training), and EU co-financing (e.g., for a plug-in hybrid vehicle). The organization is recognized as a Prověřená veřejně prospěšná organizace since 2014 and won Neziskovka roku 2019 in the medium-sized category. Revenue is not publicly disclosed. The 11-50 employee organization is led by executive director Barbora Bumbová (since January 2025), who succeeded founder Eva Vondráková.

The technology stack is non-proprietary and standard: Google Workspace, WordPress website, phone, email, chat, and in-person channels. There are no AI systems, proprietary technology, mobile apps, or APIs. Distribution is direct through owned facilities and a referral network with gynecologists, midwives, hospitals, schools, and Czech social services. Geographic focus is regional, serving South Moravia and the Vysočina Region. Cumulative outcomes include 1,800+ women supported at the Brno Poradna since founding, 131 children born at Domov pro dětský život who might otherwise have been terminated, 115 women and 266 children supported through Byty Na počátku over 20 years, and approximately 400 women served annually.

Name

Na počátku

Legal name

Na počátku, o. p. s.

Website

https://napocatku.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Na počátku is a Czech non-profit since 1994 that provides free counseling, residential shelter, and field-based social services to pregnant women and mothers with children in crisis situations across the South Moravia and Vysočina regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: The organization accepts financial contributions through bank transfer to donor account (2279999227/0300), SMS donations (DMS NAPOCATKU 190), and purchases through givt.cz portal. Donors can also give retail gift vouchers from supermarkets, drugstores, and pharmacies.
2. Corporate Partnerships: Companies sponsor events and campaigns, such as the benefi concert for the 30th anniversary. Employees participate in workplace giving programs (e.g., Primark Brno-Modřice customer donation drives).
3. Foundation Grants: The organization receives grants from foundations such as Nadace O2 for digital skills training (program 'Ruku na srdce'). EU co-financing supports operational assets like vehicles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Na počátku is a Czech nonprofit organization (o.p.s.) that provides free counseling, residential shelter, and support services to pregnant women and mothers with children in difficult life situations. Its core offerings include a counseling center (Poradna), a ZDVOP facility for children requiring immediate help, supported housing apartments (Byty), field-based social activation support (Podpora), psychological help, and educational programs for schools. All services are provided free of charge to beneficiaries.

Product overview

Na počátku operates as a non-profit social services organization offering a portfolio of interconnected free services for pregnant women and mothers with children in difficult life situations. The core offerings include Poradna Na počátku (counseling center) providing social work consultation, psychological help, and online chat/phone/email support; residential services comprising Domov pro dětský život (ZDVOP, a facility for children requiring immediate help in family apartment mode) and Byty Na počátku (shelter housing); Podpora Na počátku (field-based social activation service); and school programs including Moje cesta na svět, Dobrodružství dospívání, and Nečekané těhotenství. All services are provided free of charge to clients and are funded through donations, public collections, and EU co-financing.

Differentiator

Problem solved

Functional benefit

Brands

• ZDVOP (Zařízení pro děti vyžadující okamžitou pomoc): A facility providing immediate assistance to children aged 0-18 who find themselves in danger, operated within the Domov pro dětský život in Příložanech.

Products and services

• Poradna Na počátku (Counseling Center) Free counseling services for pregnant women and mothers with children in difficult life situations, offering social work consultation, psychological help, crisis intervention, and online consultation via chat, phone, and email. Located in Brno (Příkop 6, IBC building, 7th floor).
• Domov pro dětský život (ZDVOP) Residential facility providing immediate refuge for children aged 0-18 in danger (ZDVOP) and for pregnant women and mothers with children in crisis, operating in family apartment mode in Příložany.
• Byty Na počátku (Supported Apartments) Shelter housing (azylové bydlení) for mothers with children in difficult situations, providing training housing in a natural environment to help women gain skills for independent living. Located in Telč (Tyršova 181).
• Podpora Na počátku (Field Support Service) Social activation service (sociálně aktivizační služba) that visits families directly in their homes to provide intensive support, accompany them to appointments, and help resolve crisis situations, helping families manage difficult times and find solutions.
• Psychologická pomoc (Psychological Help) Free psychological assistance for women dealing with unexpected pregnancy, pregnancy loss, mental health difficulties after abortion, fears about the future, and complex relationships. Includes therapeutic tools such as a therapeutic sandpit used in counseling sessions.
• Moje cesta na svět (School Program) Educational program for schools focused on supporting students through life's journey, including themes related to adolescence, relationships, and pregnancy prevention.
• Dobrodružství dospívání (School Program) Educational program for schools addressing adolescence challenges and growing up, delivered as preventive education for school-age youth.
• Nečekané těhotenství (School Program) Educational program for schools addressing unexpected pregnancy and its implications, supporting adolescents' awareness and decision-making.

Quantifiable outcome

• 131 children born in Domov pro dětský život who might otherwise have been terminated
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SOS Dětské vesničky (SOS Children's Villages)minorStrategic or Co-development PartnerCollaboration on providing information and guidance for women considering adoption. Jiří Hort, social worker from SOS Dětské vesničky, shared expertise on substitute family care and adoption procedures with Na počátku staff.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Laura \u2013 centrum pro pomoc: Czech crisis center providing social and counseling services to women and families in distress. Comparable as a niche direct peer in the women-and-families-in-crisis counseling and support space.
• Diec\u00e9zn\u00ed charita Brno: Regional Caritas branch operating in Brno and South Moravia, providing family counseling, social services, and aid to vulnerable groups. Directly comparable as a same-geography, same-mission peer serving mothers and families in distress.
• Nad\u011bje: Czech nonprofit providing social services including shelter, field programs, and aid to people in material distress across multiple cities. Directly comparable as a similarly sized Czech social-services nonprofit with mixed donations and grant funding.
• Azylov\u00fd d\u016fm pro \u017eeny a matky s d\u011btmi (various operators): Network of Czech shelters for women and mothers with children operated by municipalities and nonprofits. Directly comparable as a same-mission residential-services peer, though fragmented across many small local providers.
• Diakonie \u010cCE \u2013 st\u0159edisko Brno: Brno-based branch of the Evangelical Church of Czech Brethren's Diakonie, providing social services including family and children support. Comparable as a same-city Czech nonprofit serving vulnerable families and children.

Broad incumbents

• Arm\u00e1da sp\u00e1sy v \u010cR: Czech branch of the Salvation Army providing social services, shelter, and family support across the country. Comparable as a broader-incumbent social-services nonprofit with overlapping programs for women and families in crisis.
• Charita \u010cesk\u00e1 republika: Largest Czech nonprofit network providing social and health services including family support, shelters, and counseling. Comparable as a broader-incumbent social-services organization with overlapping programs for mothers and families in crisis.

Emerging players

• B\u00edl\u00fd kruh bezpe\u010d\u00ed: Czech nonprofit providing crisis support, counseling, and assistance to victims of crime and domestic violence. Comparable as a peer in the crisis-counseling and victim-support space, with partial overlap in domestic-violence client segment.
• ProFem: Czech nonprofit focused on women's rights, counseling, and support for women in difficult situations including domestic violence. Comparable as a peer serving women in crisis, though positioned with a different ideological lens on reproductive choice.

Regional players

• Slezsk\u00e1 diakonie: Czech faith-based social services organization operating in Moravia and Silesia, providing family support, housing, and counseling. Comparable as a regional peer in the same faith-inspired social-services space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4TpcndTELGAw_dBXKimfjg
• Facebookfacebook.com/NaPocatku1994
• Instagraminstagram.com/na_pocatku
• Xx.com/jmlokaj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Na počátku