What Sanderson Group does

Sanderson Group is a family-owned New Zealand developer and operator of luxury retirement villages, founded in 1987 by Fraser Sanderson in Tauranga. The company develops, sells, and manages independent living villas and apartments alongside integrated aged-care facilities (rest home, hospital, and dementia beds) across twelve retirement villages in the Bay of Plenty, Waikato, Auckland, and Queenstown regions, complemented by luxury residential subdivisions in Queenstown and Cambridge. Each village is built around a resort-style amenity set (clubhouses, wellness centres, cinemas, pools, restaurants, landscaped grounds) and offers on-site or priority access to registered-nurse-led care as residents' needs evolve.

The company's revenue model centres on the development and one-time sale (typically under licence-to-occupy or similar retirement-village contracts) of independent living units, supplemented by ongoing village management fees, care service fees, and a small but growing residential subdivision book. Sanderson operates a high-touch, consultative direct sales model: every village has a dedicated sales manager, supported by a group-wide contact centre (0800 887 779) and village-specific websites, with prospective residents guided from inquiry through private appointments and tours to settlement. Pricing is quote-based and not publicly disclosed. The Group employs 251-500 people, has completed 28 projects since 1987, and currently has eight projects in development, including the 2024 opening of The Pitau in Mount Maunganui and the planned 2025 opening of The Hill Pukekohe in Auckland. The company is led by Founder & Chairman Fraser Sanderson, CEO Jared Baronian (Fraser's nephew), and Development Manager Nathan Sanderson (Fraser's son), with no disclosed external institutional ownership.

Name

Sanderson Group

Legal name

Sanderson Group Ltd

Website

https://sandersongroup.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Sanderson Group is a family-owned New Zealand developer and operator of luxury retirement villages, founded in 1987, serving affluent retirees aged 65+ across twelve villages in the Bay of Plenty, Waikato, Auckland, and Queenstown regions with integrated aged-care facilities and resort-style amenities.

Ownership category

akta.pro rank

Product category

Luxury Retirement Living Real Estate

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Memory Care Units within Assisted Living Communities (HLADACAB), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Luxury retirement villages
• Retirement living development
• Aged care facilities
• Residential subdivisions
• Property development

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retirement Village Property Sales and Management: Sanderson Group generates revenue through the development and sale of luxury retirement village properties, including independent living villas and apartments, as well as ongoing village management fees and care service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sanderson Group develops, sells, and operates luxury retirement villages and integrated aged care facilities across New Zealand, alongside premium residential subdivisions. Offerings span independent-living villas and apartments, rest home/hospital beds, and dementia care suites, complemented by resort-style amenities such as wellness centres, cinemas, pools, restaurants, and clubhouses. Its current operating portfolio includes retirement villages such as The Pitau, Tamahere Country Club, Omokoroa Country Club, Matamata Country Club, The Hill Pukekohe, and Omokoroa Country Estate, plus residential subdivisions Kawarau Heights and Te Awa Rise.

Product overview

Sanderson Group is a family-owned luxury retirement living developer operating since 1987, offering a portfolio of retirement villages, care facilities, and residential subdivisions across New Zealand. The company's retirement villages include The Pitau (Mount Maunganui), Tamahere Country Club, Omokoroa Country Club, Matamata Country Club, The Hill Pukekohe, and Omokoroa Country Estate, complemented by care residences such as the Tamahere Country Club Care Centre and Bethlehem Views. The Group also develops residential subdivisions including Kawarau Heights (Queenstown) and Te Awa Rise (Cambridge). All villages feature shared amenities such as clubhouses, wellness centres, swimming pools, cinemas, and dining facilities, with most offering integrated care options from independent living through to dementia care.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pitau Luxury coastal retirement village in Mount Maunganui featuring 152 independent apartments, a 69-bed luxury care facility, and amenities including a fitness centre, wellness spa, gourmet dining, cafes, library, movie theatre, and swimming pool. Flagship development of Sanderson Group.
• Tamahere Country Club Luxury rural retirement village near Hamilton featuring 252 homes with architecturally designed villas and apartments, clubhouse, health spa, and extensive recreational facilities.
• Ōmokoroa Country Club Premium retirement village in Ōmokoroa featuring 159-170 homes (villas and apartments), an 80-bed dementia-friendly care facility, clubhouse, health spa, and lake house.
• Matamata Country Club Retirement village in Waikato offering luxury homes in a rural setting with access to community amenities and care services.
• The Hill Pukekohe Sanderson Group's first Auckland retirement village featuring 125 homes alongside an 11-bed boutique rest home facility, with clubhouse, movie theatre, library, bowling green, and health spa.
• Ōmokoroa Country Estate Sanderson Group's founding development featuring a 156-home retirement village with community centre, bore-filled mineral pool, and bowls and croquet lawns.
• Bethlehem Shores 220-home waterfront retirement village in Tauranga featuring architecturally designed stand-alone homes with clubhouse, 50-seat theatre, heated pool, gym, and luxury amenities.
• Queenstown Country Club Luxury alpine retirement resort in Queenstown featuring 72 apartments and 72 care suites including dementia care, designed by Warren and Mahoney architects.
• Bethlehem Country Club 160-home retirement village in Tauranga featuring alpine village-inspired design with outstanding landscaping, setting the bar for retirement living standards in New Zealand.
• The Avenues 87-apartment luxury retirement complex in central Tauranga featuring penthouse residences to one-bedroom studios with elegant interiors and hotel-like appearance.
• Bayswater Gated 130-home coastal retirement village in Papamoa featuring stand-alone and semi-detached villas and apartments with community centre and restaurant.
• Cascades Hamilton Luxury retirement complex in Hamilton featuring 38 independent living apartments and 74 care beds (rest home/hospital), located opposite Hamilton Lake Domain.
• Tamahere Country Club Care Centre 60-suite rest home and hospital plus 20-bed dementia care facility extending services from the Tamahere Country Club retirement village to serve the wider Hamilton community.
• Bethlehem Views 68-bed rest home, hospital, and 20-bed dementia care unit in Tauranga with panoramic views to Bay of Plenty coast and Kaimai Ranges.
• Kawarau Heights Luxury residential subdivision in Queenstown featuring 100 house and land packages with panoramic alpine views, architecturally refined homes, and freehold ownership.
• Te Awa Rise Residential subdivision development in Cambridge, Waikato.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oceania Healthcare: NZ premium retirement village and aged care provider operating in NZ and Australia. Comparable continuum-of-care offering with premium positioning; competes for both residents and skilled care staff in the same regional markets.
• Radius Residential Care: NZ aged care provider operating rest homes, hospitals, and dementia units across the country. Competes with Sanderson's care facilities (Cascades Hamilton, Bethlehem Views, Tamahere Care Centre) for residents requiring higher-acuity care services.
• Ryman Healthcare: Largest NZ retirement village operator with ~7,000 units across NZ and Australia. Direct peer offering integrated independent living, assisted living, and care beds; competes for the same affluent retiree segment but at significantly greater scale than Sanderson.
• Arvida Group: NZX-listed NZ retirement village operator with a continuum-of-care model (independent, assisted, dementia, hospital-level care). Comparable to Sanderson in offering resort-style amenities and integrated care; smaller scale but growing via greenfield developments.
• Heritage Lifecare: NZ aged care and retirement village operator with care-focused facilities including rest home, hospital, and dementia care. Comparable in offering integrated care services within residential settings, complementing Sanderson's village-and-care model.
• Metlifecare: NZ retirement village and aged care operator (NZX-listed, partly owned by Asia-based investors). Provides independent living, serviced apartments, and care with a similar village-based model; competes for premium retiree residents in NZ.
• Summerset Group Holdings: NZX-listed NZ retirement village and aged care operator with villages across NZ. Operates a similar build-and-sell independent/assisted living model with integrated care, competing directly for residents and development sites in regional NZ markets.
• Scalabrini Village: NZ retirement village operator with Catholic community heritage, providing independent living, assisted living, and care services. Comparable community-oriented, integrated-care model to Sanderson villages.

Regional players

• Aveo Group: ASX-listed Australian retirement living operator with ~14,000 residents across retirement villages and aged care. Operates a similar luxury/independent-with-care model in Australia and offers useful comparability on premium village operations, though geographically separate.

Broad incumbents

• Bupa New Zealand: Part of global Bupa Group, operating retirement villages and aged care services across NZ. Broad incumbent with deep care expertise and capital backing; competes in the aged care bed segment with Sanderson's care facilities (Cascades, Bethlehem Views, Tamahere Care Centre).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sanderson-Group-100066961241357
• LinkedInlinkedin.com/company/sanderson-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanderson Group