Same

What Same does

SAME OÜ is an Estonian privately-held industrial machinery manufacturer founded in 1992, headquartered in Tabivere, Tartu municipality, and operating a 75-employee production facility. The company manufactures complete machines from raw steel to finished product, producing four main product families under its own Optimal® brand: maintenance mowers and chain mulchers for vegetation clearing, forestry trailers and multicranes for timber handling, K-series cultivators for agricultural seedbed preparation, and road maintenance equipment including snow ploughs (DPX and UPX series), disc and drop spreaders, wingbuckets, and snow blowers. Technically, SAME uses HARDOX wear plate and Strenx performance steel from SSAB under licensed certifications, and integrates hydraulic and electric control systems — including electrically controlled ploughs with 180° side wing rotation and radio remote-control options.

The company's revenue model is hardware sales of complete machines and spare parts, distributed through direct sales led by a sales manager and a product catalog, with a separate spare-parts warehouse channel. Approximately 80% of production is exported to Scandinavia and Western Europe, where winter and forestry conditions are more demanding, while 20% serves the domestic Estonian market. SAME serves three primary customer segments: maintenance companies (brush cutting, vegetation management), farmers and large landowners (pasture and field maintenance), and municipalities (snow removal, ice prevention, road maintenance). The company also represents Italian Berti M.A. Srl in Estonia and distributes MULTIFOREST forestry equipment, supplementing its own catalog with over 170 additional mulcher models. SAME is entirely privately and domestically capitalized, with no external funding beyond a €240,500 EU NextGenerationEU digitization grant.

Name

Same

Legal name

SAME OÜ

Website

https://same.ee

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

SAME OÜ is an Estonian industrial machinery manufacturer (founded 1992) producing agricultural, forestry, and road maintenance equipment — including Optimal® mowers, cultivators, snow ploughs, and forestry trailers — selling ~80% of output to Scandinavia and Western Europe from its 75-employee Tabivere facility.

Ownership category

akta.pro rank

Product category

Agricultural and industrial machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Road maintenance equipment
• Forestry machinery
• Snow ploughs
• Cultivators

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine and Equipment Sales: Manufactures and sells complete industrial machines including mulchers, forest trailers, soil preparation machines, road maintenance machines, forage production machines. Company produces each completed item/machine from start to finish to end customer.
2. Spare Parts: Spare parts sales through warehouse. Contact available at (+372) 77 66 955

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SAME OÜ manufactures complete industrial machines from start to finish for vegetation management, soil preparation, forestry, and road maintenance. Its own Optimal® brand product range includes chain mulchers (M-series), field mowers, cultivators (K-series), U-type and diagonal snow ploughs (UPX/DPX), disc and drop spreaders, wingbuckets, and snow blowers. It also distributes Berti mulchers and MULTIFOREST forestry equipment in Estonia. Spare parts are sold through its warehouse.

Product overview

SAME is an Estonian industrial machinery manufacturer founded in 1992, producing agricultural and road maintenance equipment. The product portfolio includes four main categories: (1) Maintenance mowers featuring Optimal chain mulchers (M-series) and field mowers for vegetation management, plus represented Italian Berti mulcher brand; (2) Forestry machines comprising MULTIFOREST trailers (MF series) and V-series multicranes for timber handling, plus timber grapples; (3) Tillage machines (K-series cultivators) for seedbed preparation; and (4) Road maintenance equipment including diagonal ploughs (DPX), U-type ploughs (UPX), disc spreaders (DS), drop spreaders (SP), wingbuckets (WB), and snow blowers. The company manufactures complete machines from start to finish, with approximately 80% of production exported to Scandinavian and Western European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Optimal®: The company's own brand for agricultural and road maintenance equipment including Optimal® mowers, spreaders, ploughs, and cultivators.
• Berti (as Estonian representative)

Products and services

• Optimal Chain Mulchers (M-series)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SSABcoreTechnology or IntegrationSSAB provides HARDOX wear plate and Strenx performance steel for SAME's manufacturing. Products bearing the Hardox In My Body and My Inner Strenx certifications are manufactured using genuine SSAB steel, ensuring first-class wear resistance, impact strength, and quality.
• Berti M.A. SrlcoreChannel Partner/ Reseller/ DistributorSAME represents Italian company Berti M.A. Srl in Estonia. Berti is specialized in flail mowers, mulchers, shredders, embankment mulchers, forestry shredders and rotary mowers with over 170 different models. SAME distributes Berti products in the Estonian market.
• MULTIFORESTcoreTechnology or IntegrationSAME distributes MULTIFOREST forestry equipment including forest trailers and multicranes. MULTIFOREST products feature strong construction for work in difficult conditions with long service life. The product range includes equipment for both small users and professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McConnel: UK manufacturer of hedge cutters, verge mowers, and vegetation management arms. Comparable to SAME in tractor-mounted vegetation management equipment serving contractors and municipalities across Europe.
• SEPPI M. Italian specialist in mulchers, flail mowers, and forestry equipment for tractors, excavators, and skid steers. Comparable to SAME in vegetation management, tillage, and road-maintenance implements serving European agricultural and municipal customers.
• Spearhead Machinery: UK manufacturer of mulchers, verge mowers, and vegetation management equipment for tractors and excavators. Directly comparable to SAME's chain mulchers and field mowers in product scope and European municipal/contractor customer base.
• Hilltip Oy: Finnish manufacturer of snow ploughs, spreaders, and road maintenance equipment for trucks and tractors. Closest direct competitor to SAME's UPX/DPX ploughs and DS/SP spreaders, particularly in the Nordic municipal market that SAME also targets.
• Berti M.A. Srl: Italian manufacturer of flail mowers, mulchers, shredders, embankment mulchers, and rotary mowers. SAME both distributes Berti's 170+ models in Estonia and competes with them through its own Optimal M-series chain mulchers, making them the closest product-line peer.
• Ferri S.r.l. Italian maker of flail mowers, boom mowers, and vegetation management equipment for tractors and excavators. Closely overlaps SAME's M-series chain mulchers and rotary mowers in product specification and target customer.
• Epoke A/S: Danish manufacturer of winter road maintenance equipment, including salt/sand spreaders and snow ploughs. Directly comparable to SAME's disc and drop spreaders (DS/SP series) serving the same Nordic municipal customers.

Broad incumbents

• Aebi Schmidt Group: Swiss-headquartered global leader in winter road maintenance and municipal equipment, including ploughs, spreaders, and snow blowers. Overlaps with SAME's road-maintenance product line but operates at much larger scale and broader product scope.
• Kverneland Group: Norwegian-origin (now part of Kubota) major manufacturer of tillage, seeding, crop care, and forage equipment. Overlaps directly with SAME's K-series cultivators and broader agricultural implement portfolio, but at significantly larger scale.
• KUHN Group: French global manufacturer of agricultural machinery including tillage, seeding, crop protection, hay/forage, and livestock equipment. Comparable to SAME across multiple product pillars, particularly tillage cultivators, but operating at far larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Same