BERTI Macchine Agricole
BERTI Macchine Agricole is a family-owned Italian manufacturer (founded 1920, Verona) of tractor PTO-driven and hydraulic vegetation management equipment — mulchers, shredders, mowers, and forestry brush cutters — sold globally through dealers to farmers, contractors, and municipalities.
- Company typePrivate
- Founded1920
- HeadquartersVerona, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BERTI Macchine Agricole does
BERTI Macchine Agricole S.p.A. is a family-owned Italian manufacturer founded in 1920, headquartered in Caldiero (Verona), operating under the direction and coordination of HB Holding Berti S.r.l. The company designs and builds vegetation management and shredding equipment in two principal lines: Gamma Agricola, comprising tractor PTO-driven mulchers, shredders, mowers, inter-row equipment, and soil preparation tools for vineyards, orchards, and open-field agriculture; and Gamma Professional, comprising hydraulic brush cutters, forestry mulchers, and branch cutter bars for excavators (1.5–35 tonnes), mini loaders, and remote-controlled vehicles.
The technology stack is built around proprietary rotor systems, high-strength steel construction using Strenx® and Hardox® grades, and engineering features including X-Float double-chamber hydraulic control, automatic belt tensioning, an Anti-Shock chassis protection system, the Smooth Cut forest rotor, and the Berti Fluid Box valve block. Products are validated through modeling and simulation-driven design and rigorous quality controls on welding and mechanical couplings.
BERTI monetizes primarily through unit-priced hardware sales via an international dealer and distributor network (website localized in five languages), supplemented by a branded original spare parts program (BEparts), an online after-sales service portal (MyBerti), and warranty/technical support. End customers span agricultural contractors, farmers, viticulturists, professional vegetation management operators, and municipalities. The company sustains demand through major trade shows (Agritechnica, Samoter, Fieragricola, Agriumbria), a content/news hub (BEnews with sub-brands BEberti, BEhuman, BElife, BEparts, BEtips), and active social channels.
BERTI Macchine Agricole firmographics
Firmographics- Name
- BERTI Macchine Agricole
- Legal name
- BERTI Macchine Agricole S.p.A
- Website
- https://bertima.it
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BERTI Macchine Agricole is a family-owned Italian manufacturer (founded 1920, Verona) of tractor PTO-driven and hydraulic vegetation management equipment — mulchers, shredders, mowers, and forestry brush cutters — sold globally through dealers to farmers, contractors, and municipalities.
- Ownership category
- akta.pro rank
BERTI Macchine Agricole industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where BERTI Macchine Agricole is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BERTI Macchine Agricole business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: BERTI generates primary revenue from manufacturing and selling agricultural vegetation management equipment including mulchers, shredders, mowers, and attachments for tractors. Equipment is sold through dealer networks with various power ratings and configurations.
- Professional Equipment Sales: Hydraulic vegetation management equipment for excavators, mini loaders, and remote-controlled vehicles. Products include brush cutters, forestry mulchers, and branch cutter bars for professional vegetation management.
- Original Spare Parts (BEparts): High-quality original spare parts service to maintain equipment efficiency throughout the product lifecycle. Spare parts are branded as BEparts and emphasized as crucial for performance and safety.
- After-Sales Service and Support: Post-sale support including online warranty registration, technical assistance, and customer support to ensure equipment longevity and customer satisfaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Agricultural equipment for tractor PTO-driven applications |
| Unit Pricing | Multi-year contract | Professional hydraulic equipment for excavators and mini loaders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BERTI Macchine Agricole product offering
Product offeringCore offering
BERTI Macchine Agricole manufactures robust and durable agricultural and professional vegetation management equipment, including mulchers, shredders, mowers, brush cutters, inter-row equipment, and branch cutter bars. The company produces two main lines: Gamma Agricola (tractor PTO-driven equipment for farmers and agricultural contractors) and Gamma Professional (hydraulic equipment for excavators, mini loaders, and remote-controlled vehicles used in forestry and vegetation management).
Differentiator
Problem solved
Functional benefit
Brands
- BEparts: Original spare parts service focusing on high-quality components to maintain equipment performance and safety
- BEberti
- BEhuman
- BElife
- BEtips
Products and services
- Gamma Agricola (Agricultural Equipment Line)
- Gamma Professional (Professional Hydraulic Equipment Line)
- EB9
- B/WINGS Advanced mulching system for large areas consisting of two rear folding cutter units combined with a third front cutter unit, providing wide and uniform working width with high productivity. Designed for open field use, ideal for managing set-aside land, cover crops, and more. Featured at Agritechnica 2025.
- BEparts (Original Spare Parts) High-quality original spare parts service for BERTI equipment, branded as BEparts. Includes components to maintain equipment efficiency throughout product lifecycle, with online ordering through MyBerti service portal. Emphasized as crucial for equipment performance and safety.
Quantifiable outcome
- Equipment designed for maximum efficiency and minimal breakdown risk in field operations
Companies that use BERTI Macchine Agricole
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BERTI Macchine Agricole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BERTI Macchine Agricole partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PakelocoreStrategic supplier partnership for optimizing shredder quality. BERTI and Pakelo combine expertise, values, and vision to deliver increasingly reliable and high-performing products. This collaboration is described as key to improving every aspect of BERTI's production.
- Sterenn EquipementscoreFrench after-sales partner that visited BERTI headquarters for a two-day technical and commercial exchange. The visit focused on discovering mulcher technologies, production processes, and after-sales management practices that make BERTI mulchers a benchmark in professional vegetation management equipment.
- Cooperativa Monteverde OnlusminorLocal community partnership focused on social responsibility and inclusive work programs. BERTI demonstrates commitment to the local area where the company was founded and has grown, with responsibility, presence, and concrete support for the community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BERTI Macchine Agricole competitors and assessment
Company assessmentDirect peers
- Loftness: US-based manufacturer of agricultural mulchers, snow blowers, and vegetation management equipment. Comparable in product range and customer segments (farmers, contractors, municipalities), though serving North America rather than Europe.
- McConnel: UK manufacturer of hedgecutters, mulchers, and vegetation management arms for tractors and excavators. Comparable to BERTI's professional arm and inter-row equipment, with similar agricultural contractor and municipal customer base.
- Maschinenfabrik Bermatingen: German manufacturer of mulching and vegetation management equipment for tractors and excavators. Direct peer in the European mulcher/shredder category with similar OEM-style tractor-PTO and hydraulic offerings.
- SEPPI M. Italian manufacturer of mulchers, shredders, and forestry attachments for tractors and excavators, headquartered in South Tyrol. Closest direct competitor to BERTI's Gamma Agricola and Gamma Professional lines, with overlapping product categories and dealer-based distribution.
- FAE Group: Italian-based manufacturer of forestry mulchers, rock crushers, and attachment heads for excavators and tractors. Directly competes with BERTI's professional/forestry equipment, especially in the excavator-attachment segment.
- Rousseau: French manufacturer of hydraulic vegetation management equipment, brush cutters, and forestry mulchers. Directly overlaps with BERTI's Gamma Professional hydraulic products for excavators and mini loaders.
Broad incumbents
- John Deere: Global full-line agricultural machinery OEM with an extensive attachments and worksite solutions portfolio. While not a specialized vegetation management player, its dealer network and brand reach create competitive pressure on attachment specialists like BERTI.
- Tigercat: Specialized forestry equipment manufacturer producing purpose-built feller bunchers and carriers. Adjacent incumbent in the forestry vegetation management space where BERTI's Smooth Cut forest rotor products compete.
- Kubota: Global agricultural and compact construction equipment OEM that also sells implements through its dealer network. Represents a broader incumbent whose tractor and excavator installed base overlaps with BERTI's customer base.
Regional players
- Veda Farming Solutions: Regional vegetation management equipment manufacturer focused on inter-row and specialty crop applications in specific European markets. Comparable niche positioning to BERTI's vineyard/orchard inter-row equipment but operating in a narrower geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BERTI Macchine Agricole social profiles
Digital presenceBERTI Macchine Agricole financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERTI Macchine Agricole leadership team
Management profileNumber of profiles
Profiles2 records
BERTI Macchine Agricole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERTI Macchine Agricole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERTI Macchine Agricole
What does BERTI Macchine Agricole do?
BERTI Macchine Agricole manufactures robust and durable agricultural and professional vegetation management equipment, including mulchers, shredders, mowers, brush cutters, inter-row equipment, and branch cutter bars. The company produces two main lines: Gamma Agricola (tractor PTO-driven equipment for farmers and agricultural contractors) and Gamma Professional (hydraulic equipment for excavators, mini loaders, and remote-controlled vehicles used in forestry and vegetation management).
Is BERTI Macchine Agricole a public or private company?
BERTI Macchine Agricole is a private company. It is classified as family owned and is currently operating.
When was BERTI Macchine Agricole founded?
BERTI Macchine Agricole was founded in 1920. It employs 51 to 100 people.
Where is BERTI Macchine Agricole based?
BERTI Macchine Agricole is headquartered in Verona, Italy, in the Europe region.
How does BERTI Macchine Agricole make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are professional Equipment Sales, original Spare Parts (BEparts) and after-Sales Service and Support.
Who are BERTI Macchine Agricole's main competitors?
Direct peers on record are Loftness, McConnel, Maschinenfabrik Bermatingen, SEPPI M., FAE Group and Rousseau. Broad incumbents are John Deere, Tigercat and Kubota. Veda Farming Solutions is listed as a regional player.
Does BERTI Macchine Agricole have an API?
No public API is recorded for BERTI Macchine Agricole.
What industry is BERTI Macchine Agricole in?
BERTI Macchine Agricole's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.