Power Up Iowa
Power Up Iowa is a non-profit statewide advocacy coalition, an initiative of the American Clean Power Association, that campaigns for wind, solar, and storage policies supporting Iowa's rural economies, farmers, and communities.
- Company typePrivate
- Founded-
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Power Up Iowa does
Power Up Iowa is a statewide advocacy coalition that campaigns for local, state, and federal policies supporting wind, solar, and energy storage investment in Iowa. It is an initiative of the American Clean Power Association (ACP), the national trade association representing more than 800 clean energy companies, and operates with a small staff (1–10 employees) out of West Des Moines/Des Moines, Iowa. The coalition's purpose is to educate Iowans, raise awareness, and engage state leaders to advance renewable energy investment, framing clean energy as a driver of rural economic revival, farmer income diversification, job creation, and tax-base expansion.
The coalition's core products are not commercial goods but advocacy and educational assets. These include the Iowa Clean Power Facts and Supporting Agriculture Through Renewable Energy fact sheets, a Clean Energy Video Library featuring Iowa congressional delegation members, business executives, and educators, and recurring public events such as Power Up Iowa Day at the Iowa State Fair and American Clean Power Week. The organization does not develop proprietary technology, software platforms, or APIs; its outputs are content-based and distributed via its website, email outreach, and on-the-ground events.
The business model is a non-profit membership-and-supporter model. Power Up Iowa recruits Foundational Members (organizations) and Community Champions (individuals) to support its advocacy mission, with funding flowing through membership contributions rather than product or service sales. Its coalition partners span utilities (MidAmerican Energy, Alliant Energy, Cedar Falls Utilities, ITC Midwest), renewable developers (Invenergy, NextEra Energy, Apex Clean Energy, Steelhead Americas/Vestas), manufacturers (Vermeer, REGEN Fiber), academic institutions (Iowa State University, Des Moines Area Community College, Iowa Lakes Community College), and economic development authorities. Direct revenue and budget figures are not disclosed.
Power Up Iowa firmographics
Firmographics- Name
- Power Up Iowa
- Legal name
- Power Up Iowa
- Website
- https://powerupiowa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Power Up Iowa is a non-profit statewide advocacy coalition, an initiative of the American Clean Power Association, that campaigns for wind, solar, and storage policies supporting Iowa's rural economies, farmers, and communities.
- Ownership category
- akta.pro rank
Power Up Iowa industry classification
Industry- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industries
- Land Use, Indigenous & Community Engagement Policy (EUAMANAL), Environmental Education & Outreach (BPAGAGAH), Renewable Energy & Clean Tech Access (Off-grid, Energy Poverty Solutions) (BPAGALAE)
Keywords
Where Power Up Iowa is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power Up Iowa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Membership and Supporter Contributions: Power Up Iowa operates as a non-profit advocacy coalition funded through membership contributions from organizations (Foundational Members) and individual supporters (Community Champions). The organization advocates for renewable energy policies at local, state, and federal levels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Power Up Iowa product offering
Product offeringCore offering
Power Up Iowa is a statewide advocacy coalition that educates Iowans about the economic benefits of renewable energy, raises public awareness, and engages state leaders to advance local, state, and federal wind and solar energy policies. The organization recruits individual supporters (Community Champions) and organizational members (Foundational Members) to drive policy advocacy for clean energy investment in Iowa.
Product overview
Power Up Iowa is a statewide coalition initiative (not a technology product company) that advocates for renewable energy policies in Iowa. The organization offers informational resources including fact sheets on clean power economics and agricultural benefits, a video library featuring interviews with Iowa leaders and congressional delegation members, and hosts events such as Power Up Iowa Day at the Iowa State Fair. The coalition does not offer a software product, platform, or technical services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Iowa ranks #1 in the nation for percentage of electricity generated by wind energy
- +7 more outcomes
Companies that use Power Up Iowa
Customer profileNamed customers3 records
Segments5 records
Power Up Iowa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Power Up Iowa partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- American Clean Power Association (ACP)coreACP is the parent organization of Power Up Iowa. PUI is an initiative of ACP, and the organizations co-host events like Power Up Iowa Day at the Iowa State Fair. ACP represents over 800 energy storage, wind, utility-scale solar, green hydrogen and transmission companies.
- MidAmerican EnergycoreParticipated in Power Up Iowa Day at the Iowa State Fair with exhibits and educational activities for fairgoers. One of Iowa's major utilities supporting clean energy initiatives.
- Alliant EnergycoreParticipated in Power Up Iowa Day at the Iowa State Fair, engaging with Iowa communities about renewable energy's positive impact.
- Iowa State UniversitycoreFeatured in Power Up Iowa videos discussing Iowa's renewable energy leadership and partnerships with universities for research and development in clean energy.
- Des Moines Area Community CollegecoreRob Denson of DMACC explains hands-on wind training programs that lead to well-paying jobs in Iowa's renewable energy sector.
- Iowa Economic Development AuthoritycoreDirector Debi Durham discusses how Iowa leverages wind, solar, biofuels, and battery storage through strong partnerships to power economic growth.
- REGEN FiberminorREGEN Fiber's CEO Lisha Coffey featured in interview explaining how they recycle wind turbine blades for concrete and asphalt industries.
- Vermeer CorporationcoreDoug Hundt, President of Industrial Solutions at Vermeer, participates in Power Up Iowa panel discussions. Vermeer partners with renewable energy developers to provide equipment for solar installations.
- InvenergycoreParticipated in Power Up Iowa Day at the Iowa State Fair, showcasing clean energy industry operations.
- NextEra EnergycoreParticipated in Power Up Iowa Day at the Iowa State Fair, engaging with fairgoers about renewable energy impact.
- Apex Clean EnergycoreParticipated in Power Up Iowa Day at the Iowa State Fair event.
- Steelhead Americas (Vestas)coreParticipated in Power Up Iowa Day at the Iowa State Fair, demonstrating wind energy industry presence in Iowa.
- Clean Grid AssociationminorParticipated in Power Up Iowa Day at the Iowa State Fair, supporting clean energy education efforts.
- ITC MidwestcoreParticipated in Power Up Iowa Day at the Iowa State Fair with bucket truck demonstrations, educating the public about electrical infrastructure.
- KidWindminorParticipated in Power Up Iowa Day, teaching children how to build mini wind turbines at the Iowa State Fair.
- Iowa Conservative Energy ForumcoreRay Gaesser, Adams County farmer and Chair of the Iowa Conservative Energy Forum, speaks about wind energy's positive impact on Iowa communities.
- Cedar Falls UtilitiescoreCity-owned Cedar Falls Utilities is an active leader and community influencer in clean energy initiatives, partnering with the City of Cedar Falls on renewable energy goals.
- Newton Development CorporationcoreExecutive Director Frank Liebl shares how clean energy manufacturing helped transform Newton into a thriving renewable energy community.
- North Iowa Corridor Economic Development CorporationcorePresident and CEO Chad Schreck explains how wind energy is creating billions in investment and shaping the future of Cerro Gordo County communities.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Power Up Iowa competitors and assessment
Company assessmentDirect peers
- Clean Energy New York: Statewide clean energy advocacy coalition for New York. Engages in policy advocacy, public education, and coalition-building across stakeholders, directly comparable to Power Up Iowa's structure and tactics.
- American Clean Power Association: Parent organization of Power Up Iowa. ACP is the national trade association representing 800+ clean energy companies and runs Power Up Iowa as a state-level advocacy initiative, making it the most direct organizational peer.
- RENEW Wisconsin: Statewide coalition advocating for renewable energy policy in Wisconsin. Operates a near-identical model to Power Up Iowa: education, advocacy, community events, and legislative engagement on wind and solar at the state level.
- Vote Solar: National nonprofit that runs state-level solar advocacy campaigns. Operates on the same coalition-based model of recruiting individual and organizational supporters and lobbying state legislatures for pro-solar policy.
Regional players
- Iowa Conservative Energy Forum: Iowa-based conservative-aligned clean energy advocacy organization explicitly listed as a Power Up Iowa partner. Operates the same community engagement model in Iowa but with a more narrowly defined ideological base.
- Clean Grid Alliance: Nonprofit promoting renewable energy and transmission in the Upper Midwest. Highly comparable geographic and policy focus (wind, transmission, regional grid), and is also a partner of Power Up Iowa at the Iowa State Fair.
Broad incumbents
- Advanced Energy United: National industry association representing a broad range of advanced energy companies. Comparable to Power Up Iowa in advocacy mission but operates at the federal and multi-state level and across multiple energy technologies.
- Clean Energy States Alliance (CESA): Nonprofit coalition of state clean energy programs and agencies. Comparable to Power Up Iowa in its coalition structure and clean energy focus, but works at the state-agency level rather than running grassroots advocacy.
- Solar Energy Industries Association (SEIA): National trade association for the U.S. solar industry. Operates at a larger scale than Power Up Iowa but shares the same mission of advancing solar and clean energy through advocacy, policy, and industry coordination.
- Conservative Energy Network: National network of state-based conservative clean energy advocacy groups, including the Iowa Conservative Energy Forum, a direct partner of Power Up Iowa. Highly comparable mission and ideological positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Power Up Iowa social profiles
Digital presencePower Up Iowa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Up Iowa leadership team
Management profileNumber of profiles
Power Up Iowa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Up Iowa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Up Iowa
What does Power Up Iowa do?
Power Up Iowa is a statewide advocacy coalition that educates Iowans about the economic benefits of renewable energy, raises public awareness, and engages state leaders to advance local, state, and federal wind and solar energy policies. The organization recruits individual supporters (Community Champions) and organizational members (Foundational Members) to drive policy advocacy for clean energy investment in Iowa.
Is Power Up Iowa a public or private company?
Power Up Iowa is a private company. It is currently operating.
When was Power Up Iowa founded?
Power Up Iowa was founded in -1. It employs 1 to 10 people.
Where is Power Up Iowa based?
Power Up Iowa is headquartered in West Des Moines, United States, in the North America region.
How does Power Up Iowa make money?
One revenue line is on record: membership and Supporter Contributions.
Who are Power Up Iowa's main competitors?
Direct peers on record are Clean Energy New York, American Clean Power Association, RENEW Wisconsin and Vote Solar. Regional players are Iowa Conservative Energy Forum and Clean Grid Alliance. Broad incumbents are Advanced Energy United, Clean Energy States Alliance (CESA), Solar Energy Industries Association (SEIA) and Conservative Energy Network.
Does Power Up Iowa have an API?
No public API is recorded for Power Up Iowa.
What industry is Power Up Iowa in?
Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of EUAMANAL, Land Use, Indigenous & Community Engagement Policy. Its NAICS code is 813312.