PiCompany

What PiCompany does

PiCompany is a privately-held Dutch professional services firm founded in 2022 and based in Utrecht, Netherlands, with 11–50 employees. The company delivers talent management tools, online assessments, and advisory services for employee evaluation and development, serving primarily large enterprises, Dutch government and public-sector organizations, and specialized verticals including healthcare, technology, aerospace research, and childcare.

The company's offering is centered on a data-driven talent assessment methodology that combines applied psychology with statistical analytics. Core products comprise selection and development assessments, open (publicly available) training programs in communication, coaching, leadership, and personal effectiveness, customized incompany training programs, one-on-one coaching, a Talent Analytics service that surfaces where talent is growing or stagnating, and strategic Talent Consultancy. These capabilities are packaged into five integrated talent solutions: selection, development and training, strategic talent management, career coaching, and leadership development. The technology stack supports a dedicated customer portal (TIP / Talent Intelligence Portal) for participant access, and the firm holds ISO 9001:2015 and ISO 27001:2022 certifications, which are prerequisites for Dutch enterprise and government procurement.

The business model is consultative and professional services-based, with quote-based pricing tied to program scope, participant count, and customization level rather than disclosed list pricing. Go-to-market is sales-led through dedicated advisors reachable by phone or scheduled advisory conversation, augmented by event-driven demand generation (e.g., the 'De Kracht van Verschil' event and recurring webinars), a thought-leadership content engine (Insights newsletter, knowledge bank, customer case studies), and a customer portal for ongoing engagement. Customers include notable Dutch enterprises and government entities such as Rijk Zwaan, Zuyderland, Gemeente Leeuwarden, Nedap, Rijkswaterstaat, TenneT, Politie, NLR, Deltares, and Infosupport. In July 2026 the company expanded its training and leadership development portfolio through the full integration of VDS and the acquisition of the MK Leads customer portfolio.

Name

PiCompany

Legal name

GITP

Website

https://picompany.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

PiCompany is a Dutch professional services firm delivering data-driven talent assessments, training, coaching, and strategic talent advisory for large enterprises and public-sector organizations in the Netherlands.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Corporate & Leadership Development (BPACANAA), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Learning Management (LMS) & Talent Development (BPACAPAG), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Talent assessment services
• Leadership development training
• Career coaching services
• Organizational talent management
• Psychological assessment tools

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Assessments: Professional assessment services providing objective insight into talent, aptitude, and development potential for hiring and promotion decisions.
2. Open Training Programs: Public training courses including Leadership Essentials, Coaching Colleagues, Personal Effectiveness, Communication Skills, and Stress Management with self-study components.
3. Incompany Training: Customized leadership development and organizational programs delivered on-site at client organizations.
4. Coaching Services:
5. Talent Consultancy: Strategic advice on talent management and analytics helping organizations select, develop, and retain talent.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PiCompany delivers data-driven talent assessments, open and in-company training programs, coaching, talent analytics, and strategic talent consultancy to organizations across the Netherlands. Its services combine applied psychology with analytics to support objective talent selection, leadership development, career coaching, and strategic talent management. Offerings are structured around five talent solutions: selection, development/training, strategy, career guidance, and leadership strengthening.

Product overview

GITP offers a unified talent management platform combining applied psychology with data-driven analysis. The core portfolio includes Talent Assessments for selection and development, Open Trainingen (public training programs), Incompany Trainingen (customized organizational programs), Coaching services, Talent Analytics (data-driven talent insights), and Talent Consultancy (strategic advisory). These services are organized around five talent solutions: Talent selecteren (selection), Talent ontwikkelen en trainen (development), Talentstrategie vormgeven (strategic management), Loopbaan begeleiden (career coaching), and Leiderschap versterken (leadership development). The 2026 expansion through integration of VDS and acquisition of MK Leads customers significantly broadened the training and leadership development offerings.

Differentiator

Problem solved

Functional benefit

Brands

• TIP (Talent Intelligence Portal): Client portal for GITP customers

Products and services

• Talent Assessments Selection and development assessments providing objective insight into talent, aptitude, and development potential, enabling evidence-based decisions for hiring and promotion. Serves organizations seeking reliable, objective talent selection and development assessment.
• Open Trainingen (Open Training) Public training programs in communication, coaching, leadership, and personal effectiveness. Offered publicly to individuals and professionals seeking to strengthen their skills. Includes courses such as Leadership Essentials, Coaching Colleagues, Personal Effectiveness, Communication Skills, and Stress Management with self-study components.
• Incompany Trainingen (Incompany Training) Customized training programs tailored to specific organizational challenges, building self-insight and personal leadership. Delivered on-site at client organizations as incompany engagements focused on the client's specific organizational needs.
• Coaching Coaching services supporting growth and employability in leadership, career, and personal effectiveness. Delivered to individuals and professionals seeking to develop leadership capabilities, navigate career transitions, and strengthen personal effectiveness.
• Talent Analytics Data-driven approach to support talent decisions. Identifies where talent grows or stalls, enabling organizations to target selection, development, and career progression decisions with data-backed insights.
• Talent Consultancy Strategic advisory services on talent management and analytics. Helps organizations select, develop, and retain talent through data-driven strategic advice and consulting engagements.

Quantifiable outcome

• GITP organized event 'De Kracht van Verschil' where participants were identified as exceptional talent

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VDScoreStrategic or Co-development Partner · 1 July 2026VDS has been fully integrated into GITP's training offering as of July 1, 2026. This integration significantly expands GITP's portfolio of open training courses, leadership development programs, and in-company programs.
• MK LeadsminorStrategic or Co-development Partner · 1 July 2026GITP acquired the customer portfolio of MK Leads, expanding its training client base. The acquisition brings new customers into GITP's ecosystem of talent assessments and training services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hogan Assessments: Global publisher of psychometric personality assessments used for selection and leadership development. Directly comparable to PiCompany/GITP's Talent Assessments offering, with overlapping customer base in large enterprises and similar product architecture (proprietary inventory + interpretation).
• Thomas International: Provider of psychometric assessments (HPTI, PPA, GIA) for selection, development, and team effectiveness. Directly comparable to GITP's blended psychology-and-data assessment model for mid-market and enterprise buyers.
• DDI (Development Dimensions International): Global leadership assessment and development firm offering leadership pipelines, simulations, and training. Comparable to GITP's Leadership Development and Incompany Training products in both content and buyer (CHRO/L&D).
• SHL (now part of Gartner): One of the world's largest talent assessment providers, offering psychometric tests, behavioral simulations, and online assessments for selection and development. Closest direct competitor to GITP's assessment portfolio in both methodology and target buyer (large enterprise HR).
• Saville Consulting (now WTW): Provider of psychometric assessments and talent analytics, now operating under WTW. Overlaps directly with GITP on selection/development assessments, leadership potential reports, and talent analytics positioning.
• TestGroup: Netherlands-based publisher of psychometric assessments (e.g., Bridge Personality, Q4S Sales Assessment) with strong Dutch-market presence. Most direct Dutch-market peer to GITP on assessment methodology, target buyers, and language.

Broad incumbents

• Mercer: Global HR consulting and advisory firm offering talent assessment, leadership development, and career services. Comparable to GITP's Talent Consultancy and Incompany Training offerings, though at significantly larger scale and broader geographic reach.
• Cornerstone OnDemand: Cloud-based learning and talent management platform with assessment, learning, and performance modules. Overlaps with GITP's Talent Analytics and Training portfolio as a technology-enabled LMS/talent development suite, though with a self-serve SaaS model rather than consultative delivery.
• Pearson TalentLens: Publisher of cognitive ability and personality assessments widely used in selection and development. Overlaps with GITP's psychometric assessment core, though positioned as an assessment publisher rather than an end-to-end Dutch service provider.
• Korn Ferry: Global organizational consulting firm with a major talent assessment, leadership development, and executive search practice. Broader portfolio than GITP but overlaps materially on psychometric assessments and leadership development services.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/picompany
• LinkedInlinkedin.com/company/picompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiCompany