Gabriël Financiële Bescherming

What Gabriël Financiële Bescherming does

Gabriël Financiële Bescherming B.V. is an independent Dutch financial advisory firm headquartered in Amersfoort, founded in 2003 by Natasja Naron. The firm delivers comprehensive financial advice across mortgages (hypotheek), insurance (verzekeringen), investments (beleggingen), pensions (pensioenen), and bookkeeping/tax services to Dutch individuals, entrepreneurs, missionaries, churches, foundations, associations, and self-employed professionals (ZZP-ers). Its core products are Het 3-stappen plan, a structured three-step advisory process (intake, analysis, advice) that aligns finances with personal values, and Mijn Gabriël Service, an ongoing sparring-partner relationship. The firm differentiates via a Christian-ethics 'genoeg' (enough) philosophy emphasizing stewardship over accumulation, supported by an extensive content ecosystem (books, podcasts, webinars, the annual 40-dagen campaign) and partnerships with Stichting Encour and Leprazending.

The business operates as a professional services firm generating revenue through advisory fees and commissions on placed financial products, with distribution entirely direct and advisory-led via the Amersfoort office, phone, email, and website lead capture. Marketing is content-led: a curated book library, an annual 40-day Lenten email program reaching thousands of participants, a podcast, webinars, and active social channels, supplemented by word-of-mouth referrals within the Dutch Christian community. The firm channels a portion of profits to Stichting Gabriël, an affiliated foundation that has distributed over €124,000 to charitable causes across 2021–2023 (€45,500 + €46,750 + €32,413). Technology is undisclosed and the firm operates without proprietary software platforms or disclosed AI capabilities; client engagement relies on standard online investment platform login and traditional advisory workflows. The firm holds no external funding and is founder-owned.

Name

Gabriël Financiële Bescherming

Legal name

Gabriël Financiële Bescherming

Website

https://gabrielfb.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gabriël Financiële Bescherming is an independent Dutch financial advisory firm in Amersfoort, founded in 2003, providing mortgages, insurance, investments, pension, and tax advice to individuals, entrepreneurs, churches, and small organizations within a Christian-ethics 'genoeg' framework.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Management, Scientific, and Technical Consulting Services (5416)

SIC

Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industries

ESG/Sustainable Investment Advisory (FSAEAAAJ), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

• Financial advisory services
• Mortgage advisory
• Insurance advisory
• Pension planning
• Impact investing

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Financial Advisory Services: Gabriël provides comprehensive financial advisory services covering mortgages (hypotheek), insurance (verzekeringen), investments (beleggingen), and pensions (pensioenen). Revenue is generated through advisory fees and possibly commissions on financial products placed. The firm also donates its profits via Stichting Gabriël, reflecting its 'genoeg' (enough) philosophy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Gabriël Financiële Bescherming is an independent Dutch financial advisory firm that delivers integrated financial advice to individuals and organizations across mortgages, insurance, investments, pensions, tax filing, and bookkeeping. Its service is structured around a proprietary 3-step plan (intake, analysis, advice) and an ongoing "Mijn Gabriël Service" advisory relationship, delivered by professional advisors grounded in Christian stewardship and the "genoeg" (enough) philosophy. Profits are distributed to charitable causes through Stichting Gabriël.

Product overview

Gabriël Financiële Bescherming is an independent financial advisory firm based on Christian principles of ethics and stewardship. The company offers a unified portfolio of financial advisory services centered around two core products: Het 3-stappen plan (a structured three-step financial planning process) and Mijn Gabriël Service (ongoing advisory support). These are complemented by specific services including mortgage advice, impact investing, insurance advisory, and claims management. The company also runs the annual 40-dagentijd program—a 40-day inspirational meditation series combining biblical principles with financial wisdom—and operates Stichting Gabriël, a foundation that distributes company profits to charitable causes. The firm serves both private individuals (including entrepreneurs and missionaries) and businesses/organizations (including churches and foundations).

Differentiator

Problem solved

Functional benefit

Brands

• Het 3-stappen plan: A three-step financial advice process that helps align finances with what is meaningful to the client.
• Mijn Gabriël Service
• Stichting Gabriël

Products and services

• Het 3-stappen plan A structured three-step financial planning process (intake, analysis, advice) that helps clients align their finances with what is meaningful to them, connecting personal values with financial decisions. It is the firm's flagship advisory framework for both individuals and organizations.
• Mijn Gabriël Service
• Hypotheekadvies
• Impactvol beleggen
• Verzekeringen
• 40-dagentijd Programma Annual 40-day Lenten program combining Biblical principles with financial wisdom, providing daily meditations on meaningful living and financial contentment through email, podcasts, and supporting materials. Developed with Stichting Encour and Leprazending and used by thousands of participants annually.
• Stichting Gabriël

Quantifiable outcome

• Stichting Gabriël has donated over €124,000 to good causes across 2021–2023 (€45,500 + €46,750 + €32,413)

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Stichting EncourcoreStrategic or Co-development PartnerStichting Encour is a key strategic partner in the 40-dagentijd (40-day Lenten campaign). Together with Gabriël and Leprazending, they develop and deliver daily inspirational emails exploring Biblical teachings on 'the joy of enough.' The partnership combines financial advisory expertise with Biblical financial principles. Stichting Encour also offers the 'Jouw Geld Telt' (Your Money Counts) course and MoneyLife small-group materials.
• LeprazendingcoreStrategic or Co-development PartnerLeprazending (Leprosy Mission Netherlands) collaborates with Gabriël and Stichting Encour on the annual 40-dagen campaign. Henno Couprie, director of Leprazending Nederland, is one of the writers for the 2025/2026 series. The partnership enables cross-organizational reach and shared mission alignment around the 'genoeg' philosophy.
• BROVISUALSminorOthersBROVISUALS is credited with the design and realization of Gabriël's website. This is a vendor relationship for web design and development services.
• Energy Advisory PartnerminorStrategic or Co-development PartnerGabriël partnered with an energy advisory company to help clients with home energy efficiency improvements (insulation, solar panels, heat pumps). Gabriël provides financial advisory and financing for these sustainability investments, while the partner handles technical assessment and implementation.
• Stichting GabriëlcoreOthersStichting Gabriël is the charitable arm of Gabriël Financiële Bescherming. Funded by the company's profit distributions, it donates to good causes and idealistic projects. Annual donations have totaled over €124,000 from 2021–2023. The foundation's mission aligns with Gabriël's 'genoeg' philosophy of giving back.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PlusPort: Dutch financial advisor specialised in ZZP-ers and small businesses, offering mortgages, pensions, insurance, and tax services — directly comparable to Gabriël's ZZP-er vertical segment and the broader SME advisory offering.
• Dazure: Dutch online financial advisor offering mortgages, insurance, and investments directly to consumers with a hybrid digital/advisor model. Targets the same individual and small-business segments as Gabriël, with overlapping product set but a tech-led acquisition approach rather than relationship-led.
• Veldsink Adviesgroep: Large Dutch independent financial advisory group offering mortgage, insurance, pension, and wealth advisory to private and business clients through regional offices. Closely comparable service portfolio and independent-advisor distribution model, though operating at much larger scale.
• Mijngeldzaken.nl: Dutch independent financial advisory firm providing mortgage, insurance, and investment advice to individuals. Comparable scale and product mix to Gabriël, operating through a similar advisor-led model in the Dutch market.
• De Hypotheker: The largest Dutch mortgage and financial services intermediary with a nationwide network of local advisors delivering mortgage, insurance, and investment advice to individuals — the same core product mix as Gabriël, though at vastly greater scale and without a values/philosophy-based positioning.

Others

• Pricewise: Dutch financial comparison platform covering insurance, mortgages, energy, and banking. Indirectly comparable to Gabriël as a Dutch consumer-facing financial-services intermediary, though operating purely as a comparison/lead-generation layer rather than an advisory firm.

Emerging players

• Brand New Day: Dutch sustainable pension, insurance, and investment provider catering to values-driven savers and self-employed individuals. Targets the same values-aligned Dutch retail investor segment as Gabriël, with overlapping focus on sustainable investing and ZZP-ers.

Broad incumbents

• ASN Bank: Major Dutch sustainable bank owned by Volksbank, with a long-standing focus on ESG and impact investing. Comparable values-based positioning to Gabriël's 'Impactvol beleggen' and stewardship philosophy, but distributes through retail banking rather than independent advisory.
• Independer.nl: Leading Dutch financial comparison and advisory platform for insurance, mortgages, pensions, and energy. Comparable product categories and target segments to Gabriël, but competes on price transparency and digital convenience rather than relationship-led values-based advice.
• Triodos Bank: Dutch sustainable/values-based bank offering banking, lending, and investment products explicitly aligned with ethical and sustainability criteria. Overlaps directly with Gabriël's impact-investing offering and values-driven positioning, but operates as a full-service bank rather than an independent advisory firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gabrielfinbes
• YouTubeyoutube.com/user/GabrielFinancieleBe
• LinkedInlinkedin.com/company/gabri%C3%ABl-financi%C3%ABle-bescherming-b-v-/?originalSubdomain=nl
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabriël Financiële Bescherming