Guide IT
Guide IT is a Dutch IT and telecom managed service provider serving SMBs (MKB) and healthcare organizations as a KPN Strategic Partner, delivering managed workplaces, cybersecurity, telephony, and connectivity built on Microsoft 365 and KPN infrastructure from its Nieuwegein headquarters.
- Company typePrivate
- Founded1985
- HeadquartersNieuwegein, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Guide IT does
Guide IT (legal entity Guide-IT BV) is a privately held Dutch IT and telecom managed service provider headquartered in Nieuwegein, Netherlands, founded in 1985 and operating as a KPN Strategic Partner within the KPN Partner Network. The company serves the Dutch small and medium business (MKB) market, including a specialized healthcare vertical served under its KPN Health Certified Partner status (effective January 1, 2022). Its core offering is the MKB Werkplek, an AI-supported, fully managed modern workplace built on Microsoft 365, KPN EEN connectivity, and a customer-facing OneBase application portal, with 24/7 servicedesk support and bundled security (MDR/SOC, SIEM, NIS2 Microsoft policy baselines). The product portfolio extends to Hosted Telefonie, Mobiele Telefonie, VAMO fixed-mobile integration, Zakelijk Glasvezel/business network connectivity, Zakelijke TV with narrowcasting, and a dedicated ICT voor de Zorg suite (ZorgCloud, ZorgVrij, ZorgMessenger, Health Exchange, Zivver secure communication).
The company monetizes primarily through recurring monthly subscriptions on tailored managed services contracts, supplemented by one-time professional services for implementation, migration, and NIS2/GDPR compliance projects, plus resale of KPN connectivity and Microsoft 365 licensing. Pricing is custom and quote-based. Go-to-market combines direct field sales via account managers with the KPN Partner Network channel and inbound digital demand generation (website, SEO, content marketing, webinars). The company states 20 dedicated IT experts on its homepage and lists 11-50 employees in firmographic data. Notable customers include DPA Professionals, Sumatra Software, Team Eiffel, Aannemingsbedrijf Jos Scholman, Q-Park, SKF, KCB, and Zorggroep Charim, spanning professional services, software, construction, mobility, manufacturing, and healthcare. Recent strategic milestones include promotion to KPN Strategic Partner (2024), ISO 27001 certification (2025), and ongoing product expansion across cybersecurity, mobile security, and roaming bundles.
Guide IT firmographics
Firmographics- Name
- Guide IT
- Legal name
- Guide-IT BV
- Website
- https://guide.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guide IT is a Dutch IT and telecom managed service provider serving SMBs (MKB) and healthcare organizations as a KPN Strategic Partner, delivering managed workplaces, cybersecurity, telephony, and connectivity built on Microsoft 365 and KPN infrastructure from its Nieuwegein headquarters.
- Ownership category
- akta.pro rank
Guide IT industry classification
Industry- Product category
- Managed IT and Telecommunications Services
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where Guide IT is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Guide IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services (IT-beheer): Recurring managed services contracts covering workplace management, security monitoring, network management, and helpdesk support. Delivered as a monthly subscription with bundled services including 24/7 monitoring and maintenance.
- KPN Telecommunications Services: Resale and management of KPN connectivity and telecom services including fixed telephony, mobile subscriptions, business TV, and fiber internet. Guide IT bundles these as part of its total SMB solutions offering.
- Microsoft 365 & Cloud Solutions: Implementation, management, and ongoing licensing/resale of Microsoft 365 and Azure services as part of managed workplace packages.
- Professional Services & Consulting: One-time consulting, implementation, migration, and advisory services for IT modernization, NIS2 compliance, and cloud transformation projects.
- Cybersecurity Services: Standalone and bundled security services including MDR/SOC, SIEM, vulnerability monitoring, phishing simulation, and awareness training, delivered on a recurring subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom managed IT services tailored to each SMB client |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Guide IT product offering
Product offeringCore offering
Guide IT provides outsourced IT and telecom managed services for Dutch small and medium-sized businesses (MKB) and healthcare organizations, operating as a KPN Strategisch Partner. Its flagship MKB Werkplek bundles a managed AI-supported Microsoft 365 workplace, 24/7 cybersecurity (SOC, MDR/XDR, SIEM, phishing simulation), connectivity (fiber, IP-VPN), and fixed/mobile telephony into a single subscription. Supporting modules include Hosted Telefonie, Mobiele Telefonie, VAMO, Zakelijke TV, business networking, and a specialized healthcare vertical (ICT voor de Zorg) wrapping KPN Health solutions.
Product overview
Guide IT is an IT and telecom managed service provider for the Dutch SMB market, operating as a KPN Strategic Partner (formerly KPN Excellence Partner, 2014) and KPN Health Certified Partner (2022). The core offering is the MKB Werkplek — a unified, managed modern workplace combining AI-powered Microsoft 365 tools, 24/7 security monitoring, cloud connectivity, and mobile/fixed telephony into a single subscription. This is supported by a suite of modular services: Security (MDR/XDR, SIEM, vulnerability management, NIS2 support), Hosted Telefonie with Connext Voice, Mobiele Telefonie, VAMO (fixed-mobile integration), Zakelijk Glasvezel/business network connectivity, Zakelijke TV with narrowcasting, and a specialized ICT voor de Zorg vertical covering KPN Health solutions (ZorgCloud, ZorgVrij, ZorgMesseger, Health Exchange, Zivver secure communication). Services are delivered via KPN ÉÉN infrastructure and Microsoft 365, with Guide IT providing implementation, management, and 24/7 support.
Differentiator
Problem solved
Functional benefit
Products and services
- MKB Werkplek
Quantifiable outcome
- Average financial impact of a cyberattack on SMB is more than €250,000
- +2 more outcomes
Companies that use Guide IT
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Guide IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Guide IT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- KPNcoreGuide IT is a KPN Strategisch Partner (highest tier within the KPN Partner Network), reselling and managing KPN services including KPN EEN, KPN Zakelijk TV, KPN Health, and KPN connectivity solutions. The partnership provides Guide IT access to KPN's national telecom infrastructure, priority support, and the full KPN product portfolio, which Guide IT repackages as managed ICT solutions for Dutch SMB clients. The relationship is described as combining 'KPN's top quality and reliability' with 'Guide IT's expertise to adapt solutions to specific customer needs.'
- KPN HealthcoreGuide IT holds KPN Health Certified Partner status (effective January 1, 2022), making it one of the exclusive selected partners in the Netherlands for KPN Health's digital healthcare solutions. KPN Health solutions target hospitals, clinics, primary care providers, nursing homes, and home care organizations. Solutions include ZorgCloud, ZorgVrij, ZorgMessenger, and Health Exchange for secure healthcare communication and data exchange.
- KPN Excellence PartnerflagshipGuide IT became a KPN Excellence Partner in 2014 (a milestone on the About page). This earlier partnership tier was later elevated to KPN Strategisch Partner in 2024. The Excellence Partner status recognized Guide IT's expertise in delivering KPN business solutions.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Guide IT competitors and assessment
Company assessmentOthers
- Microsoft: Technology platform on which Guide IT's MKB Werkplek, Microsoft 365, and Copilot offerings are built; an enabling ecosystem participant whose channel economics and product roadmap directly shape Guide IT's value proposition.
Direct peers
- InWork: Dutch managed IT services and workplace provider delivering IT management, Microsoft 365, and connectivity to SMB customers — overlapping service portfolio and target segment.
- SLTN: Dutch managed IT services and workplace provider offering similar end-to-end IT management, connectivity, and security services to Dutch SMB and enterprise customers.
- Detron: Dutch managed IT services provider serving SMB and mid-market customers across the Netherlands with similar Microsoft/KPN-aligned stacks and a comparable single-point-of-contact value proposition.
- Ctac: Dutch IT services and business software provider serving the mid-market with managed services, cloud, and security — comparable SMB customer profile and managed services delivery model.
- Conclusion: Dutch IT consultancy and managed services provider serving Dutch organisations across multiple verticals with comparable managed IT, cloud, and security offerings.
- Traxion: Dutch IT consultancy specializing in Microsoft workplace, identity, and security services for SMB and mid-market — directly comparable Microsoft-centric managed services positioning.
- Wortell: Microsoft-focused Dutch MSP delivering managed workplace, security, and cloud services to Dutch SMB and mid-market — directly overlapping with Guide IT's MKB Werkplek and Microsoft 365 offerings.
Broad incumbents
- KPN: Underlying infrastructure and product provider — Guide IT's core Strategisch Partner — operating its own direct enterprise and SMB channels that compete with and enable Guide IT simultaneously.
- Macaw: Larger Dutch digital transformation and managed services provider with broader portfolio across cloud, workplace, and security — comparable Microsoft/Azure-centric stack at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guide IT social profiles
Digital presenceGuide IT compliance and trust
Trust signalCompliance2 records
Guide IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guide IT leadership team
Management profileNumber of profiles
Profiles4 records
Guide IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guide IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guide IT
What does Guide IT do?
Guide IT provides outsourced IT and telecom managed services for Dutch small and medium-sized businesses (MKB) and healthcare organizations, operating as a KPN Strategisch Partner. Its flagship MKB Werkplek bundles a managed AI-supported Microsoft 365 workplace, 24/7 cybersecurity (SOC, MDR/XDR, SIEM, phishing simulation), connectivity (fiber, IP-VPN), and fixed/mobile telephony into a single subscription. Supporting modules include Hosted Telefonie, Mobiele Telefonie, VAMO, Zakelijke TV, business networking, and a specialized healthcare vertical (ICT voor de Zorg) wrapping KPN Health solutions.
Is Guide IT a public or private company?
Guide IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guide IT founded?
Guide IT was founded in 1985. It employs 11 to 50 people.
Where is Guide IT based?
Guide IT is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does Guide IT make money?
Five revenue lines are on record. Managed IT Services (IT-beheer) is the primary driver. The others are KPN Telecommunications Services, microsoft 365 & Cloud Solutions, professional Services & Consulting and cybersecurity Services.
Who are Guide IT's main competitors?
Microsoft is listed as an others. Direct peers are InWork, SLTN, Detron, Ctac, Conclusion, Traxion and Wortell. Broad incumbents are KPN and Macaw.
Does Guide IT have an API?
No public API is recorded for Guide IT.
What industry is Guide IT in?
Guide IT's product category is Managed IT and Telecommunications Services. Its primary akta.pro industry code is BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 5415 and its SIC code is 7373.