B&P

What B&P does

B&P Co., Ltd. (株式会社ビーアンドピー, TSE Standard: 7804) is a Japanese sales-promotion and marketing services company founded in 1985 in Osaka and headquartered in Osaka-shi, with six offices in Osaka, Tokyo, Yokohama, Nagoya, Fukuoka, and Kyoto. The company operates a horizontal, one-stop model built on wide-format inkjet printing (100+ machines across its network, 24-hour production) and extending into digital signage, WebAR services, custom novelty/merchandise production, e-commerce store support, and (from 2026) packaging solutions. Its core customer base spans advertising agencies and design firms, retail/store operators, IP and entertainment companies, and event organisers, with named enterprise customers including Hankyu Corporation, Asahi Beverages, Saitama Seibu Lions, Wagakki Band, TOPPAN, and two major Indonesian convenience-store and fast-food chains.

Revenue is generated primarily through project-based one-time inkjet print orders and hardware sales, supplemented by subscription-like digital-signage rentals (from 1-week minimum) and recurring relationships with agencies (over 70% of business comes from clients with 1+ year continuous relationships). The digital layer is built on partnered technology — ZKDigimax (Singapore) provides AI-powered digital signage hardware and BP Cloud management software under an exclusive Japan agency agreement, and OnePlanet provides the no-code Planetar WebAR platform behind Promotion AR and Novelty AR. The e-commerce brands Inquit (inkit.jp) and Order Goods Lab (Rakuten) address long-tail SMB and consumer demand.

Financially, B&P posted FY2025 consolidated revenue of ¥4,495M (up 27.1% YoY from ¥3,536M), operating profit of ¥701M, and net profit of ¥491M, with a disclosed FY2026 revenue forecast of ¥5,000M. The company has 217 employees (April 2026), a single wholly-owned subsidiary (Idei Co., Ltd., acquired November 2024), and is pursuing operational consolidation under the Tokyo Fusion Project (planned August 2026). Governance transitioned to an audit-committee structure in 2025, and dividend policy targets a 40% payout ratio.

Name

B&P

Legal name

株式会社ビーアンドピー

Website

https://bandp.co.jp

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

B&P is a Japanese sales-promotion services company operating an integrated real-and-digital model spanning wide-format inkjet printing, AI-powered digital signage, WebAR, custom merchandise, and packaging — serving advertising agencies, retailers, IP/entertainment firms, and event organizers across six Japanese locations.

Ownership category

akta.pro rank

Product category

Commercial Printing and Sales Promotion Services

NAICS

Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Large-format inkjet printing
• Digital signage solutions
• Augmented reality marketing
• Promotional merchandise production
• Sales promotion support

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Inkjet Print Services: Wide-format inkjet printing services for sales promotion materials, outdoor signage, interior décor, and displays. Core business generating majority of revenue through one-time project-based orders.
2. Digital Signage (sale and rental): Sale and rental of AI-powered digital signage hardware, shelves, and displays (dig-tana, 透过型 monitor). Rental service offered from 1-week minimum. Hardware sales through Japan agency agreement with ZKDigimax.
3. AR Services (Promotion AR / Novelty AR): WebAR services where B&P provides AR content creation and QR code integration. Billed per project/event based on usage duration and content complexity.
4. Order Goods / Novelty Merchandise: Custom novelty goods, merchandise, and promotional items produced using various printing techniques (UV inkjet, DTF, sublimation, silk screen, laser engraving, etc. Sold via project orders and e-commerce platforms.
5. Digital Signage Rental: Rental of digital signage monitors (S1W series shelf signage, SCREENBOX transparent cabinet) starting from 1-week rental periods, targeting short-term events, exhibitions, and trial deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

B&P provides one-stop sales-promotion support spanning large-format inkjet printing, custom novelty/order goods, AI-powered digital signage, and WebAR services (Promotion AR and Novelty AR) for advertising agencies, retailers, IP holders, and event organizers. The company operates six nationwide production/sales locations with 100+ printers and 24-hour turnaround, also offering digital promotion/EC support and the newly launched Package Solutions business for D2C brands.

Product overview

B&P is a comprehensive sales promotion support company that converges 'real' and 'digital' domains across six core service lines. The flagship Inkjet Print service provides large-format printing with 100+ machines and 24-hour production. Digital Signage (powered by ZKDIGIMAX AI hardware) and AR services (Promotion AR / Novelty AR, built on OnePlanet's Planetar WebAR platform) form the digital layer. Order Goods handles novelty/character merchandise, and the Print E-commerce brands — Inquit (inkit.jp) for B2B print and Order Goods Lab on Rakuten for B2C goods — enable self-service purchasing. The Package Solutions division (2026) and Digital Promotion (EC support) round out the portfolio. Eco materials like Re-board and Eco Clarity reflect sustainability positioning. B&P operates nationwide from six urban locations with in-house production from design through delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Promotion AR: WebAR service allowing users to experience augmented reality by scanning QR codes on printed promotional materials, without requiring app installation.
• Novelty AR
• インクイット (Inquit)
• BPクラウド (BP Cloud)
• デジ棚
• デジ窓 (Digi-Mado)
• デジフロア (Digi-Floor)
• VIEW GATE
• BPOP (ビーポップ)
• リボード (Re-board)
• BP Report

Products and services

• Inkjet Print (インクジェットプリント) Large-format inkjet printing service using industry-leading equipment count (100+ printers) with 24-hour production capability. Covers indoor/outdoor signage, POP, panels, banners, wallpapers, environmental materials including Re-board displays, and up to 5m-wide UV inkjet output.
• Order Goods (オーダーグッズ) Custom merchandise and novelty goods production service using UV inkjet, DTF, sublimation, silk screen, laser engraving, pad printing, and embossing techniques. Covers product planning, IP-licensed character goods, pop-up store spatial displays, and full POP/display fixtures tied to promotional campaigns.
• Digital Signage (デジタルサイネージ) Digital signage solutions including sales-promotion signage (AI-powered smart retail analytics, digital shelf displays like S1W and BPOP), interior signage (Digital Window/Digi-Mado, Digital Floor, VIEW GATE 1.8mm pitch LED), transparent monitors (SCREENBOX), and BP Cloud content management system. B&P serves as exclusive Japan distributor for ZKDigimax AI-powered signage products.
• AR Services (Promotion AR / Novelty AR) WebAR services powered by OnePlanet's Planetar platform. Promotion AR embeds AR via QR codes on printed advertising; Novelty AR embeds AR on novelty goods. Both require no app download and are accessed via smartphone web browser. Features include image tracking, plane detection, video looping with audio sync, photobooth functions, and occlusion added in 2025.
• Digital Promotion (EC support) (デジタルプロモーション) E-commerce support and digital promotion services including EC operations outsourcing, EC consulting, site development, advertising/promotion, PR/SNS management, and physical-store sales-promotion support.
• Package Solutions Business (パッケージソリューション事業) One-stop packaging service offering paper boxes, mounting boxes, and gift boxes from planning through manufacturing and delivery. Targets D2C brands and companies seeking premium unboxing experiences, integrated with existing print and order goods capabilities.
• Inkit (インクイット) e-commerce site Owned print e-commerce site specializing in sales-promotion and event printing with user-friendly online ordering. Marketed at accessible prices with top-tier equipment and production capacity.
• Order Goods Lab (オーダーグッズラボ) on Rakuten Original goods e-commerce site operated on Rakuten marketplace with a design simulator for easy custom goods creation (PC and smartphone), powered by B&P's inkjet print equipment and 24-hour production capacity.
• Digital Signage Rental Service Rental of digital signage monitors (S1W series shelf signage and SCREENBOX transparent cabinet signage) starting from 1-week rental terms, targeting short-term events, exhibitions, retail trials, and companies wanting to trial before purchasing.
• Re-board (リボード) Eco-Material Display Products 100% paper-based recyclable display material made from thinned wood pulp. Features lightweight strength, fire-retardant certification, smooth print surface, and easy assembly without tools. Used for event booths, display fixtures, and sustainable promotional materials.

Quantifiable outcome

• Revenue grew 27.1% YoY to ¥4,495M in FY2025
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 日本製図器工業株式会社 (NSK / Nikken Zoki)minorGTM or Marketing Partner · 5 March 2026Co-exhibition partnership at JAPAN SHOP 2026. NSK hosts B&P and ZKDigimax within its booth, enabling joint demonstration of transparent monitor technology to Japanese retail market visitors. This extends to both 2025 and 2026 JAPAN SHOP events.
• ZKDigimax Pte. Ltd. (ZKDIGIMAX社)coreTechnology or Integration · 2 December 2024Strategic business partnership for digital signage sales expansion in Japan. ZKDigimax, holding 90% market share in Indonesia's digital signage market, has granted B&P exclusive distribution rights for its AI-powered digital signage products and management systems in Japan. Products include AI cameras for visitor analytics, smart shelf displays, transparent monitors, and cloud-based content management. Deployment spans 14,000+ stores across 22 countries.
• 株式会社イデイcoreStrategic or Co-development Partner · 1 November 2024M&A acquisition completed in November 2024. Idei is a 48-year-old traditional advertising agency specializing in high-value-added sales promotion displays, especially cosmetic fixtures. The acquisition brings Idei's proposal and creative capabilities to B&P's production ecosystem, enabling end-to-end integrated sales promotion services from planning through production.
• エンドライン株式会社 (Endline Co., Ltd.)minorGTM or Marketing Partner · 29 May 2024Endline produces fan merchandise and promotional goods for professional sports teams. B&P provided Novelty AR service for Endline's new employee welcome kits — AR-enabled mugs and calculators with personalized AR messages for new hires.
• TOPPAN株式会社 (TOPPAN Inc.)minorStrategic or Co-development Partner · 1 February 2024Collaboration on environmental materials — B&P offers TOPPAN's ecoクラシー (eco-cracy) non-PVC promotional materials to customers seeking sustainable alternatives. ecoクラシー is a polyolefin-based material that is recyclable and produces lower environmental load than traditional PVC banners.
• 株式会社OnePlanetcoreTechnology or Integration · 14 June 2023Technology partnership for AR services. OnePlanet, a tech startup specializing in no-code WebAR platform 'Planetar', provides AR technology for B&P's Promotion AR and Novelty AR services. OnePlanet supplies AR technology, technical guidance, and training; B&P provides AR content production using its print materials as triggers. The partnership aims to create 'real-digital fusion' promotional experiences.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Dentsu: Dentsu is Japan's largest advertising agency group; it addresses the same advertiser customers as B&P's sales-promotion print and AR services and represents a much broader incumbent in B&P's downstream demand pool.
• Hakuhodo DY Holdings: Hakuhodo DY Holdings is a major Japanese advertising holding company; its integrated communications and sales-promotion work overlaps with B&P's end-to-end sales-promotion service built around Idei and B&P's production base.
• Kyodo Printing: Kyodo Printing is a mid-sized Japanese commercial printing company with comparable scale to B&P and overlapping capabilities in publications, packaging, and information printing for enterprise customers.
• Dai Nippon Printing: Dai Nippon Printing is Japan's largest printing group, with extensive display, interior décor, and signage businesses that overlap with B&P's large-format inkjet print and order goods segments; it competes from a much larger resource base.
• Toppan Holdings: Toppan is a major Japanese printing and information conglomerate with broad display, signage, and décor printing capabilities, including the Eco Clarity non-PVC material that B&P resells. It is a larger, broader incumbent operating across many of the same end markets as B&P.

Direct peers

• Graphico: Graphico is a Japanese character-licensed goods and promotional merchandise manufacturer; directly comparable to B&P's Order Goods business, which produces IP-character novelty items and event giveaways using DTF, sublimation, and UV inkjet techniques.
• Raksul: Raksul operates one of Japan's largest B2B/B2C online printing marketplaces, directly competing with B&P's Inquit (inkit.jp) e-commerce print service and offering analogous short-run large-format print for SMBs and enterprises.

Emerging players

• ASKUL: ASKUL is a leading Japanese office and business-supply e-commerce platform with adjacent printing and document services; it intersects with B&P's Inquit B2B print e-commerce channel and shares the SMB and enterprise office-buyer segment.
• Brangista: Brangista is a Japanese digital-marketing and e-commerce support firm providing EC operations, CRM, and promotional support; it overlaps with B&P's Digital Promotion business that supports customers' e-commerce and SNS marketing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/_bandp_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&P