The Wellington Dental Practice

What The Wellington Dental Practice does

The Wellington Dental Practice is a long-established, privately operated dental clinic located in Kelvin House, Level 2, 16 The Terrace, Wellington CBD, New Zealand. Founded in 1928, it is Wellington's oldest dental surgery and operates from a single physical site, serving individual consumers and families in the Wellington region with general, restorative, cosmetic, orthodontic, and emergency dental services. The practice is staffed by 7 dentists (including practitioners with postgraduate qualifications from Otago, London, and Royal College of Surgeons fellowships), 4 oral health therapists/hygienists, 7+ dental assistants, and front-office personnel, totaling 20+ staff. Its patient base is built primarily through word-of-mouth, community engagement, and direct bookings, with some patients reportedly staying with the practice for 40+ years.

The practice runs a full-service clinical model spanning preventative dentistry (check-ups, cleans, X-rays, custom mouthguards), oral hygiene, restorative treatments (fillings, root canals, crowns, bridges), dental implants, cosmetic services (veneers, take-home whitening, facial injectables), and orthodontics (Invisalign and Fastbraces). Its technology stack includes CEREC in-surgery CAD/CAM for one-visit ceramic crowns, Invisalign SMARTForce/SmartTrack clear aligners, and Heidi AI for automated clinical note-taking that transcribes patient conversations into structured EHR entries. The practice is part of the CollectiveDental network, accepts Southern Cross Health Insurance easy-claim payments, and offers QCard financing and orthodontic payment plans.

Revenue is generated through fee-for-service clinical treatments on a pay-as-you-go basis, with insurance claiming and payment plans layered on. The business has no software product, no external funding, no parent company, and no disclosed M&A activity. Pricing is quote-based and not publicly listed. The firm is operating, accepting new patients, and actively marketing through its website, online booking via DentalHub, published testimonials, and community charitable work (including volunteering at DCM dental clinic and Smile NZ free dental day).

Name

The Wellington Dental Practice

Legal name

The Wellington Dental Practice

Website

https://wellingtondental.co.nz

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wellington Dental Practice is a privately held, full-service dental clinic in Wellington CBD, New Zealand, founded in 1928. It serves individual consumers with general, restorative, cosmetic, orthodontic, and emergency dental services delivered by 7 dentists and 20+ staff using CEREC, Invisalign, and Heidi AI technologies.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAKAF

Periodontic & Implant Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAKAH

Prosthodontic & Restorative Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental treatments
• Orthodontic care
• Restorative dental procedures
• Preventative oral hygiene

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Consultation and Treatment Services: One-time and recurring dental procedures including check-ups, cleanings, restorative work, cosmetic treatments, orthodontics, and emergency care. Revenue generated through patient payments with insurance claiming support for Southern Cross Health Insurance members and QCard payment plan options.
2. Payment Plans: Payment plan options offered for orthodontic treatments, making services more accessible to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Wellington Dental Practice is a full-service dental clinic operating since 1928 from central Wellington, New Zealand. It provides preventative, restorative, cosmetic, orthodontic, and surgical dental treatments delivered by a team of seven dentists, dental hygienists/therapists, dental assistants, and administrative staff. Services include check-ups, scale and cleans, CEREC one-visit crowns, dental implants, root canal therapy, Invisalign orthodontics, veneers, take-home teeth whitening, and facial injectables.

Product overview

The Wellington Dental Practice is a full-service dental clinic operating since 1928, offering a unified suite of dental services spanning preventative dentistry (check-ups, cleans, X-rays, custom mouthguards), oral hygiene, cosmetic dentistry (veneers, take-home whitening, facial injectables), orthodontics (Invisalign and Fastbraces), restorative dentistry (fillings, crowns, bridges, root canal treatment), dental implants, and CEREC one-visit crowns. The clinic also integrates Heidi AI — an AI-powered clinical note-taking tool — into its workflow to automate documentation during patient appointments. Services are delivered by a team of general dentists and specialists (including an oral surgeon and periodontal specialist referrals) operating from a single Wellington location. The practice does not operate a software product; all offerings are clinical service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Oral Hygiene Services Examinations, scale and cleans, X-rays, and assessment and treatment of gum disease, along with patient education on daily oral health routines, delivered by dental hygienists and oral health therapists for general public patients.
• Preventative Dentistry Regular check-ups, cleans, periodic X-rays, and patient education to prevent tooth decay and gum disease before they start, avoiding the need for more costly treatments later.
• Custom Fitted Sports Mouthguards Custom-fitted mouthguards made for patients regularly involved in contact sports, providing superior protection compared to generic mouthguards.
• Restorative Dentistry Treatments that restore damaged teeth to former health, beauty, and function, including fillings, crowns, bridges, dental implants, and root canal treatment, with the goal of preserving natural teeth wherever possible.
• Dental Crowns and Bridges Full-coverage dental crowns restore and protect badly damaged teeth, while dental bridges replace one or more missing teeth by anchoring false teeth to crowns placed on adjacent natural teeth, both colour-matched and shaped to look natural.
• CEREC One-Visit Crowns CEREC (CERamic REConstruction) is an in-surgery CAD/CAM system combining a camera, design software, and a milling machine to design and manufacture ceramic dental crowns in a single appointment, eliminating the need for return visits and temporary crowns.
• Root Canal Treatment Endodontic treatment that saves a damaged or diseased tooth by removing the affected dental pulp from the deepest layer of the tooth, cleaning and sealing the canal, and restoring the tooth to avoid extraction.
• Dental Implants Titanium posts surgically inserted into the jawbone that fuse with the bone through osseointegration to provide a permanent anchor for replacement teeth such as crowns and bridges, positioned as the most advanced solution for replacing missing teeth.
• Cosmetic Dentistry Treatments that restore or improve the appearance of teeth, gums, bite, or smile, including dental veneers, tooth-coloured fillings, Invisalign, teeth whitening, and facial injectables, addressing discoloured, chipped, misshapen, or misaligned teeth and gaps.
• Dental Veneers Wafer-thin porcelain or resin composite shells bonded to the front surfaces of teeth to improve tooth shape, colour, size, and alignment, creating a natural-looking straight and symmetrical smile.
• Take-Home Teeth Whitening Customised mouth tray with a whitening gel applied daily for up to fourteen days, allowing patients to control the shade achieved, with custom-fitted trays that maximise gel contact with teeth while minimising gum contact.
• Facial Injectables Muscle relaxant treatments and dermal fillers that extend the practice's cosmetic services beyond dentistry to the whole smile area.
• Orthodontics Orthodontic treatment that corrects misaligned teeth using various approaches including braces, Fastbraces, and Invisalign clear aligners, with results achievable in as little as six months.
• Invisalign Clear aligner orthodontic system that straightens teeth using a series of custom-made, virtually invisible, removable plastic aligners using SMARTForce and SmartTrack technologies, treating overcrowded teeth, overbite, and underbite.
• Emergency Dental Appointments Same-day emergency appointments held daily for patients with acute dental pain, dental trauma, or urgent dental issues requiring immediate care.
• Sedation Dentistry Sedation-based treatment options provided to nervous patients alongside a calming atmosphere, overhead TVs in surgeries, and extended appointment times.

Quantifiable outcome

• Straighter teeth achievable in as little as six months with orthodontics
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• CollectiveDentalminorChannel Partner/ Reseller/ DistributorThe Wellington Dental Practice is part of the CollectiveDental network, a collective of dental practices in New Zealand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• DentalCorp: Canada's largest network of dental practices, providing general, specialty and cosmetic dentistry. Highly comparable in DSO-style multi-clinic operations; different geography (Canada).
• Maven Dental (Bupa Dental): Australian dental group practice chain offering general, cosmetic, orthodontic and implant services across ANZ. Directly comparable in service mix and DSO-style multi-clinic model, but primarily Australian geography.
• 1300SMILES: ASX-listed Australian dental group with a network of clinics offering general, cosmetic and orthodontic dentistry. Comparable multi-site service model and patient base; geography primarily Australia.

Others

• Abano Healthcare Group: New Zealand healthcare services group historically owning dental (Lumino) and other healthcare networks. Indirectly comparable as a sector consolidator/parent entity in NZ dental services; ecosystem participant rather than direct competitor.

Broad incumbents

• Heartland Dental: One of the largest US dental support organizations, providing non-clinical support to thousands of dentists. Overlaps in the multi-disciplinary general dentistry space; broader and more scaled.
• Aspen Dental: US DSO with a national network of dental practices offering general, cosmetic, restorative and denture services. Comparable multi-disciplinary service model; different (US) geography and far larger scale.
• Bupa Dental Care (New Zealand): Bupa operates dental clinics in New Zealand offering general, cosmetic and specialist dentistry alongside insurance-linked services. Comparable multi-disciplinary services and NZ footprint, but with the scale, brand and insurance integration of a global incumbent.
• Pacific Dental Services (PDS): Large US-based dental support organization supporting hundreds of practices across general and specialty dentistry. Comparable service breadth, but operating at much greater scale and across a different healthcare system.

Direct peers

• Lumino The Dentists: New Zealand's largest dental group practice network with clinics nationwide including Wellington. Most directly comparable competitor: same core multi-disciplinary dental services, similar patient demographic, and overlapping Wellington footprint.

Emerging players

• Tend Dental: US-based tech-forward dental startup offering general, cosmetic and orthodontic services with a strong focus on patient experience, modern technology and modern brand positioning. Overlaps with Wellington Dental's tech-adoption and patient-experience differentiators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheWellingtonDentalPractice
• LinkedInlinkedin.com/company/the-wellington-dental-practice-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellington Dental Practice