St Andrews Square

What St Andrews Square does

St Andrews Square is a privately operated, 157,000 sq ft covered shopping centre in Droitwich Spa, Worcestershire, England, comprising 38 retail units anchored by a 30,000 sq ft Morrisons supermarket and supported by 385 parking spaces across two surface car parks. Its tenant mix blends national multiple retailers (Boots, Holland & Barrett, WH Smith, Poundland, Savers, Specsavers, The Works, Coffee#1, Muffin Break, Peacocks, Pure Gym) with independents and charity shops, plus dining outlets and a flexible community/events venue called The Hub that supports pop-up retail, product launches, and private hire for local entrepreneurs.

The business operates on a traditional retail real estate model. Primary revenue is generated through individually negotiated leases on the 38 retail units (lettings handled by KLM Real Estate, contact James Williamson), with a secondary revenue stream from The Hub event-space rental. Centre operations are run by Sajid Iqbal, with TANDEM Property Management engaged as the operating partner. The asset is positioned as the prime retailing location in the town, with draw reinforced by proximity to a nearby Waitrose supermarket and the Droitwich Spa outdoor Lido, both of which extend catchment beyond the immediate locality.

Go-to-market is direct-to-consumer via physical footfall rather than digital channels. Marketing is concentrated on the company website (saintandrewssquare.com), an Instagram presence (@saintandrewssq), an email newsletter, and a recurring calendar of community events (Christmas lights switch-on, Band in the Park, Festival of Greek Culture, Easter Kids Fun Fest, Edward Winslow Day). The customer base is predominantly local community consumers from Droitwich Spa and the surrounding Worcestershire area, supplemented by draw-in shoppers attracted by the Morrisons/Waitrose grocery offer and SMB tenants using The Hub for short-term lets.

Name

St Andrews Square

Legal name

Saint Andrew Square

Website

https://saintandrewssquare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

St Andrews Square is a privately operated 157,000 sq ft shopping centre in Droitwich Spa, UK, comprising 38 retail units anchored by Morrisons plus parking for 385 cars, serving local community consumers and surrounding Worcestershire shoppers with national multiple retailers, dining, and a flexible community event space called The Hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Droitwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Unit Rentals: The shopping centre generates revenue through leasing retail units to various tenants including national chains and independent retailers.
2. The Hub Event Space Rental: Flexible space rental for pop-up shops, events, product launches, community gatherings, and private hire. Supports local businesses and entrepreneurs with affordable short-term lets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

St Andrews Square operates a 157,000 sq ft shopping centre in Droitwich Spa comprising 38 retail units anchored by a 30,000 sq ft Morrisons supermarket. The centre leases space to national and independent retailers across grocery, fashion, health and beauty, dining, and services, and provides 385 parking spaces plus The Hub, a flexible community and event space for pop-ups, product launches, and private hire.

Product overview

St Andrews Square is a shopping centre in Droitwich Spa, Worcestershire, comprising a 157,000 sq ft retail facility anchored by a 30,000 sq ft Morrisons supermarket with 37 additional retail units and parking for 385 cars. The centre offers a mix of retail (fashion, health & beauty, groceries), dining (Coffee#1, Muffin Break, Quality Crust, Café Morso), and services (opticians, nail salons, fitness). The Hub provides flexible event and pop-up space for community use and business trials. The centre is positioned as the prime retail location in the town, with national retailers including Boots, WH Smith, Poundland, Holland & Barrett, and Savers alongside independent stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Shopping Centre (Retail Unit Leasing) A 157,000 sq ft retail centre anchored by a 30,000 sq ft Morrisons supermarket, with 37 additional retail units offering fashion, health and beauty, groceries, dining, leisure, and professional services. The product is the lease of these retail units to national and independent retailers.
• The Hub at St Andrews Square A flexible community and event space available for hire, supporting pop-up stores, events, product launches, gallery exhibitions, community initiatives, and private hire. The Hub offers try-before-you-lease opportunities for local businesses and entrepreneurs.
• Car Parking Two surface-level car parks providing parking for 385 cars, conveniently located near the shops at the centre.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MorrisonscoreChannel Partner/ Reseller/ DistributorMorrisons is the anchor tenant of St Andrews Square, occupying a 30,000 sq ft supermarket. The partnership provides essential grocery foot traffic that benefits the entire centre.
• WaitroseminorStrategic or Co-development PartnerWaitrose supermarket is located close-by within the town centre, drawing additional shoppers into the town centre from outside the local area, benefiting St Andrews Square.
• KLM Real EstatecoreChannel Partner/ Reseller/ DistributorKLM Real Estate acts as the lettings agent for the shopping centre, handling retail unit leasing enquiries through James Williamson.
• Droitwich Spa Town CouncilminorStrategic or Co-development PartnerLocal council partnership for community initiatives including the Community Banking Hub launch event and support for Edward Winslow Day celebrations.
• TANDEM Property ManagementcoreImplementation/ SI/ Consulting PartnerTANDEM manages the property and The Hub community initiative. Contact for community event bookings and space enquiries.
• Droitwich Place BoardminorStrategic or Co-development PartnerPartnership with local place-making initiative for community events such as the Community Banking Hub introduction.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Landsec (Land Securities): Large UK REIT with retail, office, and mixed-use assets. Broadly comparable as a UK retail property operator, with a much larger and more prime-focused portfolio than St Andrews Square.
• Unibail-Rodamco-Westfield: Global owner-operator of flagship shopping centres including Westfield destinations in the UK. Comparable to St Andrews Square as a UK shopping centre operator, though at vastly greater scale and with a prime-asset focus.
• Hammerson: UK and Ireland shopping centre REIT operating flagship destinations. Comparable to St Andrews Square as a UK shopping centre operator, though at a much larger scale with prime, rather than secondary, assets.
• British Land: Major UK REIT with a portfolio spanning retail parks, shopping centres, and campuses. Comparable to St Andrews Square as a UK retail property operator, though significantly larger and more diversified across asset classes.

Direct peers

• NewRiver REIT: UK REIT focused on value-led and food-anchored retail parks and shopping centres. Highly comparable to St Andrews Square given similar secondary UK town centre positioning, grocery-anchored mix, and value-orientated tenant base.
• Picton Property Income: UK diversified commercial property REIT with retail, office, and industrial assets. Comparable to St Andrews Square as a UK commercial property investor of similar smaller scale, with direct retail exposure.
• LXi REIT: UK REIT focused on defensive, index-linked retail and leisure property. Comparable to St Andrews Square given focus on essential retail and leisure real estate in UK towns, with similar long-lease national tenants.
• Capital & Regional: Owner-operator of UK community shopping centres including The Mall and town centre destinations. Direct comparable to St Andrews Square given the focus on secondary town centre shopping centres with national multiple retailers.
• Schroder REIT: UK closed-end REIT with a portfolio of UK commercial property including retail warehouse and shopping centre assets. Comparable to St Andrews Square as a UK retail property investor at a similar mid-market scale.
• Custodian REIT: UK diversified property REIT with a significant retail weighting across regional UK towns. Comparable to St Andrews Square as a smaller-scale UK retail property investor with similar secondary town centre positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saintandrewsq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Andrews Square