Winfinity
Winfinity is a B2B live casino and RNG content provider founded in 2020 in Riga, Latvia. It licenses premium live dealer games and RNG titles—including Blackjack, Roulette, Baccarat, and XBall—to online casino operators and platform aggregators globally.
- Company typePrivate
- Founded2020
- HeadquartersRiga, Latvia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Winfinity does
Winfinity is a B2B live casino and RNG game content provider founded in 2020 in Riga, Latvia, operating under legal entity WSoft Ltd. The company develops premium live dealer games – including Blackjack, Roulette, and Baccarat – alongside RNG instant-play titles and live game shows, licensing this content to online casino operators, aggregators, and platform providers globally under quote-based multi-year contracts. It operates under Latvian Lotteries and Gambling Supervisory Inspection license number P-09.
Winfinity's platform is built on Golang and engineered to support thousands of simultaneous players. The proprietary technology stack includes a patented card shoe that delivers high card-and-action accuracy for live dealer games, AI- and computer-vision-based video recognition systems that enable what the company describes as the industry's fastest Baccarat and accurate game flow in Roulette, and a mobile-first adaptive interface featuring the first 3D betting grid on mobile for Roulette and a first Live Roulette Bonus Buy feature. The platform also exposes a 'Play Live' conversion bridge that funnels RNG players into live dealer tables, addressing the structural gap between RNG engagement and Live monetization.
Revenue is generated primarily through B2B licensing and royalty arrangements with casino operators and aggregators; pricing is not publicly disclosed. Distribution runs through a direct enterprise sales motion (email, Telegram, WhatsApp, demo gates, presentations) and through aggregator reseller partnerships. Slotegrator and Nux Game are identified as core channel partners, with additional distribution via The Bet Brothers, Timeless, St8, TigerGames, and VeganGamer. The 2026 roadmap targets expansion of the game library to more than 100 titles, the launch of in-house promotional tools, and the securing of additional iGaming licenses.
Winfinity firmographics
Firmographics- Name
- Winfinity
- Legal name
- WSoft Ltd
- Website
- https://winfinity.live
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Winfinity is a B2B live casino and RNG content provider founded in 2020 in Riga, Latvia. It licenses premium live dealer games and RNG titles—including Blackjack, Roulette, Baccarat, and XBall—to online casino operators and platform aggregators globally.
- Ownership category
- akta.pro rank
Winfinity industry classification
Industry- Product category
- Live Casino Gaming Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Winfinity is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Winfinity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Live Casino Game Licensing: Winfinity provides premium live casino games (Blackjack, Roulette, Baccarat) to casino operators and platforms, generating revenue through licensing agreements for game access and usage.
- RNG Game Content: Random Number Generator (RNG) games including Instant Blackjack, Venice Instant Roulette, and Big Bang, expanding the portfolio beyond live dealer content.
- Studio and Platform Services: Premium studio environments with professional dealers and game hosts, promotional tools for operators to drive player engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Winfinity product offering
Product offeringCore offering
Winfinity develops and licenses premium live dealer casino games — including Blackjack, Roulette, Baccarat, and the live game show XBall — along with RNG instant-play titles (Venice Instant Roulette, Instant Blackjack) to online casino operators, aggregators, and gaming platforms on a B2B basis. Games are streamed from luxurious themed studios and powered by a Golang platform with proprietary AI-supported video recognition and a patented card shoe for accuracy.
Product overview
Winfinity is a premium live casino game provider offering a unified portfolio of live dealer games and RNG instant-play products. Core offerings include Live Blackjack, Live Roulette, and Live Baccarat as the primary games, supplemented by XBall live game show. The company has expanded into RNG instant games (Venice Instant Roulette, Instant Blackjack) featuring a unique 'RNG to Live' conversion bridge that seamlessly transfers players from RNG to Live content. Multiple Blackjack studio themes exist including Royal (luxury VIP) and standard studios. The 2026 roadmap includes expansion to 100+ titles, in-house promotional tools, and additional licensing. All products are supported by proprietary video recognition technology, patented card shoes, and mobile-first UI/UX design.
Differentiator
Problem solved
Functional benefit
Products and services
- Winfinity Blackjack Premium live dealer Blackjack game for online casino operators, featuring the patented 'Last Chance' side bet, mid-game betting action, multiseat gameplay, bet behind, Deal Now for 2x faster play, and Even Money option.
- Winfinity Roulette Live dealer Roulette for online casino operators, with the first-ever 3D betting grid on mobile, tablet, and desktop, Bonus Buy, favorite bets, in-play statistics, special betting options, and AI-supported video recognition for accurate game flow.
- Winfinity Baccarat Live dealer Baccarat for online casino operators, using proprietary video recognition technology to deliver the fastest Baccarat in the industry, with dynamic betting time, side bets, multi-seat gameplay, 3D betting grid, dark mode, and 3D touch haptic feedback.
- XBall Live Game Show Live game show for online casino operators combining ball draw mechanics with game show entertainment, fast rounds, vibrant visuals, multipliers up to 5000x, bonus features, flexible bets (Split & Squares), and detailed trackable statistics.
- Venice Instant Roulette RNG instant roulette game for online casino operators, delivering a Live Studio atmosphere with customizable favorite bets, special betting options, detailed in-game statistics, and a 'Play Live' button for seamless transfer to Live Roulette.
- Instant Blackjack RNG Blackjack game for online casino operators offering a true Live studio feel with instant play, three studio environments (Venice, The Bar, Monaco), Turbo Mode, multiseat gameplay up to 7 seats, classic side bets (First Three, It's a Match), and one-click 'Play Live' access to live games.
- Royal Blackjack Studio Luxury-themed Blackjack studio environment for online casino operators, inspired by hotel lobbies and VIP lounges, with gold, crystal, and sophisticated design tones and the 'Golden Feather' signature centerpiece, providing an elevated VIP gaming experience.
Quantifiable outcome
- 6.5% average house edge margin on Last Chance side bet (double standard Blackjack margin)
- +2 more outcomes
Companies that use Winfinity
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Winfinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Winfinity partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SlotegratorcoreSlotegrator is a gambling software provider and aggregator that integrates and distributes Winfinity's live casino games to their operator network. Slotegrator's platform enables seamless integration of Winfinity's premium gaming content.
- The Bet BrothersminorGaming platform partner distributing Winfinity live casino content to their operator customers.
- Nux GamecorePlatform provider that aggregates and distributes Winfinity's gaming content, enabling broader market reach for Winfinity's live casino and RNG products.
- TimelessminorGaming platform partner distributing Winfinity content.
- St8minorGaming platform partner distributing Winfinity content.
- TigerGamesminorGaming platform partner distributing Winfinity content.
- VeganGamerminorGaming platform partner distributing Winfinity content.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Winfinity competitors and assessment
Company assessmentDirect peers
- Pragmatic Play Live: Pragmatic Play Live is a direct competitor offering live casino studios across Roulette, Blackjack, Baccarat, and live game shows. Both target the same operator/aggregator B2B channel with multi-vertical live casino portfolios and similar game-show product extensions.
- Asia Gaming: Asia Gaming is a live casino studio providing live dealer games with a strong Asia-Pacific operator footprint. Comparable to Winfinity as a regional B2B live casino content publisher targeting multi-jurisdiction distribution.
- SA Gaming: SA Gaming is an Asia-focused live casino provider offering Baccarat, Roulette, and Sic Bo with strong presence in Asian operator markets. It overlaps with Winfinity on Baccarat product and competes for aggregator distribution to operators.
- Vivo Gaming: Vivo Gaming is a live casino provider offering Blackjack, Roulette, Baccarat, and live game shows with multi-region studios. It directly competes with Winfinity for mid-market and emerging-market operator contracts in the live dealer vertical.
- Ezugi: Ezugi is a live casino studio offering Roulette, Blackjack, Baccarat, and lottery-style games to operators globally (now owned by Evolution). It is one of the closest comparables to Winfinity in terms of studio scale, product mix, and B2B distribution model.
Emerging players
- OnAir Entertainment: OnAir Entertainment is a live casino studio offering Roulette, Blackjack, and game show content to operators. It is a directly comparable emerging peer focused on similar product categories and B2B distribution channels.
- LuckyStreak: LuckyStreak is a smaller live casino provider offering live dealer Blackjack, Roulette, and Baccarat to online operators. It is a comparable emerging challenger to Winfinity with a similar B2B focus and product mix.
Broad incumbents
- Evolution AB: Evolution is the dominant global live casino platform provider, offering live dealer Blackjack, Roulette, Baccarat, and game shows to operators worldwide. It is the primary incumbent Winfinity competes against for operator contracts and represents the category benchmark for studio scale and content breadth.
- Playtech Live: Playtech Live is the live casino division of Playtech, a major iGaming software incumbent with extensive live dealer studios. It competes for the same operator customers with broader iGaming platform capabilities beyond live casino alone.
Others
- Slotegrator: Slotegrator is a gambling software aggregator that integrates and distributes third-party live casino and RNG games (including Winfinity's) to its operator network. It is a core channel partner for Winfinity and a representative iGaming aggregator peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Winfinity social profiles
Digital presenceWinfinity compliance and trust
Trust signalCompliance2 records
Winfinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winfinity leadership team
Management profileNumber of profiles
Profiles3 records
Winfinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winfinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winfinity
What does Winfinity do?
Winfinity develops and licenses premium live dealer casino games — including Blackjack, Roulette, Baccarat, and the live game show XBall — along with RNG instant-play titles (Venice Instant Roulette, Instant Blackjack) to online casino operators, aggregators, and gaming platforms on a B2B basis. Games are streamed from luxurious themed studios and powered by a Golang platform with proprietary AI-supported video recognition and a patented card shoe for accuracy.
Is Winfinity a public or private company?
Winfinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winfinity founded?
Winfinity was founded in 2020. It employs 101 to 250 people.
Where is Winfinity based?
Winfinity is headquartered in Riga, Latvia, in the Europe region.
How does Winfinity make money?
Three revenue lines are on record. Live Casino Game Licensing is the primary driver. The others are RNG Game Content and studio and Platform Services.
Who are Winfinity's main competitors?
Direct peers on record are Pragmatic Play Live, Asia Gaming, SA Gaming, Vivo Gaming and Ezugi. Emerging players are OnAir Entertainment and LuckyStreak. Broad incumbents are Evolution AB and Playtech Live. Slotegrator is listed as an others.
Does Winfinity have an API?
No public API is recorded for Winfinity.
What industry is Winfinity in?
Winfinity's product category is Live Casino Gaming Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7900.