Würth Deutschland

What Würth Deutschland does

Würth Deutschland, legally Adolf Würth GmbH & Co. KG, is the German operating entity of the family-owned Würth Group, headquartered in Künzelsau-Gaisbach and founded in 1945. The company is the world market leader in the development, manufacturing, and distribution of assembly and fastening materials (screws, dowels, anchors), and serves exclusively commercial customers — primarily crafts and trades (Handwerk), industry (Industrie), the motor vehicle trade (Kfz-Gewerbe), and public institutions (öffentliche Institutionen).

Distribution and technology span a 550+ branch physical network across Germany with approximately 5,000 articles stocked per branch, a national field sales force (Außendienst), the Würth Online-Shop (eshop.wuerth.de), and the Würth mobile app. Back-office technology includes the ORSY® inventory management system with barcode scanning and ORSY®online web-based device management; E-Procurement Solutions supporting EDI (UGL, EDIFACT, cXML, XML, openTrans), OCI/IDS punch-out, ComNorm, static catalogs (Datanorm, BMEcat, Excel, CSV, TXT, SPC), and Peppol-BIS electronic invoicing; the GBU-Manager digital risk assessment tool; and engineering platforms including CENDAS construction site management, RELAST® building reinforcement (extending concrete structure service life by up to 25 years), Zargenblitz® door frame mounting (5–10 minutes per frame), Würth Technical Software, and the Würth Einrichtungsplaner for workshop configuration.

Revenue mechanics are predominantly transactional product sales — fasteners and assembly materials, tools and the Würth MASTER machine line, safety equipment — supplemented by engineering and construction-site services, marketplace commissions via the Würth.ONE extended platform (1M+ products from 11+ supplier partners including UNI ELEKTRO, FEGA & SCHMITT, HAHN & KOLB, VIKING, SARTORIUS, RIEGLER, BISLEY, HAMA, KNUST, CONRAD, WIEDEMANN), premium delivery fees (S24 next-day, Sofort-Service same-day, scheduled, construction-site delivery), the WÜRTH|RED subscription-style loyalty service, and MASTERSERVICE machine repair and calibration. The company employs 5,001–10,000 people and operates as a privately held, family-owned GmbH & Co. KG under the Würth-Gruppe conglomerate, with Prof. Dr. h. c. mult. Reinhold Würth as the founding entrepreneurial figure.

Name

Würth Deutschland

Legal name

Adolf Würth GmbH & Co. KG

Website

https://wuerth.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Würth Deutschland is the German market leader in B2B assembly and fastening materials, serving trades, industry, automotive workshops, and public institutions exclusively through 550+ branches, an e-commerce platform, mobile app, field sales, and integrated E-Procurement solutions.

Ownership category

akta.pro rank

Product category

Industrial Fasteners and Assembly Materials

NAICS

Bolt, Nut, Screw, Rivet, and Washer Manufacturing (332722)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)

Keywords

• Assembly fastening materials
• Professional tools equipment
• Industrial supply distribution
• Occupational safety products
• B2B procurement solutions

Headquarters

HQ city

Künzelsau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Fasteners and Assembly Materials: Core revenue stream from manufacturing and distributing assembly and fastening materials including screws, dowels, anchors, and related hardware products. The Würth Group is described as the world market leader in this segment.
2. Product Sales - Tools and Machines: Sales of professional tools, machines, and equipment including power tools, hand tools, and the Würth MASTER machine line with associated services.
3. Product Sales - Safety Equipment: Occupational safety products including protective clothing, safety helmets, safety glasses, and cut-resistant gloves.
4. Engineering Solutions and Services: Technical engineering services including digital planning, construction site solutions, fire protection, and building envelope solutions for construction projects.
5. Würth.ONE Extended Marketplace: Platform revenue from third-party supplier products offered through the Würth marketplace, providing access to over 1 million additional products from various specialized suppliers.
6. Logistics and Delivery Services: Revenue from premium delivery services including S24 (next-day delivery), Sofort-Service (immediate delivery), Click & Collect, scheduled delivery, and construction site delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Würth Deutschland manufactures and distributes assembly and fastening materials (screws, dowels, anchors), professional tools and machines (including the Würth MASTER line), and occupational safety equipment exclusively to commercial customers in trades and industry. The company operates over 550 physical branches across Germany complemented by a B2B e-commerce platform, mobile app, and field sales force, and additionally provides engineering solutions (CENDAS, RELAST), inventory management (ORSY®), and electronic procurement integrations.

Product overview

Würth Deutschland is a B2B specialist for assembly and fastening materials serving tradespeople and industry, operating primarily through its Online-Shop platform complemented by physical branch locations. The product portfolio centers on fastening solutions (screws, dowels, anchors) and power tools (MASTER series including cordless and pneumatic variants), supported by engineering services including CENDAS construction management, RELAST structural reinforcement, and Technical Software for digital planning. Key digital platforms include the Würth Online-Shop (core e-commerce), ORSY® System (warehouse management), Würth App (mobile commerce with QR login), Würth.ONE (extended marketplace with 1M+ products), and E-Procurement Solutions (EDI/ERP integration). Additional services encompass MASTERSERVICE (machine maintenance), Würth|RED (loyalty program), various delivery options (Click & Collect, Sofort-Service, Abo), and training through Würth Akademie. The company operates approximately 550 branches throughout Germany and maintains digital integration capabilities via EDI standards, OCI/IDS punch-out catalogs, and Peppol network connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Würth.ONE: Extended product range platform offering access to over 1 million additional products from various suppliers including UNI ELEKTRO, FEGA & SCHMITZ, HAHN & KOLB, VIKING, SARTORIUS WERKZEUGE, RIEGLER, BISLEY, HAMA, KNUST, CONRAD, and WIEDEMANN.
• ORSY
• CENDAS
• RELAST
• MASTERSERVICE
• Würth RED
• Curio

Products and services

• Würth Online-Shop B2B e-commerce platform providing commercial customers with product catalog access, ordering, account management, favorites lists, and order tracking with role-based access controls including multi-user permissions, budget controls, and approval workflows.
• Würth App
• ORSY® System
• ORSY®online
• CENDAS
• RELAST® Building Reinforcement
• GBU-Manager
• Würth RED Loyalty Program
• E-Procurement Solutions
• Würth MASTERSERVICE
• Click & Collect Service
• Sofort-Service Express Delivery
• Würth Abo Subscription Delivery
• Würth.ONE Extended Marketplace
• Zargenblitz® Door Frame System
• Würth Einrichtungsplaner (Facility Planner)

Quantifiable outcome

• RELAST® procedure can extend the service life of concrete structures by up to 25 years
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• UNI ELEKTROcoreTechnology or IntegrationElectrical wholesaler for specialists providing products through the Würth.ONE extended marketplace platform.
• FEGA & SCHMITTcoreTechnology or IntegrationElectrical wholesaler for specialists providing products through the Würth.ONE extended marketplace platform.
• HAHN & KOLBcoreTechnology or IntegrationSpecialist for tools and machines providing products through the Würth.ONE extended marketplace platform.
• VIKINGcoreTechnology or IntegrationOffice supplies provider providing products through the Würth.ONE extended marketplace platform.
• SARTORIUS WERKZEUGEcoreTechnology or IntegrationCutting tools specialist providing products through the Würth.ONE extended marketplace platform.
• RIEGLERcoreTechnology or IntegrationPneumatics and compressed air specialist providing products through the Würth.ONE extended marketplace platform.
• BISLEYcoreTechnology or IntegrationOffice furniture provider providing products through the Würth.ONE extended marketplace platform.
• HAMAcoreTechnology or IntegrationHome electronics provider providing products through the Würth.ONE extended marketplace platform.
• KNUSTcoreTechnology or IntegrationDrive technology and industrial supplies specialist providing products through the Würth.ONE extended marketplace platform.
• CONRADcoreTechnology or IntegrationElectrical wholesale for specialists providing products through the Würth.ONE extended marketplace platform.
• WIEDEMANNcoreTechnology or IntegrationWholesale for sanitary, heating, ventilation, and electrical products providing items through the Würth.ONE extended marketplace platform.
• ERP System ProviderscoreTechnology or IntegrationIntegration partnerships with various ERP systems enabling electronic procurement via EDI, OCI, IDS, and ComNorm interfaces. Supports static catalog formats including Datanorm, BMEcat, Excel, CSV, TXT, and SPC.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toolstation: Toolstation operates as a B2B/trade-focused multi-channel distributor of tools, fasteners, and consumables across Europe, with physical branches and digital ordering comparable to Würth's 550-branch and eshop model — particularly overlapping in the UK and German trade customer base.
• Fastenal: Fastenal is a U.S.-listed direct peer operating a B2B distribution network for fasteners, tools, and industrial supplies, including on-site vending/inventory solutions analogous to Würth's ORSY® system. The business model, customer verticals, and digital-e-commerce-plus-physical mix are closely comparable.
• Berner Group: Berner is a direct European competitor to Würth, operating as a B2B wholesale specialist selling fasteners, tools, chemicals, and consumables to the trades and industrial customers via field sales, catalogs, and digital channels — closely mirroring Würth Deutschland's GTM model and customer base.
• Hilti: Hilti directly competes with Würth in professional fastening systems, power tools, and construction solutions for the trades. Both sell exclusively B2B to crafts and industry with field-sales-led models, anchor in fastening/fastener technology, and offer software/services (e.g., Hilti ON!Track) adjacent to Würth's ORSY®.
• RECA Group: RECA is a European direct peer operating a B2B specialist model selling fasteners, tools, and consumables to industrial and trade customers via field sales and digital channels — directly comparable to Würth in customer segmentation, assortment, and distribution philosophy.

Broad incumbents

• Grainger: Grainger is a broad incumbent in industrial MRO distribution serving maintenance, repair, and operations customers with a large catalog including fasteners, tools, and safety products — overlapping with Würth's assortment but at much larger scale and with a wider customer base beyond trades.
• Stanley Black & Decker: Stanley Black & Decker is a broad incumbent in professional tools and fastening, with brands like DEWALT and STANLEY competing directly with Würth's ZEBRA® and Würth MASTER power tool lines, and a fastener/tools portfolio overlapping Würth's core category.
• Bosch Power Tools: Bosch is a broad incumbent and one of the largest manufacturers of professional power tools, accessories, and consumables, directly competing with Würth MASTER products in the trades channel and overlapping in fastening solutions for industrial customers.
• MSC Industrial: MSC Industrial is a U.S. broad incumbent in metalworking and industrial MRO supply, including fasteners, tools, and safety products. Its catalog-plus-field-sales B2B model targeting industrial customers overlaps with Würth's Industrie segment and broader industrial assortment.
• Saint-Gobain Distribution: Saint-Gobain operates broad B2B distribution networks across Europe for construction materials, tools, and industrial supplies, with comparable customer verticals (trades, industry) and similar multi-channel branch-plus-digital distribution to Würth Deutschland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wuerth
• Facebookfacebook.com/wuerth.germany
• LinkedInlinkedin.com/company/wuerth-germany
• Instagraminstagram.com/wuerth_germany
• TikToktiktok.com/@wuerth_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Deutschland