What Greer Foundation does

Greer Foundation is a 501(c)(3) nonprofit organization founded in 2013 by Greg and Dara DiBiase in Pittsburgh, Pennsylvania, following their youngest daughter's diagnosis of Stage 4 Alveolar Rhabdomyosarcoma (ARMS). The foundation operates a three-part charitable mission: direct financial assistance to families with children battling cancer (covering expenses such as travel, hospital parking, meals, and lodging incurred during treatment), donations to hospice organizations, and scholarships for students pursuing nursing careers.

The foundation's operating model is entirely donation-funded, with contributions accepted through a Squarespace-hosted website via PayPal and credit card, as well as through Venmo at @greerfoundation. The organization explicitly absorbs all payment processing fees to ensure 100% of donations reach program beneficiaries. Revenue is generated through individual giving and community fundraising events such as the Lunch & Libations gathering hosted at Nosh & Nest on April 12, 2025, and participation in North Fayette Community Days alongside partner Helltown Butler.

The foundation's go-to-market motion is community-led, leveraging the founders' personal cancer narrative, local venue partnerships, and grassroots event activation (including raffles and volunteer entertainment) to engage supporters. Marketing is conducted primarily through the foundation's website and Instagram, with a heavy emphasis on storytelling and in-person community engagement rather than digital advertising or institutional fundraising infrastructure. There is no evidence of paid staff beyond the two founders, institutional donors, corporate sponsorships, or disclosed financial scale.

Name

Greer Foundation

Legal name

Greer Foundation

Website

https://greerfoundation.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Greer Foundation is a Pittsburgh-based 501(c)(3) nonprofit founded in 2013 that provides financial assistance to families with children battling cancer, donations to hospice organizations, and nursing scholarships, funded entirely through individual donations and community fundraising events.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Childhood cancer support
• Family financial assistance
• Nursing scholarships
• Nonprofit fundraising
• Hospice donations

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: The foundation generates revenue entirely through charitable donations from individuals and organizations. 100% of donations go directly to supporting families affected by childhood cancer, hospice organizations, and nursing scholarships. The foundation covers all processing fees so that donors' full contributions reach the causes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Greer Foundation is a 501(c)(3) nonprofit that funds three programs through charitable donations: direct financial assistance to families with children battling cancer (covering travel, hospital parking, meals, and accommodation), donations to hospice organizations supporting end-of-life care, and nursing scholarships for students pursuing healthcare careers. The foundation covers 100% of processing fees so all donations flow directly to its causes.

Product overview

Greer Foundation is a 501(c)(3) nonprofit organization offering three core programs: direct financial assistance to families with children undergoing cancer treatment, donations to hospice organizations, and scholarships for students pursuing nursing careers. The foundation operates as a single unified charitable mission rather than a product-based platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Childhood Cancer Family Assistance Direct financial assistance to families with children battling cancer, covering costs such as gas for long-distance hospital trips, hospital parking, hospital cafeteria meals, food delivery orders, and hotel stays during treatment.
• Hospice Donations Donations made to hospice organizations as part of the foundation's mission to support end-of-life care services.
• Nursing Scholarships Scholarships awarded to students pursuing a career in nursing, supporting further education in the healthcare field.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor.

• Nosh & NestminorOthersNosh & Nest is a local venue that hosted a Lunch & Libations fundraising event for Greer Foundation on April 12, 2025. The talented chefs of Nosh & Nest contributed food for the event, demonstrating community support for the foundation's mission.
• Helltown ButlerminorOthersHelltown Butler participated in North Fayette Community Days alongside Greer Foundation. The brewery and taproom is featured in the foundation's event photography and appears to be an active community partner for local events.
• Marc DeMenominorOthersMarc DeMeno generously volunteered his musical talent at the Lunch & Libations event, providing entertainment for the fundraising gathering without charge.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rally Foundation for Childhood Cancer Research: Childhood cancer nonprofit combining research funding with family support programs. Closely comparable mission and donor demographic to Greer Foundation.
• American Childhood Cancer Organization: National nonprofit serving children with cancer and their families through support, advocacy, and information. Comparable in cause focus and family-centered service model.
• Family Reach Foundation: Nonprofit providing direct financial assistance to families dealing with childhood cancer. Most direct functional analog to Greer Foundation's core program — covering treatment-related expenses for cancer families.
• National Children's Cancer Society: Provides financial and emotional support to children with cancer and their families. Directly comparable program mix (financial assistance, family support) to Greer Foundation.
• Alex's Lemonade Stand Foundation: A leading childhood cancer nonprofit funding research and family support. Highly comparable to Greer Foundation in target beneficiary (kids with cancer) and cause area, though operating at national scale with significantly more resources.
• National Pediatric Cancer Foundation: Nonprofit focused on pediatric cancer research funding and family support. Comparable cause area and beneficiary focus to Greer Foundation's mission.
• CureSearch for Children's Cancer: Children's cancer nonprofit combining research funding, family support resources, and advocacy. Comparable mission scope and beneficiary focus to Greer Foundation.
• St. Baldrick's Foundation: Major childhood cancer research and family support foundation. Shares Greer Foundation's mission focus on kids with cancer and community-driven fundraising model (head-shaving events), but operates nationally with vastly larger donor base.

Broad incumbents

• Ronald McDonald House Charities: Large, established nonprofit supporting families of seriously ill children with housing and services near treatment centers. Addresses overlapping family-support needs (lodging, meals) during pediatric cancer treatment but at much greater scale and scope.
• Make-A-Wish Foundation: Major nonprofit granting wishes to children with critical illnesses including cancer. Operates in the same pediatric cancer beneficiary space but delivers experience-based rather than direct financial assistance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greer Foundation