31Ten
31Ten is a Shanghai-based digital development firm founded in 2014 that builds WeChat mini programs, web stores, games, campaigns, and websites for brands targeting the Tencent ecosystem. It was acquired in 2022 by Fabernovel, now part of EY Studio+ under EY Consulting.
- Company typePrivate
- Founded2014
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 31Ten does
31Ten is a Shanghai-based digital development company founded in 2014, specializing in the WeChat ecosystem and broader web solutions. Its product surface includes WeChat mini programs, online stores, games, marketing campaigns, and websites — effectively a build-and-ship services shop targeting brands seeking presence inside Tencent's super-app environment. The company operates with 11-50 employees and is privately held.
In 2022, 31Ten was acquired by Fabernovel, a French innovation consultancy, specifically to develop Fabernovel's technological expertise in the Asia zone. Fabernovel itself was acquired by EY Consulting in July 2022, meaning 31Ten became part of EY Studio+ under the EY global professional services network. As a result, 31Ten now operates as a wholly-owned subsidiary within a tier-one consulting platform rather than as an independent agency, with its Asia technology capabilities positioned to support EY's broader client engagements in the region.
Business model and commercial mechanics are not publicly disclosed: pricing is not listed, customer segments are unspecified, no customer logos are named, and no revenue figures have been published. Core technology, proprietary features, and AI/ML capabilities are likewise undisclosed, leaving the company's specific technical differentiation within WeChat development undocumented in public sources.
31Ten firmographics
Firmographics- Name
- 31Ten
- Legal name
- 31Ten
- Website
- https://31ten.network
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- 31Ten is a Shanghai-based digital development firm founded in 2014 that builds WeChat mini programs, web stores, games, campaigns, and websites for brands targeting the Tencent ecosystem. It was acquired in 2022 by Fabernovel, now part of EY Studio+ under EY Consulting.
- Ownership category
- akta.pro rank
31Ten industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Application Development & Modernization (BPAEAFAF)
- akta.pro secondary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where 31Ten is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
31Ten business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
31Ten product offering
Product offeringCore offering
31Ten develops WeChat and web solutions such as mini programs, stores, games, campaigns, and websites for brands and businesses targeting Chinese consumers. The company operates as a digital development agency specializing in the WeChat ecosystem, providing end-to-end design and build services for client digital initiatives in the Chinese market.
Differentiator
Problem solved
Functional benefit
Products and services
- WeChat Mini Programs
Companies that use 31Ten
Customer profileIdeal customer profiles1 record
31Ten technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
31Ten partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FabernovelcoreFabernovel acquired 31Ten to develop its technological expertise in the Asia zone. This acquisition was part of Fabernovel's strategy to strengthen its capabilities in the Asian market, particularly in technology services.
Recent moves3 records
Expansion highlights2 records
31Ten competitors and assessment
Company assessmentDirect peers
- TMO Group: China-headquartered digital commerce and WeChat/Tmall development agency offering stores, mini programs, and integrated campaigns — overlapping strongly with 31Ten's service portfolio.
- China Marketing Solutions: China-focused digital marketing and WeChat mini-program development agency serving international brands, directly comparable to 31Ten's mini-program and campaign work.
- Web2Asia: Boutique digital agency helping Western brands enter and operate on Chinese digital channels (WeChat, Weibo, Tmall) — comparable in size, geography, and service mix to 31Ten.
- WalktheChat: Digital agency historically focused on WeChat marketing, mini-program development, and China digital campaigns for Western brands — directly overlaps with 31Ten's mini-program, store, and campaign offerings.
Broad incumbents
- BlueFocus: One of China's largest digital marketing and communications groups, offering WeChat, e-commerce, and digital campaign services at scale — broader portfolio but overlapping core capabilities with 31Ten.
- Publicis Groupe China: Global advertising/communications group's China operations, providing digital, social, and WeChat commerce services to enterprise clients — overlapping with 31Ten's offerings but at a vastly greater scale.
- Ogilvy China: WPP-owned global agency's China operations covering brand, digital, social, and commerce including WeChat campaigns — comparable enterprise brand clients and digital scope.
- Fabernovel (EY Studio+): 31Ten's direct parent and a digital/innovation agency now within EY Studio+; comparable as a creative-digital-build agency serving enterprise clients, and the immediate platform through which 31Ten's work is commercialized.
- Isobar China (Dentsu): Global digital agency network's China arm delivering digital experience, commerce, and WeChat campaigns for multinational brands — comparable enterprise-client focus, but much larger scope.
Emerging players
- Ninja Code: Specialist WeChat mini-program and custom app development shop in China — comparable niche focus and tech stack to 31Ten, but smaller and more narrowly product-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
31Ten social profiles
Digital presence31Ten financial estimates
Financial estimateRevenue estimate
Valuation estimate
31Ten leadership team
Management profileNumber of profiles
Profiles1 record
31Ten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
31Ten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 31Ten
What does 31Ten do?
31Ten develops WeChat and web solutions such as mini programs, stores, games, campaigns, and websites for brands and businesses targeting Chinese consumers. The company operates as a digital development agency specializing in the WeChat ecosystem, providing end-to-end design and build services for client digital initiatives in the Chinese market.
Is 31Ten a public or private company?
31Ten is a private company. It is classified as corporate owned and is currently acquired.
When was 31Ten founded?
31Ten was founded in 2014. It employs 11 to 50 people.
Where is 31Ten based?
31Ten is headquartered in Shanghai, China, in the Asia region.
Who are 31Ten's main competitors?
Direct peers on record are TMO Group, China Marketing Solutions, Web2Asia and WalktheChat. Broad incumbents are BlueFocus, Publicis Groupe China, Ogilvy China, Fabernovel (EY Studio+) and Isobar China (Dentsu). Ninja Code is listed as an emerging player.
Does 31Ten have an API?
No public API is recorded for 31Ten.
What industry is 31Ten in?
31Ten's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAFAF, Low-Code/No-Code Application Development & Modernization, with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541430 and its SIC code is 7371.