CopperWood at Prairie Trail

What CopperWood at Prairie Trail does

CopperWood at Prairie Trail, now operating as StoryPoint Ankeny (Copperwood), is a single-site senior living community located at 2855 SW Vintage Parkway in Ankeny, Iowa, operated by StoryPoint Group — a multi-community senior living operator with a presence across Iowa. The community serves older adults in the Des Moines metropolitan area through two core care offerings: Assisted Living, providing 24-hour support with medication management, daily activity assistance, and appointment coordination for seniors who need help maintaining independence; and Memory Care, a licensed and secured neighborhood with specially trained staff and intentional programming for residents experiencing dementia or other cognitive impairments.

Supporting services include a personalized dining program with chef-prepared meals made from scratch daily, activities and amenity programming, housekeeping, and transportation services. The facility offers multiple open-concept floor plans, is pet-friendly, and is situated approximately two minutes from the Iowa Clinic Ankeny Campus medical center. The community operates without any proprietary technology platform; service delivery relies on traditional in-person caregiving rather than digital or AI-enabled systems, with a RentCafe-based resident and family portal serving as the primary digital touchpoint.

The business model is built on recurring monthly subscription fees billed directly to residents and families under a quote-based pricing structure (no publicly disclosed rates). Go-to-market is sales-led, relying on website inquiries, phone outreach, in-person community tours, and referral traffic from senior living listing platforms (A Place for Mom, Caring.com). The community has earned consecutive-year national recognition from A Place for Mom (Best of Senior Living) and Caring.com (Caring Stars) from 2022 through 2026, positioning it within a group that StoryPoint Group markets as the nation's #1 senior living operator. No external funding rounds, acquisitions, partnerships, or technology investments are disclosed for this specific community.

Name

CopperWood at Prairie Trail

Legal name

StoryPoint Group

Website

https://copperwoodseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CopperWood at Prairie Trail (now StoryPoint Ankeny) is a single-site senior living community in Ankeny, Iowa, operated by StoryPoint Group, offering assisted living and memory care services to older adults requiring daily support or specialized dementia care in the Des Moines metro area.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Management Services (8741)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Residential care community
• Independent senior housing

Headquarters

HQ city

Ankeny

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Living Care Services: Monthly residential care fees covering assisted living and memory care services including housing, meals, housekeeping, activities, and personalized support. Revenue is recurring in nature, billed on a monthly basis, and varies based on level of care required and unit selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CopperWood at Prairie Trail (now StoryPoint Ankeny) is a senior living community in Ankeny, Iowa, operated by StoryPoint Group, providing Assisted Living and Memory Care residential services. The community offers 24-hour personal care, medication management, chef-prepared meals, housekeeping, activities, and transportation for older adults, including a secured memory care neighborhood for residents with dementia or memory impairments. Services are delivered on a recurring monthly subscription basis with quote-based pricing that varies by level of care and unit selection.

Product overview

CopperWood at Prairie Trail (now StoryPoint Ankeny) is a senior living community operated by StoryPoint Group, offering a unified portfolio of residential care services centered on two primary care types: Assisted Living and Memory Care. These core services are supported by ancillary offerings including a Personalized Dining Experience with chef-prepared meals, Activities & Amenities programming, Housekeeping Services, and Transportation Services. The community is designed as a single-site residential facility with multiple open-concept floor plans, providing 24-hour assistance in a pet-friendly environment with proximity to medical facilities. The community formerly operated under the name CopperWood at Prairie Trail before rebranding under the StoryPoint Group brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living 24-hour assisted living support including medication management, help with daily activities, appointment coordination, and personal care designed for seniors who need assistance with routines while maintaining independence. Multiple open-concept floor plans are offered in a pet-friendly setting.
• Memory Care Licensed and secured memory care neighborhood for individuals experiencing dementia or other memory impairments, featuring specially trained employees, intentional programming, and unique community features tailored to cognitive support needs.
• Personalized Dining Experience Restaurant-style dining with chef-prepared meals made from scratch daily using locally-sourced ingredients, with creative dishes developed based on resident preferences and feedback.
• Activities and Amenities Program Wellness programs, social activities, outings, and stimulating experiences designed to meet individual resident preferences and capabilities, along with on-site amenities including a beauty salon and barbershop, library, and business center.
• Housekeeping Services Regular housekeeping and laundry services included as part of the senior living package to maintain comfortable, clean living environments for residents.
• Transportation Services Scheduled transportation services enabling residents to access medical appointments, shopping, and community outings.

Quantifiable outcome

• Residents and families consistently rate the community highly for staff quality, meals, and activities based on review testimonials

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Holiday by Atria: Independent living, assisted living, and memory care operator across the U.S. with recurring monthly fee model. Comparable in target demographic and service offerings to CopperWood, though typically at larger community scale.
• Pegasus Senior Living: Operator of boutique-style assisted living and memory care communities with strong emphasis on personalized programming and family engagement. Comparable on service mix, recurring revenue, and quality-driven differentiation strategy.
• Independence Village of Ankeny: Sister community operated by StoryPoint Group in the same Ankeny, Iowa market. Directly comparable on service mix (assisted living and memory care), customer base, geographic market, and parent-operator economics, making it the most relevant peer for benchmarking occupancy, pricing, and operating model.
• Capital Senior Living (Sonida Senior Living): Multi-state operator of assisted living and memory care communities with recurring monthly service fee model. Comparable to CopperWood in service categories, pricing structure, and target resident profile.
• Senior Lifestyle: Operator of assisted living, memory care, and independent living communities nationwide with strong programming and dining differentiation similar to CopperWood's stated differentiators. Comparable on service mix, recurring fees, and quality-driven positioning.
• Discovery Senior Living: Operator of assisted living and memory care communities across multiple U.S. states with emphasis on award-winning customer experience and differentiated programming. Closely comparable to CopperWood's service mix, recurring fee model, and quality-of-care marketing emphasis.

Broad incumbents

• Sunrise Senior Living: National senior living operator known for upscale assisted living and memory care with strong dining and engagement programming, both of which CopperWood emphasizes. Directly comparable on differentiated programming, recurring fee model, and target customer profile.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and independent living across hundreds of communities. Comparable service mix and monthly recurring pricing model, with far broader geographic footprint and brand awareness than a single-site operator like CopperWood.
• Five Star Senior Living: Multi-state operator of assisted living, memory care, and independent living communities with recurring monthly care fee revenue model. Comparable in service categories and customer base to CopperWood's offerings.
• Atria Senior Living: One of the largest U.S. operators of assisted living and memory care communities across multiple states. Comparable to CopperWood on service offering (assisted living, memory care) and recurring monthly fee model, but operates at a national scale with significantly broader portfolio and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/copperwoodseniorliving
• LinkedInlinkedin.com/company/copperwood-at-prairie-trail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CopperWood at Prairie Trail