Talon Training Group

What Talon Training Group does

Talon Training Group, LLC is a privately held Florida-based firearms training, shooting range, and firearms retail operator founded in 2008 by retired Leon County Sheriff's Office officers Charlie Strickland (CEO) and JD Johnson (COO). The company operates two integrated shooting range complexes — the flagship Talon Range in Midway (Tallahassee), Florida and the 40-acre Talon Range of Dothan in Midland City, Alabama — alongside Talon Tactical Outfitters (a full-line FFL firearms store with on-site gunsmithing), Talon Holsters (branded holster products), and Talon Outdoors (sporting goods). Its core technology is instructor-led training supported by laser-based scenario simulators, virtual reality systems, and force-on-force exercises using non-lethal training ammunition.

The company monetizes through a diversified stack: recurring range memberships ($250–$600 annually with Gold, Silver, Family Upgrade, Corporate, and Student tiers), one-off training courses ($150–$500 each) ranging from CCW certification to multi-day Talon Defender/Protector Series, daily range access fees ($36.50–$40), firearm rentals, trap/skeet per-clay fees, range sponsorship packages ($1,000–$5,000), facility rentals ($200–$400 per day), and retail firearms/ammunition/accessories sales. Distribution is primarily physical — on-site at the range, gun store, and Dothan facility — with supplementary digital channels including the talonrange.com website, SilencerShop kiosk integration for NFA items, gunstores.net online ordering, a YouTube training library, and a weekly radio show on WFLA 100.7 FM. GTM is direct-to-consumer with channel-partner referrals to local supporting gun retailers (Academy Sports, Bass Pro Shops, Kevin's Guns, McCoy's Outdoors, Red Hills Arms).

Customer segments span civilians pursuing concealed carry certification and self-defense training (primary), law enforcement officers seeking advanced certifications, competitive shooters (USPSA, Steel Challenge, Cowboy Action Shooting), corporate groups using facility rentals, and families. The company claims to have trained more than 100,000 people since 2008, served 2,500+ annual members at the main facility, and hosted 1M+ visitors since the Tallahassee range opened in July 2013. State credentials (CJSTC and NRA instructor certifications) allow course completion certificates to satisfy Florida's CCW application requirement, anchoring the value proposition.

Name

Talon Training Group

Legal name

Talon Training Group, LLC

Website

https://talonrange.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Talon Training Group is a Florida-founded, privately held firearms training and shooting range operator that also runs a firearms retail store, holster brand, and outdoor goods store, serving civilians seeking concealed carry certification, law enforcement, competitive shooters, and families across Florida and Alabama.

Ownership category

akta.pro rank

Product category

Firearms Training and Shooting Range Services

NAICS

Investigation, Guard, and Armored Car Services (56161), Security Guards and Patrol Services (561612)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Armed Security & Firearms Training & Qualification (BPAKAOAB)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Firearms & Ammunition Retail (CRAMAKAA), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)

Keywords

• Firearms safety training
• Concealed carry classes
• Shooting range facilities
• Defensive tactics instruction
• Tactical retail outfitters

Headquarters

HQ city

Midway

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Range Memberships: Annual and monthly memberships providing unlimited range access with tiered benefits including Gold ($395/year), Silver ($250/year), Family Upgrade ($175/year), and Corporate ($600/year) tiers. Active and retired law enforcement and military personnel receive discounts.
2. Training Classes: Revenue from paid training courses including Basic I/CCW ($200), Basic II ($150), Talon Defender Series ($500 per 3-day course), Tactical Carbine courses ($500), Vehicle Survivability Tactics ($250), and specialty courses. Classes scheduled multiple times monthly.
3. Gun Store Retail: Sales of firearms, ammunition, holsters, tactical accessories, body armor, outdoor gear, and hunting supplies through Talon Tactical Outfitters retail location. Also includes consignment sales and FFL transfers.
4. Daily Range Fees: Non-member daily range fee of $36.50-$40 per person for range access without membership. Firearm rentals available separately.
5. Firearm Rentals: Daily firearm rentals: Pistols $10, Shotguns or .22 Rimfire Rifles $15, AR 15 or Sporting Rifles $25. Also trap/skeet clay target fees.
6. Range Sponsorships: Corporate sponsorship packages for range facilities including parking lot signs ($1,000), rifle bay signs ($1,500), bay signs ($2,000), skeet range ($2,500), road entrance ($5,000), and sporting clay course ($5,000). Includes Gold Memberships with some packages.
7. Facility Rental: Rental of classroom and range facilities to law enforcement agencies, security companies, and individual instructors for teaching. $200 per facility per 8-hour day Monday-Thursday, $400 per day Friday-Sunday.
8. Gunsmithing Services: Full service gunsmithing including repair, rebarreling, and threading services at Talon Tactical Outfitters.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Talon Training Group operates professional firearms training schools and public shooting ranges, delivering concealed carry certification, defensive handgun, tactical carbine, shotgun, low-light, vehicle survivability, and reality-based force-on-force courses to civilians and law enforcement. The company also runs a full-service gun store (Talon Tactical Outfitters), on-site gunsmithing services, an outdoor sporting goods store, a holster product line (Talon Holsters), and tiered annual range memberships across two physical facilities in Florida and Alabama.

Product overview

Talon Training Group operates as a multi-faceted firearms training and range facility company with three core business lines: firearms training programs, shooting range facilities, and retail operations. The core offering is Talon Training Group's instructor-led firearms and personal safety training curriculum, which includes courses ranging from basic concealed carry (Basic I/CCW) to advanced professional series (Talon Defender Series for pistols and Talon Protector Series for carbines), plus reality-based force-on-force training. This is supported by Talon Range facilities in Tallahassee, FL and Dothan, AL, which provide membership-based shooting range access and host competitive events. Retail operations include Talon Tactical Outfitters (gun store), The Gunsmith at Talon (gunsmithing services), Talon Holsters (holster products), and Talon Outdoors (outdoor sporting goods). The company was founded in 2008 by law enforcement officers and has trained over 100,000 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic I / CCW Firearms Safety Course
• Basic II Handgun Course
• Talon Defender Series (Pistol)
• Talon Protector Series (Tactical Carbine)
• Reality-Based Force-on-Force Training
• Vehicle Survivability Tactics Course
• Talon Range Membership
• Talon Tactical Outfitters (Gun Store)
• The Gunsmith at Talon
• Talon Holsters
• Talon Outdoors (Outdoor Store)
• Talon Range of Dothan
• Competitive Shooting Events
• Facility Rental Service

Quantifiable outcome

• Trained more than 100,000 people in firearms safety and personal safety since 2008
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SilencerShopcoreTechnology or IntegrationSilencerShop provides online storefront integration allowing customers to purchase suppressors and NFA items online with shipment to Talon. Talon location features a SilencerShop kiosk for in-store fingerprinting and Form 4 processing. Streamlines NFA purchases for customers.
• Academy SportsminorChannel Partner/ Reseller/ DistributorLocal supporting retailer at 3122 Mahan Dr., Tallahassee, FL 32308. Listed on Talon website as community support partner. Mutual support arrangement.
• Bass Pro ShopsminorChannel Partner/ Reseller/ DistributorLocal supporting retailer at 4059 Lagniappe Way, Tallahassee, FL 32317. Listed on Talon website as community support partner. Mutual support arrangement.
• Kevin's Guns & Sporting GoodsminorChannel Partner/ Reseller/ DistributorLocal supporting retailer at 3350 Capital Circle NE, Tallahassee. Listed on Talon website as community support partner. Mutual support arrangement.
• McCoy's OutdoorsminorChannel Partner/ Reseller/ DistributorLocal supporting retailer at 2823 Jefferson Street, Marianna, FL 32448. Listed on Talon website as community support partner. Mutual support arrangement.
• Red Hills ArmsminorChannel Partner/ Reseller/ DistributorLocal supporting retailer at 3305 Capital Cir NE #103, Tallahassee. Listed on Talon website as community support partner. Mutual support arrangement.
• Florida Department of Agriculture and Consumer AffairscoreStrategic or Co-development PartnerState agency governing concealed weapon licensing in Florida. Talon provides training that meets Florida's requirements for concealed carry permit certification. Certificate from Talon courses can be used to apply for CCW license through this agency.
• National Rifle Association (NRA)minorStrategic or Co-development PartnerNRA provides firearms safety standards and instructor certifications that Talon instructors hold. Instructors are NRA certified in various disciplines. Listed as additional resource on Talon website.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Range USA: Multi-state indoor shooting range and firearms training operator with retail components. Closest direct competitor to Talon - similar model combining range access, training classes, and gun store retail, scaled nationally.
• Gunsite Academy: Premier defensive firearms training institute offering multi-day pistol, carbine, and tactical courses. Direct peer to Talon's Talon Defender/Protector Series on training curriculum depth and instructor credentialing.
• Black Wing Shooting Center: Large multi-discipline outdoor shooting facility with retail, training, and competitive events. Comparable scale and service mix to Talon's Tallahassee and Dothan ranges.
• Front Sight Firearms Training Institute: Pioneer of civilian defensive firearms training with a dedicated resort-style range facility. Direct peer offering tiered membership programs and multi-day handgun training similar to Talon's Defender series.
• SIG Sauer Academy: Manufacturer-affiliated firearms training facility offering pistol, rifle, and counter-ambush courses. Comparable to Talon in offering multi-day defensive training for civilians and law enforcement on dedicated range property.
• Tactical Defense Institute: Defensive firearms school offering pistol, carbine, and force-on-force courses for civilians and law enforcement. Comparable curriculum depth to Talon's advanced series.

Emerging players

• USCCA (United States Concealed Carry Association): Membership-based concealed carry education, training, and self-defense insurance organization. Adjacent to Talon's CCW training business, monetizing the same civilian-concealed-carry customer segment via subscription and online delivery.

Broad incumbents

• Bass Pro Shops / Cabela's: National outdoor retail giant selling firearms, ammunition, and outdoor gear with in-store ranges at some locations. A listed mutual-support partner of Talon and broad incumbent in firearms retail.
• Academy Sports + Outdoors: Large sporting goods retailer carrying firearms, ammunition, and outdoor equipment across the South. Mutual-support partner of Talon and broader-incumbent retail competitor.

Others

• NRA (National Rifle Association): Industry membership organization that sets firearms training and instructor certification standards referenced across Talon's curriculum. Ecosystem participant whose instructor credentials underwrite Talon's training credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/talontraininggroup
• Facebookfacebook.com/TalonRange/?fref=ts
• Xx.com/talonrange

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talon Training Group